Boots case study
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The document presents three promotional alternatives for Boots Hair Care products: 1) a "3 for 2" deal where customers get 3 items for the price of 2, 2) receiving a gift with purchase, and 3) an on-pack coupon worth £50. It recommends the "3 for 2" option because it cannot be easily copied, market research shows it could increase sales by 300%, and it would help boost sales of underperforming brands while attracting customers to purchase multiple products. The "3 for 2" strategy is argued to best meet the criteria of increasing sales volumes, attracting new customers, and building the brand.
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The document discusses potential hair care sales promotion strategies for Boots, a UK-based retailer. It analyzes the advantages and disadvantages of three strategies: 3 for 2, receive a gift with purchase (GWP), and on-pack coupon worth 50% off. Of the three options, the 3 for 2 strategy has the highest estimated sales at 300% and lowest promotional costs per unit. It would increase sales through lower brand products without compromising the brand equity of premium lines. While all strategies have benefits, the 3 for 2 fulfills Boots' goals most effectively with no extra packaging costs.
Boots: Hair-Care Promotion Strategy
This case is an analysis of the promotional that Boots should adopt to increase its sales as well as its customer base
Boots Hair Care Promotion [HBR Case Study]
Boots is considering promotion strategies to increase sales of its hair care products. The document evaluates three promotion alternatives: a "3 for 2" buy two get one free offer, a gift with purchase (GWP) of a product sample, and an on-pack coupon. A quantitative analysis shows that the "3 for 2" offer would result in the highest estimated sales and net profit compared to the other options, increasing sales by 300% while also adding new customers. However, it may dilute the brand equity of premium products. The GWP has lower estimated sales growth but is a common industry strategy, while the on-pack coupon is the most conservative approach.
Boots hair care sales promotion
Boots is a major UK retailer that sells health and beauty products. It wants to increase market share in the hair care segment. Three promotional strategies are considered: buy 3 products for the price of 2 ("3 for 2"), receive a gift with purchase (GWP), or receive a 50p coupon. Quantitative analysis shows "3 for 2" generates the highest net profit of £478.80 for premium brands and £150 for mass market brands, making it the best strategy.
Boots hair care sales promotion presentation
This Presentation is prepared by Rahul Ladiya Student of Maulana Azad National Institute Of Technology (NIT) BHOPAL under the guidance of Prof. Sameer Mathur of IIM Lucknow.
Boots Hair Care Case Study
Boots Hair Care Sales Promotion: HBR Case Study. Prepared during an internship under Prof. Sameer Mathur, IIM Lucknow
Boots: Hair care sales promotion
Boots is a UK-based health, beauty, and pharmaceutical company seeking to increase sales of its hair care products. It is considering three promotional strategies: 3 for 2, gift with purchase (GWP), or on-pack coupons. The document analyzes each alternative based on expected sales, promotional costs, and net profit. Based on the analysis, the 3 for 2 strategy is identified as the best option. It is estimated to increase sales by 300% at the lowest promotional cost per unit and highest net profit. While GWP and coupons could increase sales as well, they would incur higher promotional costs per unit and have lower net profits. Therefore, the analysis concludes the 3 for 2 strategy is the best strategic plan
Analyzing the impact of sales promotion
This document analyzes the impact of sales promotions. It discusses the importance of evaluating sales promotion effects but notes that managers often do not have the time, skills or data to properly measure these effects. It then provides empirical generalizations about how various types of sales promotions impact sales. It defines key concepts like baseline sales and incremental sales. It also outlines various effects that can result from sales promotions and discusses approaches for analyzing promotion impact, including time series analysis and regression analysis.
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Ppt1
The document discusses potential hair care sales promotion strategies for Boots, a UK-based retailer. It analyzes the advantages and disadvantages of three strategies: 3 for 2, receive a gift with purchase (GWP), and on-pack coupon worth 50% off. Of the three options, the 3 for 2 strategy has the highest estimated sales at 300% and lowest promotional costs per unit. It would increase sales through lower brand products without compromising the brand equity of premium lines. While all strategies have benefits, the 3 for 2 fulfills Boots' goals most effectively with no extra packaging costs.
