This document provides an overview of search engines and search engine optimization (SEO). It defines what a search engine is, provides examples of popular search engines like Google and Yahoo, and explains why SEO is important for driving relevant traffic to websites. The document also outlines the SEO process, including on-page and off-page optimization techniques, and how to measure SEO success through increased rankings, traffic, and conversions.
Go On Digitals is one of the top Digital Marketing agencies in India based in Delhi. Run by Vikas Kumar (Digital Marketing Expert). We are a perfect digital marketing agency that discusses and expertly applies all your plan. Also, get here Online Digital Marketing Course with live projects.
An Anatomy of a Digital Audit (Digital Marketing Audit)Tim Bourgeois
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Digital operations are complex and sprawling ecosystems that have grown disproportionately over the past decade. To ensure digital investments are optimized, companies are increasingly turning to digital audits to assess digital performance. This presentation summarizes key themes and takeaways from the "Anatomy of a Digital Audit" workshop at the Gilbane Conference by Tim Bourgeois, digital strategist at East Coast Catalyst.
Go On Digitals is one of the top Digital Marketing agencies in India based in Delhi. Run by Vikas Kumar (Digital Marketing Expert). We are a perfect digital marketing agency that discusses and expertly applies all your plan. Also, get here Online Digital Marketing Course with live projects.
An Anatomy of a Digital Audit (Digital Marketing Audit)Tim Bourgeois
Â
Digital operations are complex and sprawling ecosystems that have grown disproportionately over the past decade. To ensure digital investments are optimized, companies are increasingly turning to digital audits to assess digital performance. This presentation summarizes key themes and takeaways from the "Anatomy of a Digital Audit" workshop at the Gilbane Conference by Tim Bourgeois, digital strategist at East Coast Catalyst.
KPIs & Metrics That Matter For Digital Marketing Success In 2022Search Engine Journal
Â
Not getting useful insights or much information out of your KPIs and metrics?
Avoiding measurements because they take a lot of time for very little benefit?
Setting effective, data-backed KPIs and metrics will keep your team focused and help you accurately assess and improve your strategies.
Register for this webinar and learn how to:
-Measure effective KPIs.
-Gather the right data to take action and improve your strategy.
-Set goals for a variety of digital marketing programs.
-Learn how to get the data and evidence you need to make smart decisions, identify issues before they harm your business, and take advantage of new opportunities.
Join us with Jonathan Laberge as he shares his knowledge on how to measure digital campaign success and what KPIs really mean for your business’s bottom line.
In the presentation we cover how it's important to track the
key metrics within a SaaS sales funnel and how to optimize them at each stage.
Many SaaS tools look at just number of sales and there are many stages both before and after the sale in which saas tools can work more efficiently and produce better results.
We also cover communication strategies and the important of using the behaviour of your consumers to model your sales strategy.
Quora Evangelist JD Prater shares his insights on launching into the Quora platform and utilizing it to reach audiences at key moments in the customer lifecycle.
Ratio Partners - Getting Started with Sitecore PersonalisationSteve Renshaw
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An overview designed to help you get started with personalisation and build a successful project. If you'd like to find out how we can help you, contact us at hello@ratiopartners.co.uk
How to Use HubSpot To Manage Your Brand OnlineHubSpot
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Most businesses are unaware that their prospects and customers in their industries are already talking about their products or services in social media. With the speed that information travels today it is critical that you respond to queries and comments on Twitter, Facebook or blog articles in a timely fashion to help you manage your brand and generate more leads and customers. How are you managing your brand in social media?
This free webinar will cover:
* How to incorporate social media into your overall marketing strategy
* How to use HubSpot to track and monitor your brand in social media
* Ways to attract more website visitors from social media sites
* How to use HubSpot to convert more social media visitors to leads and customers
Did you think that a website is a passive bill board to advertise your business? Come and have a look at what our websites can do to help run your business smoothly and enlarge your niches.
B2B Lead Generation with Content Marketing // MAN Digital Pitch DeckMAN Digital
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MAN Digital is a boutique B2B Digital Agency focusing on B2B Lead Generation with Content Marketing.
WHAT WE DO?
