2. This questionnaire concentrated on a more
subjective and open response of our audience
towards the products.
Questionnaire #1
3. The response to this question was positive,
people thought they looked professional and
were edited well. More detailed responses said
that the use of camera, lighting and colour all
contributed to make the products scary.
Overall it seems like the products were
successful, and our target audience liked them.
Q1 – First thoughts on the
products?
4. Most people thought that it was effective as a
domestic horror (after the genre of domestic
horror was defined to them), as they mentioned
the house was shown frequently, and other
mise-en-scene elements such as colour
portrayed the product to be horror.
This response suggests that convention was
followed well, as the genre was distinct
throughout the trailer.
Q2 – Did you think the
product was effective as a
domestic horror?
5. Most people liked the use of lighting and
colour correction in all the products.
I am pleased about this as I made a conscious
effort to make sure these elements linked all the
products together, and were as effective as
possible in order to portray the horror genre.
Q3 – What did you
particularly like about
each product?
6. The main problems mentioned were the ghost,
and the fact that it could have been edited
better to fit with the other footage so it flowed
slightly better. Also clarity seemed to be an
issue, which was suggested could have been
improved by more frequent dialogue.
I agree with these observations, and feel that
the narrative was not clear at times, and also
the ghost was slightly too distinct, and stood
out from the rest of the trailer too much.
Q4 – What did you not
like about the trailer?
7. Most people thought all products linked
together through mainly the use of colour and
lighting, and also the use of characters helped
linked them.
I feel that this element was a success in our
products, as cohesiveness was considered
greatly throughout planning and production,
and I am pleased the link between the products
is portrayed distinctly.
Q5 - Do you think all three
products link together?
8. The general response was that the products did
build enigma well, as the trailer left
unanswered questions, and the use of scary
images in the ancillary tasks made you want to
see the actual film.
I think the audience felt that the products do
build enigma, and I am pleased at this as the
amount of times the antagonist should be
shown in the trailer was controversial, and the
audience research led us to believe that it
should be shown a few times, but not
frequently which was a decision we took that
paid off.
Q6 – Do you think the
products build enigma and
promote the film well?
9. Most people liked the use of colour, lighting
and composition in the poster and magazine
I also liked these elements, and feel that they
make the product more effective.
Q7 - What do you like
about the poster(poster
and magazine)?
10. People thought the background could have
been better for the magazine, and the font
could have been more scary, which can apply
to both products. People also said there should
be more advertisements in the magazine, so it
looks a bit more like a conventional magazine.
I agree with these flaws of the products, and
felt that the background could have been
lighter in the magazine, and the font for
Paralysis should have been more distinct to the
horror genre.
Q8 – What do you think
could have been improved
(poster and magazine)?
11. People thought that the ancillary tasks were
effective as horror products, mainly because of
the ghost and scary use of colours.
I feel that the horror genre was successfully
portrayed in all products through use of mise-
en-scene, and I am glad our target audience feel
the same way.
Q9 – Do you think the
poster is effective as a
horror product (poster
and magazine)?
