Marketfish is an automated lead generation platform that allows advertisers to discover marketing lists, build campaigns, and monitor performance in real time. It uses data from its large list aggregator to make smarter targeting decisions and offer performance-based pricing. This solves problems advertisers face with the traditional inefficient list marketing process. Marketfish's new Customer Insights features include an ROI calculator, look-alike service to profile existing customers, and demographic reporting to analyze campaign engagement by attributes like location, demographics, and company details. This provides valuable insights into advertisers' customer segments.

1. Introducing Marketfish Customer Insights
Dave Scott
Founder & CEO

2. What’s Marketfish?
Marketfish is the only fully automated, self-
serve lead generation platform for the list
marketing industry.
Using our platform, an advertiser can:
• Discover fully permissioned marketing lists
• Build and execute a complete lead gen campaign
• Monitor campaign performance in real time
Proprietary & Confidential 2

3. What Makes Us Unique?
Marketfish uses performance data to drive
smarter targeting decisions.
• Marketfish is one of the largest aggregators of
permission based marketing lists in the US.
• We can use this data to:
• Make smarter targeting decisions
• Offer performance based pricing alternatives
• Predict future campaign success
Proprietary & Confidential 3

4. The Pain We’re Solving
IDG Survey: Cost Effectiveness
SEMLM
$27 per lead
$7 per lead
Source: IDG Banner
$72 per lead* Google rates
increased 30% in a
single quarter
IDC: 4.5B US Industry, 9% CAGR
IDG Survey: Marketer Satisfaction in %
0% 100%
List
Marketing
Search Engine
Marketing
7%
57%
Source: IDG
4
IDG Survey: List Marketing Adoption
0% 100%
SMB
Enterprise
17%
93%
Source: IDG
Advertisers hate the current process Existing enterprise market + SMB opportunity
Better value than Search or Display
Email /
Online
$1.3B
Direct
Mail
$2.0B
Lead
Gen
$1.0B
Other
$0.2B
$4.5B existing market opportunity

5. The Old Way – Too Inefficient
Proprietary & Confidential
Dell wants to
market new SMB
laptop
Dell finds a List
Broker
List Broker does
research on a 3rd
party database
… then calls List
Manager who
manages Forbes
List Manager
checks availability
… then calls
Forbes for
approval
Forbes approves
usage of list
List Manager
informs List Broker
List Broker informs
Dell
Dell rents the
perfect list
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6. The Marketfish Way: Done in 30 Minutes
Proprietary & Confidential
Dell conducts a
search
Forbes lists is
rented
Dell discovers the Forbes list
and adds to campaign
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7. • Model your ROI before you execute a campaign
• Profile your existing customer base across
9 demographic filters
• Analyze campaign performance across the
same demographic filters:
– Know what type of customer is engaging with your offer
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Announcing Customer Insights tm
3 Brand New Features Launching Today

8. • Model your ROI before you
execute a campaign
– Automatically populates
historical CTR from chosen
lists
– Add your typical conversion
rate
– Platform automatically
calculates your Cost-per-click
and Cost-per-action
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#1: ROI Calculator

9. • Profile your existing
customer against MF’s
500M record database
– Only requires email
addresses
– Report matches against 9 key
attributes
– It’s free and results come
back in minutes
9
#2: Look-Alike Service

10. • See who engaged with your
marketing campaign
– Measures against delivered,
opened, and clicked
– Report matches against 9 key
attributes
– Results are shown in real
time
10
#3: Demographic Reporting

11. • Provides unparalleled analysis into an
advertisers’ customer segments
• On-demand, visual report shows nine key
customer profiles including:
– Geography: State, City…
– Demographics: Gender, Marital Status…
– Company Details: Job Title, Industry,
Revenue and Number of Employees
• Empowers advertisers to better
understand their target audience
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The Value of Customer Insights tm