Kirsty Butcher introduces herself as a proactive business graduate with a passion for marketing. She has experience in copywriting, performance analysis, market research, competitor analysis, project management, promotion and selling, internal communications, and event management. She holds a 2:1 BA(Hons) degree in Business Studies with Marketing from The University of Brighton. Her work experience includes roles as a PPG Coordinator for direct marketing, a Brand Representative for EA Games, and a Collateral Specialist. She maintains a blog on marketing campaigns and trends and provides her contact information to encourage connecting on social media and via email.

1. Hi, I’m Kirsty Butcher.
and this is my not-so-traditional Mini Curriculum Vitae

2. pro-active business
I am a
graduate with a passion
for marketing

3. I like to be in an innovative,
creative and competitive
environment

4. What have I done?
1 Copywriting 4 Project Management
2 Performance Analysis
5 Promotion and Selling
Market Research and 6 Internal Communications
3 Competitor Analysis and International Liaisons
7 Event Management

5. Education
The University
of Brighton
BA(Hons) Business Studies
with Marketing
2:1

6. Modules Studied
Public Relations,
Marketing Communications 1 & 2
International Business Analysis,
Business Strategy 1, 2 & 3,
Economics, Managing People
Business Process Management,
Marketing Strategy, Retail Marketing,
Human Resource Management
Statistical Mathematics, Dissertation
BA(Hons) Business Studies
with Marketing
Business Information Systems, Accounting,
2:1
Principles of Marketing, E-Commerce

7. Modules Studied
Public Relations,
Marketing Communications 1 & 2
International Business Analysis,
Business StrategyModule& 3,a great
This 1, 2 was
Opportunity to produce a
Economics, Managing People
Campaign for a REAL
Business Process Management,Business!
Marketing Strategy, Retail Marketing,
Human Resource Management
Statistical Mathematics, Dissertation
BA(Hons) Business Studies
with Marketing
Business Information Systems, Accounting,
2:1
Principles of Marketing, E-Commerce

8. Where have I worked?

9. July 2006 - July 2007
Where have I worked?

10. PPG Coordinator (Direct Marketing)
Creating Marketing Literature for Belguim, Austria , UK and Eire
Creating Quarterly E-Brochures
Supporting EMEA Marketing Department
Liasing with International offices about their requirements
Understanding written and verbal briefs

11. July 2006 - July 2007
Where have I worked?

12. July 2006 - July 2007
Where have I worked?
Sept -
Dec 2007

13. Brand Representative (EA Games)
Managing, leading and supporting a small team
Time Management and Organisation skills
Creating Client Feedback
Promotion and Selling using interpersonal skills
Working to Deadlines

14. July 2006 - July 2007
Where have I worked?
Sept -
Dec 2007

15. Aug 2008 - Aug 2010
July 2006 - July 2007
Where have I worked?
Sept -
Dec 2007

16. Collateral Specialist
Working in a demanding, highly regulated
environment to tight deadlines
Performance analysis against Production targets
First hand look at how agency pitching works
Business processes and efficiency measurement
Project management on organising tasks for factory closure

17. Aug 2008 - Aug 2010
July 2006 - July 2007
Where have I worked?
Sept -
Dec 2007

18. Aug 2008 - Aug 2010
July 2006 - July 2007
Where have I worked?
Sept -
Sept 2010 Dec 2007

19. Work Experience

20. …and what an Experience it
was!

21. …and what an Experience it
was!
Using tools for Social Media
Measurement
Creating Presentations Managing my own project
for clients (POS display for agency’s biggest client)
Writing Creative Briefs, Creative Brainstorming
Feedback and Production Briefs
Competitor Working in Account Management,
Analysis Digital and Production departments

22. I also learned
how to….

23. Make a mean
CUP OF TEA!

24. Make a mean
CUP OF TEA!

25. So …

26. Check out my blog
www.themarketingmonster.wordpress.com
My blog takes a look at marketing campaigns and trends
that I find interesting - a jolly good read (but then again, I’m biased!)

27. and….

28. Lets Connect!
@Splursty
kirstybutcher85
kirstybutcher
Kirsty_butcher@hotmail.co.uk
splursty