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Market Structures
Market Structure Criteria 
a) How many producers? 
b) Are the products similar? 
c) Is it easy to enter the market? 
d) Do producers control prices?
Perfect Competition 
Structure How many 
producers? 
Are the 
products 
similar? 
Is it easy to 
enter the 
market? 
Do 
producers 
control 
prices? 
Perfect 
Competition 
Many Yes Yes – so 
producers 
always face 
competition 
from new 
firms 
No- “price 
takers” (they 
must accept 
the price the 
market gives 
them)
Milk Market
Monopolistic Competition 
Structure How many 
producers? 
Are the 
products 
similar? 
Is it easy to 
enter the 
market? 
Do producers 
control 
prices? 
Monopolistic 
Competition 
Many No –due to 
product 
differentiation 
or branding 
Yes – 
producers 
always face 
competition 
from new 
firms 
Some control 
because 
producers 
control their 
brand
Shoe Market
Oligopoly 
Structure How many 
producers? 
Are the 
products 
similar? 
Is it easy to 
enter the 
market? 
Do 
producers 
control 
prices? 
Oligopoly Small 
number 
Very 
similar– 
small 
variations 
No – often 
due to high 
start up 
costs 
Some 
control 
overprices 
because only 
a few 
producers
Airplane Market
Monopoly 
Structure How many 
producers? 
Are the 
products 
similar? 
Is it easy to 
enter the 
market? 
Do 
producers 
control 
prices? 
Monopoly One Unique 
product 
No- barriers 
limit other 
firms from 
entering the 
market 
YES – “price 
setters” (they 
get to 
determine 
price)
Electricity Market
Why should you care about the 
level of competition in a market? 
• Because when markets are 
not fully competitive, the 
CONSUMER suffers.

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powerpoint.13

  • 2. Market Structure Criteria a) How many producers? b) Are the products similar? c) Is it easy to enter the market? d) Do producers control prices?
  • 3. Perfect Competition Structure How many producers? Are the products similar? Is it easy to enter the market? Do producers control prices? Perfect Competition Many Yes Yes – so producers always face competition from new firms No- “price takers” (they must accept the price the market gives them)
  • 5. Monopolistic Competition Structure How many producers? Are the products similar? Is it easy to enter the market? Do producers control prices? Monopolistic Competition Many No –due to product differentiation or branding Yes – producers always face competition from new firms Some control because producers control their brand
  • 7. Oligopoly Structure How many producers? Are the products similar? Is it easy to enter the market? Do producers control prices? Oligopoly Small number Very similar– small variations No – often due to high start up costs Some control overprices because only a few producers
  • 9. Monopoly Structure How many producers? Are the products similar? Is it easy to enter the market? Do producers control prices? Monopoly One Unique product No- barriers limit other firms from entering the market YES – “price setters” (they get to determine price)
  • 11. Why should you care about the level of competition in a market? • Because when markets are not fully competitive, the CONSUMER suffers.

Editor's Notes

  1. Oligopoly –Boeing and Airbus