This document summarizes a seminar presentation on branding. It defines what a brand is, provides a brief history of branding, and discusses what a brand is not versus what a brand is. The presentation emphasizes that brands are rational and emotional, and outlines the power and importance of branding. It discusses strategies for building strong brands, including creating brand equity, preference, and insistence. The presentation also notes the role and costs of brands, and provides examples of well-known brands to illustrate key points.