1. Objective
To utilize my skills and knowledge in marketing by joining a dynamic team that
thrives on quality and success.
Education
2009 - 2010 Sheridan College Oakville, Ontario
E-Mail: g.ozorioisaacs@gmail.com - Advertising Diploma
Phone: 905-276-3337 - Program skills: IMS Print, comScore My Metrix, MediaMix, Nielsen Annual
204-350 Rathburn Rd W Summary, Nielsen Media Advisor, Comb Navigator, Micro BBM, Adobe
Mississauga, Ontario Photoshop, Adobe InDesign, Microsoft Word, Excel and Power Point
L5B-3Y2
Academic Experience:
Media Buying and Analysis
- Executed PMB cross tabulation and data analysis for companies
such as Future Shop and Crest White Strips
- CARD costing for newspapers, radio, magazines and
out of home
- Read and interpreted BBM data
- Knowledge of advantages and limitations of all media
- Created a Media Plan for Future Shop
- Generated PMB and NADbank data using IMS Crosstab
- Developed media plans demonstrating appropriate strategies
to reach specified objectives
- Rationalized media recommendations through the
identification of reach and frequency goals
Integrated Marketing Communications (IMC)
- Developed an IMC plan outlining specific communication
objectives, strategies and tactics for Tetley Tea
- Analyzed and evaluated existing sales promotion plans
directed to both consumer and trade
- Developed and evaluated appropriate sales promotion
strategies to increase brand equity and product sales
- Knowledge of elements of direct marketing and
fundamentals of customer relationship marketing (CRM)
Advertising Planning
- Compiled and analyzed research from PMB, Nielsen, Statistics
Canada, and other secondary sources
- Developed and conducted primary research in order to analyze
target groups, target needs and preferred product attributes
- Developed advertising objectives and executed appropriate
strategies and tactics in the form of a comprehensive
advertising plan
- Wrote an effective Competitive Analysis, Client Brief,
Status Report, Contact Report and Work Back Schedule
- Prepared a professional advertising pitch
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Work Experience
Account Assistant
2010 - 2011 ZenithOptimedia Toronto, Ontario
- Print and Outdoor planning role with Hyundai and Government
of Ontario accounts such as Ministry of Energy, Ministry of
E-Mail: g.ozorioisaacs@gmail.com Finance, LCBO, OLG, Ministry of Agriculture
Phone: 905-276-3337 - Oversaw and executed print buying process
204-350 Rathburn Rd W - Investigated and reconciled discrepancies
Mississauga, Ontario - Negotiated exclusive rates and positioning for seasonal or
L5B-3Y2 corporate campaigns
- Developed strong relationships with Print suppliers on both
sales and buying division
Customer Service Representative
2005 - Present Mississauga Transit Mississauga, Ontario
- Provided bus route information and trip plans
- Lead hand responsibilities
- Ensured employees adhere to break schedule
- Scheduled effectively to cover any contingencies
- Handled escalated customer issues
- Provided customer service at Mississauga Transit
Information Booth at Square One bus terminal
- Face to face interaction with customers
Customer Service Representative
2004 - 2005 Ingram Micro Mississauga, Ontario
- Handled major return accounts for companies such as
Future Shop, Best Buy, Wal-Mart and Zellers
- Required to provide accurate service within a 48 hour
turnaround time
- Verified information, analyzed discrepancies, and provided
a course of action for clients to follow
- Maintained client records through excel spreadsheets
Call Centre Representative
2003 - 2004 Technion Communications Etobicoke, Ontario
- Handled calls for client MSN Online
- Processed 50 to 100 calls a day
- Provided customer service for customer questions and
feedback
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Call Centre Representative
2002 - 2003 Client Logic Etobicoke, Ontario
- Handled calls for multiple clients, Toronto Hydro and
Chapters Indigo Online
E-Mail: g.ozorioisaacs@gmail.com - Processed 100 to 150 calls a day
Phone: 905-276-3337 - Answered over 75 e-mails a day
204-350 Rathburn Rd W - Dealt with customer questions, feedback and complaints
Mississauga, Ontario
L5B-3Y2 Other Experience
- Member of the Sheridan Student Advertising Association
- Presentations to high schools students to promote the Sheridan
Advertising Program
- Created and owned a successful private business
- Hobbies: baseball, reading, billiards, video games, dog ownership
Social Networking (Facebook, Twitter, Blogspot, LinkedIn)
References
Available upon request