Boots: Hair-Care Promotion Strategy
This case is an analysis of the promotional that Boots should adopt to increase its sales as well as its customer base
Boots Hair Care Promotion [HBR Case Study]
Boots is considering promotion strategies to increase sales of its hair care products. The document evaluates three promotion alternatives: a "3 for 2" buy two get one free offer, a gift with purchase (GWP) of a product sample, and an on-pack coupon. A quantitative analysis shows that the "3 for 2" offer would result in the highest estimated sales and net profit compared to the other options, increasing sales by 300% while also adding new customers. However, it may dilute the brand equity of premium products. The GWP has lower estimated sales growth but is a common industry strategy, while the on-pack coupon is the most conservative approach.
Boots hair care sales promotion
Boots is a major UK retailer that sells health and beauty products. It wants to increase market share in the hair care segment. Three promotional strategies are considered: buy 3 products for the price of 2 ("3 for 2"), receive a gift with purchase (GWP), or receive a 50p coupon. Quantitative analysis shows "3 for 2" generates the highest net profit of £478.80 for premium brands and £150 for mass market brands, making it the best strategy.
Boots hair care sales promotion presentation
This Presentation is prepared by Rahul Ladiya Student of Maulana Azad National Institute Of Technology (NIT) BHOPAL under the guidance of Prof. Sameer Mathur of IIM Lucknow.
Boots Hair Care Case Study
Boots Hair Care Sales Promotion: HBR Case Study. Prepared during an internship under Prof. Sameer Mathur, IIM Lucknow
Boots: Hair care sales promotion
Boots is a UK-based health, beauty, and pharmaceutical company seeking to increase sales of its hair care products. It is considering three promotional strategies: 3 for 2, gift with purchase (GWP), or on-pack coupons. The document analyzes each alternative based on expected sales, promotional costs, and net profit. Based on the analysis, the 3 for 2 strategy is identified as the best option. It is estimated to increase sales by 300% at the lowest promotional cost per unit and highest net profit. While GWP and coupons could increase sales as well, they would incur higher promotional costs per unit and have lower net profits. Therefore, the analysis concludes the 3 for 2 strategy is the best strategic plan
Analyzing the impact of sales promotion
This document analyzes the impact of sales promotions. It discusses the importance of evaluating sales promotion effects but notes that managers often do not have the time, skills or data to properly measure these effects. It then provides empirical generalizations about how various types of sales promotions impact sales. It defines key concepts like baseline sales and incremental sales. It also outlines various effects that can result from sales promotions and discusses approaches for analyzing promotion impact, including time series analysis and regression analysis.
Boots promotion-presentation arvind-iitb
Boots is a major UK retailer looking to promote hair care sales. Three promotional strategies are considered: buy 3 products for the price of 2 ("3 for 2"), receive 50p off each product, or get a free gift with purchase. Analysis shows the "3 for 2" strategy would increase sales the most at 300% and attract 60% of customers, generating the highest estimated profits of £7533 for December. While competitors could copy the promotion, Boots' technology provides an advantage. The analysis recommends implementing "3 for 2" first, followed by the 50p off coupon, then the gift with purchase strategy.
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PRICING STRATEGIES AND DISTRIBUTION CHANNELS
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Pricing As A Strategic Marketing Tool
The document discusses pricing as a strategic marketing tool. It outlines symptoms of pricing problems, such as incentive compensation based on revenue rather than profits. It also discusses factors that influence price sensitivity, including unique value, substitute awareness, and total expenditure. The document advocates setting prices using strategic pricing approaches like price bands and margin bands to maximize profits by leaving less money on the table and maintaining higher than average prices.
Methods to Price your Products Factsheet
This document outlines three common methods for pricing products: cost-based pricing, competition-based pricing, and customer-based pricing. It provides examples and discusses the advantages and disadvantages of each method. Cost-based pricing involves adding a markup percentage to production costs. Competition-based pricing uses competitors' prices as a benchmark. Customer-based pricing sets price according to customers' perceived value of the product through market research. The document recommends blending pricing methods to suit a business's specific needs and products.
