The document discusses the effectiveness of combining a short film with ancillary texts like a film poster and review. It analyzes the film poster and review created for a 5-minute drama film. The poster uses color schemes, fonts, and character expressions to represent the film's genre and themes. The review also uses font styles and selective images to highlight key details while avoiding plot spoilers. Both ancillary texts effectively tie into and promote the drama film through their consistent design and use of visual elements and insights that build audience interest in the film's story and characters.
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Evaluation Task 2
1. Evaluation Activity 2
How effective is the combination of your main product and your ancillary texts?
2. Overview
Our coursework consisted of creating a short film, approximately 5 minutes long, and
also completing a film poster and film review as our ancillary tasks.
These two products are key when any film is released for public viewing; they allow
an increase in promotion, as people are extremely likely to view a poster, whether it’s
on a billboard, a bus or an ad on the internet. Film reviews are read every time
someone buys a magazine, allowing readers to gain more information about the film,
and see if it interests them further.
Both products represent the film, its genre and the themes addressed in the film.
Viewing each product will instantly create an impression on the audience.
2
3. 3
The red text reflects Eldon’s explosive
nature – bold font creates impact.
This is also demonstrated by the
release date at the bottom of the
poster; it is bold, and accented with
the red text. It is highlighted, as red is
only used otherwise in the title.
The composition of the image
suggests that there will be two sides
to the characters’ argument. Their
facial expressions depict the
emotional state of both characters;
Eldon is clearly angry, whereas James
appears anxious, but also slightly
indifferent. This sums up the film as a
whole, and reveals the character’s
true ‘selves’ - allowing the viewer to
wonder why this is, prompting them
to watch the film.
The actor’s names are in black and
white; suggests James is ‘good’ and
Eldon is ‘bad’. The white and red
colour scheme of the poster also
highlights James and his innocence,
and Eldon and his frustration.
Film Poster - Does it tie in with the drama genre?
The simple layout allows the
characters to be the focus of the
poster, which is reflective of the film,
which is character-driven.
4. 4
Fonts Used
The bold text in the font ‘Impact’ is solid, and clear to viewers. It is simple, though its size and deep red colour connotes
rage, malice, wrath, but also courage. This is supported by the image on the poster. The solid, black shadow behind the title
helps it stand out against the background, and separates it from the image.
The tagline is also in the font ‘Impact’, though it is more subtle than the title with it being in black and in lowercase. It
reveals more of the film’s nature, and illustrates a play-on-words, as Eldon literally attempts to fight his ‘battles’. The
release date is accented in red, a large contrast between the black and white otherwise used, and draws the viewer’s
attention to it, making it more likely for them to remember it. Our website has also been included at the bottom of the
poster.
5. 5
Film Review - How does it represent your film?
Bold, white text makes the name
of the film stand out against the
image - provides impact, reflects
the genre of the film, as does the
red accented text throughout the
review. This draws the reader’s
attention to it, highlighting the
most important information.
The images stand out well from
each other, meaning the reader
won’t get bored of what is
included - they show key
moments in the film without
giving away major occurrences
in the plot.
The release date is at the top of
the page, cutting across the
unimportant section of the main
image, drawing the reader’s
attention, informing them of
when they can actually see the
film.
The verdict is highlighted by red
font, and has the bold ‘star rating’
next to it, encouraging the reader
to see the film as most tend to
favour films of around 3+ stars.
Also, many people skip/skim the
main article and simply read the
verdict, so it was imperative that it
summed up the film with
encouraging language.
6. 6
Film Review - Images Used
This was the main image used in
my film review - it encompasses
Eldon’s emotions, though the fact
that you can’t see his face
properly suggests that he is hiding
something, or that he is ashamed
of something he has done.
I chose to use this image of James
in my film review, as it depicts this
character well - his posture
reveals that he is uncaring, torpid,
and disrespectful in regards to
authoritative figures.
This image shows our two main
characters at the pivotal point of
the film, though this is
unbeknownst to readers. It gives
some insight into the characters’
relationship.
7. Common features
The colour scheme is constant through both ancillary tasks, and is
represented in the film e.g. the colour red serves as a motif, such as Eldon’s
tie
The images used are all within the classroom, which holds the main scene of
the film, in which James confronts Eldon. The small insights given to the
audience here means that they build an interest in what happens
beforehand, and the impact of these actions.
Both are simplistic in their design, allowing both to have more impact on the
viewers, reflecting the drama genre
7