Wi-Fi is rapidly becoming the mainstream method of connection to the Internet also for tablets and smartphones. The main reason for this being that 4G networks and their promised cheap and powerful data connectivity services are not here yet, whilst the existing and expensive 3G networks are increasingly unable to cope with a pent-up demand. For operators and enterprises, rapidly deploying new Wi-Fi public hot spots and access points, as well efficiently managing them with the lowest possible TCO, is thus getting high in their priority list. In this presentation we will introduce Wi-Fi Cloud, a turnkey, end-to-end cloud solution, specifically tailored for Wi-Fi projects and capable of addressing various application/usage scenarios and market segments leveraging next-generation wireless technologies and products. The solution has been already adopted by a major Italian ISP and the presentation will provide an overview on the architecture, business model and processes as well as share some the lessons learned.

1. Wi-Fi Cloud
The next generation Wi-Fi 2.0 solution to meet
the emerging market needs
Claudio Adriani
CTO & VP Product Development
22 March 2011, Lisbon – Portugal
Managed Services Forum 2011
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2. Impact of mobile Internet on
the service provider market 1/2
Data usage is growing so quickly that
it threatens to swamp the capacity of
today’s mobile networks .....
Monthly data consumption per subscriber
over time by smartphones
Monthly data consumption per subscriber
over time by other mobile platforms
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3. Impact of mobile Internet on
the service provider market 2/2
.... and this is going to happen sooner
than most people would expect!
Penetration of smartphones and other devices
over time
Average demand per user versus average capacity
per user
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4. Wi‐Fi increasingly becoming a viable
and effective broadband access solution 1/2
 The IEEE 802.11n provides for extremely high throughputs,
high spectral efficiency, extended range, multi‐band support,
and operating flexibility in trading off between distance and
throughput
 Wi‐Fi can be deployed at lower cost than most alternative
technologies, especially in environments where little wireline
infrastructure exists. Time to market is also much faster
 Maturing operator‐class Wi‐Fi equipment has the
sophisticated functionality needed to work in these challenging
RF environments
 New equipment enables flexible deployment. Example
include mesh operation and Wi‐Fi based point‐to‐point
communication for backhaul
Source: Rysavy Research 2010
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5. Wi‐Fi increasingly becoming a viable
and effective broadband access solution 2/2
 The ongoing popularity of Wi-Fi is reflected in the fact
that worldwide WLAN (wireless LAN) equipment
revenue in 2010 jumped 25 percent to surpass $5
billion and chipset shipments is expected to hit more
than one billion units per year by 2012
Wi-Fi IC shipment forecast by product type
 The cellular handsets segment is seen to be
maintaining the highest unit shipment of
Wi-Fi-enabled products in next five years,
achieving an estimated CAGR of 25 percent
between 2009 and 2015; the penetration
rate will reach approximately 40 percent of
the total handsets shipped in 2015
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6. Wi-Fi is applicable to multiple scenarios
3G/4G
Managed Digital Home & Connectivity
Smart Internet Data/Video
Enterprise Vertical applications on the move
Offload &
Services
Muni Wireless
Video Wireless Info
Smart
surveillance Advertising Point
Metering
Vertical applications 6

7. Target markets for
managed Wi-Fi hotspot/enterprise services
MNO/MVNO
Transportation ISP/WISP
Education /
Campus
Hospitality
Healthcare Utilities
Corporate Franchising
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8. WiTech Wi-Fi Cloud
 Wi-Fi Cloud is a turn key, end-to-end solution specifically
tailored for Wi-Fi projects, capable of addressing various
application scenarios and market segments leveraging
state-of the-art wireless technologies and products
 Wi-Fi Cloud has been developed around WROP|Cloud,
WiTech’s comprehensive multi-technology/service A&SM
(Access and Services Management) carrier-class and
multitenant platform, that was enriched with specific add-ons
and user-friendly web interfaces, suitably developed to meet the
particular Wi-Fi needs of key application scenarios and target
market segments
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9. Wi-Fi Cloud
Key characteristics
 Wi-Fi Cloud is based on a wireless network architecture that leverages innovative
Wi-Fi controllers and access points and is aimed at reducing up-front investments
and operational costs for each project
 Wi-Fi Cloud, through its Captive Portal CMS, supported
by an integrated CMS (Content Management System),
provides a feature-rich, easy-to-customize front-end for
the end-user
 Wi-Fi Cloud, through its OMS (Order Management
System) and AS (Assurance Service) facilities, supports a
seamless and reliable end-to-end management of
business partner value chains
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10. Wi-Fi Cloud
Architecture
WROP|Cloud + Extended Applications
IP
Networks
Extended Applications
Captive Portal CMS OMS AS
TelcoGIS Content Order Assurance
Geographical Management Management Service
Information System System
System 10