Pricing strategy
This document discusses different pricing strategies for a product. It outlines cost-based pricing methods which include marking up product costs by a percentage or adding a percentage to unknown costs. It also discusses competition-based pricing, including matching competitors' prices to be comparable, lowering prices to increase market share, or seeking larger market share through lower prices. Finally, it outlines customer-based pricing such as penetration pricing to attract new customers, price skimming to target early adopters, loss leaders to attract customers into making additional purchases, predatory pricing to restrict competition, and psychological pricing to make products seem cheaper than they are.
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Pricing strategy of Retail stores
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Classification Of Product
The document discusses various concepts related to products, including:
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2) A company's product mix includes their product lines and depth/breadth of offerings. They pursue strategies like line extensions, modernization, and flanking to manage their product mix.
3) FMCG have characteristics like low margins, high volumes, and stock turnover which influence marketer's strategies like multi-brands, extensions, and developing new product lines.
Edlp
Every Day Low Pricing (EDLP) is a pricing strategy where retailers maintain consistently low prices rather than periodically running sales and promotions. While very successful for companies like Walmart, EDLP carries risks and its success depends on factors like steady consumer demand, a cost advantage for the retailer, and customers not waiting for deals. EDLP works best for frequently purchased consumer goods where demand remains consistent and purchases are not timed around sales. Certain seasonal or perishable products are less suitable for EDLP since demand fluctuates more.
Retail Pricing
There are several basic pricing strategies for retailers including markup pricing, vendor pricing, competitive pricing, and psychological pricing. EDLP (everyday low pricing) and HILO (high-low pricing) are two common approaches, with EDLP more suitable for stores like Walmart that promise low prices on all items and HILO more common for department stores that run frequent sales. Care must be taken when running promotions, as too frequent discounts can condition customers to only buy on sale and undermine a retailer's brand.
09 product mix strategies
The document discusses product mix strategies and the product life cycle. It defines a product mix as the set of all products offered for sale by a company, with dimensions of breadth (different product lines) and depth (varieties within lines). Product lines are groups of similar products. Strategies for managing a product mix include positioning, expansion, alteration, contraction, and trading up/down. The product life cycle model describes stages of introduction, growth, maturity, and decline that typical products experience over time.
boots : hair care sales promotion
This document analyzes different sales promotion strategies for Boots hair care products. It considers three alternatives: a 3 for 2 offer, gift with purchase, and 50p off coupons. Through market analysis, evaluating the alternatives both quantitatively and qualitatively, and considering long term brand building, the document concludes that a 3 for 2 offer would be the best promotion strategy. It would increase sales volumes the most while retaining and building the Boots brand equity through exposing new customers to its products.
BOOTS: HAIR-CARE SALES PROMOTION
This document discusses Boots, a health and beauty company's sales promotion strategies for its hair care products. It analyzes three promotional alternatives: 3 for 2 deals, gift with purchase offers, and on-pack coupons. Through financial analysis of each alternative for both premium and mass market brands, it determines that a gift with purchase strategy is optimal for premium brands while a 3 for 2 deal is best for mass market brands. Both alternatives are estimated to increase sales by over 150% while acquiring new customers and having the most positive impact on brand equity.
Case study Boots
Boots is considering promotional strategies to increase hair care sales and attract new customers. The strategies under consideration are: 1) "3 for 2" where customers get 3 items for the price of 2, 2) Gift with purchase where customers receive a free sample with regular purchase, and 3) On-pack 50p coupon. According to the analysis, the "3 for 2" strategy has the highest estimated sales increase at 300% and net profit of £180. It also cannot be easily imitated by competitors. Therefore, the document recommends adopting the "3 for 2" strategy to boost hair care sales and move non-selling inventory.
Boots hair care sales promotion strategy
Its a case analysis of Boots hair-care sales promotion strategy as a part of a marketing internship by Prof. Sameer Mathur, IIM Lucknow
Boots Hair Care Sales Promotion
A case study on Harvard Business Review Case where a company has to choose a suitable sales promotion strategy for upcoming promotion season
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Boots promotion-presentation arvind-iitb
Boots is a major UK retailer looking to promote hair care sales. Three promotional strategies are considered: buy 3 products for the price of 2 ("3 for 2"), receive 50p off each product, or get a free gift with purchase. Analysis shows the "3 for 2" strategy would increase sales the most at 300% and attract 60% of customers, generating the highest estimated profits of £7533 for December. While competitors could copy the promotion, Boots' technology provides an advantage. The analysis recommends implementing "3 for 2" first, followed by the 50p off coupon, then the gift with purchase strategy.
