In this edition of Pearl Lemon Lead’s LinkedIn Lead Generation Tool Review Series (quite a mouthful, we know), we’re going to be talking about a different form of lead generation than we have been.

2. In this edition of Pearl Lemon Lead’s LinkedIn Lead Generation Tool Review Series
(quite a mouthful, we know), we’re going to be talking about a different form of lead
generation than we have been.
In our previous reviews, we showed you tools that will help with outbound lead
generation, the type most often associated with LinkedIn.
Outbound lead generation is the process of acquiring leads through directly reaching
out to prospects, regardless of whether or not they have shown interest in your
business or know who you are.

3. The outbound lead generation LinkedIn tools we have talked about are:
● LinkedIn Sales Navigator – which helps with finding people to reach out to
● We-Connect – a tool for automating your outreach
● Crystal – used for analysing people’s profiles to help you with outreach
But today, we are going to discuss and review a tool for inbound lead generation:
SocialPilot.

4. In this blog, we’ll show you exactly how to use SocialPilot for inbound lead generation,
then give our full and honest review of the tool so you can determine if it’s right for you.

5. HOW SOCIALPILOT HELPS WITH INBOUND LEAD
GENERATION
Inbound lead generation is when you attract people to your site through various
strategies, channels, and campaigns.

6. So instead of reaching out to people, you are allowing them to naturally discover you
and develop an interest in your business, making it easier to convert them into a
customer.
There is a lot that goes into inbound lead generation. For more, check out our
Beginner’s Guide To Generating Leads The Inbound Way.
But one of the primary ways to attract inbound leads is through content marketing. This
is when you create content – whether it be a blog, video, podcast, or something else –
that people can discover, find value in, and which brings them to your site.

7. When you release content, you
want to put it up on as many
channels as you can to
increase its audience lead
generation potential.

8. LinkedIn is an especially effective place to share your content, because, in addition to
expanding your audience, you are doing so on a platform that:
● Tells you who has viewed and interacted with your content
● Gives you a means to contact your audience
● Gives you viewers you already have an established relationship with
● Encourages the growth of business partnerships and relationships
The thing is, you have to share content on your LinkedIn consistently. Otherwise, your
content won’t get enough exposure to have its intended impact.

9. It often takes several impressions before someone will remember your company name,
likely more before they are ready to become a customer.
But sharing your content every time you publish something takes more mental energy
than you may realise, as it can be easy to forget to write up a post every day.
You also have to time your posts right to hit those high LinkedIn traffic times and make
sure you aren’t posting too close together to feel like you are spamming.
What if that’s at 8 pm at night? Do you really want to be thinking about LinkedIn then?
Of course not. That’s “put up your feet with a glass of wine” time.
Life would be SO much easier if you could just write up seven days worth of posts at
once and then forget about LinkedIn for the rest of the week, wouldn’t it?

10. Fortunately, that’s exactly what SocialPilot does.
SocialPilot is an automation tool that is used to schedule and release content and
posts on several platforms, including LinkedIn. It is not a browser extension so you
won’t even need to download anything!
This can allow you to run a more efficient content marketing campaign on LinkedIn
with far less effort – freeing up more of your mental energy to work on whatever else
needs your attention.
Here is how it works.

11. SOCIALPILOT PRICING
Here are SocialPilot’s pricing plans (prices converted from US dollars to Pounds):
● 14-day free trial (no credit card required for their free trial)
● Professional (25 social media accounts)- £18.81 per month
● Small team (50 social media accounts)- £31.35 per month
● Agency (100 social media accounts)- £62.69 per month
● Enterprise – custom plan