This document provides an analysis of the key features commonly found on film festival flyers or postcards, known as postcard ads. It discusses elements like the name of the film festival, sponsors, date and time, actor credentials, and small reviews being included. It then analyzes the film poster for the movie Boyhood, noting elements like the childlike title font, nature-inspired color palette representing the boy's childhood, actor names formatted consistently, and inclusion of a critic's positive review. No release date or tagline is on this particular poster.

1. Postcard Analysis

3. Postcard features
A film festival flyer also known as postcard ad analysis have some common
features which are as following:
• All post card ads consist of the name of the film festival. Boyhood flyer
shows Sundance and silver bear at the bottom.
• The sponsors for the film festival are listed at the bottom of the flyer. As it
can be observed for this one.
• Date and time for each film festival is given. At the bottom we can observe
it says coming soon.
• The credentials to all the actors at the top is given. Here we can see
Patrica Arquette, Ellar, Lorelei and Ethan hawk.
• A small movie review and rating is also provided at the center of the flyer
to grasp the audiences attention. Here we can see “the guardian” and
“empire” giving the movie a 5 star rating.

4. Film Title:
The title is just above the center of the film poster. The font is a
childlike and could be described as like chalkboard writing for a child.
Hence why the audience immediately associate the link between the
film and the film poster. Being the largest text on the film poster, the
audience’s attention is promptly on the title.

5. Color Palette:
The primary color of the poster is ‘grass’ green, connoting nature
and being lazed. The nature is seen with the trueness of boy’s
childhood. Also, the boy’s lazed traits are seen throughout his 12 years.
The boy is in a multiple-blue striped T-shirt. The lighter shades of blue
representing the happiness and carefree attitude of boy. Whereas the
darker shades represent the cruelty and coldness he experienced. The
white font serves as the innocence that is seen in most children. It links
both to the protagonist and the iconography of the film.

6. Titles
• The actor’s names are all the same size in a horizontal line. The actors names
could be in order of significance. The last name of the actor is in a larger font than
the first name. This is because usually an actor is recognized by their last name
and not their first. Again, this font is also in white to follow the color scheme. The
font is sans serif font, which is a prevalent in the film print industry. The modern
fonts conflict with the chalkboard font to show a difference in age and the
foreshadowing of development. The writer and directors name is in a different
font, possibly as he didn’t want to be categorized with the actors and show his
individuality. conventionally this film has a critic’s review which a very positive
review to entice the niche audience for the experimental drama. “A moving 12
year epic” and “in the history of cinema” appear to be larger than the middle line,
highlighting the key points from the quote. The billboard is included in it usual
space and matches the color scheme. It has the traditional classification on the
left and production companies on the right. The conventional typeface for the
billboard is Universe LT. No release date is on this film poster as well as no tagline