Professional marketing and communications work samples by Sasha Persaud.

1. Portfolio of Sasha Persaud
SP

2. Table of Contents
• About Me
• Brands I’ve Worked With
• Website Development Management
• E-newsletters
• Lead Generation Landing Pages
• Social Media Management
• Blog Writing
• Operations Management
• Business Development Management
• Sales Support
• Project Sample #1: Conference and Trade
Show Communications
• Project Sample #2: Social Media Training
• Project Sample #3: Online Sweepstakes
• Project Sample #4: Trade Show
Participation
• School & Passion Projects
• Magazine Print Ad
• Press Release
• Band Promotional Video
• Blog/Website Creation
• Contact Me

3. About Me
I am an accomplished and passionate communications and marketing
professional with over five years of experience.
With my exceptionally organized nature, mixed with my creativity and
drive to find solutions that will work, there isn't a project I can't handle!
My ability to thrive under pressure, positive thinking and proven results
in driving sales, attracting new audiences and expanding customer
loyalty is exactly what's needed to carry out any marketing initiative.
Furthermore, I have a wide range of experience working with a diverse
clientele from small mom & pop shops to corporate businesses with
over 200+ employees and B2B companies.

4. Brands I’ve Worked With

5. Website Development Management
Managed the following websites
from concept and design to full
development and launch:
• https://yourlabel.ca
• https://pricereel.com
• https://greenlotus.ca

6. E-newsletters
Created the following MNL e-newsletters:
• https://mailchi.mp/municipalnl/mnlinfonote13sept2019-2507161
• https://mailchi.mp/municipalnl/mnlinfonote13sept2019-
2507185?e=8089bd1396
• https://mailchi.mp/municipalnl/mnlinfonote13sept2019-2507125
• https://mailchi.mp/municipalnl/mnlinfonote13sept2019-2507085
• https://mailchi.mp/municipalnl/mnlinfonote13sept2019-2507029
• https://mailchi.mp/municipalnl/mnlinfonote13sept2019-2506993
• https://mailchi.mp/municipalnl/mnlinfonote13sept2019-2506941
• https://mailchi.mp/municipalnl/mnlinfonote13sept2019-2506897

7. Blog Writing
• https://pricereel.com/blog/gatekeeper-halberd/
• https://pricereel.com/blog/top-5-pun-tastic/
• https://pricereel.com/blog/new-years-resolution-getting-healthy/
• https://pricereel.com/blog/how-to-enjoy-the-holidays/
• https://pricereel.com/blog/shop-gifts-online-save-money/
• https://pricereel.com/blog/find-winter-clothing-deals-online-now/
• https://pricereel.com/blog/10-pun-tastic-halloween-costumes-cats/
• https://pricereel.com/blog/10-dog-halloween-costumes/
• https://pricereel.com/blog/7-game-day-snacks/
• https://pricereel.com/blog/8-awesome-kitchen-tools-cut-cooking-
time-half/
• https://pricereel.com/blog/last-minute-back-school-shopping-tips/

8. Social Media Management
• Managed Over 20 White Label Social Media Campaigns including
• Social Media Page Set Ups
• Ongoing Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google+ Management Campaigns
• Audits, Trainings and Custom Reporting
• Delta Pest Control – Managed the Facebook and Google+ pages
• Municipalities Newfoundland and Labrador – Managed the Facebook, Twitter and Instagram
pages
• Shear Elegance – Managed the Facebook and Google+ pages
• Speech Therapy Toronto – Set up and managed the Facebook Page
• Tradyo – Managed the Facebook and Instagram ads campaigns

9. Operations Management
• Created department and office processes by meeting with each
department head, i.e. Web Development, PPC, New Employee/New Hire
processes
• Researched solutions to improve customer service, i.e. email and
telephone etiquette workshops
• Researched educational solutions to keep the team up to date with
industry standards, i.e. corporate licence of Lynda.com and Udemy.com
• Coordinated recruitment campaigns via Indeed, Google AdWords (including
landing page creation)
• Helped to white label day to day operations, i.e. use of Acuity Scheduler
(master calendar), generic white label emails, Google Analytics accounts,
etc..

