SlideShare a Scribd company logo
Porter’s Value Chain
 Born in 1947
 Harvard professor
 Wrote book,
Competitive Advantage
Primary Activities
 Inbound Logistics
 Operations
 Outbound Logistics
 Marketing and Sales
 Service
Inbound Logistics
 The receiving and warehousing of raw materials
 Distribution of raw materials to manufacturing and
operations
Operations
 Process of transforming inputs into finished goods and
services
Outbound Logistics
 Warehousing of finished goods
 Distribution of those finished goods to customers or
retail stores
Marketing & Sales
 Identification of customer needs
 Deploying product into marketplace
 Process of selling to customers
Service
 Supporting customers after they buy products and
services
Support Activities
 Procurement
 Technology Development
 Human Resource Management
 Firm Infrastructure
Procurement
 The purchasing of raw materials and inputs needed to
create the product
Technology Development
 Technology developments that support value chain
activities
Human Resource Management
 Activities associated with recruiting, training, hiring,
and compensation
Firm Infrastructure
 Includes general and planning management, legal,
finance, accounting, public affairs, and quality
management
 Ex. A firm’s legal team consisting of lawyers to aid in
lawsuits
 Accounting department to keep track of financial
figures
Why this matters
 Profits depends on how well firms execute these
activities in the value chain
 Firms that excel in a value chain activity is said to have
a competitive advantage
 Competitive advantage is gained through cost
advantage
Cost Advantage
 Reducing cost of individual value chain activities
 Reconfiguring the value chain
10 Costs Drivers of Each Value
Chain Activity
1. Economies of Scale
2. Learning
3. Capacity Utilization
4. Linkages among activities
5. Interrelationships among business units
6. Degree of vertical integration
7. Timing of market entry
8. Firm’s policy of cost or differentiation
9. Geographic location
10. Institutional Factors (regulation, union activity, taxes
etc.)
Reconfiguring Value Chain
 Structural changes to an activity in a value chain to
reduce costs
The Bigger Picture
 Firm’s value chain is part of a bigger value chain
 Competitive advantage also depends on the
management of connections with other firms’ value
chains
Citations
 http://www.12manage.com/methods_porter_value_ch
ain.html
 http://www.netmba.com/strategy/value-chain/
 http://en.wikipedia.org/wiki/General_Motors_Chapte
r_11_reorganization

More Related Content

What's hot

Value chain analysis
Value chain analysisValue chain analysis
Value chain analysisKamal Singh
 
Global Marketing
Global  Marketing Global  Marketing
Global Marketing
Surendher Emrose
 
GENERIC COMPETITIVE STRATEGIES
GENERIC COMPETITIVE  STRATEGIESGENERIC COMPETITIVE  STRATEGIES
GENERIC COMPETITIVE STRATEGIES
Navya Jayakumar
 
Value chain analysis
Value chain analysisValue chain analysis
Value chain analysisMonish rm
 
Porter's Value Chain Presentation 1
Porter's Value Chain Presentation 1Porter's Value Chain Presentation 1
Porter's Value Chain Presentation 1Bryant Pham
 
Pricing Decisions & Strategies
Pricing Decisions & StrategiesPricing Decisions & Strategies
Pricing Decisions & StrategiesGOEL'S WORLD
 
Designing and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing CommunicationsDesigning and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing Communications
Choudhry Asad
 
Chapter 14 - Developing Pricing Strategies and Programs
Chapter 14 - Developing Pricing Strategies and ProgramsChapter 14 - Developing Pricing Strategies and Programs
Chapter 14 - Developing Pricing Strategies and ProgramsDr. Ankit Kesharwani
 
Understanding and Reaching Global Consumer and Markets
Understanding and Reaching Global Consumer and MarketsUnderstanding and Reaching Global Consumer and Markets
Understanding and Reaching Global Consumer and Markets
Chelbert Yuto
 
Designing and managing integrated marketing communication
Designing and managing integrated marketing communicationDesigning and managing integrated marketing communication
Designing and managing integrated marketing communication
Rohit Kumar
 
Distribution Channel Management
Distribution Channel ManagementDistribution Channel Management
Distribution Channel Management
Dr. Parveen Kaur Nagpal
 
5. competitive dynamics
5. competitive dynamics5. competitive dynamics
5. competitive dynamics
Dr. Parveen Kaur Nagpal
 
7 step strategic sourcing
7 step strategic sourcing7 step strategic sourcing
7 step strategic sourcing
Nimisis
 
the value chain analysis
the value chain analysis the value chain analysis
the value chain analysis
Rohit K.
 
