The document discusses ways for advertisers to improve ROI during an economic recession by tracking consumer trends, optimizing keywords, and using Google AdWords tools. It notes that consumers will rely more on online research and promotions in 2009. It recommends using Google Insights for Search to track trends and examine seasonality. It also describes how Conversion Optimizer and the Content Network can help advertisers maximize profits by optimizing bids and increasing high-performing traffic. A case study shows how one company increased conversions and decreased costs using these tools.
I shared some insider tips for AdWords ad optimization at SES NYC. Topics included:
Longer ad headlines
Dynamic ads with keyword insertion, ad params, and dynamic search ads
Ads Sitelinks - including how to measure the performance of individual sitelinks
Social Extensions for Ads
Tracking performance with ValueTrack
Google Shopping Campaigns - The New Face Of PLAsCPC_Strategy
Learn about Google’s latest updates including:
-What’s really on a Google search page?
-How is Google changing and how can you adapt?
-What changes should you make to your data feed?
-How can you improve ROI on Google Shopping?
Get expert advice from Jeff Coleman, Director of Account management, who has over 6 years of Google expertise.
Confluence Conference - New to Google Shopping? From Setup to StrategyKirk Williams
In this comprehensive conference session given in Oklahoma City, Kirk Williams (PPCKirk) of ZATO gives best practices of Bing Ads and Google AdWords Shopping Ads, from getting started to more advanced strategies.
2015 Practical Guide to Using Google Shopping ads or PLA's (Presented to SEM...Ann Stanley
Practical guide to using Google Shopping ads or Product Listing ads (PLA's), including tips and how to's:
1) Importance of using Shopping ads for eCommerce sites
2) Product feeds from your website
3) Best practice on setting up your campaigns, ad groups and product groups
4) How to avoid possible pitfalls and account disapproval
5) Top tips and methods to improve your results
6) What’s new and what’s coming soon
Google Shopping Campaigns - How to Drive SalesGoDataFeed
Google Shopping Campaigns slide deck will help you learn how to get the most ROI from Google Shopping’s new retail-centric format.
With 200% increase in clicks for some retailers, Google Shopping is increasingly becoming a critical shopping engine for any eCommerce retail store.
The slide deck covers topics such as the importance of data feed quality and freshness, the new Google shopping campaign structure, top bidding strategies and more. The original joint webinar presented by GoDataFeed and OperationROI can be seen in it's entirety at the link below.
http://www.godatafeed.com/resources/Google-Shopping-Campaigns
I shared some insider tips for AdWords ad optimization at SES NYC. Topics included:
Longer ad headlines
Dynamic ads with keyword insertion, ad params, and dynamic search ads
Ads Sitelinks - including how to measure the performance of individual sitelinks
Social Extensions for Ads
Tracking performance with ValueTrack
Google Shopping Campaigns - The New Face Of PLAsCPC_Strategy
Learn about Google’s latest updates including:
-What’s really on a Google search page?
-How is Google changing and how can you adapt?
-What changes should you make to your data feed?
-How can you improve ROI on Google Shopping?
Get expert advice from Jeff Coleman, Director of Account management, who has over 6 years of Google expertise.
Confluence Conference - New to Google Shopping? From Setup to StrategyKirk Williams
In this comprehensive conference session given in Oklahoma City, Kirk Williams (PPCKirk) of ZATO gives best practices of Bing Ads and Google AdWords Shopping Ads, from getting started to more advanced strategies.
2015 Practical Guide to Using Google Shopping ads or PLA's (Presented to SEM...Ann Stanley
Practical guide to using Google Shopping ads or Product Listing ads (PLA's), including tips and how to's:
1) Importance of using Shopping ads for eCommerce sites
2) Product feeds from your website
3) Best practice on setting up your campaigns, ad groups and product groups
4) How to avoid possible pitfalls and account disapproval
5) Top tips and methods to improve your results
6) What’s new and what’s coming soon
Google Shopping Campaigns - How to Drive SalesGoDataFeed
Google Shopping Campaigns slide deck will help you learn how to get the most ROI from Google Shopping’s new retail-centric format.
With 200% increase in clicks for some retailers, Google Shopping is increasingly becoming a critical shopping engine for any eCommerce retail store.
The slide deck covers topics such as the importance of data feed quality and freshness, the new Google shopping campaign structure, top bidding strategies and more. The original joint webinar presented by GoDataFeed and OperationROI can be seen in it's entirety at the link below.
http://www.godatafeed.com/resources/Google-Shopping-Campaigns
Google Shopping Campaigns: The New Face of Product Listing AdsTinuiti
Learn about Google's newest update to Product Listing Ads and how you can increase revenue on Google Shopping using the campaign update.
