2. What’s Marketfish?
Marketfish is the only fully automated, self-
serve lead generation platform for the list
marketing industry.
Using our platform, an advertiser can:
• Discover fully permissioned marketing lists
• Build and execute a complete lead gen campaign
• Monitor campaign performance in real time
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3. What Makes Us Unique?
Marketfish uses performance data to drive
smarter targeting decisions.
• Marketfish is one of the largest aggregators of
permission based marketing lists in the US.
• We can use this data to:
• Make smarter targeting decisions
• Offer performance based pricing alternatives
• Predict future campaign success
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4. The Pain We’re Solving
IDG Survey: Cost Effectiveness
SEMLM
$27 per lead
$7 per lead
Source: IDG Banner
$72 per lead* Google rates
increased 30% in a
single quarter
IDC: 4.5B US Industry, 9% CAGR
IDG Survey: Marketer Satisfaction in %
0% 100%
List
Marketing
Search Engine
Marketing
7%
57%
Source: IDG
4
IDG Survey: List Marketing Adoption
0% 100%
SMB
Enterprise
17%
93%
Source: IDG
Advertisers hate the current process Existing enterprise market + SMB opportunity
Better value than Search or Display
Email /
Online
$1.3B
Direct
Mail
$2.0B
Lead
Gen
$1.0B
Other
$0.2B
$4.5B existing market opportunity
5. The Old Way – Too Inefficient
Proprietary & Confidential
Dell wants to
market new SMB
laptop
Dell finds a List
Broker
List Broker does
research on a 3rd
party database
… then calls List
Manager who
manages Forbes
List Manager
checks availability
… then calls
Forbes for
approval
Forbes approves
usage of list
List Manager
informs List Broker
List Broker informs
Dell
Dell rents the
perfect list
5
6. The Marketfish Way: Done in 30 Minutes
Proprietary & Confidential
Dell conducts a
search
Forbes lists is
rented
Dell discovers the Forbes list
and adds to campaign
6
7. • Model your ROI before you execute a campaign
• Profile your existing customer base across
9 demographic filters
• Analyze campaign performance across the
same demographic filters:
– Know what type of customer is engaging with your offer
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Announcing Customer Insights tm
3 Brand New Features Launching Today
8. • Model your ROI before you
execute a campaign
– Automatically populates
historical CTR from chosen
lists
– Add your typical conversion
rate
– Platform automatically
calculates your Cost-per-click
and Cost-per-action
8
#1: ROI Calculator
9. • Profile your existing
customer against MF’s
500M record database
– Only requires email
addresses
– Report matches against 9 key
attributes
– It’s free and results come
back in minutes
9
#2: Look-Alike Service
10. • See who engaged with your
marketing campaign
– Measures against delivered,
opened, and clicked
– Report matches against 9 key
attributes
– Results are shown in real
time
10
#3: Demographic Reporting
11. • Provides unparalleled analysis into an
advertisers’ customer segments
• On-demand, visual report shows nine key
customer profiles including:
– Geography: State, City…
– Demographics: Gender, Marital Status…
– Company Details: Job Title, Industry,
Revenue and Number of Employees
• Empowers advertisers to better
understand their target audience
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The Value of Customer Insights tm