Value Chain Analysis
Value Chain Analysis Value Chain Analysis
Value Chain Analysis
AkshayPradeep20
 
Marketing Management - Porter's Five Forces
Marketing Management - Porter's Five ForcesMarketing Management - Porter's Five Forces
Marketing Management - Porter's Five Forces
Sarosh Gul
 
Logistics and supply chain management
Logistics and supply chain managementLogistics and supply chain management
Logistics and supply chain management
snbagh1008
 
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
Choudhry Asad
 

What's hot (20)

Value chain analysis
Value chain analysisValue chain analysis
Value chain analysis
 
Global Marketing
Global  Marketing Global  Marketing
Global Marketing
 
GENERIC COMPETITIVE STRATEGIES
GENERIC COMPETITIVE  STRATEGIESGENERIC COMPETITIVE  STRATEGIES
GENERIC COMPETITIVE STRATEGIES
 
Value chain analysis
Value chain analysisValue chain analysis
Value chain analysis
 
Porter's Value Chain Presentation 1
Porter's Value Chain Presentation 1Porter's Value Chain Presentation 1
Porter's Value Chain Presentation 1
 
Distribution strategy ppt
Distribution strategy pptDistribution strategy ppt
Distribution strategy ppt
 
Pricing Decisions & Strategies
Pricing Decisions & StrategiesPricing Decisions & Strategies
Pricing Decisions & Strategies
 
Designing and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing CommunicationsDesigning and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing Communications
 
Chapter 14 - Developing Pricing Strategies and Programs
Chapter 14 - Developing Pricing Strategies and ProgramsChapter 14 - Developing Pricing Strategies and Programs
Chapter 14 - Developing Pricing Strategies and Programs
 
Understanding and Reaching Global Consumer and Markets
Understanding and Reaching Global Consumer and MarketsUnderstanding and Reaching Global Consumer and Markets
Understanding and Reaching Global Consumer and Markets
 
Designing and managing integrated marketing communication
Designing and managing integrated marketing communicationDesigning and managing integrated marketing communication
Designing and managing integrated marketing communication
 
Distribution Channel Management
Distribution Channel ManagementDistribution Channel Management
Distribution Channel Management
 
5. competitive dynamics
5. competitive dynamics5. competitive dynamics
5. competitive dynamics
 
7 step strategic sourcing
7 step strategic sourcing7 step strategic sourcing
7 step strategic sourcing
 
Category Management
Category Management Category Management
Category Management
 
the value chain analysis
the value chain analysis the value chain analysis
the value chain analysis
 
Value Chain Analysis
Value Chain Analysis Value Chain Analysis
Value Chain Analysis
 
Marketing Management - Porter's Five Forces
Marketing Management - Porter's Five ForcesMarketing Management - Porter's Five Forces
Marketing Management - Porter's Five Forces
 
Logistics and supply chain management
Logistics and supply chain managementLogistics and supply chain management
Logistics and supply chain management
 
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
 

Similar to Porter's Value Chain

Value Chain Analysis
Value Chain AnalysisValue Chain Analysis
Value Chain Analysis
Moenlam Rigzin
 
BBA GLSCM Unit 1.pptx
BBA GLSCM Unit 1.pptxBBA GLSCM Unit 1.pptx
BBA GLSCM Unit 1.pptx
PoojaPatidar51
 
Value Chains And Adding Value
Value Chains And Adding ValueValue Chains And Adding Value
Value Chains And Adding Value
Cristin Howell-Vischer
 
Pvc 1.ilen
Pvc 1.ilenPvc 1.ilen
Pvc 1.ilen
Ilenar
 
Chapter 1-operations-as-a-competitive-weapon
Chapter 1-operations-as-a-competitive-weaponChapter 1-operations-as-a-competitive-weapon
Chapter 1-operations-as-a-competitive-weapon
meerabyaseen
 
