Marketing Plan
Reposition of the Vodafone brand in the consumer's mind in the UK. Developed a marketing plan to address market challenges and reposition Vodafone in the UK market.
India is the booming market for telecom sector. It is ranked second in telecom network provider all around the world. This industry has witnessed significant growth in subscriber base over the last decade, with better network coverage and competition induced decline in tariffs. This attracted various foreign companies to invest in this sector.
Marketing Plan
Reposition of the Vodafone brand in the consumer's mind in the UK. Developed a marketing plan to address market challenges and reposition Vodafone in the UK market.
India is the booming market for telecom sector. It is ranked second in telecom network provider all around the world. This industry has witnessed significant growth in subscriber base over the last decade, with better network coverage and competition induced decline in tariffs. This attracted various foreign companies to invest in this sector.
detailed discripction on aritel, vodafone, jio
all the detailed information on telecommunication sector.
information on jio, aritel, and vodafone idea limited.
which ever information is collected is collected from the google, and all the information is relavent and useful.
TME Pricing Strategies for Mobile Broadband ServicesCapgemini
Innovative mobile broadband services pricing strategies for telcos
As portable devices and social networking services become more widespread, telcos have the opportunity to improve their customer engagement by developing end-to-end digital sales and service strategies. But that requires a full transformation of systems and business operations. Robust analysis tools will play a key role, with growing volumes of valuable data on the behavioral and demographic patterns of customers.
A successful digital transformation, including network-facing operations, will lead to better customer relationships, new revenue streams, and more streamlined processes. This whitepaper examines how operators can fully exploit digital channels and business analytics tools, outlining the benefits as well as the key challenges they face.
Capstone is a rich, complex business simulation designed to teach strategy, competitive analysis, finance, cross-functional alignment, and the selection of tactics to build a successful and focused company. As part of our tragic and disastrous campaign as Digby, we have put our learnings in the form of a presentation to save ourselves from getting a C grade !!
In this presentation we are going to analyse a brand that is not performing well using the brand essence model. Using the Five Pillars suggest how the brand could improve its positioning.
MICROSTRATEGY - Sessione introduttiva sulla piattaforma di Business IntelligenceTwinergy
Microstrategy si posiziona per Gartner come "Leader" tra le Piattaforme di Business Intelligence. Twinergy ha un team specializzato su questa piattaforma ed esperienze di successo. La sessione ha l'obiettivo di introdurre la piattaforma e descriverne le principali caratteristiche con dimostrazioni pratiche sulla semplicità di uso e progettazione delle soluzioni di BI
detailed discripction on aritel, vodafone, jio
all the detailed information on telecommunication sector.
information on jio, aritel, and vodafone idea limited.
which ever information is collected is collected from the google, and all the information is relavent and useful.
TME Pricing Strategies for Mobile Broadband ServicesCapgemini
Innovative mobile broadband services pricing strategies for telcos
As portable devices and social networking services become more widespread, telcos have the opportunity to improve their customer engagement by developing end-to-end digital sales and service strategies. But that requires a full transformation of systems and business operations. Robust analysis tools will play a key role, with growing volumes of valuable data on the behavioral and demographic patterns of customers.
A successful digital transformation, including network-facing operations, will lead to better customer relationships, new revenue streams, and more streamlined processes. This whitepaper examines how operators can fully exploit digital channels and business analytics tools, outlining the benefits as well as the key challenges they face.
Capstone is a rich, complex business simulation designed to teach strategy, competitive analysis, finance, cross-functional alignment, and the selection of tactics to build a successful and focused company. As part of our tragic and disastrous campaign as Digby, we have put our learnings in the form of a presentation to save ourselves from getting a C grade !!
In this presentation we are going to analyse a brand that is not performing well using the brand essence model. Using the Five Pillars suggest how the brand could improve its positioning.
