This document discusses opportunities for value-added services (VAS) arising from technology disruptions in telecommunications. It summarizes: 1) LTE and small cells are enabling new location-based and multimedia services like mobile TV and targeted advertising. IMS and MRFs allow rich multimedia including video conferencing across networks. 2) Small cells, WiFi offloading, and cloud technologies lower costs while machine-to-machine connectivity reaches billions of devices, enabling new billing and analytics services. 3) Disruption leads to new business models like renting media processing capacity, and opportunities to enhance applications and customer experience through tiered SLAs and on-demand services.

1. Technology Disruption Brings
New VAS Opportunities
Nitin Tomar
Product Line Manager

2. End-to-End LTE Infrastructure
From Radio Access to Media Processing
Radio Access Network Evolved Packet Core Policy Control IMS
IP
Policy &
User Mobility Multimedia
Equipment Charging
Management Subsystem
Routing
Home eNodeB Entity Function Application Media
Server Resource
Function
User Policy &
Equipment Charging Internet
Enforcement
Function
eNodeB LTE Security Serving Packet
Gateway Gateway Gateway
 Macro  Small Cells  10G  40G ATCA  Dumb  Smart Pipes  Audio  Video Conf
 60+ Customer Wins ~40% ATCA Market Share  Traffic Management  ~65% Market Share
Radisys Corporation Confidential 2

3. Media Server Product Flavors
All Products share common: MPX-12000
• Media Processing Features
• Control Interface Options
• Management Capabilities
CMS-9000
Current products
Software MRF
CMS-3000
• Turnkey entry-level • Scalable Linux-based MRF for • Scalable up to • New next generation MRF
system for smaller carrier and enterprise on COTS 22,800 ports • Optimized for:
carriers and hardware: • Fault-tolerant • Video conferencing
enterprise • Radisys ATCA • NEBS compliant • Mobile Video
• Suitable for • Dell PowerEdge R610, R620 • LTE, VoLTE
lab/development • IBM BladeCenter HS-21, HS-22 • Transcoding
environments • HP ProLiant BL460c • Fault-tolerant
• NEBS compliant
Radisys Corporation Confidential • Massively scalable 3

4. World Acclaimed Trillium Software
Product
 World’s Leading Protocol
Software for Processing of
Wireless & Wireline Signaling
 Unmatched Architecture
Flexibility
 Patented Technology
 All Top 10 TEMs use Trillium
Applications
 LTE (Long Term Evolution)
 3G Wireless
 Femtocell/ Small cell
 IP Multimedia Subsystem
(IMS)
 Voice over IP (VoIP)
Radisys Corporation Confidential 4
4

5. Data Remains The Growth Engine
Capacity Mind The Gap
Revenue vs. Traffic Growth
Traffic
Revenues &
Traffic Gap
Widening
Voice Era
Revenues
Data Era
 Traffic Doubling every 12 months  Increase ARPU
 VideoTextOperators’ Albatross
=  Lower Cost per Bit
Source: Cisco VNI Source: Heavy Reading
Data Growth is Global
Radisys Corporation Confidential 5

6. Monetization Conundrum
Backhaul
Coverage
Churn
OTT mVoIP Increase Revenue
WiFi High ARPU
Increased Cost
Bundling
Lost Revenue New Devices
New VAS
Data Cap
App Store
Radisys Corporation Confidential 6

7. Top 5 Technology Disruptions
Beyond Devices
Radisys Corporation Confidential 7

8. LTE Status
 GSA confirms LTE is the fastest
developing mobile technology  327 operators investing in LTE in 99 countries
 267 operator commitments in 86 countries
 LTE Subscribers are growing:  60 pre-commitment trials 13 more countries
• 17M already on LTE (source GSA)  80 commercial networks in 38 countries
• 50M LTE connections (source Informa)
 76% of mobile operators expect to see VoLTE
 India will become 2nd largest Mobile deployed within 3 yrs
Broadband Market in next 4 years
 86% support VoLTE
• LTE services already launched
 54% expect a positive impact of VoLTE on TCO
• Growing momentum in ecosystem
& performance
 50% expect VoLTE to improve revenues & user
 Asia and US leading the VoLTE charge experience
• SK Telecom, LG U+, Verizon, MetroPCS
• LTE VoLTE devices available this year.
Beyond Messaging & Internet, mobile operators are becoming “invisible service enabler”
(source Informa) Radisys Corporation Confidential 8

9. 1. LTE
Enhanced MBMS; Enhanced SMLC
Contents Contents
Provider Provider
PDN
Gateway
BMSC PDN
Gateway BMSC MBMS GW
SG-imb
SGmb SG-imb SGmb
MBMS MBMS MME Sm MBMS MBMS
MME Sm
CP UP CP UP
M3
MCE
M1 M3 M1 Enhanced
F4 F2
SMLC
M2
MCE MCE
eNB eNB eNB eNB
Proprietary
SLP interface E-SMLC
possible
r
e are
P Lb
SU L PP Pa SLs
LP
SET
UE LTE-Uu eNode B S1 MME
VAS Opportunities
 Mobile TV using LTE infrastructure  Precise Positioning based services
 Mass distribution of live sports events  Enhanced location finding
 Cost Effective multicast  Geography specific targeted ads
Radisys Corporation Confidential 9

