Market Segmentation

The content primarily focuses on market segmentation as a critical marketing strategy, highlighting the identification and analysis of consumer groups based on shared characteristics. It explores related topics such as consumer behavior, targeting strategies, and positioning. Key themes include the impact of psychological, social, and cultural factors on decision-making processes, pricing strategies in competitive markets, and the necessary steps in conducting marketing research. Emerging trends, such as sustainability and personalization, are also discussed, showcasing the dynamic nature of consumer preferences.