MICROSTRATEGY - Sessione introduttiva sulla piattaforma di Business IntelligenceTwinergy
Microstrategy si posiziona per Gartner come "Leader" tra le Piattaforme di Business Intelligence. Twinergy ha un team specializzato su questa piattaforma ed esperienze di successo. La sessione ha l'obiettivo di introdurre la piattaforma e descriverne le principali caratteristiche con dimostrazioni pratiche sulla semplicità di uso e progettazione delle soluzioni di BI
Sport business webinar the monetisation of football content 120404Tom Horsey
Mobile Opportunities for the Sports Industry
April 4, 2012 at 2:00 PM - 3:30 PM
Mobile Opportunities for the Sports Industry
Mobile in sport has been around for a while now and most industry players have a strategy in place to maximise it's potential for them. The question is, what are they doing, and more importantly which approach works the best?
SportBusiness dedicates a whole day to opening up discussions into questions just like this in its upcoming mSport Summit, and to give you a taste of what's to come we're offering you a FREE webinar on mobile sport.
Title: Monetisation of Football Content
Speaker: Tom Horsey
Tom Horsey, Senior Partner of the Crazy4Media Group, and CEO of Froggie Mobile Marketing Solutions, will show you how sporting clubs of all sizes are making the best use of what mobile can offer. Including case studies on the use of mobile by small, medium, and large sized teams.
This webinar features a guide to:
* Creating and build effective relationships with local fans
* Developing stronger relationships with distant fans
* Using mobile as a successful CRM tool
Sport business webinar. The monetisation of football content 120404Tom Horsey
Mobile Opportunities for the Sports Industry
April 4, 2012 at 2:00 PM - 3:30 PM
Mobile Opportunities for the Sports Industry
Mobile in sport has been around for a while now and most industry players have a strategy in place to maximise it's potential for them. The question is, what are they doing, and more importantly which approach works the best?
SportBusiness dedicates a whole day to opening up discussions into questions just like this in its upcoming mSport Summit, and to give you a taste of what's to come we're offering you a FREE webinar on mobile sport.
Title: Monetisation of Football Content
Speaker: Tom Horsey
Tom Horsey, Senior Partner of the Crazy4Media Group, and CEO of Froggie Mobile Marketing Solutions, will show you how sporting clubs of all sizes are making the best use of what mobile can offer. Including case studies on the use of mobile by small, medium, and large sized teams.
This webinar features a guide to:
* Creating and build effective relationships with local fans
* Developing stronger relationships with distant fans
* Using mobile as a successful CRM tool
The Briefing Room with Mark Madsen and Hortonworks
Slides from the Live Webcast on Oct. 16, 2012
The power of Hadoop cannot be denied, as evidenced by the fact that all the biggest closed-source vendors in the world of data management have embraced this open-source project with virtually open arms. But Hadoop is not a data warehouse, nor ever will it likely be. Rather, it's ideal role for now is to augment traditional data warehousing and business intelligence. As an adjunct, Hadoop provides an amazing mechanism for storing and analyzing Big Data. The key is to manage expectations and move forward carefully.
Check out this episode of The Briefing Room to hear veteran Analyst Mark Madsen of Third Nature, who will explain how, where, when and why to leverage the open-source elephant in the enterprise. He'll be briefed by Jim Walker of Hortonworks who will tout his company's vision for the future of Big Data management. He'll provide details on their data platform and how it can be used to complete the picture of information management. He'll also discuss how the Hortonworks partner network can help companies get big value from Big Data.
Visit: http://www.insideanalysis.com
Case Study: Building a Long Term Strategy for Mobile
Presented by: Xavier Petit, Integrated Marketing - Multi-Channel Strategy Services, Shire
Xavier will share lessons learned and quick wins that demonstrate how pharmas may embrace mobile as part of their integrated marketing and communications platform. He will also discuss why it is very important to build a long term mobile strategy.
www.bdionline.com
Kevin Dion, an alumnus of the De La Salle University and a proud Pointwester, gives applicants a glimpse of life at Pointwest. "Work and play with us," he said. (29 June 2012, DLSU Job Expo)
What price will pi network be listed on exchangesDOT TECH
The rate at which pi will be listed is practically unknown. But due to speculations surrounding it the predicted rate is tends to be from 30$ — 50$.
So if you are interested in selling your pi network coins at a high rate tho. Or you can't wait till the mainnet launch in 2026. You can easily trade your pi coins with a merchant.
