The document discusses two potential film posters for a horror movie about a possessed child. The first poster concept features only the jack-in-the-box prop from the center of the frame against a black and red background. This was meant to connote danger and flames emerging from the box. The second concept places the main character child in the center holding the jack-in-the-box while making eye contact with the audience. Test audiences preferred this second idea, finding the direct eye contact with the possessed child to be a more compelling visual that would draw them to the film.

1. For the poster we had to come up with something that would successfully grab the audience
attention making them want to watch the movie. We had to come up with an applying image to lure
the audience in and use all the right colours in order to create the horror feel to the poster and get
the message of the film across to the audience.
We came up with two possible ideas for our poster. First we had to note down how we was going to
create the layout of the poster, as we have seen different type’s layouts. For instances, insidious 2
has two different film posters.
The two posters presented above are the two different film posters for insidious. As you can see the
first poster has everything positioned on the right and left sides and the centre is left blank with just
the tagline in it. Also this poster is breaking conventions as the production information is at the top
of the poster and not at the bottom like the second poster or any other poster in fact. The title of
the film is going down the side which is not conventional again. The second poster is more
conventional, both use different images so we thought we would experiment with different images
and see which image is more effective. For the poster layout we kept it conventional to the film
poster layout, having the production information at the bottom and the image in the centre of the
frame and the title just under the image.
We create two possible images that we could use for our film poster. One was focused on the jack in
the box which is our main prop in the movie which possesses the child in the movie. The image had
the jack in the box in the centre of the frame and a black background with a red boarder. The black
background would connote the evil and death in the movie and the red connotes blood and danger

2. and the black background and red boarder would suggest flames coming from the box as it creates
hell for the family.
The other film poster idea we had is that we will use the main character the child ‘Isaac’, he will be in
the centre of the frame and dominating the poster and he will be holding the jack in the box and he
will have his down while making eye contact with the audience. This creates the idea that the boy is
being controlled by the box and with the boy making eye contact with the audience, creates the
feeling that he could be after them.
We draw up our ideas and with the two ideas we went around asking our audience which they
would prefer and the majority prefer the idea with the boy holding the box makes the poster more
effective.