ppc_engine_vendor_panel-dustin_kwan.ppt
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- Ask Sponsored Listings (ASL) is a paid search advertising provider that works with over 90 search partners and offers advertisers lower CPCs and CPAs than other major search engines. - Advertising on multiple search networks including ASL, Google, MSN and Yahoo provides benefits like increased reach, brand awareness, and improved ROI compared to using only one network. - When implementing a multi-network campaign, advertisers should utilize existing keyword lists and tools for bulk uploads and campaign management while tailoring bids and strategies to each individual network.
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Editor's Notes
- - Parent company IAC, Inc.
- - Standard Bid Mangement, Geo Targeting, Ad Scheduling, Conversion Tracking, to name a few
- ASL has 3 rd largest network reach, 4 th largest in search share
- Many of our users aren’t on other search networks, reach additional users that aren’t currently seeing your ads. 62MM total uniques = 43MM users not on MSN, 31MM users not on Yahoo!, and 18MM users not on Google
- Increased frequency
- When people don’t find what they’re looking for on one search engine, they go to another site “ The Greatest Share of Ask.com visitors came from Google in the last three months shown implies the smaller search engine is a key second choice when people don’t find what they need from Google”
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- ASL Support is here to help!