A merchant is someone who buys pi coins from miners and resell them to Investors looking forward to hold massive quantities till mainnet launch.
I will leave the telegram contact of my personal pi vendor to trade with.
@Pi_vendor_247
Latino Buying Power - May 2024 Presentation for Latino CaucusDanay Escanaverino
Unlock the potential of Latino Buying Power with this in-depth SlideShare presentation. Explore how the Latino consumer market is transforming the American economy, driven by their significant buying power, entrepreneurial contributions, and growing influence across various sectors.
**Key Sections Covered:**
1. **Economic Impact:** Understand the profound economic impact of Latino consumers on the U.S. economy. Discover how their increasing purchasing power is fueling growth in key industries and contributing to national economic prosperity.
2. **Buying Power:** Dive into detailed analyses of Latino buying power, including its growth trends, key drivers, and projections for the future. Learn how this influential group’s spending habits are shaping market dynamics and creating opportunities for businesses.
3. **Entrepreneurial Contributions:** Explore the entrepreneurial spirit within the Latino community. Examine how Latino-owned businesses are thriving and contributing to job creation, innovation, and economic diversification.
4. **Workforce Statistics:** Gain insights into the role of Latino workers in the American labor market. Review statistics on employment rates, occupational distribution, and the economic contributions of Latino professionals across various industries.
5. **Media Consumption:** Understand the media consumption habits of Latino audiences. Discover their preferences for digital platforms, television, radio, and social media. Learn how these consumption patterns are influencing advertising strategies and media content.
6. **Education:** Examine the educational achievements and challenges within the Latino community. Review statistics on enrollment, graduation rates, and fields of study. Understand the implications of education on economic mobility and workforce readiness.
7. **Home Ownership:** Explore trends in Latino home ownership. Understand the factors driving home buying decisions, the challenges faced by Latino homeowners, and the impact of home ownership on community stability and economic growth.
This SlideShare provides valuable insights for marketers, business owners, policymakers, and anyone interested in the economic influence of the Latino community. By understanding the various facets of Latino buying power, you can effectively engage with this dynamic and growing market segment.
Equip yourself with the knowledge to leverage Latino buying power, tap into their entrepreneurial spirit, and connect with their unique cultural and consumer preferences. Drive your business success by embracing the economic potential of Latino consumers.
**Keywords:** Latino buying power, economic impact, entrepreneurial contributions, workforce statistics, media consumption, education, home ownership, Latino market, Hispanic buying power, Latino purchasing power.
when will pi network coin be available on crypto exchange.DOT TECH
There is no set date for when Pi coins will enter the market.
However, the developers are working hard to get them released as soon as possible.
Once they are available, users will be able to exchange other cryptocurrencies for Pi coins on designated exchanges.
But for now the only way to sell your pi coins is through verified pi vendor.
Here is the telegram contact of my personal pi vendor
@Pi_vendor_247
If you are looking for a pi coin investor. Then look no further because I have the right one he is a pi vendor (he buy and resell to whales in China). I met him on a crypto conference and ever since I and my friends have sold more than 10k pi coins to him And he bought all and still want more. I will drop his telegram handle below just send him a message.
@Pi_vendor_247
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
how to sell pi coins at high rate quickly.DOT TECH
Where can I sell my pi coins at a high rate.
Pi is not launched yet on any exchange. But one can easily sell his or her pi coins to investors who want to hold pi till mainnet launch.
This means crypto whales want to hold pi. And you can get a good rate for selling pi to them. I will leave the telegram contact of my personal pi vendor below.
A vendor is someone who buys from a miner and resell it to a holder or crypto whale.
Here is the telegram contact of my vendor:
@Pi_vendor_247
what is the best method to sell pi coins in 2024DOT TECH
The best way to sell your pi coins safely is trading with an exchange..but since pi is not launched in any exchange, and second option is through a VERIFIED pi merchant.
Who is a pi merchant?
A pi merchant is someone who buys pi coins from miners and pioneers and resell them to Investors looking forward to hold massive amounts before mainnet launch in 2026.