This deck slideshare teaches you:
- What are Google Shopping Campaigns and how do they change PLAs?
- Why and how can your use Google Shopping Campaigns?
- What inventory changes should be made for Google Shopping Campaigns?
- How to increase revenue on Google using Shopping Campaings
Alexandra Tachalova (SEMrush) - Your Perfect AdWords StrategyeCommerce_Day
So finden Sie die besten AdWords Keywords für Ihre Werbeanzeigen auf Google.
Außerdem: Wie werden Rückschlüsse auf die Anzeigenqualität aus dem Besucherverhalten gezogen?
Vortrag vom Hitmeister e-Commerce Day 2014:
http://www.hitmeister.de/ecommerceday/videos/your-perfect-adwords-strategy/
If you're selling products online, you need to see this webinar.
Whether you're looking to create Google Shopping Ads from scratch, or maximize results with existing ones, this live webinar is for you.
Attendees will walk away knowing:
- How to set up top performing Google Shopping campaigns
- What do with all your product data
- Best Practices for Google Shopping based on industry benchmarks
This is one webinar you'll definitely want to 'check out'.
Join CPC Strategy & Bronto for a co-hosted webinar that will dive into prominent customer acquisition strategies & how you can maintain long-term profitability through email marketing.
This is a presentation on Amazon Pay Per Click and a case study showing how we use PPC as a tactic from ranking for organic positions to help increase sales. We talk about how testing is key to making the most of the using Amazon Sponsored Ads and get ahead of the competition.
Top 10 Google Shopping Mistakes Draining Your Budget & How To Fix Them TodayNick Cotter
Whether you’re just getting started or you’ve been using the program since its early days–no one is exempt from making mistakes on Google Shopping.
However, there are ways to reduce those mistakes that end with unapproved products, low impressions & especially a low return on investment.
We've searched the internet high and low, analyzed thousands of ads across Google and Facebook, and after hours of deliberation and research we've finally settled on the top 5 ad campaigns there have ever been.
Find out everything we've learned from the most impressive ad campaigns on the internet in our WordStream exclusive webinar.
You'll learn:
- Simple steps you can take to ensure you're writing ad copy that will win clicks
- What to keep in mind when choosing a landing page design
- The benefits of bidding on competitors' brand names
- Tips for delivering memorable messaging at every stage of the sales funnel
On May 14th Google announced the 2019 Roadmap for the Google Ads platform.
Thanks to our premier partnership with Google, our expert was there to hear it live so that he can relay the information to you through a WordStream-exclusive webinar TODAY.
Save your seat to be the first to know:
What changes you can expect to see in Google Ads (and when they're coming)
How these changes will affect your account
How to use the advanced notice to your advantage and get ahead of the competition
Making an Efficient Generic Paid Search Strategy - 7thingsmedia - Figaro Sear...7thingsmedia
Ben O'Neil's, Paid Search Manager at 7thingsmedia, presentation on "How to make an efficient paid search strategy."
Presented at 7thingsmedia Breakfast Bites, Figaro Search Seminar, IAB Workshop, June 2014
In the second installment of our Client Retention Workshop series we discuss Landing Page Optimization.
Your clients want great landing pages. Here's how to easily deliver the results they're after.
You'll walk away knowing how to:
- Quickly and efficiently deliver landing page audits that will wow prospects and customers
- Utilize best practices for landing page design and function
- Upsell current services with a variety of landing page and lead gen offers
- Price and pitch every level of landing page optimization service
Great Legal Marketing & WordStream have partnered up to bring you our latest webinar, where you'll learn how to overcome the most common challenges law offices face in their digital marketing efforts.
Pitch your questions to our Google Shopping Gurus, Lewis Brannon & Jason Bell, as they lead an open discussion about trends & strategies you need to prepare for success this holiday shopping season.
Google shopping campaign to increase your website sale, set up you google adwords accounts with these simple steps and start your own shopping campaign.
Join leading industry PPC experts, CPC Strategy, & leading predictive lifecycle marketing experts at Windsor Circle as they showcase proven strategies to acquire & retain customers at a more efficient & cheaper cost.
Join leading industry PPC experts, CPC Strategy, & leading predictive lifecycle marketing experts at Windsor Circle as they showcase proven strategies to acquire & retain customers at a more efficient & cheaper cost.
Google shopping and the evolving pla landscape white paperDice Nakamura
Dice Nakamura is the Business Development Manager at Vertical Nerve, a Dallas-based firm focusing on data-driven marketing and digital analytics. Vertical Nerve is a Google Analytics Certified Partner and a Google Analytics Premium Authorized Reseller. Dice has over 5 years of experience covering Google Shopping and complex PLA marketing strategies.