11. Wi-Fi Cloud
for managed hotspot services
Partner 1
HotSpots Partner 2
HotSpots
WROP|Cloud + Extended Applications
IP
Operator Networks
1 2 n
Partners Partner n
HotSpots
Operator
HotSpots
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12. WROP|Cloud
Functionalities and advantages Admin Portal Operator / Partner
Captive Portal HotSpots
End-Customer
WROP|Cloud
Functionalities Some advantages
 AAA  Reporting  Bonus and promotions: possibility
 Subscriber Management  Business Partners to create free-of-charge trial
Management periods
 Self Care
 Log Server and tracking  Creation and management of
 Pricing Plan and Rating vouchers and scratch cards
 Service Profile and QoS  Administration web portal
 Service profiles differentiated
 Access Policy  Secure access (802.1X) through QoS (guaranteed and peak
 Zone Management  API for an easy bandwidth, etc.)
integration  Access policies (restrictions by
 Billing and Mediation
zones, device, temporal slot, traffic
limits, session number, etc.)
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13. WROP|Cloud
Focus on Web Portals
Administration Portal Login Portal User Portal
• Subscriber Management and • Secure access to the • Management of personal
activation/deactivation of wireless network data
services
• Self-service registration • Management of credit and
• Definition of pricing plans to the service with credentials to access the
sending of credentials via network
• Business partner value chain SMS
management • Recharge and payment
• Recovery of password management
• Configuration of the AAA
system • Reporting (Sessions, etc.)
• Reporting (Sessions,
Vo u c h e r s , etc . )
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14. Captive Portal CMS
 The Captive Portal CMS is a platform to implement Hot Spot, Guest Access and
Hotlining functionalities
 The system includes the Login Portal where the user is redirected when accessing
the service and the Operator/Partner Control Panel to customize and manage the
Login Portal
 The Captive Portal CMS has been developed to support structured offering models
related to multi-level business partnerships
 The customization of contents and the
management of portals is carried on through a
user-friendly and easy-to-use integrated CMS
(Content Management System)
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15. Captive Portal CMS
Modules 1/2
 Standard Login Portal:
• Welcome Page • Contents customizable for
each page
• Service Plans Page
• Possibility to add further
• Support/FAQ Page pages
• Optional applications (Hot Spot • Natively integrated with the
Finder, Check Coverage) WROP|Cloud access and
service management
platform
 User Portal (optional)
• Management of the • Easy integration into
subscription external portals
• Management of services • Natively integrated with the
WROP|Cloud access and
• Recharges and payments service management
platform
• Reporting
• Additional applications
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16. Captive Portal CMS
Modules 2/2
Value chain
Operator
Partner
APs
 Control Panel:
• Customization of templates and contents of
the Login Portal Operator: Customization of contents and
configuration for Partners
• Management of Partners
Partner: Customization of contents for
• Administration of access points each AP/SSID
• Multi-level access (Operator/Partner)
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17. Captive Portal CMS
Customization of the Login Portal content Login Portal
Operator Control Panel
Operator
Partner Control Panel
Partner
 The operator can select the modules that each partner can
customize (logos, banners, news, titles and texts)
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18. Login Portal
Welcome Page sample
Logo 2: e.g. Operator
Logo 1 e.g. Logo
Partner Logo
Banner 1
Login
Image
Opening text for the Banner or
registration and News
access to the User
Portal
Useful information
or news/references
3 Banners
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19. Login Portal
Pay Plans and Services Page sample
Pay Plan
Plan N:
- Name Opening text
- Short description
- Thumbnail
- Complete description
- Image Banner
Page
with plan details
Banner
Banner
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20. Login Portal
Samples of high added-value applications
Hot Spot Finder Check Coverage
• Search for the closest • Check of the
Hot Spot to the current coverage with search
position by address and
service type
• Search Hot Spot by
address • Coverage maps
• Directions to the
selected Hot Spot
Service provided through
the WiTech application:
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21. Why Wi-Fi Cloud
Managed Services Innovation and Flexibility
Experience
• Managing the end-to-end • Applicable to different
process for the • Innovative and reliable business models and
development of next solution based on state- application scenarios,
generation wireless of-the-art technologies guaranteeing a market
access networks and products driven approach
• Reducing Time-to-Market • Embedding ten years of • Cost model adaptable to
and a lowering TCO application and different product
technological experience marketing strategies
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22. A reference case – Tiscali Open-Net
Tiscali, on the front-end side,
manages/provides:
 Direct sales force
 Customer contact center
 Backhaul connectivity
WiTech, in the back-end side,
manages/provides
 Wi-Cloud as a fully-managed service
 Access point deployment
 Level 2 & 3 technical support 22

23. Business process supported end-to-end
by the Order Management System
Complete project life-cycle
 Opportunity management
 Order management
 Delivery management
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24. A dedicated, easy-to-use portal for the partner
Seamless hotspot management
 Wi-Fi area management
 Service profile management
 Subscriber management
 Login portal content management
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25. Tiscali Open-Net – The experience
 Fastest time-to-market/customer ever experienced for an added-
value service  Allowed to be perfectly in synch with the growing
demand for Wi-Fi services
 Sales force increasingly supportive and motivated  Wi-Fi
services not just an add-on offer but often a true door-opener and
competitive differentiator for the sale of enterprise broadband
connectivity
 Reduced impact on the OSS/BSS infrastructure and organization
 Remaining focused on the core operations
 Minimal Capex and reduced financial risks  Mostly a cost of sale
 A robust and tuned business process, fully supported by the OMS
(Order Management System), easy-of-customization of the
Captive Portal through the integrated CMS, and the choice of
technologically-advanced Wi-Fi products are making the
difference  Superior customer and end-customer experience
along the entire life-cycle
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26. e-mail: claudio.adriani@witech.it
Skype: claudio.adriani
Thank you for your attention! WiTech Spa
Via Giuntini 25
56023 Cascina
For further information, please visit our web site, call us or PISA - Italy
www.witech.it
send us an e-mail.
Phone: +39 050 775 056
www.wropcloud.com Fax: +39 050 75 47 22
E-mail: info@witech.it
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