This document contains a case study analysis of UNIQLO, including: 1) A SWOT analysis that identifies UNIQLO's strengths like quality products and economical pricing, and weaknesses like limited styles. Opportunities include developing online shops and threats include increasing material costs. 2) A Porter's 5 Forces analysis examining the threat of new entrants, supplier and buyer power, and industry rivalry facing UNIQLO. 3) A business model canvas outlining UNIQLO's key activities, resources, partners, customer segments, and value propositions centered around providing basic, high-quality clothing at affordable prices.

1. UNIQLO Case Study
Group Members: SUN Guanlin, LU Haitao
ZHANG Yiming, LIAN Liuhui, YAN Ning, WEI Yifan
GROUP
DISCUSSION
#2

2. CONTENTS
SWOT AnalysisPart 01
Porter’s 5 ForcesPart 02
Business Model CanvasPart 03
Blue Ocean StrategyPart 04
ERRC GridPart 05

3. SWOT
Analysis

4. SWOT Analysis
4
Strengths
➢ Quality
➢ Economical price
➢ Positive word-of-mouth
➢ Lager consumers scale
➢ Vertical integration
➢ SPA (自有品牌专营商店)
➢ Advance technology (well R&D )
➢ Professional designers
Weaknesses
➢ Limited style
➢ Limited market
➢ Negative news

5. SWOT Analysis
5
Opportunities
➢ Online shop with lower cost
➢ Good reputation of Japanese
product
➢ Pursuing simplicity culture “Less is
more”
➢ Pursuing high quality products
➢ Development of new technology in
this industry
Threats
➢ Competitive market in clothes
industry
➢ Increasing cost of material
➢ Anti- Japan Group

6. Porter’s Five Forces
Analysis

7. Porter’s Five Forces Analysis
7
Threat of new entry
Strong distribution network
required
Increasing cost of material
Technology innovation
Large consumer base
Supplier power
Volume is critical to
suppliers
High competition among
suppliers
Threats of
substitution
High availability of
substitution
Competitive market in
clothes industry eg.
Celebrities’ shop
Buyer Power
Multiple choices with
lots of retail and online
shop (competitors)
Price sensitivity of
buyers
Rivalry
Lots of competitors
eg. H&M

8. Business Model Canvas

9. Business Model Canvas
9
Fabric
Supplier
Crossover
brands
Clothing
production &
promotion
Brand
Talent team
High quality
&
low price
Everyone in
the world
Offline &
online store
Clothing sales
Basic style
Self-service
shopping
Fabric, manufacture, design
Human resources
Advertising
Store rent and decoration
Storefront service
Online service
After sales
service

10. Value Proposition Canvas
Self-service shopping
Gain creators
Pain Relievers
Products &
Services
wonderful service attitude High quality service
Limited budget
Clothing is difficult to
match
Pains
Gains
Customer
jobs
Buy everyday
clothing
High quality and low price
Basic style
Create everyday
wear

11. Crossover
11

12. Crossover
12

13. Blue Ocean Strategy

14. Blue Ocean Strategy
14
Low
High

15. ERRC Grid

16. ERRC Grid
16
Eliminate
Quality problems and pollution
Waste of resource
Negative news
Raise
Cost performance ratio
Quality of product
Service
Reduce
Advertising cost
Price
Multiple style
Create
New technology
Online orders picked up in stores

17. Reference
17
https://www.fastretailing.com/eng/ir/library/pdf/ar2017_en_08.pdf
http://tech.sina.com.cn/roll/2017-11-11/doc-ifynsait7251804.shtml
http://wemedia.ifeng.com/79034141/wemedia.shtml
http://www.chinasspp.com/News/Detail/2018-2-1/404385.htm
http://www.doc88.com/p-9857403706029.html
http://news.zol.com.cn/642/6428623.html

18. Group Members: SUN Guanlin, LU Haitao, ZHANG Yiming, LIAN Liuhui, YAN Ning, WEI Yifan
Thanks
For Your
Attention.
Oct. 2018