1. How do consumers process and evaluate prices? (Chapter 13) (Anurag Kar)
Based on Chapter 13 of Marketing Management: A South Asian Perspective by Koller, Ketler, Koshy and Jha.
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Competition based pricing
This document discusses various competition-based pricing strategies that companies can use, including price leadership, predatory pricing, penetration pricing, skimming pricing, prestige pricing, price discrimination, and promotional pricing. It notes that price leadership involves a dominant firm setting prices that competitors then follow. Predatory pricing aims to drive out rivals but can be anti-competitive. Penetration pricing uses low initial prices to gain market share, while skimming pricing charges high initial prices for innovative products before competitors enter. The document also outlines advantages and disadvantages of competition-based pricing strategies.
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PRICING STRATEGIES AND DISTRIBUTION CHANNELS
The document discusses pricing strategies and distribution channels. It outlines five common pricing strategies - price skimming, premium pricing, discount pricing, penetration pricing, and psychological pricing. It then defines distribution channels as the routes by which products flow from producers to consumers. There may be multiple intermediaries involved, with products and cash flowing in opposite directions and information flowing both ways. Finally, it lists five common distribution channels ranging from direct manufacturer to consumer sales to longer channels involving wholesalers, agents and multiple intermediaries.
Pricing As A Strategic Marketing Tool
The document discusses pricing as a strategic marketing tool. It outlines symptoms of pricing problems, such as incentive compensation based on revenue rather than profits. It also discusses factors that influence price sensitivity, including unique value, substitute awareness, and total expenditure. The document advocates setting prices using strategic pricing approaches like price bands and margin bands to maximize profits by leaving less money on the table and maintaining higher than average prices.
Methods to Price your Products Factsheet
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This document discusses different pricing strategies for a product. It outlines cost-based pricing methods which include marking up product costs by a percentage or adding a percentage to unknown costs. It also discusses competition-based pricing, including matching competitors' prices to be comparable, lowering prices to increase market share, or seeking larger market share through lower prices. Finally, it outlines customer-based pricing such as penetration pricing to attract new customers, price skimming to target early adopters, loss leaders to attract customers into making additional purchases, predatory pricing to restrict competition, and psychological pricing to make products seem cheaper than they are.
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It will help you to understand different type of pricing strategy used by retail chains of India as well as foreign.
Classification Of Product
The document discusses various concepts related to products, including:
1) Products can be classified based on their tangibility and durability into services, durable goods, and non-durable goods like fast-moving consumer goods (FMCG).
2) A company's product mix includes their product lines and depth/breadth of offerings. They pursue strategies like line extensions, modernization, and flanking to manage their product mix.
3) FMCG have characteristics like low margins, high volumes, and stock turnover which influence marketer's strategies like multi-brands, extensions, and developing new product lines.
Edlp
Every Day Low Pricing (EDLP) is a pricing strategy where retailers maintain consistently low prices rather than periodically running sales and promotions. While very successful for companies like Walmart, EDLP carries risks and its success depends on factors like steady consumer demand, a cost advantage for the retailer, and customers not waiting for deals. EDLP works best for frequently purchased consumer goods where demand remains consistent and purchases are not timed around sales. Certain seasonal or perishable products are less suitable for EDLP since demand fluctuates more.
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09 product mix strategies
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boots : hair care sales promotion
This document analyzes different sales promotion strategies for Boots hair care products. It considers three alternatives: a 3 for 2 offer, gift with purchase, and 50p off coupons. Through market analysis, evaluating the alternatives both quantitatively and qualitatively, and considering long term brand building, the document concludes that a 3 for 2 offer would be the best promotion strategy. It would increase sales volumes the most while retaining and building the Boots brand equity through exposing new customers to its products.