Operations and competitiveness
Operations and competitivenessOperations and competitiveness
Operations and competitiveness
Jubayer Alam Shoikat
 
Strategic 5
Strategic 5Strategic 5
Strategic 5
Charles Addo
 
PMM PPT.pptx
PMM PPT.pptxPMM PPT.pptx
PMM PPT.pptx
NivedhanK1
 
Strategic management chapter 5 and 6 note for bba vii
Strategic management chapter 5 and 6 note for bba viiStrategic management chapter 5 and 6 note for bba vii
Strategic management chapter 5 and 6 note for bba viiSanjeev Bhandari
 
Unit-3 VALUE CHAIN OF FOREST PRODUCTS BASED ENTERPRISES.pptx
Unit-3 VALUE CHAIN OF FOREST PRODUCTS BASED ENTERPRISES.pptxUnit-3 VALUE CHAIN OF FOREST PRODUCTS BASED ENTERPRISES.pptx
Unit-3 VALUE CHAIN OF FOREST PRODUCTS BASED ENTERPRISES.pptx
NabarajUpadhaya
 
Workforce planning
Workforce planningWorkforce planning
Workforce planning
Farouk Nasser
 
Logistics management_Jagathy
Logistics management_JagathyLogistics management_Jagathy
Porters-Value-Chain-Analysis.pptx
Porters-Value-Chain-Analysis.pptxPorters-Value-Chain-Analysis.pptx
Porters-Value-Chain-Analysis.pptx
mdsazzad35
 
Michael Porters Competitive Advantage 6110
Michael Porters Competitive Advantage 6110Michael Porters Competitive Advantage 6110
Michael Porters Competitive Advantage 6110guest98c5db
 
New microsoft office word document
New microsoft office word documentNew microsoft office word document
New microsoft office word documentAbhinav Johari
 
VALUE CHAIN MANAGEMENT
VALUE CHAIN MANAGEMENTVALUE CHAIN MANAGEMENT
VALUE CHAIN MANAGEMENT
Muhammad Ikhsanuddin
 
A.value chain management
A.value chain managementA.value chain management
A.value chain management
Muhammad Ikhsanuddin
 
Strategy.docx
Strategy.docxStrategy.docx
Strategy.docx
ElsaFarman2
 
Strategy.docx
Strategy.docxStrategy.docx
Strategy.docx
ElsaFarman2
 
Customer value chain
Customer value chainCustomer value chain
Customer value chain
Armaan Salik
 

Similar to Porter's Value Chain (20)

Value Chain Analysis
Value Chain AnalysisValue Chain Analysis
Value Chain Analysis
 
BBA GLSCM Unit 1.pptx
BBA GLSCM Unit 1.pptxBBA GLSCM Unit 1.pptx
BBA GLSCM Unit 1.pptx
 
Value Chains And Adding Value
Value Chains And Adding ValueValue Chains And Adding Value
Value Chains And Adding Value
 
Pvc 1.ilen
Pvc 1.ilenPvc 1.ilen
Pvc 1.ilen
 
Chapter 1-operations-as-a-competitive-weapon
Chapter 1-operations-as-a-competitive-weaponChapter 1-operations-as-a-competitive-weapon
Chapter 1-operations-as-a-competitive-weapon
 
Operations and competitiveness
Operations and competitivenessOperations and competitiveness
Operations and competitiveness
 
Strategic 5
Strategic 5Strategic 5
Strategic 5
 
PMM PPT.pptx
PMM PPT.pptxPMM PPT.pptx
PMM PPT.pptx
 
Strategic management chapter 5 and 6 note for bba vii
Strategic management chapter 5 and 6 note for bba viiStrategic management chapter 5 and 6 note for bba vii
Strategic management chapter 5 and 6 note for bba vii
 
Unit-3 VALUE CHAIN OF FOREST PRODUCTS BASED ENTERPRISES.pptx
Unit-3 VALUE CHAIN OF FOREST PRODUCTS BASED ENTERPRISES.pptxUnit-3 VALUE CHAIN OF FOREST PRODUCTS BASED ENTERPRISES.pptx
Unit-3 VALUE CHAIN OF FOREST PRODUCTS BASED ENTERPRISES.pptx
 
