This presentation was shown at LTE World summit 2010 in Amsterdam illustrating Continuous Computing's LTE (Long Term Evolution) technologies and expertise. The presentation covers:
•Supporting early development of nontraditional products for use on LTE networks
•Building a broad ecosystem of devices in parallel with LTE deployment what should the role of the operator be?
•Removing business and technical barriers and defining new models to accelerate mass adoption of new services and devices
Injustice - Developers Among Us (SciFiDevCon 2024)
LTE World Summit 2010 Amsterdam
1. Delivering Innovative New Wireless
Products & Services
Manish Singh
Vice President
Product Line Management
www.ccpu.com Confidential and Proprietary
2. At a Glance
Over 150 Customers Worldwide
Protocols
LTE
DPI
Femtocell
ATCA Professional
Platforms Services
“Smarter, Faster, Cheaper” Mobile Broadband
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3. LTE’s Momentum
75+ Operators
• Committed LTE plan
• Trials & Rollouts
1st LTE Commercial Network
• Launched in 2009
• TeliaSonera in Sweden & Norway
72 Million LTE Connections by 2013
• 2010 more commercial deployments
• Verizon, NTT DoCoMo, China Telecom
Source: Infonetics Research, 2009
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4. Challenges
Capacity Mind The Gap
• Traffic doubling every 12 months • Flat rate pricing
• LTE spectral efficiency gain = 4X • More for less
Source: Morgan Stanley, Mobile Internet Report 2009 Source: Light Reading, 2009
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5. Options
Increase Revenue Reduce Traffic
• $X / MB • Walled Garden
• Less for More • Traffic Blocking
But, There Is No Going Back…
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7. Disruption
Core
MME / Serving GW MME / Serving GW
RAN-Aware Internet Video
Traffic Shaping Offloading Transcoding
S1 S1
X2
eNodeB eNodeB
Access
Small Cells TD-LTE WiFi Offloading
eNodeB
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8. Network Mutation
Macro Topology Hierarchical Cell Structure
Coverage Era Capacity Era
1990 2010
“The need for 4G picocells and femtocells to enhance coverage and boost
capacity in hotspots is one of the important principles for Verizon's LTE Network”
-Verizon Wireless CTO
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9. DPI Evolution
Pre-DPI Torrent Defensive Monetize
…unregulated, unsustainable …stop the data flood …revenue and QoE
Bulk shaping, typically on Gi interface Putting the customer in control
Necessary step to avoid meltdown, but not Charging & care & policy vendors? Internet offload ?
always popular Improved QoE…create revenue
2007 2008 2009 2010 2011
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10. DPI = Control
Video Conference
Operator VoIP
Gaming
Video on Demand
Email
Business Class VPN
Browsing
P2P
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11. Drivers
Demographics Devices Demand
Internet Generation Mobile Internet Devices Internet Apps & Content
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12. Applications
Context
Presence
Location
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13. And More to Come…
Smartphones, Netbooks, Notebooks…
Smartphones Netbooks Notebooks
Cameras, eBooks, Med Devices, Gaming, Navigation…
Personal
IP Cameras eBooks Medical Devices Gaming Consoles Navigation Systems
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15. New Opportunities
Retailers Manufacturers Today’s Business Chain
Consumer Retailer Manufacturer
Mostly, pay one-time
Embedding LTE in consumer devices
New entrant: Operator
Recurring business model opportunity
Netbooks already setting the trend
Pay usage-based, application-based
Addressing the cost challenge
Operators Consumers Operator subsidizes devices, OR
Mfgr subsidizes & shares revenue
Consumer Device Ecosystem
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16. Infrastructure
Coverage • Both Indoor & Outdoor
Capacity • Reliable Transport
Control • Traffic Management, QoS, QoE
Cost • Lower Cost / Bit
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17. “Smarter, Faster, Cheaper” Mobile Broadband
Femtocells =
Cheapest
Bit Pipe
LTE = Fastest Bit Pipe DPI = Smartest Bit Pipe
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LTE = Long Term Evolution, DPI = Deep Packet Inspection Confidential and Proprietary 17
20. Signaling Load
MME
IPsec
HeNodeB
Security Gateway
Serving GW
The MME MUST Scale to Handle a HIGH Number of SCTP Connections
Fast Path SCTP Highly
PP50
+ = Scalable
MME
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21. Metered vs. Flat Rate Pricing
Metered: $X / MB Flat Rate: $X / Month
Consumer’s Viewpoint Consumer’s Viewpoint
What’s a Megabyte? Voice = Minutes
I want to download songs, Data = Months
emails, web pages, etc. In control
Lack of control Get my songs, emails, web, etc.
Too complex
Result:
Result:
Simplicity Is Key
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22. Bandwidth-Based Pricing
Fast, Faster, Fastest $X / Mbps
Pros Cons
Consumer’s viewpoint “Guaranteed” data rates, QoE
I’m in control Dead spots?
Easy to understand Coverage gaps?
LTE – the right opportunity! Bit Pipe!
Leverage context Revenue / Traffic decoupling
Real-time service tier upgrades 20% users taking 80% capacity
Tiered SLAs, Tiered Pricing Model
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23. Device-Based Pricing
Traffic $X / month / device
High
Volume
Leverage context
New growth engine
Low High
Mobility
Value Recurring revenues
Easy to understand
Low
In control
Usage-Based, Tied to Device
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24. Summary
50B Connected Devices
M2M, Data, Video, Voice…
Solid Infrastructure Required
1st
Coverage = Macro
LTE Femtocell
Capacity = Femto
Control = DPI
Reference Solution
Launched
Femto is LTE’s BIGGEST opportunity at MWC 2010
Networks will mutate
Lower cost / bit
14 LTE
Design Wins!
Establish your beachhead NOW!
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25. Questions & Comments
Manish Singh
Vice President, Product Line Management
www.ccpu.com
www.ccpu.com Confidential and Proprietary