This document analyzes several horror film posters. It discusses how the posters provide information like the film title and director to identify it as a video release poster. Imagery is also described that hints at the films' themes of death, possession and the supernatural to entice audiences. Techniques like taglines and font styles are examined that aim to provoke curiosity and suggest what the films will be about. Overall, the document explores how horror movie posters utilize visual and textual elements to attract viewers and convey the essence of the films.

1. Horror Film Posters
Analysis

2. We can see that the poster is
the video/DVD release poster,
because of the fact that it
includes the title of the film,
gives you a rough idea of what
it is going to be about, it has a
one line review and also it has
information about the
production personnel.
The image of the tree helps
to add the the horror effect in
the way that it is dead, which
implies death in the film, and
also the tree is hanging over
the house, which gives the
effect of the house being
dangerous.
The poster attempts to entice the
audience in by showing what other films
the director has done. In this case the
director has made two other very
famous and highly rated films.
The image of the noose hanging
from the tree is effective for this
film poster as it has a significance
in the actual film itself. It also
makes the audience think of death
and it adds a sinister effect to the
poster which depicts the film in a
certain way.In the main picture there is a
dark sinister looking house
which doesn't’t have any
lights on, this will help to
attract the audience because
again it adds to the idea that
it is old and isn't lived in,
creating a spooky
atmosphere. The house is
also surrounded by a wall of
dead trees and bushes,
which gives the feeling of
being trapped which helps
entice the audience even
more.
The poster has put the fact that the
story is based on real life case
files. This adds to the horror effect
as it will make the audience feel
like it can actually happen and this
will make the film even scarier.
The poster has subtly used an image of
a shadow of a person hanging from the
tree. This creates effect as the fact that
there is a shadow of a person who isn't
actually there gives the impression of a
ghost. This gives the audience a little
insight into what the film is going to
contain and this is another way in which
the poster entices the audience.

3. It is clear that this is a video
release poster because of the
fact that it has the title of the the
film on the poster, it also has
information about the
production and distribution
personnel and also it has a
short one line review.
The main image of the poster is a
very good indicator of what the
film is actually going to be about,
(which is possession). We can
see this because of the fact that
the picture is a skull inside
another skull.
The poster attempts to entice
the audience in by showing
what other films the director
has done. In this case the
director has made two other
very famous and highly rated
films.
Also because of the fact that the
posters main picture is that of a
skull looking like an X-ray, it helps
to give the film a sort of Sci-Fi feel
about it and this may entice extra
audience.
There is quite a subtle picture of a
white moth in the skull’s mouth.
This is effective on a horror
magazine poster because of the
fact that a white moth is the symbol
of death, and the fact that it is in
the mouth of the skull suggests that
death is inside of the possessed
person, it is also a contributing
factor to a gory genre.
The tagline for the movie poster
“panic feeds on fear” helps to
entice the audience, as it makes
them think about it. It also adds an
edgy effect to the sound of the film,
and makes the audience want to
learn more.

4. The film poster is using the name
of the main actress of the film
because of the fact that a lot of
audiences are enticed to watch a
film if there is an actor that they
know and like in it.
The main picture used in the poster
is one of a close up of a woman's
eye. A woman's eye could have
been used because of the fact that
the main character is a woman or
because of the fact that in most
horror films a woman is used as the
main victim, as they can be viewed
as weak or helpless.
The skin tone of the persons
eye is a very pale white, this
is used because of the fact
that it can suggest illness or
even possession as it is like
the person is dying.
We can see that there have
been two different fonts used
in the title of the film, and there
is also a slight blur to the end
of the second word “EYE”. This
could suggest confusion and
gives the audience an idea of
what the film is going to
contain.
The fact that the main image of
the film poster is that of an eye
links in with the title of the film
and gives the audience a vague
idea of what the film is going to
be about.
In the main image on the film
poster we can see that there is a
hand coming out of the persons
eye and holding the under part of
the eye. The fact that there is a
hand coming out of the eye could
suggest to the audience that the
film is going to be about someone
getting possessed.