I will leave the telegram contact of my personal pi merchant to trade pi coins with.
@Pi_vendor_247
USDA Loans in California: A Comprehensive Overview.pptxmarketing367770
USDA Loans in California: A Comprehensive Overview
If you're dreaming of owning a home in California's rural or suburban areas, a USDA loan might be the perfect solution. The U.S. Department of Agriculture (USDA) offers these loans to help low-to-moderate-income individuals and families achieve homeownership.
Key Features of USDA Loans:
Zero Down Payment: USDA loans require no down payment, making homeownership more accessible.
Competitive Interest Rates: These loans often come with lower interest rates compared to conventional loans.
Flexible Credit Requirements: USDA loans have more lenient credit score requirements, helping those with less-than-perfect credit.
Guaranteed Loan Program: The USDA guarantees a portion of the loan, reducing risk for lenders and expanding borrowing options.
Eligibility Criteria:
Location: The property must be located in a USDA-designated rural or suburban area. Many areas in California qualify.
Income Limits: Applicants must meet income guidelines, which vary by region and household size.
Primary Residence: The home must be used as the borrower's primary residence.
Application Process:
Find a USDA-Approved Lender: Not all lenders offer USDA loans, so it's essential to choose one approved by the USDA.
Pre-Qualification: Determine your eligibility and the amount you can borrow.
Property Search: Look for properties in eligible rural or suburban areas.
Loan Application: Submit your application, including financial and personal information.
Processing and Approval: The lender and USDA will review your application. If approved, you can proceed to closing.
USDA loans are an excellent option for those looking to buy a home in California's rural and suburban areas. With no down payment and flexible requirements, these loans make homeownership more attainable for many families. Explore your eligibility today and take the first step toward owning your dream home.
how can I sell pi coins after successfully completing KYCDOT TECH
Pi coins is not launched yet in any exchange 💱 this means it's not swappable, the current pi displaying on coin market cap is the iou version of pi. And you can learn all about that on my previous post.
RIGHT NOW THE ONLY WAY you can sell pi coins is through verified pi merchants. A pi merchant is someone who buys pi coins and resell them to exchanges and crypto whales. Looking forward to hold massive quantities of pi coins before the mainnet launch.
This is because pi network is not doing any pre-sale or ico offerings, the only way to get my coins is from buying from miners. So a merchant facilitates the transactions between the miners and these exchanges holding pi.
I and my friends has sold more than 6000 pi coins successfully with this method. I will be happy to share the contact of my personal pi merchant. The one i trade with, if you have your own merchant you can trade with them. For those who are new.
Message: @Pi_vendor_247 on telegram.
I wouldn't advise you selling all percentage of the pi coins. Leave at least a before so its a win win during open mainnet. Have a nice day pioneers ♥️
#kyc #mainnet #picoins #pi #sellpi #piwallet
#pinetwork
how to sell pi coins in all Africa Countries.DOT TECH
Yes. You can sell your pi network for other cryptocurrencies like Bitcoin, usdt , Ethereum and other currencies And this is done easily with the help from a pi merchant.
What is a pi merchant ?
Since pi is not launched yet in any exchange. The only way you can sell right now is through merchants.
A verified Pi merchant is someone who buys pi network coins from miners and resell them to investors looking forward to hold massive quantities of pi coins before mainnet launch in 2026.
I will leave the telegram contact of my personal pi merchant to trade with.
@Pi_vendor_247
how to sell pi coins effectively (from 50 - 100k pi)DOT TECH
Anywhere in the world, including Africa, America, and Europe, you can sell Pi Network Coins online and receive cash through online payment options.
Pi has not yet been launched on any exchange because we are currently using the confined Mainnet. The planned launch date for Pi is June 28, 2026.
Reselling to investors who want to hold until the mainnet launch in 2026 is currently the sole way to sell.
Consequently, right now. All you need to do is select the right pi network provider.
Who is a pi merchant?
An individual who buys coins from miners on the pi network and resells them to investors hoping to hang onto them until the mainnet is launched is known as a pi merchant.
debuts.