Workforce planning
Workforce planningWorkforce planning
Workforce planning
 
Logistics management_Jagathy
Logistics management_JagathyLogistics management_Jagathy
Logistics management_Jagathy
 
Porters-Value-Chain-Analysis.pptx
Porters-Value-Chain-Analysis.pptxPorters-Value-Chain-Analysis.pptx
Porters-Value-Chain-Analysis.pptx
 
Michael Porters Competitive Advantage 6110
Michael Porters Competitive Advantage 6110Michael Porters Competitive Advantage 6110
Michael Porters Competitive Advantage 6110
 
New microsoft office word document
New microsoft office word documentNew microsoft office word document
New microsoft office word document
 
VALUE CHAIN MANAGEMENT
VALUE CHAIN MANAGEMENTVALUE CHAIN MANAGEMENT
VALUE CHAIN MANAGEMENT
 
A.value chain management
A.value chain managementA.value chain management
A.value chain management
 
Strategy.docx
Strategy.docxStrategy.docx
Strategy.docx
 
Strategy.docx
Strategy.docxStrategy.docx
Strategy.docx
 
Customer value chain
Customer value chainCustomer value chain
Customer value chain
 

More from Lovell Menezes

Entrepreneurship Marking Scheme 14-15 Class 12 CBSE
Entrepreneurship Marking Scheme 14-15 Class 12 CBSEEntrepreneurship Marking Scheme 14-15 Class 12 CBSE
Entrepreneurship Marking Scheme 14-15 Class 12 CBSE
Lovell Menezes
 
ABC Analysis and Inventory Control Entrepreneurship Class 12 CBSE
ABC Analysis and Inventory Control Entrepreneurship Class 12 CBSEABC Analysis and Inventory Control Entrepreneurship Class 12 CBSE
ABC Analysis and Inventory Control Entrepreneurship Class 12 CBSE
Lovell Menezes
 
Physical Distribution - Marketing(783) CBSE Class 12
Physical Distribution - Marketing(783) CBSE Class 12Physical Distribution - Marketing(783) CBSE Class 12
Physical Distribution - Marketing(783) CBSE Class 12
Lovell Menezes
 
Pricing - Marketing(783) CBSE Class 12
Pricing - Marketing(783) CBSE Class 12Pricing - Marketing(783) CBSE Class 12
Pricing - Marketing(783) CBSE Class 12
Lovell Menezes
 
The role of Marketing - Chapter
The role of Marketing - ChapterThe role of Marketing - Chapter
The role of Marketing - Chapter
Lovell Menezes
 
Marketing (783) Marking Scheme Sample paper CBSE Class 12 2017
Marketing (783) Marking Scheme Sample paper CBSE Class 12 2017Marketing (783) Marking Scheme Sample paper CBSE Class 12 2017
Marketing (783) Marking Scheme Sample paper CBSE Class 12 2017
Lovell Menezes
 
Marketing (783) Question Paper CBSE Class 12 2016
Marketing (783) Question Paper CBSE Class 12 2016Marketing (783) Question Paper CBSE Class 12 2016
Marketing (783) Question Paper CBSE Class 12 2016
Lovell Menezes
 
Marketing (783) Question Paper CBSE Class 12 2017 PAPER 2
Marketing (783) Question Paper CBSE Class 12 2017 PAPER 2Marketing (783) Question Paper CBSE Class 12 2017 PAPER 2
Marketing (783) Question Paper CBSE Class 12 2017 PAPER 2
Lovell Menezes
 
Marketing (783) Question Paper CBSE Class 12 2017 PAPER 1
Marketing (783) Question Paper CBSE Class 12 2017 PAPER 1Marketing (783) Question Paper CBSE Class 12 2017 PAPER 1
Marketing (783) Question Paper CBSE Class 12 2017 PAPER 1
Lovell Menezes
 
FULL Business Class 12 Textbook 1 CBSE
FULL Business Class 12 Textbook 1 CBSE FULL Business Class 12 Textbook 1 CBSE
FULL Business Class 12 Textbook 1 CBSE
Lovell Menezes
 
Advertisement Appeals Project Class 12 Marketing ( 783 )
Advertisement Appeals Project Class 12 Marketing ( 783 ) Advertisement Appeals Project Class 12 Marketing ( 783 )
Advertisement Appeals Project Class 12 Marketing ( 783 )
Lovell Menezes
 
