This presentation was delivered at the Femtocells Americas event in December 2010 entitled, "4 Years Later: The Evolving Femto Ecosystem & Value Proposition".

1. 4 Years Later: The Evolving Femto
Ecosystem and Value Proposition
E t dV l P iti
Todd Mersch
Director, Product Line Management
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2. At a Glance
Over 150 Customers Worldwide
Protocols
LTE
Femto
DPI
ATCA Professional
Platforms Services
See us in the Exhibit Area
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3. Recent News & Awards
Trillium Monitoring Software
• Network utilization, security/fraud info, etc.
16th LTE Win: BreakingPoint
• LTE measurement & validation
Mindspeed + Arraycom + Continuous
p y
• LTE eNodeB reference design
• Accelerates deployment, reduces cost
Allot S l
All Selects Continuous
C i
• DPI / Traffic Management
• Top 3 traffic mgmt vendor (Infonetics)
Winner:
Winner:
• Femto Forum Awards
Winner:
• Informa LTE Awards
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4. Agenda
Ecosystem Value Prop Predictions
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5. Ecosystem Evolution
Ecosystem
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6. How Far We’ve Come…
18 Live Commercial Networks
( , )
• North America First Femtos – Now Global (EMEA, APAC)
• Estimated > 60 Trials (ABI Research)
Over 120 Femto Forum Members
• 50+ Operators Covering 1.4B Subscribers
• 65+ Technology Providers = Vibrant Ecosystem
65
Just the Beginning
• 49M FAPs & 114M mobile users by 2014 (Informa)
• 3G service revenue $9B per annum by 2014 (Juniper Research)
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7. Femtocell Architecture & Network Elements
Internet Carrier Wireless
Broadband Std Interface Core N t
C Networkk
Femtocell
Femto GW
FAP Key Components FGW Key Components
Application (RRM, IM, QoS) Application (HO, AC Mgmt)
(HO AC,
O O
Protocols Timing GPS Protocols Scaling
A A
& &
PHY Security Middleware Security
M M
Radio Platform / Si Platform I/O
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8. Today’s Vibrant Femtocell Ecosystem
Operators
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9. Architecture Standards Progression
In The Beginning There Was > 20…
IuCS IuCS
Gateway
Security
Gateway
Security
Tunneled Femto MS Tunneled Iu MS
Iub RNC Iu Concentrator
C C
IuPS IuPS
SGS SGS
Tunneled Iub N
Tunneled Iu N
AAA System (e.g. HSS)
IuCS
Diameter
UMA‐based
3G MSC GGSN
IuCS IMS Call
IMS Call
Network
N k RAN IuPS
Gn Gi Control
Controller
UMA‐ MS SGSN Wi
based Security
C Cx
Gateway Gi
GANC IuPS Packet Data AAA System
Wm
Gateway (e.g. HSS)
SGSN SIP
UMA/UNC Based
UMA/UNC Based IMS Based
IMS Based
And Then There Was One…
Rapid alignment on standard
• 3GPP & 3GPP2
Iu‐CS
Iu CS
• WCDMA, CDMA2K & LTE
Gateway
Security
Femto MSC
Iu‐h GateWay
Focus now on IOT Iu‐PS
• FemtoForum sponsored PlugFests FAP
• OA&M, Security & Interfaces SGSN
New Iu‐h
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10. Silicon Supply Explosion
In The Beginning There Was One…
Large, Growing, Attractive Market = Competition
SoC Increased Drastic Users &
Integration Cost Reductions Perf Throughput
Must Preserve Software Investment
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11. Component Standards
FAP Key Components
Mgmt Application (
pp (RRM, IM, QoS)
, , )
OA
Protocol &M
TR69 / TR196 Protocols Timing GPS
PHY Security
FRMI
Radio Platform / Si Module
Std
FAP Silicon Optimized
Diversity Innovation Costs
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12. Supply Chain Metamorphosis
I iti l Supply Chain
Initial S l Ch i
Components FAP OEM
Tier 1 OEM Operator
(SW / HW) ODM
Components
FAP OEM Tier 1 OEM Operator
(SW / HW)
Turnkey ODM Today’s
Integrated Supply Chain
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13. Value Proposition Progression
Value Prop
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14. It’s Not Your Parents Femtocell…
Residential Femtocell (2006 + )
Images Courtesy Femto Forum
Everything’s a Femtocell (2009 + )
Extension of Femto
• Enterprise
p
• Public Access
Radio Interface Progress
g
• 2G / 2.G, 3G & LTE
• Multi-Mode
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15. Revolutionizing Network Architectures
M
Macro T l
Topology Hi
Hierarchical C ll St
hi l Cell Structure
t
Courtesy AirHop Communications
Coverage Era Capacity Era
1990 2010
“2011 to 2012 is [the] relevant timeframe for launching LTE femtocells”
- Managing Director, NTTDocomo
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16. Value Proposition Geographically
US First Europe
Coverage Coverage &
Centric Performance APAC
Performance
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17. Operator Marketing
Coverage Dominates Marketing Message
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18. Consumer Technology Reviews
“My verdict is that the AT&T MicroCell can, indeed, dramatically improve cellular reception and reliability, but it's not a silver
bullet. I found it works best in truly dire coverage locations, with little or no service
“400-500k 3G iPads activated since March 2010 - 75% chose largest monthly plan
“Of course the sceptics amongst us can see Vodafone's evil plan from the get go
Of Vodafone s go.
(2GB/month)” – July 2010
They get you to pay for the shortcomings of their network while at the same time
boosting your phone's capabilities in your home or office so you'll use it more…
While that is probably true, the benefit here is that you don't have to move house
or provider because you can't make or receive a damn call.”
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19. Predictions
Predictions
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20. Beachhead Opportunity
3G LTE
Act N !
A t Now!
Wait…
LTE = Femto’s Biggest O
Opportunity
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21. Public Dual-Mode Femtocell
Multi-Mode Femtocell Aggregator Core Network
Femtocell
Iu
I 3G Core
Security
Iuh HNB GW
Gateway
S1
Security HeNB
S1
Gateway GW EPC
Increase 3G and LTE capacity and coverage in single device
Upgrade path from 3G to LTE
Support for mixed subscriber base
Leverage same IP backhaul
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22. Femto Services on the Horizon
Technology
Introduction Phase
Compelling
Femtozone
Femtozone Services
Data Plans
Throughput and
Call Quality
Femtozone
Calling Plans
Technology
Coverage
Booster Exploitation Phase
p
2006 thru 2010 2010 & Beyond
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23. Summary
F t ll i d f i
Femtocell poised for expansion
• Ecosystem maturity
• Standards allowing scale
Small cells mutating networks
• Topolog solution to capacity challenges
Topology sol tion capacit
• Key tool in the operator tool chest
Leading
Femtocell SW
Vendor
Value prop remains coverage
• Marketing, public opinion, focus
• Transition to data & services 16 LTE
& 26 3G
Customer
LTE & Dual-Mode the opportunity
Dual- Wins!
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24. Questions & Comments
Todd Mersch
Director, Product Line Management
www.ccpu.com
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