I'll provide you the Telegram username
@Pi_vendor_247
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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Contact with Dawood Bhai Just call on +92322-6382012 and we'll help you. We'll solve all your problems within 12 to 24 hours and with 101% guarantee and with astrology systematic. If you want to take any personal or professional advice then also you can call us on +92322-6382012 , ONLINE LOVE PROBLEM & Other all types of Daily Life Problem's.Then CALL or WHATSAPP us on +92322-6382012 and Get all these problems solutions here by Amil Baba DAWOOD BANGALI
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Turin Startup Ecosystem 2024 - Ricerca sulle Startup e il Sistema dell'Innov...Quotidiano Piemontese
Turin Startup Ecosystem 2024
Una ricerca de il Club degli Investitori, in collaborazione con ToTeM Torino Tech Map e con il supporto della ESCP Business School e di Growth Capital
US Economic Outlook - Being Decided - M Capital Group August 2021.pdfpchutichetpong
The U.S. economy is continuing its impressive recovery from the COVID-19 pandemic and not slowing down despite re-occurring bumps. The U.S. savings rate reached its highest ever recorded level at 34% in April 2020 and Americans seem ready to spend. The sectors that had been hurt the most by the pandemic specifically reduced consumer spending, like retail, leisure, hospitality, and travel, are now experiencing massive growth in revenue and job openings.
Could this growth lead to a “Roaring Twenties”? As quickly as the U.S. economy contracted, experiencing a 9.1% drop in economic output relative to the business cycle in Q2 2020, the largest in recorded history, it has rebounded beyond expectations. This surprising growth seems to be fueled by the U.S. government’s aggressive fiscal and monetary policies, and an increase in consumer spending as mobility restrictions are lifted. Unemployment rates between June 2020 and June 2021 decreased by 5.2%, while the demand for labor is increasing, coupled with increasing wages to incentivize Americans to rejoin the labor force. Schools and businesses are expected to fully reopen soon. In parallel, vaccination rates across the country and the world continue to rise, with full vaccination rates of 50% and 14.8% respectively.
However, it is not completely smooth sailing from here. According to M Capital Group, the main risks that threaten the continued growth of the U.S. economy are inflation, unsettled trade relations, and another wave of Covid-19 mutations that could shut down the world again. Have we learned from the past year of COVID-19 and adapted our economy accordingly?
“In order for the U.S. economy to continue growing, whether there is another wave or not, the U.S. needs to focus on diversifying supply chains, supporting business investment, and maintaining consumer spending,” says Grace Feeley, a research analyst at M Capital Group.
While the economic indicators are positive, the risks are coming closer to manifesting and threatening such growth. The new variants spreading throughout the world, Delta, Lambda, and Gamma, are vaccine-resistant and muddy the predictions made about the economy and health of the country. These variants bring back the feeling of uncertainty that has wreaked havoc not only on the stock market but the mindset of people around the world. MCG provides unique insight on how to mitigate these risks to possibly ensure a bright economic future.
3. 14 Mobile Megatrends
1. From mega-portals to me-portals.
2. Content is aging; Content communication is king.
3. The internet is reaching into the phone.
4. The war of the application environments.
5. Value in mobile software is bubbling up.
6. OEMs go for services and vertical propositions.
7. Brand as the new form of equity in handsets.
8. Network operator strategies are shifting.
9. Browsing is out; engaging experiences are in.
10. Browser proxies bring the internet to the masses.
11. Open source is disrupting the status quo.
12. Nokia is now a tier-0 OEM.
13. Mobile is transforming to a FMCG business.
14. Channel ARPU: a new source of revenue.
Source: Andreas Constantinou, Ph.D. Research Director, VisionMobile
4.
5. w e stern european* mobile content sales (in M€)
Western European mobile content sale (in M€)
7, 86 8
C A GR
v i d e o / TV / i n t e ra c t ion
m u s ic , r in g t o n e s & r i n g ba c k t o n e s
2,629
o t he r n o n m u s i c p e r s o na li z a t i o n
ga m es
o t he r in f o r m a t io n & e n t e r t a i n m e n t
+ 38%
2,289
3, 07 1
+ 17%
516
698
1,054
+ 1% 1,054
677 + 21%
415 1,197
409 + 24%
2006 2 0 11
source : Jupiter Research (11/2006)
6. So What ?
•New Customers
•New Business Models
•….