Departmental store Project Class 12 Marketing ( 783 )
 Departmental store Project Class 12 Marketing ( 783 ) Departmental store Project Class 12 Marketing ( 783 )
Departmental store Project Class 12 Marketing ( 783 )
Lovell Menezes
 
Branding and Packaging Project Class 12 Marketing ( 783 )
Branding and Packaging Project Class 12 Marketing ( 783 ) Branding and Packaging Project Class 12 Marketing ( 783 )
Branding and Packaging Project Class 12 Marketing ( 783 )
Lovell Menezes
 
Class 12 Marketing ( 783 ) Department store project guidelines CBSE
Class 12 Marketing ( 783 ) Department store project guidelines CBSEClass 12 Marketing ( 783 ) Department store project guidelines CBSE
Class 12 Marketing ( 783 ) Department store project guidelines CBSE
Lovell Menezes
 
Class 12 Marketing ( 783 ) PROJECT 3 GUIDELINES CBSE
Class 12 Marketing ( 783 ) PROJECT 3 GUIDELINES CBSEClass 12 Marketing ( 783 ) PROJECT 3 GUIDELINES CBSE
Class 12 Marketing ( 783 ) PROJECT 3 GUIDELINES CBSE
Lovell Menezes
 
Advertising - Business Studies Class 12 CBSE Marketing Chapter
Advertising - Business Studies Class 12 CBSE Marketing ChapterAdvertising - Business Studies Class 12 CBSE Marketing Chapter
Advertising - Business Studies Class 12 CBSE Marketing Chapter
Lovell Menezes
 
Customer Relations Management Class 12 CBSE Entrepreneurship
Customer Relations Management Class 12 CBSE Entrepreneurship Customer Relations Management Class 12 CBSE Entrepreneurship
Customer Relations Management Class 12 CBSE Entrepreneurship
Lovell Menezes
 
Enterprise growth strategies ALL IN ONE CLASS 12 CBSE
Enterprise growth strategies ALL IN ONE CLASS 12 CBSEEnterprise growth strategies ALL IN ONE CLASS 12 CBSE
Enterprise growth strategies ALL IN ONE CLASS 12 CBSE
Lovell Menezes
 
Class 12 Entrepreneurship TEXTBOOK CBSE
Class 12 Entrepreneurship TEXTBOOK CBSEClass 12 Entrepreneurship TEXTBOOK CBSE
Class 12 Entrepreneurship TEXTBOOK CBSE
Lovell Menezes
 
UPDATED SEP17-18Class 12 Marketing CBSE ( 783 ) All chapters in 1 PDF
UPDATED SEP17-18Class 12 Marketing CBSE ( 783 ) All chapters in 1 PDF UPDATED SEP17-18Class 12 Marketing CBSE ( 783 ) All chapters in 1 PDF
UPDATED SEP17-18Class 12 Marketing CBSE ( 783 ) All chapters in 1 PDF
Lovell Menezes
 

More from Lovell Menezes (20)

Entrepreneurship Marking Scheme 14-15 Class 12 CBSE
Entrepreneurship Marking Scheme 14-15 Class 12 CBSEEntrepreneurship Marking Scheme 14-15 Class 12 CBSE
Entrepreneurship Marking Scheme 14-15 Class 12 CBSE
 
ABC Analysis and Inventory Control Entrepreneurship Class 12 CBSE
ABC Analysis and Inventory Control Entrepreneurship Class 12 CBSEABC Analysis and Inventory Control Entrepreneurship Class 12 CBSE
ABC Analysis and Inventory Control Entrepreneurship Class 12 CBSE
 
Physical Distribution - Marketing(783) CBSE Class 12
Physical Distribution - Marketing(783) CBSE Class 12Physical Distribution - Marketing(783) CBSE Class 12
Physical Distribution - Marketing(783) CBSE Class 12
 
Pricing - Marketing(783) CBSE Class 12
Pricing - Marketing(783) CBSE Class 12Pricing - Marketing(783) CBSE Class 12
Pricing - Marketing(783) CBSE Class 12
 
The role of Marketing - Chapter
The role of Marketing - ChapterThe role of Marketing - Chapter
The role of Marketing - Chapter
 