• B2B Lead Generation Strategy
(Workshops, Audit + Strategy)
• Copywriting & Content Marketing
(Content Creation - blogs, webinars, pitch decks, email, video, ebooks, case studies, anything that helps you sell better your product or service)
• Performance Marketing
(LinkedIn Ads, Xing Ads, Google Ads, Quora Ads, Facebook Ads, and RTB)
• Digital Sales
(Marketing & Sales Automation, CRM Implementation, Pitch Decks, Outbound, Analytics, and Reporting )
In short, we do full stack for B2B Lead Generation by building content marketing ( not only blog posts), funnels, sales automation, and conversion rate optimization throughout the buyer's journey.
Our Northstar is to initiate an ideal sales conversation with high quality leads in the B2B space.
7 step digital marketing assessment checklistRevenizer
Â
Growing your business means that you need to focus your marketing efforts in the right areas. Getting the foundation right is important also. This checklist prioritizes the activities and then gives you a checklist to work through. Need help? Check out our virtual marketing programs at www.revenizer.com. Plans start at $99.
Display Ads, PPC, Facebook Ads, LinkedIn Ads, Twitter Ads, Youtube… Are you puzzled by the list and wondering where to place your ads? AdEngineering™ helps you to find the right channel to place your ads based on solid research.
This presentation is about a digital marketing company named as Marketing Eye Global. Its Full Digital Marketing Agency headquartered in London, United Kingdom with aim to provide High End Quality Digital Marketing at Affordable Rates. Their marketing professionals turn your Browsers into Buyers by raising your brand awareness, increasing website traffic and delivering the leads to get you more customers.
For our TrustED Conf 2021 VR World Tour, we heard from Leann Chan, an experienced Search Engine Optimisation specialist, on COVID-19 consumer trends & post-pandemic SEO. Learn what the SEO 'musts' are to survive and thrive during a pandemic.
KPIs & Metrics That Matter For Digital Marketing Success In 2022Search Engine Journal
Â
Not getting useful insights or much information out of your KPIs and metrics?
Avoiding measurements because they take a lot of time for very little benefit?
Setting effective, data-backed KPIs and metrics will keep your team focused and help you accurately assess and improve your strategies.
Register for this webinar and learn how to:
-Measure effective KPIs.
-Gather the right data to take action and improve your strategy.
-Set goals for a variety of digital marketing programs.
-Learn how to get the data and evidence you need to make smart decisions, identify issues before they harm your business, and take advantage of new opportunities.
Join us with Jonathan Laberge as he shares his knowledge on how to measure digital campaign success and what KPIs really mean for your business’s bottom line.
In the presentation we cover how it's important to track the
key metrics within a SaaS sales funnel and how to optimize them at each stage.
Many SaaS tools look at just number of sales and there are many stages both before and after the sale in which saas tools can work more efficiently and produce better results.
We also cover communication strategies and the important of using the behaviour of your consumers to model your sales strategy.
Quora Evangelist JD Prater shares his insights on launching into the Quora platform and utilizing it to reach audiences at key moments in the customer lifecycle.
Ratio Partners - Getting Started with Sitecore PersonalisationSteve Renshaw
Â
An overview designed to help you get started with personalisation and build a successful project. If you'd like to find out how we can help you, contact us at hello@ratiopartners.co.uk
How to Use HubSpot To Manage Your Brand OnlineHubSpot
Â
Most businesses are unaware that their prospects and customers in their industries are already talking about their products or services in social media. With the speed that information travels today it is critical that you respond to queries and comments on Twitter, Facebook or blog articles in a timely fashion to help you manage your brand and generate more leads and customers. How are you managing your brand in social media?
This free webinar will cover:
* How to incorporate social media into your overall marketing strategy
* How to use HubSpot to track and monitor your brand in social media
* Ways to attract more website visitors from social media sites
* How to use HubSpot to convert more social media visitors to leads and customers
Did you think that a website is a passive bill board to advertise your business? Come and have a look at what our websites can do to help run your business smoothly and enlarge your niches.
B2B Lead Generation with Content Marketing // MAN Digital Pitch DeckMAN Digital
Â
MAN Digital is a boutique B2B Digital Agency focusing on B2B Lead Generation with Content Marketing.