8. WHAT DO WE DO WITH OUR MOBILE PHONES?
COMMUNICATION PERSONAL NEWS BITES PASSING TIME
SMS PRODUCTIVITY News Play video games
eMail Check Weather Product Info/reviews Download ringtones
Picture Messaging Tech news Download
Search the Web
Send/Receive Health/Sport wallpapers
Maps/Directions
Videos Social Sports Information Download videos
Movie info
Networking Entertainment News Download music
Stock Quotes
Blogging Horoscope
Financial news
Business
directories
Restaurant info
Trading Stocks
Transactions
10. 2 Way Value / Pricing Model
Service Providers
Brokers / Intermediaries
Telco Broking services
Retailers
VA Services
B2B VAS
Millions of
Channel Partners
Government Telco Customers
$ $
Platform
Advertisers Thousands of
Distribution
Distribution
Segments
Content Owners
Telco Retail
11. New Business Models emerging
Ad subsidized Free
Mobile Voice
Service Telephony
Wi-fi Community Ad subsidized
with Innovative Internet
Revenue Model Access
12. So What ?
•New Customers
•New Business Models
•….
•New activities
•New challenges
•…
16. Customer centric
MY PERSONAL DATA Contextual MY RELATIONSHIPS
Core customer data Knowledge of
Name, Address, personal and
Gender, National ID, business interactions
Profile & Preferences My bank, school,
workplace, friends
MY DEVICES MY INTERACTIONS
User ID linked to Naming and tracking
physical device or non-human resources
token; configuration .mobi domains, web
SIM, USIM, SoftSIM, serial browsing history,
number, profile & settings QR codes read
MY IDENTIFIERS MY STUFF
MY CONTEXT Digital Lifestyle
Identity and persona
creation for user User real-time activity Aggregators & PIM
Number, address or ID Pictures, Videos, Bookmarks,
provisioning; porting; avatars and environment History, Files ; Calendar,
Location, Motion, Address Book, To Do, Notes
Temperature, On/Off,
Roaming, In-call
17. So What ?
•New Customers
•New Business Models
•….
•New activities
•New challenges
•…
•A new Vision
•…
18. The Vision
A seamless,
far-reaching,
ever-present,
high-capacity,
Personal
personal
Broadband
broadband
communications
platform
19. So What ?
•New Customers
•New Business Models
•….
•New activities
•New challenges
•…
•A new Vision
•…
…. But….
20. Houston, we have a problem
•ARPU is stagnant
•Data represents less
than 15% of revenues
•Threats on Voice traffic
•New Competitors
flocking in
•Consumers perceive
Telco offers as
undifferentiated
23. Value Proposition
What are your
product ratings vs
competition?
Product Quality
Service / Convenience /
Experience Availability
Perceived
Value
Brand/Image
What drives
Consumers’ Value
Perception?
24. User Content
Experience
Handsets
Network /
Coverage Price/
Promotion
25. Buying criteria for mobile customers in %
(Germany)
25% customer
customer customer
customer
24% customer
20%
19%
17%
15%
13%
10%
10% 10%
9%
5%
5%
0%
Qos/Coverage Pricing Handsets Community
First tier MNOs Second tier MNOs
Source: Arthur D. Little Analysis 2006
26. Feel you’re not getting
enough return on your
marketing investment?…
27. Value & Raising price …increases
by 1%… profit 12%
Pricing are the
101 9
largest Profit 8
levers… Operating
26
profit
• COGS
100
66
Sales Fixed
costs
28. Visibility
Experience
Quality
Brand
Value /
Price
SPMG
can help you
Find the right Balance
29. Value & Pricing strategy
Research Actions Results
Attitudes / Value Drivers Pricing & Value levers Sales growth
Segment share
Convenience
Experience
Quality
Brand
Value Proposition
Consumption funnel
Marketing Spend
Profitability / ROI
Price
% Product quality
% %
% repeat Promotion
trial use
awareness
31. SPMG can help you
•Understanding Customers’ Value Drivers
•segment & fence Market
•Develop Targeted Value Propositions
•Define Effective Business Models
•Select the right Price level
•Evaluate Potential & Target price for new products
•Optimize Clients’ Lifetime Value
33. Bottom Line Impact
CompX acquired an
average of 20 000
new clients per month
Pricing research showed that a
different client focus and lower
9.95 upfront fees should greatly enhance
new client acquisitions
Indeed, that difference
9.30 translated into a trebling of
new client acquisitions & over
€300Mio in extra profit
20 000 60 000
35. 1-Introduction
• Strategic Pricing Management Group (SPMG) is a Leading pricing strategy
Consultancy. We help large organizations achieve their profit goals by analyzing their
price challenges, and by helping them to develop and implement a price strategy that
captures the most value from their products and services
Currently, Strategic Pricing Management Group is present in 10 countries and is
doing projects in the five continents.