Marketing (783) Marking Scheme Sample paper CBSE Class 12 2017
Marketing (783) Marking Scheme Sample paper CBSE Class 12 2017Marketing (783) Marking Scheme Sample paper CBSE Class 12 2017
Marketing (783) Marking Scheme Sample paper CBSE Class 12 2017
 
Marketing (783) Question Paper CBSE Class 12 2016
Marketing (783) Question Paper CBSE Class 12 2016Marketing (783) Question Paper CBSE Class 12 2016
Marketing (783) Question Paper CBSE Class 12 2016
 
Marketing (783) Question Paper CBSE Class 12 2017 PAPER 2
Marketing (783) Question Paper CBSE Class 12 2017 PAPER 2Marketing (783) Question Paper CBSE Class 12 2017 PAPER 2
Marketing (783) Question Paper CBSE Class 12 2017 PAPER 2
 
Marketing (783) Question Paper CBSE Class 12 2017 PAPER 1
Marketing (783) Question Paper CBSE Class 12 2017 PAPER 1Marketing (783) Question Paper CBSE Class 12 2017 PAPER 1
Marketing (783) Question Paper CBSE Class 12 2017 PAPER 1
 
FULL Business Class 12 Textbook 1 CBSE
FULL Business Class 12 Textbook 1 CBSE FULL Business Class 12 Textbook 1 CBSE
FULL Business Class 12 Textbook 1 CBSE
 
Advertisement Appeals Project Class 12 Marketing ( 783 )
Advertisement Appeals Project Class 12 Marketing ( 783 ) Advertisement Appeals Project Class 12 Marketing ( 783 )
Advertisement Appeals Project Class 12 Marketing ( 783 )
 
Departmental store Project Class 12 Marketing ( 783 )
 Departmental store Project Class 12 Marketing ( 783 ) Departmental store Project Class 12 Marketing ( 783 )
Departmental store Project Class 12 Marketing ( 783 )
 
Branding and Packaging Project Class 12 Marketing ( 783 )
Branding and Packaging Project Class 12 Marketing ( 783 ) Branding and Packaging Project Class 12 Marketing ( 783 )
Branding and Packaging Project Class 12 Marketing ( 783 )
 
Class 12 Marketing ( 783 ) Department store project guidelines CBSE
Class 12 Marketing ( 783 ) Department store project guidelines CBSEClass 12 Marketing ( 783 ) Department store project guidelines CBSE
Class 12 Marketing ( 783 ) Department store project guidelines CBSE
 
Class 12 Marketing ( 783 ) PROJECT 3 GUIDELINES CBSE
Class 12 Marketing ( 783 ) PROJECT 3 GUIDELINES CBSEClass 12 Marketing ( 783 ) PROJECT 3 GUIDELINES CBSE
Class 12 Marketing ( 783 ) PROJECT 3 GUIDELINES CBSE
 
Advertising - Business Studies Class 12 CBSE Marketing Chapter
Advertising - Business Studies Class 12 CBSE Marketing ChapterAdvertising - Business Studies Class 12 CBSE Marketing Chapter
Advertising - Business Studies Class 12 CBSE Marketing Chapter
 
Customer Relations Management Class 12 CBSE Entrepreneurship
Customer Relations Management Class 12 CBSE Entrepreneurship Customer Relations Management Class 12 CBSE Entrepreneurship
Customer Relations Management Class 12 CBSE Entrepreneurship
 
Enterprise growth strategies ALL IN ONE CLASS 12 CBSE
Enterprise growth strategies ALL IN ONE CLASS 12 CBSEEnterprise growth strategies ALL IN ONE CLASS 12 CBSE
Enterprise growth strategies ALL IN ONE CLASS 12 CBSE
 
Class 12 Entrepreneurship TEXTBOOK CBSE
Class 12 Entrepreneurship TEXTBOOK CBSEClass 12 Entrepreneurship TEXTBOOK CBSE
Class 12 Entrepreneurship TEXTBOOK CBSE
 
UPDATED SEP17-18Class 12 Marketing CBSE ( 783 ) All chapters in 1 PDF
UPDATED SEP17-18Class 12 Marketing CBSE ( 783 ) All chapters in 1 PDF UPDATED SEP17-18Class 12 Marketing CBSE ( 783 ) All chapters in 1 PDF
UPDATED SEP17-18Class 12 Marketing CBSE ( 783 ) All chapters in 1 PDF
 