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Similar to Boots case study
BOOTS: HAIR-CARE SALES PROMOTION
This document discusses Boots, a health and beauty company's sales promotion strategies for its hair care products. It analyzes three promotional alternatives: 3 for 2 deals, gift with purchase offers, and on-pack coupons. Through financial analysis of each alternative for both premium and mass market brands, it determines that a gift with purchase strategy is optimal for premium brands while a 3 for 2 deal is best for mass market brands. Both alternatives are estimated to increase sales by over 150% while acquiring new customers and having the most positive impact on brand equity.
Case study Boots
Boots is considering promotional strategies to increase hair care sales and attract new customers. The strategies under consideration are: 1) "3 for 2" where customers get 3 items for the price of 2, 2) Gift with purchase where customers receive a free sample with regular purchase, and 3) On-pack 50p coupon. According to the analysis, the "3 for 2" strategy has the highest estimated sales increase at 300% and net profit of £180. It also cannot be easily imitated by competitors. Therefore, the document recommends adopting the "3 for 2" strategy to boost hair care sales and move non-selling inventory.
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Boots hair care sales promotions case study
The document discusses a case study about selecting a promotional strategy for Boots, a hair care brand. It analyzes three options: a "3 for 2" deal, gift with purchase, and a 50p coupon. The hypothesis is that the "3 for 2" deal would drive the highest sales and profits. However, the alternative perspective is that the 50p coupon carries no risk of loss which the other options may face depending on the product mix sold.
Boots: Hair-care sales Promotion
The presentation was prepared by Sarath Chandra under guidance of Prof. Sameer Mathur as part of internship.
Boots
This document summarizes Boots' haircare sales promotion options. The objectives are to attract lower-value brand consumers and build brand equity while considering competitors. The options considered are: 3 for 2 promotion, receive a gift with purchase (GWP), and on-pack 50% off coupon. A quantitative analysis estimates the 3 for 2 promotion would increase sales 300% but have high costs, GWP would increase sales 170% but be easily imitated, and the coupon would have the lowest estimated sales growth at 150% but also be the lowest cost and risk option.
Boots Presentation
The document discusses potential hair care sales promotion strategies for Boots, a UK-based retailer. It analyzes the advantages and disadvantages of three strategies: 3 for 2, receive a gift with purchase (GWP), and on-pack coupon worth 50% off. Of the three options, the analysis finds that the 3 for 2 strategy has the highest estimated sales growth of 300% and lowest promotional costs per unit, making it the most profitable promotion. However, it notes that the GWP and coupon strategies could work well with modifications to increase their impact and differentiate from competitors' approaches.
Boots hair care
Boots: Hair care Sales promotion
The case involves the study of the the Boots Company and its competitors. It also involves the issue of choosing between the three alternative strategies to attract consumers and enhance its sales.
Case study: Boots Hair Care Sales Promotion
- Boots is a 174-year-old pharmaceutical and beauty company headquartered in Nottingham, UK.
- The director of Boots, Dave Robinson, must formulate a marketing strategy to increase sales.
- Three promotion strategies are proposed: 1) a "3 for 2" deal where customers get the cheapest of 3 products free; 2) a 50p coupon on first store visit; 3) providing a free product sample with any purchase.
- The "3 for 2" strategy is estimated to increase sales 300% over normal levels and is not easily replicated by competitors. It provides the highest return and is the best strategy for Boots.
Boots Hair-care Sales Promotion
Boots, a UK-based health and beauty retailer, was considering promotional strategies to increase sales of its hair care products. Its head of personalization, David Robinson, was tasked with selecting the best strategy. The options considered were a 3 for 2 deal, gift with purchase, and on-pack coupons. Testing showed the 3 for 2 deal increased sales by 300% over pre-promotion levels, more than the other options. It also provided Boots a unique competitive advantage over rivals. The summary concludes the 3 for 2 deal was determined to be the best alternative as it maximized profits while maintaining and enhancing the hair care brands.
Boots Hair Care Case Study
HBR case study on Boots Hair Care Promotion Sales. Prepared during a marketing internship under Prof Sameer Mathur, IIM Lucknow
Boots- Hair care sales promotion
This case study is about Boots a premium wellness company functioning in 130 countries and the problem is to identify the best promotional strategy for its hair care products.
