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EvaluationByKelsey Hipwell
How effective was your research into similar film
posters and the Action/Adventure film genre. What did
you learn from your research?
• My researchwasquite effective.I wasabletoknowwhatI
shouldincludeintomy poster,andthemain convectionsthat
areused in posters.This alsohelped me knowwhatcoloursI
shouldusein the poster,togive the effectofa
Action/Adventuremovie poster,such asthe “Manof Steel”
poster,whichI reallyliked;so I triedto replicatethe effectthe
postergave. Also, watching“The AmazingSpiderman”and
lookingatsome of thepostersandscreenshots,I wasableto
knowsome ofthepositionsofmy foreground,andalsowhatI
shouldinclude in my foreground;along range shotofaction.I
alsoused the conventionoflens flares,togive each shota
brighterview, andtoalsobring outcolourstomakethem
standoutmore.
What creative decisions did you make at the different
stage of production?
• I made quite a few creative choices when making my poster, as I tried manydifferent
colour schemes and also different approaches to my poster, such as positioning and
background changes to give the poster a different look. One creative choice that I kept
throughout my poster creation was; making the foreground image black and white. This
gave my poster a more gritty look, so it could stand out from the rest of the background
and also have a more realistic contrast on the poster. At the end, I also decided to add
weapons, so that the movie poster looked more action/adventure than it already was.
Also, atfirst, I used a different image when producing my mock-up; after I realised that
this image would not work well with what I wanted, I re-took the image, so that the image
would look perfect with what I wanted. After trying different things with the image, I
came to a conclusion that I could do what I wanted with this image; so making this
creative decision helped with the creation of my poster.
How closely does your film poster follow the forms and
conventions of existing film posters?
• My poster closely follows the forms and conventions of current film posters, such as the
colour schemes of current DC Comics movie posters and also current Marvel posters;
which also helped me gather some ideas for what I should include in my poster, such as
fire in the background and the enemy of the movie in the distant background. Another
thing that I took for existing posters had to be the font too, I tried to find something similar
to current film posters, which gave it a better, closer look to what I was going for. I also
used the same Billing blocks that nearly every movie in this century uses, which gives you
a small insight to who is in the film; which also made the bottom of my movie poster
similar to most Action/Adventure posters. The reason why I used these forms was to get
my poster to look as close to something you would see made by a major picture
production, which is why my forms would look similar to most other posters.
How would your film posters appeal to the target
audience?
• My film posters would appeal to my target audience, as I
have used many conventions from current film posters
(that appeal to the audience) to make my poster similar,
yet unique at the same time. I also tried to make my story
appeal to my target audience, so that backgrounds,
foreground images and overall colours meet what my
target audience will want. I also think using myself as the
foreground image, makes it look more appealing to
teenagers too, as I am in that demographic.
How successful are your finished film posters? What
are their strengths and weaknesses?
• I think that the creation of my posters went well, as I worked as
quickly as I could, yet I also put in as much effort as possible;
adjusting every poster till I thought it was good enough. I think
what went well with my posters, was that the colour contrasts for
the text and the foreground image, made the poster stand out
and look unique. However I think it would have been better if I
could of thought of a tagline to make my poster look better; and
also add more techniques that I have learnt. However, I did
include techniques like: Titles, Greek Billing Blocks, Release Dates
and also the use of different camera techniques, as I changed the
foreground from a close up, to a medium shot of myself.

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Poster Evaluation

  • 2. How effective was your research into similar film posters and the Action/Adventure film genre. What did you learn from your research? • My researchwasquite effective.I wasabletoknowwhatI shouldincludeintomy poster,andthemain convectionsthat areused in posters.This alsohelped me knowwhatcoloursI shouldusein the poster,togive the effectofa Action/Adventuremovie poster,such asthe “Manof Steel” poster,whichI reallyliked;so I triedto replicatethe effectthe postergave. Also, watching“The AmazingSpiderman”and lookingatsome of thepostersandscreenshots,I wasableto knowsome ofthepositionsofmy foreground,andalsowhatI shouldinclude in my foreground;along range shotofaction.I alsoused the conventionoflens flares,togive each shota brighterview, andtoalsobring outcolourstomakethem standoutmore.
  • 3. What creative decisions did you make at the different stage of production? • I made quite a few creative choices when making my poster, as I tried manydifferent colour schemes and also different approaches to my poster, such as positioning and background changes to give the poster a different look. One creative choice that I kept throughout my poster creation was; making the foreground image black and white. This gave my poster a more gritty look, so it could stand out from the rest of the background and also have a more realistic contrast on the poster. At the end, I also decided to add weapons, so that the movie poster looked more action/adventure than it already was. Also, atfirst, I used a different image when producing my mock-up; after I realised that this image would not work well with what I wanted, I re-took the image, so that the image would look perfect with what I wanted. After trying different things with the image, I came to a conclusion that I could do what I wanted with this image; so making this creative decision helped with the creation of my poster.
  • 4. How closely does your film poster follow the forms and conventions of existing film posters? • My poster closely follows the forms and conventions of current film posters, such as the colour schemes of current DC Comics movie posters and also current Marvel posters; which also helped me gather some ideas for what I should include in my poster, such as fire in the background and the enemy of the movie in the distant background. Another thing that I took for existing posters had to be the font too, I tried to find something similar to current film posters, which gave it a better, closer look to what I was going for. I also used the same Billing blocks that nearly every movie in this century uses, which gives you a small insight to who is in the film; which also made the bottom of my movie poster similar to most Action/Adventure posters. The reason why I used these forms was to get my poster to look as close to something you would see made by a major picture production, which is why my forms would look similar to most other posters.
  • 5. How would your film posters appeal to the target audience? • My film posters would appeal to my target audience, as I have used many conventions from current film posters (that appeal to the audience) to make my poster similar, yet unique at the same time. I also tried to make my story appeal to my target audience, so that backgrounds, foreground images and overall colours meet what my target audience will want. I also think using myself as the foreground image, makes it look more appealing to teenagers too, as I am in that demographic.
  • 6. How successful are your finished film posters? What are their strengths and weaknesses? • I think that the creation of my posters went well, as I worked as quickly as I could, yet I also put in as much effort as possible; adjusting every poster till I thought it was good enough. I think what went well with my posters, was that the colour contrasts for the text and the foreground image, made the poster stand out and look unique. However I think it would have been better if I could of thought of a tagline to make my poster look better; and also add more techniques that I have learnt. However, I did include techniques like: Titles, Greek Billing Blocks, Release Dates and also the use of different camera techniques, as I changed the foreground from a close up, to a medium shot of myself.