Recently uploaded

How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...
Jisc
 
Model Attribute Check Company Auto Property
Model Attribute  Check Company Auto PropertyModel Attribute  Check Company Auto Property
Model Attribute Check Company Auto Property
Celine George
 
Sha'Carri Richardson Presentation 202345
Sha'Carri Richardson Presentation 202345Sha'Carri Richardson Presentation 202345
Sha'Carri Richardson Presentation 202345
beazzy04
 
Thesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.pptThesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.ppt
EverAndrsGuerraGuerr
 
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
Welcome to TechSoup   New Member Orientation and Q&A (May 2024).pdfWelcome to TechSoup   New Member Orientation and Q&A (May 2024).pdf
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
TechSoup
 
Supporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptxSupporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptx
Jisc
 
Cambridge International AS A Level Biology Coursebook - EBook (MaryFosbery J...
Cambridge International AS  A Level Biology Coursebook - EBook (MaryFosbery J...Cambridge International AS  A Level Biology Coursebook - EBook (MaryFosbery J...
Cambridge International AS A Level Biology Coursebook - EBook (MaryFosbery J...
AzmatAli747758
 
The Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdfThe Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdf
kaushalkr1407
 
2024.06.01 Introducing a competency framework for languag learning materials ...
2024.06.01 Introducing a competency framework for languag learning materials ...2024.06.01 Introducing a competency framework for languag learning materials ...
2024.06.01 Introducing a competency framework for languag learning materials ...
Sandy Millin
 
Sectors of the Indian Economy - Class 10 Study Notes pdf
Sectors of the Indian Economy - Class 10 Study Notes pdfSectors of the Indian Economy - Class 10 Study Notes pdf
Sectors of the Indian Economy - Class 10 Study Notes pdf
Vivekanand Anglo Vedic Academy
 
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXXPhrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
MIRIAMSALINAS13
 
Digital Tools and AI for Teaching Learning and Research
Digital Tools and AI for Teaching Learning and ResearchDigital Tools and AI for Teaching Learning and Research
Digital Tools and AI for Teaching Learning and Research
Vikramjit Singh
 
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCECLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
BhavyaRajput3
 
Chapter 3 - Islamic Banking Products and Services.pptx
Chapter 3 - Islamic Banking Products and Services.pptxChapter 3 - Islamic Banking Products and Services.pptx
Chapter 3 - Islamic Banking Products and Services.pptx
Mohd Adib Abd Muin, Senior Lecturer at Universiti Utara Malaysia
 
Home assignment II on Spectroscopy 2024 Answers.pdf
Home assignment II on Spectroscopy 2024 Answers.pdfHome assignment II on Spectroscopy 2024 Answers.pdf
Home assignment II on Spectroscopy 2024 Answers.pdf
Tamralipta Mahavidyalaya
 
How to Split Bills in the Odoo 17 POS Module
How to Split Bills in the Odoo 17 POS ModuleHow to Split Bills in the Odoo 17 POS Module
How to Split Bills in the Odoo 17 POS Module
Celine George
 
Palestine last event orientationfvgnh .pptx
Palestine last event orientationfvgnh .pptxPalestine last event orientationfvgnh .pptx
Palestine last event orientationfvgnh .pptx
RaedMohamed3
 
How to Create Map Views in the Odoo 17 ERP
How to Create Map Views in the Odoo 17 ERPHow to Create Map Views in the Odoo 17 ERP
How to Create Map Views in the Odoo 17 ERP
Celine George
 
The Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official PublicationThe Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official Publication
Delapenabediema
 
PART A. Introduction to Costumer Service
PART A. Introduction to Costumer ServicePART A. Introduction to Costumer Service
PART A. Introduction to Costumer Service
PedroFerreira53928
 

Recently uploaded (20)

How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...
 