Boots sales promotion
The document discusses potential sales promotion strategies for Boots haircare brands. It analyzes three strategies: a 3 for 2 deal, gift with purchase, and on-pack coupons. For premium brands, the 3 for 2 strategy is most profitable, increasing sales 300% and profits over £7,500. For mass market brands, only the on-pack coupon strategy breaks even; the other strategies would lose money. The best approach may be using on-pack coupons for mass market brands while employing the 3 for 2 deal for premium brands.
Boots Hair Care Sales Promotion
The document analyzes promotional strategies for Boots' new hair care line. It discusses the company background, competitor analysis, and three potential strategies: a "3 for 2" deal, giving a free product with purchase ("GWP"), and an on-pack coupon. Through calculating estimated sales and profits for each strategy, it hypothesizes that "3 for 2" would be most effective in driving volume while retaining brand equity. Calculations of monthly profits support this, showing "3 for 2" as the most profitable option. The conclusion recommends implementing "3 for 2" first to gain benefits and brand equity using Boots' technological expertise.
HBR Case Analysis
The document analyzes three promotional options - "Three for Two", "Gift with Purchase", and "On-Pack Coupon" - for Boots hair care products. It provides details of each option and criteria for evaluation. Sales projections show "Three for Two" would increase sales 300% with 60% being new customers. "Gift with Purchase" would boost sales 170% and attract 40% new buyers. "On-Pack Coupon" could lift sales 150% with 50% from new shoppers. The analysis aims to help Boots drive sales volumes and brand equity in the UK hair care market.
The right choice at the right time || Boots: Hair care sales promotion
The document discusses potential sales promotion strategies for Boots hair care products: buy 3 get 2 free (3 for 2), gift with purchase (GWP), and 50p off coupon. It analyzes the estimated sales increase and profits for each. 3 for 2 yields the highest sales at 300% but lowest per-bottle profit. 50p off coupon yields the highest per-bottle profit but lower total sales than 3 for 2. While 50p off is most profitable, the document notes profit is not the only factor; the goal is to increase sales and customer base by enticing customers from lower-value brands. Therefore, 3 for 2 may be the best strategy to meet Dave Robinson's target of driving sales volumes and trading up consumers
Boots
John Boot established a chemist shop in 1849 that was later run by his son Jesse Boot as an herbal medicine shop. In 1920, the company was sold to an American firm but repurchased by British owners in 1933. Known originally for health and beauty products, Boots expanded into hair care, retail, and self-medication. It analyzed promotion strategies to gain market share from competitors in the UK hair care market like P&G, Alberto Culver, and L'Oreal. The document evaluates three promotion options - a "3 for 2" buy two get one free deal, free product samples, and on-pack coupons. It concludes the "3 for 2" strategy would be most effective at
Boots
This document summarizes research on hair care product promotions at Boots stores. It discusses Boots' history opening stores and developing brands since 1849. Research shows consumers are not brand loyal and preferences change over time. Three promotion options are considered: buy 3 products for the price of 2 ("3 for 2"), gift with purchase, or 50p off coupons. Analysis shows the "3 for 2" option would increase sales the most at 300% and attract the most new customers at 60%. However, it does not account for potential losses on mass market brands. The strongest alternative may be 50p off coupons to ensure no losses regardless of product mix. In conclusion, the greatest weakness is only considering premium brands, while coupons have
Types Of Pricing Models For All Types Of Businesses PowerPoint Presentation S...
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Similar to Boots case study (20)
The right choice at the right time || Boots: Hair care sales promotion
The right choice at the right time || Boots: Hair care sales promotion
Types Of Pricing Models For All Types Of Businesses PowerPoint Presentation S...
Types Of Pricing Models For All Types Of Businesses PowerPoint Presentation S...
