Joe Burke created a movie poster to promote his documentary. He began by rotating the page and adding a full page background image. He highlighted part of the image and inverted it to make the background black and white while keeping the foreground in color. Joe then added a hand-drawn title using cropped letters and images to fit the theme. He blurred the background image so that characters added later would stand out more. Joe cropped and positioned characters on the left and used cloning tools to edit the images. Text and Joe's logo were added to the bottom corners and top right respectively. A blue tint was applied to represent the serious topic of the documentary.