Model Attribute Check Company Auto Property
Model Attribute  Check Company Auto PropertyModel Attribute  Check Company Auto Property
Model Attribute Check Company Auto Property
 
Sha'Carri Richardson Presentation 202345
Sha'Carri Richardson Presentation 202345Sha'Carri Richardson Presentation 202345
Sha'Carri Richardson Presentation 202345
 
Thesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.pptThesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.ppt
 
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
Welcome to TechSoup   New Member Orientation and Q&A (May 2024).pdfWelcome to TechSoup   New Member Orientation and Q&A (May 2024).pdf
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
 
Supporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptxSupporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptx
 
Cambridge International AS A Level Biology Coursebook - EBook (MaryFosbery J...
Cambridge International AS  A Level Biology Coursebook - EBook (MaryFosbery J...Cambridge International AS  A Level Biology Coursebook - EBook (MaryFosbery J...
Cambridge International AS A Level Biology Coursebook - EBook (MaryFosbery J...
 
The Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdfThe Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdf
 
2024.06.01 Introducing a competency framework for languag learning materials ...
2024.06.01 Introducing a competency framework for languag learning materials ...2024.06.01 Introducing a competency framework for languag learning materials ...
2024.06.01 Introducing a competency framework for languag learning materials ...
 
Sectors of the Indian Economy - Class 10 Study Notes pdf
Sectors of the Indian Economy - Class 10 Study Notes pdfSectors of the Indian Economy - Class 10 Study Notes pdf
Sectors of the Indian Economy - Class 10 Study Notes pdf
 
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXXPhrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
 
Digital Tools and AI for Teaching Learning and Research
Digital Tools and AI for Teaching Learning and ResearchDigital Tools and AI for Teaching Learning and Research
Digital Tools and AI for Teaching Learning and Research
 
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCECLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
 
Chapter 3 - Islamic Banking Products and Services.pptx
Chapter 3 - Islamic Banking Products and Services.pptxChapter 3 - Islamic Banking Products and Services.pptx
Chapter 3 - Islamic Banking Products and Services.pptx
 
Home assignment II on Spectroscopy 2024 Answers.pdf
Home assignment II on Spectroscopy 2024 Answers.pdfHome assignment II on Spectroscopy 2024 Answers.pdf
Home assignment II on Spectroscopy 2024 Answers.pdf
 
How to Split Bills in the Odoo 17 POS Module
How to Split Bills in the Odoo 17 POS ModuleHow to Split Bills in the Odoo 17 POS Module
How to Split Bills in the Odoo 17 POS Module
 
Palestine last event orientationfvgnh .pptx
Palestine last event orientationfvgnh .pptxPalestine last event orientationfvgnh .pptx
Palestine last event orientationfvgnh .pptx
 
How to Create Map Views in the Odoo 17 ERP
How to Create Map Views in the Odoo 17 ERPHow to Create Map Views in the Odoo 17 ERP
How to Create Map Views in the Odoo 17 ERP
 
The Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official PublicationThe Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official Publication
 
PART A. Introduction to Costumer Service
PART A. Introduction to Costumer ServicePART A. Introduction to Costumer Service
PART A. Introduction to Costumer Service
 

Porter's Value Chain

Editor's Notes

  1. Michael Porter is a current Professor at Harvard University and he wrote the well known Competitive Advantage which defines the strategic advantage one business has over its business rivals.
  2. Here we have the Porters Generic Value chain which describes a chain of activities. He divided these activities into support activities and primary activities.
  3. The Primary Activities are :
  4. Inbound logistics include the processes like receiving, storing, inventory control, transportation planning. The relationship between suppliers are very important here because they play a major role in the distribution of raw materials.
  5. In Operations the processes that occur are machining, packaging, assembly, equipment maintenance, and testing. Here is where the transformation starts and products come to life and are then sold to customers.
  6. In outbound logistics some of the Processes include: warehousing, order fulfillment, transportation, and distribution management. The products are then sent to Apple for sale
  7. In Marketing and sales the Processes include:advertising, promotion, selling, and retail management
  8. Examples: customer support, repair services, training, and installation
  9. Examples: R&D, process automation, design, redesign SAP is an enterprise resource program that supports various business functions in the value chain. It has financial support features to support accounting in the firm’s infrastructure, human capital management support to help HR management, and operations support to aid in the firm’s operations and procurement. Walmart’s Retail Link system helps keep inventories costs low and procurement costs down
  10. For example: Toyota’s factory in San Antonio having on-site suppliers to better coordinate value chains to supplement their JIT inventory management