The movie poster for "The Last House on the Left" features a solitary house in a wooded area surrounded by black. This isolated image conveys the horror genre. The title is split across the top third to draw the eye. The tagline asks the audience a question to generate interest. Credits and logos are kept small at the bottom to avoid detracting from the main image. The poster follows conventions like using a focal image and tagline to attract attention while keeping some ambiguity to build anticipation.

1. Movie poster analysis
The last house on the left

2. Title
Main image
Credits
Company logo
Tag line

3. Main image: the main image of the poster is a
house which is placed in the middle of a
wooded area. The house appears to be isolated
and perhaps abandoned. The representation of
this image shows that straight away the
audience can tell the genre of the movie is
horror. The house is surrounded by black
background and trees. Which conveys that its
isolated from everything else, which also links
back to the title of the movie ‘last’. On top of
the house is a white misty effect. This conveys
the image as a ghost like atmosphere. The
white mist affect also makes the house stand
out from the black background making it the
focal point in the image. As the image has a
black background it can represent the nature of
this house which would generally be unsafe and
dangerous. The contrast in colours set the tone
for this movie. The black background represents
the evil and the dangerous atmosphere that
could potentially lay ahead, and the use if the
white could represent a sense of hope. Just by
looking at the image the audience can tell the
genre and possibly the sub genre of the
movie, but at the same time the simplicity of
the image doesn't give to much away.

4. Layout/ Rule of Thirds : The layout is essential for
a successful poster. The rule of thirds is applied
on the posters’ layout, as the audience will look
at this poster starting from the top to the
bottom. The first third show the word ‘the last’
and the second third show the continuation of
the title. This title is split up into sections to
create an emphasis for the movie title. That last
third is the image of the house. As the audience
will look from top to bottom the last third would
be the focal point of the poster. The image is
place at the bottom to show its importance . The
layout is well organised and laid out with the
motive of directing the audiences attention to
them. This layout is very tidy and organised, this
connotates the cold and calculating nature of
this slasher genre.

5. Title/ Typefaces: In the title there is one consistent
typeface used on the six individual words. The text is
varied in size and colour according to how vital and
important the information is. The word ‘House’ is written
in the blood like red colour. The writing is smeared or
rubbed on. Its the large text size on the poster therefore
signifies it’s importance. The blooded affect on the word
show the type of sub genre which would generally be
slasher. Also the colour red makes the word stand out
from the black background and serve to emphasize as the
house is the main focus point of the movie. The word
‘Last’ and ‘Left’ are positioned oppositely . The word ‘left’
is placed towards the right hand side and ‘last’ more to
the left. This would play on the minds of the audience as
its an attempted to making the audience remember the
film title.
Tag line/ credits: The tag line addresses the audience by asking
then a question which they can relate back to. Having a question
where the audience can put themselves in a similar circumstance
can get people talking. This would attract the audience to go
watch this movie as they would want to find out the answer to this
question.
The credits an the institutional logo are positioned on the bottom
of the page, this makes the movie poster authentic and prevents
copyright infringement . Having the credits written in italic , makes
the information look condense and professional, but not standing
out against the main illustration of the poster.
The website written underneath the information. This would
further promote the film, and help give the poster an overall
professional appearance.

6. Target audience : The target audience of the film
would be generally fans of horror movies. Fans of
these actors or director or anyone would feels
engrossed to watch this film. However
conventionally the poster of the film is aimed at the
audience of a particular age or gender range. In this
case male and film 18 and above. The target
audience is set so that anyone under the age of 18
are unsuitable to go watch this movie.
Enigma and ambiguity: enigma and ambiguity
are conveyed through posters for the purpose of
generating anticipation and curiosity in the
target audience’s minds, this will lead to a
maximisation of audiences going to view the
movie. in order to feed their inquiries. Through
this the promotion aim of the poster is utilised
and the film is likely to generate a high level of
revenue. The basic black and white tones create
enigma as the colour is striking and simplicity is
concealing the movies narrative .

7. There is a set of conventions that are interwoven in conventional film
posters. This poster follows those elements as these conventions are
flaunted:
• One main, focal image
• it is vital for the poster to be eye catching because the public will only
see it for a short time thus it needs to stay in their mind through its
eye catching design.
• the name of the film will be on the poster as this will start creating
recognition and pre release anticipation for the film.
• recommendations from reviewers that will act as incentives for the
audience to go watch the film.
• The directors name and production company credentials are shown
to create identification for the film and they also act as incentives.
• A tag line to attract the audience
• The name of the main actors