The document provides guidelines for creating effective album advertisements, including: 1) Using catchy imagery, limited colors, and distinctive fonts that represent the artist's style and connect to their album cover. 2) Including important details like the release date to inform people and encourage adding it to their calendar. 3) Keeping the ad short, catchy, and appealing to the target audience through bright colors and unusual characters for pop genres.

1. • Little information: only the message that they
want to get across, typically the album name
and the artists website.
• A catchy picture: ideally the picture on the
album cover or at least one which would have
been from the same shoot, this way people
can identify it when they see the album.
• Colour scheme: something that stands out
but is limited to two colours, and represents
the artist/bands persona and connects them to
their album cover-digi-pak.

2. • Distinctive font: one where people can
associate it with the digi-pak and also
differentiates it from magazine advertisements
from other artists/bands.
• Picture of artist/band: so the advertisement
can appeal to both sexes, in this case, the way
the woman is positioned would appeal to a
male whereas her music may only appeal to a
female.
• Important information: to make people
aware what date the album is released, so in
effect they can ‘add this to their diary.’

3. • Representation: the personality of the
artist/band is shown through the
images, colours and font used. In pop this is
usually bright colours and unusual characters.
• Short and catchy: this way it can appeal to
the destined target audience, mostly teenagers
and young adults in the pop genre, ‘June 25’
we automatically know that this is the release
date without the advert telling us.
• Additional information: found in smaller
print, in this case, the date of their live
performance. Gains increased interest, people
might attend the performance and purchase
their album.

4. • Common interests: emphasis of something
that is heavily featured and associated with the
album. Rihanna’s red hair was a main feature
and became a trend.
• When/how: reflection on when it is
happening and where you can purchase tickets
will persuade people to go as they don’t have
to do extra research into how.
• Aspect of surprise: the exact information is
not shown, which adds suspense and makes
people want more. We are unaware when in
2011, what special guests are co-performers
and what cities will she be performing in.

5. • Link: the image represents the name of the
album which shows that there is a
significance, increases the desire to purchase
the product.
• Music style: the foggy, misty atmosphere
could indicate their particular music style, as
artists/bands often experiment with different
music styles in each album they release.
•Target audience: encouraging people outside
of the potential target audience to make a
purchase in order to expand range of music.
For example, it is usually teenagers but this old
style image could encourages middle-ages
adults to listen to music out of their comfort.