Recently uploaded
一比一原版英国南安普顿大学毕业证（Soton学位证）如何办理
原件一模一样【微信：WP101A】【英国南安普顿大学毕业证（Soton学位证）学位证）成绩单】【微信：WP101A】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：WP101A】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：WP101A】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份【微信：WP101A】
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】外观非常精致，由特殊纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
How to Generate Add to Calendar Link using Cal.et
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
Digital Marketing Services Agency in USA
Boost your brand with top-notch digital marketing services in New York! Our expert team specializes in SEO, social media marketing, PPC advertising, and email campaigns to drive engagement and increase your online presence. Partner with us to reach your target audience, track performance, and achieve measurable results. Transform your digital strategy and stay ahead in the competitive NYC market. Contact us today!
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
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DTA Promotion - Marketing Specialist Assignment
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
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This presentation is an invaluable resource for marketing professionals, students, and anyone interested in understanding the dynamics of effective advertising and promotion in the feminine hygiene sector. Explore how Whisper maintains its brand leadership and continues to innovate in a competitive market.
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The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
Customer relationship management notes for Bcom students
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Detail
一比一原版澳洲纽卡斯尔大学毕业证（UoN学位证）如何办理
原件一模一样【微信：WP101A】【澳洲纽卡斯尔大学毕业证（UoN学位证）成绩单】【微信：WP101A】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：WP101A】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：WP101A】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份【微信：WP101A】
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】外观非常精致，由特殊纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
Embark on style journeys Indian clothing store denver guide.pptx
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
What is Digital Marketing: A Comprehensive Guide
Digital technologies have transformed marketing. Traditional methods like print and TV ads are giving way to digital strategies, reshaping how brands connect with consumers online. Welcome to the era of digital marketing, where engagement in the digital realm is key. Let's delve into what digital marketing entails in our interconnected world.
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandWhy bridging the gap between PR and SEO is the only way forward for PR Profes...
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
Evaluating the Effectiveness of Women-Focused Marketing
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
学校原件一模一样【微信：741003700 】《(Sunderland毕业证书)桑德兰大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
2024 case study-SHEIN Analysis-Final.pdf
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
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2025 Adventur ehomes Product Guide released Jun 1 2024
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Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
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Boots case study
- 1. Boots Hair Care Sales Promotion HARVARD BUSINESS SCHOOL CASE STUDY
- 6. SELECT ONE OUT OF THREE PROMOTIONAL ALTERNATIVES Get three for the price of two (3 for 2) Receive a gift with purchase On-pack coupon worth 50 pounds
- 7. Criteria For Decision Making Sales volumes should increase for its hair care products. Attract consumers from the lower value brands. Build and retain the brand equity. Considering the competitors both in hair care products and retail store.
- 9. Get three for the price of two (3 for 2) Advantages:- * Buyers would get 3 items for a regular price buy of 2. * Consumers could combine any three items as they like & product with the least price would be offered free. *Estimation was that sales would increase to 300 % of pre-promotional sales.
- 10. Disadvantages:- *Premium products will lose brand equity * Clear cut indication of stock-clearing strategy.
- 11. Receive a gift with purchase (GWP) Product sample would be given free along with a regular purchase. Additional packing would be used to pack the free sample along with the existing one. Estimated sales would increase by 170% of the pre-promotional sales 40 % of the customers would be just promotional buyers
- 12. × This is a very generic strategy used by most of the retailers and can be easily copied or imitated. × Adding the sample would cost approximately 90p per unit for the product plus 3p per unit extra to secure the sample to the featured product
- 13. On-pack coupon worth 50 pounds Customers would be able to redeem their coupons during their current store visit Sales are estimated to increase by 150% of the pre- promotional sales. Coupons would enable multiple visits for a single customer.
- 14. × This is a very common strategy and can be easily imitated. × Again this strategy is one of the form of discounting which can dilute the brand equity. × It is more of a conservative approach. × The option has less estimated sales growth as per market research.
- 16. Adopt the first strategy: Get three for the price of two (3 for 2)……… WHY GO FOR IT? Cannot be easily imitated by competitors Highest estimation of increase in sales (upto 300%) as per the market research. Will help the company to push through the brands that are not selling. Will attract consumers to go for the second or third product. Thus, it will drive the company’s sales volumes and increase their market share.
- 18. Disclaimer Created by Ankit Malhotra, SSCBS DU, during a marketing internship by Prof. Sameer Mathur, IIM Lucknow.