Postcolonial criticism emerged in the 1990s to undermine universalist claims that disregard cultural, social, and regional differences. It argues that white Eurocentric norms should not be privileged. Postcolonial perspectives first aim to reclaim colonized peoples' own pasts beyond what Europeans portrayed. They also seek to erode the colonial ideologies that devalued non-Western cultures. Edward Said's Orientalism was groundbreaking in showing how the East was portrayed as an inferior "other" in Western works, depicted negatively through stereotypes like cruelty or exoticism.