10. 1. LTE : MRF
MRF in 3GPP IMS Architecture
MRF
AS AS
•V oLTE Supp Services
Application Layer • Media Resource for all
IMS Applications
• LTE and non-LTE
Access
HSS S-CSCF
Control Layer
Mr Mr’/Cr
PCRF
S- MGCF/ MRF
IBCF CSCF SGF
RACS
PDF Mp
Mp MRFC
IBGF GGSN/ Mb Mb
Internet BAS/
A-BGF IMS- PGW
Bearer/ GW MRFP
Media
Plane SGSN/
MGW
SGW
Access
Layer BSC RNC CMTS DSLAM WAG eNode
B
2G Wireless 3G Wireless Cable DSL WLAN PSTN 4G/LTE
VAS Opportunities
 Multimedia Conferencing  MRBT / CRBT
 Multimedia Transcoding  Content advertisements
 Multimedia Content Streaming Corporation Confidential
Radisys  Voice Quality Enhancement 10

11. 1. LTE + IMS Video Conferencing
Tomorrow’s Value Added Service
Video Conferencing Today Video Conferencing Tomorrow
LTE+IMS
VAS Opportunities
 Extend Video Conferencing  Operators’ Opportunity
 Beyond conference rooms  Beyond a bit pipe
 Mobile work force, remote executives Confidential
Radisys Corporation
 ARPU generator 11

12. 2. Small Cells & Gateways
Femto, Metro, Micro, Pico cells
E-UTRAN Architecture
LTE Smallcell GW
LTE Smallcell
•Intelligent Edge
•Intelligent Device
•Aggregation Point
•Operator controlled
MME / Serving GW MME / Serving GW
S1 S1
X2
eNodeB eNodeB HeNodeB HeNB Gateway
eNodeB HeNodeB HeNodeB
VAS Opportunities
 Location based services  Content Caching
 Context aware services  Analytics
Radisys Corporation Confidential 12

13. 3. Offload
WiFi & Core Network Offloading
Offloaded data traffic to PDN
Internet
Smart Offloading
Gi •Application specific offload
•Reduce OPEX / CAPEX
WiFi access •Minimize traffic to CN
WiFi Access
Traffic Offload Gi
Macro access
Iub Iu
Iu
Node B
UE RNC SGSN GGSN
Iu
Femto access
Femto / Small cell Iuh
HNB-GW
VAS Opportunities
• Application specific offload • QoS & Analytics
• Premium Services with Tiered pricing Confidential
Radisys Corporation
• Context Aware Policy 13

14. 4. Machine to Machine
50 Billion Connected Devices by 2020
Messaging, Charging
Charging &
Device
GPRS Core Registration
HSS SMSC CGF
SGSN GGSN
BTS/BSC
Policy Network
Policy
NodeB/RNC
PCEF PCRF
SGW
eNodeB
MME PGW Applications
M2M Applications
LTE EPC
Application Server
HeNodeB
VAS Opportunities
• Consolidated Billing • Policy enforcement
• Device bandwidth usage billing • Performance Management
• Post-analytics of data Corporation Confidential
Radisys • Network Planning 14

15. 5. Cloud
(Media Processing as a Service)
Media Processing in
Cloud Layers
(IaaS, PaaS, SaaS)
Complete Communications
Applications Hosted in
Cloud (eg. Multimedia
Conferencing)
Realtime Communications
Services APIs
(Create and Deploy
Communications Apps)
Compute, I/O, Storage,
Load Balance,
Redundancy
Tuned for Realtime
Radisys Corporation Confidential 15

16. 5. Cloud
Cloud Media Processing for Peak Capacity
IaaS media processing
Consistent end-user
Normal Traffic Configuration during peak traffic
• Release resources when back to experience
normal • Same service quality,
• Benefit - Minimizes service features, and performance
24/7
provider expense profile
Application
Server (AS) PSTN
Cloud Media Phone
Services Provider
Service (IaaS) 2G
Cellular
Provider Virtualized
Media
Resources Laptop with
VoIP Client
IP Media Server
(MRF)
LTE Smartphone
with App
VAS Opportunities
• New business models • RCS-e opportunities
• Rent Media Processing Capacity Confidential
Radisys Corporation
• Innovation in Apps by developers 16
• Multimedia, RBT, Conf in Cloud • Pay per use

17. Conclusion
Disruption brings new opportunities
 New Business Models
• Rent Media Resource
• One bill for all devices
Media Server / MRF
 Tiered SLAs Unmatched
• Application aware Products &
• On demand bandwidth upgrade Expertise
 Innovative Applications
• Location and Context Aware Applications
• Connected homes
Embedded Wireless Infrastructure Solutions
Radisys Corporation Confidential 17