This document outlines an integrated marketing communications course that aims to: 1) Help students understand the role of communication in marketing management. 2) Study in depth the various marketing communication tools used by organizations. 3) Integrate the elements of the communication mix to deliver consistent messaging. The course covers topics like advertising, media planning, direct marketing, sales promotion, public relations, and personal selling. It evaluates different communication channels and teaches how to establish objectives and budgets for an integrated marketing strategy.