Projects developed in the last year
SPMG Group Offices.
36. International Offices
North America
Canada – H.Q United States
Michael Hurwich, CEO & President Alain Meloche , Vice-President
Zoltan Lorantffy, Director ameloche@youneedpricing.com
Info@youneedpricing.com
Europe
Europe Western Europe - France
Loic Le Corre, Managing Partner Eric Jacolin, Partner
llecorre@youneedpricing.com ejacolin@youneedpricing.com
Western Europe - Germany Central and Eastern Europe - Hungary
Heinz Otto Luehr , Partner Eniko Pongracz, Partner
holuehr@youneedpricing.com epongracz@youneedpricing.com
Asia
China -Hong Kong Indonesia - Tangerang
Edward Chan P, Eng, Partner Erwin Husin, Partner
echan@youneedpricing.com ehusin@youneedpricing.com
Latin-America
Brazil - Rio de Janeiro Mexico – Mexico City
Alex Carneiro, Partner Miguel Legorreta, MBA , Partner
acarneiro@youneedpricing.com mlegorreta@youneedpricing.com
37. Strategic Pricing Management Group –
Range of services
• Client/Consumer Value Drivers research
Research
• Price change impact research
• Transactional analysis/ Modeling
• Client Value & Satisfaction studies
• Product potential & ‘Willingness to pay’
• Client/Consumer segmentations
Strategy
• …..
Pricing
Advisory
• Value Based Pricing
• Pricing Strategies & Tactics
• Competitive Pricing / Price Wars
• Implementing Price Increases
Solutions
• Channel Pricing
Pricing
• New Product Launch
• ….
• Sales Force Training / Motivation
• Support/ Training of Pricing / Marketing teams
Support
• Decision Support Systems
• Deployment & management of ‘Test Platforms’
• Product/Service Full Cost Analysis
Management
• Pricing Process deployment
• Pricing & Competitive Intelligence & Benchmarking
Pricing
• …..
• Development / Reinforcement of Pricing Capabilities
• Redeployment of Pricing Processes
Process
• Management & optimization of ‘client conditions ’
• Multi-Channel Pricing / Pricing Corridors
• Change Management
• Value Propositions / Design to Price
• Pricing Software implementation Page 37
• …..
38. Strategic Pricing Management Group Europe
Specificity of approach proposed
• Senior Project Management team Important direct involvement of Key Senior staff on project
• Process & Change Management Dedicated Pricing Management Practice – full use of most effective
Expertise change & project management methodologies
• Client Integration Shared case team with systematic knowledge transfers
Consensus building
Only Pricing… but all aspects of Pricing.
• Unique Pricing Expertise Case Experience
•Case Experience De Facto standard for Professional Pricing Organizations
•World Class pricing Framework Unique Benchmark database, developed over 20 year of Pricing
•Benchmarks consulting
• Strong Analytical capabilities Strong Analytical capabilities
Strong B2B & B2C research & benchmarking capabilities
•Market Research
Strong analytical & statistical capabilities
•Statistics
•Modeling Recognized expertise in a priori modeling of impact of strategies
•Decision Support Tools Tools used for project to be left to Air Liquide for future use after
project is completed