10. Business Development Management
• Evaluated current products and developed a plan to update them to
compete in today’s market and maximize profitability
• Coordinated the development of OutReach’s new white label services
and partnership program – yourlabel
• Coordinated the development of OutReach’s affordable line of
marketing solutions – Footprint
• Promoted excellent workplace culture via ongoing team building
efforts, employee incentives and implementing consistent
improvements in the office based on the team’s concerns and ideas

11. Sales Support
• Responsible for creating sales aids and answering inquires to help
close the sale of our white label partners. Items include:
• Maintaining a thorough and updated knowledge base of all our products and
services and what our competitors offer
• Custom quotes and detailed proposal via PowerPoint
• Providing industry related case studies and campaign samples as per request
• Generating website analysis reports
• Answering in-depth technical questions on sales calls
• Consistently updating sales collateral with new products and details, i.e.
proposal templates, one-pagers, current websites and campaign samples
• Making executive decisions to help save a sale

12. Project Sample #1:
Conference and Trade Show
Communications
• Director of Advocacy and Communications - Deatra Walsh
• Conference Event Planner – Christine Carter
• Trade Show Planner – Bradley Power
• Communications Coordinator – Sasha Persaud

13. Conference Guides
• Created MNL’s 69th Annual Conference & Trade
Show conference guides using InDesign

14. Agendas
• Designed and compiled the conference and trade
show agenda for the following formats:
• Pocket
• Guide/Print
• Digital Screen

15. Attendee Registration Line Banners
• Created line organization signs for registration

16. Directional Banners
• Created signage to direct attendees from the Delta Hotel to the
registration, as well as master signs with key information of each
floors’ events

17. Sponsor Banner
• Created a master corporate sponsor banner for all
major meeting halls

18. Sponsor Website and Social Media Graphics
• Create a variety of graphics to promote and thank the conference and
trade show sponsors

19. Social Media Graphics
• Created the following designs for
social media:

20. Digital Screen
Graphics
• Created a variety of digital screen graphics for the
conference’s breakout room sessions

21. St. Johns Convention
Centre Outdoor Ad
• Created a promotional ad that was placed outside
the SJCC

22. Name Tags
• Created name tags for the following categories:
1. Board Member
2. Delegate
3. Exhibitor
4. Guest
5. Media
6. Partner
7. Presenter
8. Sponsor
9. Staff
10. Voting Delegate

23. Women’s Leadership Summit – Graphic Art
• Created the central design for the 1st Annual Women’s Leadership
Summit

24. Women’s Leadership Summit – Agenda
• Designed and compiled the 1st Annual Women's Leadership Summit
agenda
Front Back

25. Women’s Leadership Summit –
Name Tags
• Created a standard name tag for all attendees

26. WelcomeNL Buttons
• Designed 6” buttons for the WelcomeNL team

27. Project Sample #2:
Social Media Training (MPN)
• Project Managers – Vimal Siva and Warren Huska
• SEM Training – Filip Kudjerski
• SEO Training – Orion Boyes
• Social Media Training – Sasha Persaud

28. Microsoft Partner Network – Social Media
Training
• Completed the following for 8 Microsoft Resellers:
• Facebook Page and Twitter Page Setups
• 1 hr Facebook and Twitter Management Training
• Sample 2 Week Facebook and Twitter Editorial Calendar
• Editorial Calendar Template

29. Project Sample #3:
Online Sweepstakes (PriceReel)
• Project Manager: Sasha Persaud
• Coordinators: Eitan Daniel, Pakeeza Barekzai
• Graphic Designer: Jorge Cisneros
• Development: Michael Greenwood
• SEM Campaign Managers: Jonathan Alphonso, Kamyar Ezzati
• Social Media Manager: Pakeeza Barekzai

30. Sweepstakes Layout
• Sweepstakes Objective: Audience acquisition for PriceReel’s beta launch
• Theme: PriceReel’s Back to School Sweepstakes via Gleam
• Sweepstakes length: August 22-September 16, 2016
• Total Budget: $3,500 (2,000 for Prizes, $1,500 on Advertising)
• Entries Submission Options:
• Facebook visits
• Twitter follows
• Pinterest follows
• Instagram follows
• Email signups
• Prizes:
• Apple MacBook Air 13.3" (valued at $1,000)
• Beats by Dr. Dre Solo 2 Wireless Headphones – (valued at $330)
• Fitbit Charge HR – (valued at $150)

31. Goals
• Gain 1,500 Facebook Page Likes
• Gain 1,000 Twitter Followers
• Gain 1,500 email signups
• Hit 5,000 new website users
• Have contest social media posts reach 100,000 people