Google Shopping Campaigns: The New Face of Product Listing AdsTinuiti
Learn about Google's newest update to Product Listing Ads and how you can increase revenue on Google Shopping using the campaign update.
This deck slideshare teaches you:
- What are Google Shopping Campaigns and how do they change PLAs?
- Why and how can your use Google Shopping Campaigns?
- What inventory changes should be made for Google Shopping Campaigns?
- How to increase revenue on Google using Shopping Campaings
Alexandra Tachalova (SEMrush) - Your Perfect AdWords StrategyeCommerce_Day
So finden Sie die besten AdWords Keywords für Ihre Werbeanzeigen auf Google.
Außerdem: Wie werden Rückschlüsse auf die Anzeigenqualität aus dem Besucherverhalten gezogen?
Vortrag vom Hitmeister e-Commerce Day 2014:
http://www.hitmeister.de/ecommerceday/videos/your-perfect-adwords-strategy/
If you're selling products online, you need to see this webinar.
Whether you're looking to create Google Shopping Ads from scratch, or maximize results with existing ones, this live webinar is for you.
Attendees will walk away knowing:
- How to set up top performing Google Shopping campaigns
- What do with all your product data
- Best Practices for Google Shopping based on industry benchmarks
This is one webinar you'll definitely want to 'check out'.
Join CPC Strategy & Bronto for a co-hosted webinar that will dive into prominent customer acquisition strategies & how you can maintain long-term profitability through email marketing.
This is a presentation on Amazon Pay Per Click and a case study showing how we use PPC as a tactic from ranking for organic positions to help increase sales. We talk about how testing is key to making the most of the using Amazon Sponsored Ads and get ahead of the competition.
Top 10 Google Shopping Mistakes Draining Your Budget & How To Fix Them TodayNick Cotter
Whether you’re just getting started or you’ve been using the program since its early days–no one is exempt from making mistakes on Google Shopping.
However, there are ways to reduce those mistakes that end with unapproved products, low impressions & especially a low return on investment.
We've searched the internet high and low, analyzed thousands of ads across Google and Facebook, and after hours of deliberation and research we've finally settled on the top 5 ad campaigns there have ever been.
Find out everything we've learned from the most impressive ad campaigns on the internet in our WordStream exclusive webinar.
You'll learn:
- Simple steps you can take to ensure you're writing ad copy that will win clicks
- What to keep in mind when choosing a landing page design
- The benefits of bidding on competitors' brand names
- Tips for delivering memorable messaging at every stage of the sales funnel
On May 14th Google announced the 2019 Roadmap for the Google Ads platform.
Thanks to our premier partnership with Google, our expert was there to hear it live so that he can relay the information to you through a WordStream-exclusive webinar TODAY.
Save your seat to be the first to know:
What changes you can expect to see in Google Ads (and when they're coming)
How these changes will affect your account
How to use the advanced notice to your advantage and get ahead of the competition
Making an Efficient Generic Paid Search Strategy - 7thingsmedia - Figaro Sear...7thingsmedia
Ben O'Neil's, Paid Search Manager at 7thingsmedia, presentation on "How to make an efficient paid search strategy."
Presented at 7thingsmedia Breakfast Bites, Figaro Search Seminar, IAB Workshop, June 2014
In the second installment of our Client Retention Workshop series we discuss Landing Page Optimization.
Your clients want great landing pages. Here's how to easily deliver the results they're after.
You'll walk away knowing how to:
- Quickly and efficiently deliver landing page audits that will wow prospects and customers
- Utilize best practices for landing page design and function
- Upsell current services with a variety of landing page and lead gen offers
- Price and pitch every level of landing page optimization service
Great Legal Marketing & WordStream have partnered up to bring you our latest webinar, where you'll learn how to overcome the most common challenges law offices face in their digital marketing efforts.
Pitch your questions to our Google Shopping Gurus, Lewis Brannon & Jason Bell, as they lead an open discussion about trends & strategies you need to prepare for success this holiday shopping season.
Google shopping campaign to increase your website sale, set up you google adwords accounts with these simple steps and start your own shopping campaign.
Join leading industry PPC experts, CPC Strategy, & leading predictive lifecycle marketing experts at Windsor Circle as they showcase proven strategies to acquire & retain customers at a more efficient & cheaper cost.
Join leading industry PPC experts, CPC Strategy, & leading predictive lifecycle marketing experts at Windsor Circle as they showcase proven strategies to acquire & retain customers at a more efficient & cheaper cost.
Google shopping and the evolving pla landscape white paperDice Nakamura
Dice Nakamura is the Business Development Manager at Vertical Nerve, a Dallas-based firm focusing on data-driven marketing and digital analytics. Vertical Nerve is a Google Analytics Certified Partner and a Google Analytics Premium Authorized Reseller. Dice has over 5 years of experience covering Google Shopping and complex PLA marketing strategies.
