This document is a questionnaire aimed at understanding what scares and draws the attention of a target horror film audience. It asks respondents questions about their horror film viewing habits and preferences, including how often they watch films, their ratings of sample possession films, what aspects most impact or scare them, and what they think makes for a successful horror film poster, trailer, and magazine. The goal is to gain insight into how to effectively market horror films to the target audience.

1. Target Audience Questionnaire
From doing this questionnaire I hope to find out what scares my target audience and what draws
their attention to a film poster and film magazine. I hope to achieve an understanding on what
would make a successful film poster, trailer and magazine for the audience.
1. Do you enjoy watching horror films?
Yes
No
2. How often do you watch horror films?
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3. How many of them are possession?
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4. Here are some possession films we have chosen, rate each film out of 5.
1 being bad and 5 being.
Insidious
The Devil Inside
Exorcism of Emily Rose
The Possession
The Conjuring
5. What scares you the most about a horror film?
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6. Which of the list below impacts you the most?
1- Music
2- Tension
3- Horrific Imagery
4- Jumpy Moments
7. What is it that draws you in to watching horror films?
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8. What do you think makes a good horror poster?
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9. Do film posters and trailers influence to watch horror films?

2. _________________________________________________
10. Name three things that you think create a successful horror magazine/poster?
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