WHAT WE DO?
• B2B Lead Generation Strategy
(Workshops, Audit + Strategy)
• Copywriting & Content Marketing
(Content Creation - blogs, webinars, pitch decks, email, video, ebooks, case studies, anything that helps you sell better your product or service)
• Performance Marketing
(LinkedIn Ads, Xing Ads, Google Ads, Quora Ads, Facebook Ads, and RTB)
• Digital Sales
(Marketing & Sales Automation, CRM Implementation, Pitch Decks, Outbound, Analytics, and Reporting )
In short, we do full stack for B2B Lead Generation by building content marketing ( not only blog posts), funnels, sales automation, and conversion rate optimization throughout the buyer's journey.
Our Northstar is to initiate an ideal sales conversation with high quality leads in the B2B space.
7 step digital marketing assessment checklistRevenizer
Â
Growing your business means that you need to focus your marketing efforts in the right areas. Getting the foundation right is important also. This checklist prioritizes the activities and then gives you a checklist to work through. Need help? Check out our virtual marketing programs at www.revenizer.com. Plans start at $99.
Display Ads, PPC, Facebook Ads, LinkedIn Ads, Twitter Ads, Youtube… Are you puzzled by the list and wondering where to place your ads? AdEngineering™ helps you to find the right channel to place your ads based on solid research.
This presentation is about a digital marketing company named as Marketing Eye Global. Its Full Digital Marketing Agency headquartered in London, United Kingdom with aim to provide High End Quality Digital Marketing at Affordable Rates. Their marketing professionals turn your Browsers into Buyers by raising your brand awareness, increasing website traffic and delivering the leads to get you more customers.
For our TrustED Conf 2021 VR World Tour, we heard from Leann Chan, an experienced Search Engine Optimisation specialist, on COVID-19 consumer trends & post-pandemic SEO. Learn what the SEO 'musts' are to survive and thrive during a pandemic.
#AI is About to Reshape the Workplace & Your Organization's #DataStrategySteve Ardire
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#AI is About to Reshape the Workplace & Your Organization's #DataStrategy https://shar.es/1C4oQI at #CDOVision http://cdovision2016.dataversity.net/ April 19 - 20 in San Diego
Search engine optimization - SEO is the process of improving the volume or quality of traffic to your web site from search engines such as Google, Yahoo, MSN etc. via "organic" or un-paid search results.
This presentation will help you to know what is SEO all about and how it can help you to rank your website on top page and increase traffic on your website.
Google Seo-Search Engine Optimization-introductionFaraaz Shaikh
Â
This PPT is an introduction to SEO. In this file you would information about various techniques related to SEO. Hope this helps you.
This PPT is for training purpose only
Exploring the Depths: Unveiling the Mysteries of Oceanic Ecosystemsxiyaw31154
Â
Search Engine Optimization, is the practice of enhancing a website's visibility on search engines like Google. It involves strategies such as keyword optimization, creating quality content, improving website structure, and building backlinks. The goal is to increase organic traffic and improve search engine rankings, ultimately driving more relevant visitors to the website. https://www.slideshare.net/upload
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
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Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
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Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
Â
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
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The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
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Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Â
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
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Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
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Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
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In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
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As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
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The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
18. Where are the Organic Results? Organic Pay Per Click Pay Per Click
19. Industry Research – Who gets the clicks? The vast majority of clicks -- roughly 60 percent, go to organic listings. Source: Enquiro, 2006 Organic Clicks vs Paid Clicks
20. Industry Research: Organic SEO is the most popular form of SEM Organic SEO is the most popular form of SEM, with almost three-quarters of advertisers using this method, with paid placement a very close second at 71%
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24. Page Title Alt-Tags Link Title Tags Site-Side Optimization Technical SEO - Example of Page Elements Anchor Text Navigation
31. Global Partnerships CGS Infotech is having partnership with Network Solutions, Inc, Google and NTT Verio. Susan Baron (Manager - VeriSign - Now Network Solutions) has expressed following sentiments:Â "Cyberweb Global Services (CGS)Â is our Premier Partner since 1996. We are certain that you will be as pleased with the performance of CGS Infotech as we are."