A Brief of Google AdWords Pay Per ClickRanjan Jena
PPC is particularly good for split testing as it allows your strategies to fail much faster, saving you time and money in the long run. While it seems like strange advice, knowing what terms not to go for can be more important in some ways than figuring out which search terms are best, as creating content is expensive and time consuming. If you don’t have it right, you will waste a lot of time and resources.
The slides used by Matthew Sauer from iProspect at the E-commerce Meetup organized jointly with Neto, Hubspot and SEMrush: https://www.semrush.com/webinars/e-commerce-meetup/?language=en
Hero Conf London 2016 - The Definitive Framework for Bidding in AdWordsWijnand Meijer
When it comes to setting bids in AdWords, you have more options than you may realize: manual CPC, enhanced CPC, automated rules, AdWords scripts, bid simulator, bid adjustments, smart bidding with target CPA or target ROAS and of course automated bidding with 3rd party solutions.
So the question arises: when should and shouldn’t you use each of these bidding methods? In this presentation, you'll discover:
- Why great bids can’t fix a lousy campaign
- What it means to be truly profit-driven when it comes to bidding (less than 10% of advertisers work this way)
- When it’s best to use each of the mentioned bidding options, based on a new framework for bidding in AdWords
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
Google AdWords Update at Pubcon Austin 2009
1. Google AdWords Update Frederick Vallaeys, AdWords Evangelist [email_address] Pubcon South 2009
2.
3. What Will Consumers Do In 2009? How Will They Shop? Where Will They Shop? What Will They Buy? 67% of shoppers will take more of a “wait and see” approach when purchasing products 59% of shoppers are more likely to rely on the Internet to research and shop around 55% will set a shopping budget for the year 60% are more likely to look for online offers and promotions 63% of shoppers plan to shop at discount retailers more 41% are more likely to rely on the Internet to make their purchases 49% of shoppers plan to purchase more generic or store brand products 39% plan to shop in bulk to save money 37% plan to shop for more lower-end products (P30). Using the scale below, please indicate how much you agree or disagree with each of the following statements given the state of the economy in 2009. n=5,020. January 2009 OTX/Google Post-Holiday Shopping & 2009 Economy Survey.
5. Consumer behavior reflects economic trends U.S. searches for “coupons” on Google.com Source: Google Insights for Search. Query numbers are normalized and presented on a scale of 0-100 relative to Google queries over time. Sep 2008
6. Track Trends With Google Insights for Search www.google.com/ insights/search
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12. Use negative keywords together with broad match keywords to take advantage of tail traffic while maintaining top notch relevance
13. Search Based Keyword Tool Queries Query traffic Landing pages for all queries Suggested bids Competition for each query Impression share Missed Opportunities www.google.com/ sktool
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16. How Conversion Optimizer works You provide a Max CPA bid for each ad group Then finds the optimal equivalent CPC bid for your ad each time it's eligible to appear … in order to calculate a predicted conversion rate for each auction (based on historical data). . . . user location query performance partner sites more . . . Conversion Optimizer considers many factors… Max CPA is combined with the Predicted Conversion Rate and Quality Score to produce Ad Rank 1 2 3 4
17. Getting Results on the Content Network On-demand site-by-site performance metrics Adjust site bids up or down Exclude sites altogether Placement Level Performance Act on This Data Enhanced online campaigns allow you to set placement-level bids while still contextually targeting. 1 2
18. How It Works Site 1 Site 2 Site 3 Site 4 Site 5 Content Bid: $2 CPA: $6 Clicks CPA: $15 High-performing traffic is limited by overall content bid CPA: $15 CPA: $15 CPA: $15 Previously, only one bid applied for all contextually targeted ad groups. Site-level bids could not be adjusted based on results. 10 20 30 40
19. How It Works Site 1 Site 2 Site 3 Site 4 Site 5 Content Bid: $2 CPA: $9 Clicks CPA: $15 Increased bid leads to more traffic at a low CPA CPA: $15 CPA: $15 CPA: $15 Placement-specific bids increase traffic from high-performing sites and decrease costs of low-performing sites to improve ROI. The AdWords API makes this scalable. Site 2: $3
20. Conversion Optimizer Case Study “ The results surprised everyone, including myself and our CEO.” Amber Jain Senior DSMM Architect, WebMetro +158% +128%
21. Case Study Continued… “ The content API is now a key tool here… We spend a lot of time manually managing content campaigns, so this will be a real time-saver.” Amber Jain Senior DSMM Architect, WebMetro -60%