32. Execution Plan (Tasks)
1. Sweepstakes Rules & Regulations
2. Artwork (For Landing Pages, Facebook Ads, Social Media Posts)
3. Set Up Contest via Gleam
4. Development (Landing Page Build)
5. Pre-Launch Social Media Editorial Calendar (Samples)
6. Press Release For Launch
7. Facebook Ads Campaign
8. Facebook Ads Tracking
9. Social Media Promo Editorial Calendar
10. Find Relevant Shopping Related Forums
11. Auto Response Email to Account Creation
12. List Sweepstakes on American Sweepstake Websites
13. Contest End (thank you email, social media posts)
14. Contact and Announce Winners (verify email winners, add winners to upcoming eblast, post winners to all social media
channels)
15. Close Off Sweepstakes (cancel Gleam subscription, generate final report, and submit final spend sheet)

33. Artwork – Onsite Landing Page Mock Up
Designer: Jorge Cisneros

34. Artwork – Gleam Slider Images
Designer: Jorge Cisneros

35. Artwork – Facebook Ads
Designer: Jorge Cisneros

36. Launched Posts - Facebook & Instagram
Post Creator: Pakeeza Barekzai
Designer: Jorge Cisneros

37. Best Performing Instagram Posts
Post Creator: Pakeeza Barekzai
Designer: Jorge Cisneros

38. Best Performing Facebook Posts
Post Creator: Pakeeza Barekzai
Designer: Jorge Cisneros

39. Facebook Ads – Top Performing Ads
• Clicks - 1,628
• Impressions – 60,497
• CPC - $0.14
• Clicks - 983
• Impressions – 29,408
• CPC - $0.16
Campaign Manager: Jonathan Alphonso

40. Auto Response Email to Account Creation
Designer: Jorge Cisneros

41. Thank You Social Media Posts
Post Creator: Sasha Persaud
Designer: Jorge Cisneros

42. Results
Original Goals
• 1,500 Facebook Page Likes
• 1,000 Twitter Followers
• 1,500 Email Signups
• 5,000 New Website Users
• Reach 100K people with SM Posts
• $3,500 Budget ($2,000 for Prizes,
$1,500 on Advertising)
Results
✓2,155 Facebook Page Likes
✓3,062 Twitter Followers
✓1,632 Email Sign Ups
✓28,195 New Website Users
✓ Reached 190K people with SM Posts
✓ Total Spend $2,584.25 ($1,466.37 for
Prizes, $1,298.37 for Advertising)

43. Project Sample #4:
Trade Show (TEC Event)
• Project Manager – Sasha Persaud
• Project Assistant – Andrew Lajeunesse
• Content Writers – Shai Williamson, Sasha Persaud
• Designer – Jorge Cisneros

44. Layout
• Objective: To acquire new leads and network with entrepreneurs and
small business start-ups to promote the new yourlabel line of white-
label services and partnership opportunities
• Plan:
• Register for event
• Plan and prepare for booth setup (tablecloth, laptop, cables and chargers,
stand up banners, business cards, pens, sign up sheets and clipboard)
• Create sales collateral (one-pagers, brochures and business cards)
• Create pitch notes for attendees
• Create excel sheet for sign-ups
• Create follow-up email template for sign-ups

45. Sign Up Sheet & One Pager Samples
Designer: Jorge Cisneros

46. Event Set-Up and Social Media Posts
Post Creator: Sasha Persaud

47. Follow Up Email Template
Designer: Jorge Cisneros

48. School & Passion Projects

49. Magazine Print Ad
Criteria:
• CTA
• Headline
• Logo and imagery
• Two paragraphs of text minimum
**Note: This is a fictional service and
ad created solely for academic
purposes.
Image source:
https://www.houstoniamag.com/arti
cles/2013/8/1/where-to-live-now-
canine-edition-august-2013

50. Press Release
Criteria:
• Target relevant news outlets
• Catchy, newsworthy headline
• Reasons to be excited about the
new service
• Contact information
• About us information
**Note: This is a fictional service
and ad created solely for
academic purposes.

51. Band Promotional Video (KrossOver)
Description: A small look at the
development and establishment of
KrossOver with a peek into their EP
album "Transformation."
https://vimeo.com/74051264
Producer & Director: Sasha Persaud
DOP and Editor: Cengiz Ercan
Production Crew:
• Andrew Lau
• David Victoria
• Jason Kwok
• Tyrone Nickle

52. Blog/Website Creation (Culturisto.com)
Description:
Documenting my passion for
alternative jewelry design, rock music &
subculture, including new music
discoveries, my inspirations, concerts
I’ve attended.
www.culturisto.com
Criteria:
• 3-page website
• Logo
• Contact form
• Social Media Integration
• Proper web-friendly styling for content

53. Contact Me:
Phone #: (647) 267-0176
Email: sasha.persaud@live.com
LinkedIn: https://www.linkedin.com/in/sashapersaud/