Customer Relations Management Class 12 CBSE Entrepreneurship
•Download as PPTX, PDF•
0 likes•509 views
CRM stands for customer relationship management and refers to how companies interact with and manage information about their customers. It allows companies to better communicate with customers through technology like collecting customer data electronically. The benefits of CRM include facilitating discovery of new customers, simplifying sales and marketing processes, and reducing costs.
Report
Share
Report
Share
Recommended
3 Key Functions of a CRM
What are the 3 key functions of a CRM?
1. Sales Force Automation
2. Marketing Automation
3. Customer Service Automation
How will CRM functionalities benefit your business?
customer relationship management on marketing
This document discusses the 3 main types of customer relationship management (CRM): 1) Operational CRM which streamlines business processes like sales, marketing, and service automation by capturing customer details and providing support throughout the customer lifecycle. 2) Analytical CRM which analyzes customer data from operational CRM to understand customer behavior and value in order to improve marketing campaigns. 3) Collaborative CRM which shares customer information between business units like sales, marketing, and support to improve customer service and increase sales through a united approach.
Atrc dcs crm_presentation_10_sep_2014-1
Customer relationship management (CRM) is a method that uses technology to organize a company's interactions with customers and prospects across marketing, sales, customer service, and technical support. The main goals of a CRM system are to find new clients, retain existing clients, and regain former clients while reducing marketing and customer service costs. A CRM also aims to improve quality, efficiency, and collaboration between departments through features like sales automation, marketing campaigns, customer service tracking, analytics, and appointment scheduling.
Steps to use CRM applications for organizational cost reduction
Small and mid-size companies can realize their true potential by integrating CRM solutions into their organizational processes. Overall, these CRM solutions are not an expenditure, but an investment, that actually reduce company operating costs. Additionally, CRM solutions effectively assist with lead generation and increase channels of interaction with potential clients and customers.
CRM OVER MOBILES
Customer Relationship Management (CRM) involves using technology to organize, automate, and synchronize business processes related to sales, marketing, customer service, and technical support. The goals are to find new customers, keep existing customers, win back former customers, and reduce the costs of marketing and customer service. CRM systems on mobile devices provide access to sales opportunities, forecasts, customer service cases, and documents, allowing companies to attract more prospects and increase repeat business. Cloud-based CRM solutions require little technical expertise, provide productivity benefits, and promise a quick return on investment while focusing on core competencies.
Lecture Slides 11 05 08
The document discusses customer relationship management (CRM) and its benefits. It defines CRM as using information technology to create an integrated enterprise system that automates customer-facing processes. CRM provides a single customer view across departments and integrates front and back office functions. CRM allows companies to retain customers, customize products based on customer data, and provide consistent service across contact points. The document also discusses operational CRM, which supports transactions, and analytical CRM, which supports strategic analysis without direct customer contact.
CRM - Customer Relationship Management
This PPT is useful or students who is looking for Technology use in organization to improve customer relation.
Customer relationship management
This document discusses customer relationship management (CRM). It defines CRM as creating and enhancing individualized customer relationships to maximize lifetime customer value. CRM originated in the 1970s to deal with customer relationships beyond individual business transactions. The purpose of CRM is to create value for both customers and companies over the long term by providing good customer service and gaining a competitive advantage. CRM involves acquiring, retaining, understanding, and differentiating customers through interactions and delivering on their needs over the business cycle. The benefits of CRM include reduced costs, increased customer satisfaction and retention, and long term profitability.
Recommended
3 Key Functions of a CRM
What are the 3 key functions of a CRM?
1. Sales Force Automation
2. Marketing Automation
3. Customer Service Automation
How will CRM functionalities benefit your business?
customer relationship management on marketing
This document discusses the 3 main types of customer relationship management (CRM): 1) Operational CRM which streamlines business processes like sales, marketing, and service automation by capturing customer details and providing support throughout the customer lifecycle. 2) Analytical CRM which analyzes customer data from operational CRM to understand customer behavior and value in order to improve marketing campaigns. 3) Collaborative CRM which shares customer information between business units like sales, marketing, and support to improve customer service and increase sales through a united approach.
Atrc dcs crm_presentation_10_sep_2014-1
Customer relationship management (CRM) is a method that uses technology to organize a company's interactions with customers and prospects across marketing, sales, customer service, and technical support. The main goals of a CRM system are to find new clients, retain existing clients, and regain former clients while reducing marketing and customer service costs. A CRM also aims to improve quality, efficiency, and collaboration between departments through features like sales automation, marketing campaigns, customer service tracking, analytics, and appointment scheduling.
Steps to use CRM applications for organizational cost reduction
Small and mid-size companies can realize their true potential by integrating CRM solutions into their organizational processes. Overall, these CRM solutions are not an expenditure, but an investment, that actually reduce company operating costs. Additionally, CRM solutions effectively assist with lead generation and increase channels of interaction with potential clients and customers.
CRM OVER MOBILES
Customer Relationship Management (CRM) involves using technology to organize, automate, and synchronize business processes related to sales, marketing, customer service, and technical support. The goals are to find new customers, keep existing customers, win back former customers, and reduce the costs of marketing and customer service. CRM systems on mobile devices provide access to sales opportunities, forecasts, customer service cases, and documents, allowing companies to attract more prospects and increase repeat business. Cloud-based CRM solutions require little technical expertise, provide productivity benefits, and promise a quick return on investment while focusing on core competencies.
Lecture Slides 11 05 08
The document discusses customer relationship management (CRM) and its benefits. It defines CRM as using information technology to create an integrated enterprise system that automates customer-facing processes. CRM provides a single customer view across departments and integrates front and back office functions. CRM allows companies to retain customers, customize products based on customer data, and provide consistent service across contact points. The document also discusses operational CRM, which supports transactions, and analytical CRM, which supports strategic analysis without direct customer contact.
CRM - Customer Relationship Management
This PPT is useful or students who is looking for Technology use in organization to improve customer relation.
Customer relationship management
This document discusses customer relationship management (CRM). It defines CRM as creating and enhancing individualized customer relationships to maximize lifetime customer value. CRM originated in the 1970s to deal with customer relationships beyond individual business transactions. The purpose of CRM is to create value for both customers and companies over the long term by providing good customer service and gaining a competitive advantage. CRM involves acquiring, retaining, understanding, and differentiating customers through interactions and delivering on their needs over the business cycle. The benefits of CRM include reduced costs, increased customer satisfaction and retention, and long term profitability.
Customer relationship management
Customer relationship management (CRM) is a business strategy that uses technology to organize a company's interactions with current and potential customers. Its goals are to improve customer satisfaction and increase sales. CRM systems allow companies to collect customer data, create customer profiles, and access customer information across all customer touchpoints. This helps companies provide better service, increase loyalty, and gain competitive advantages like more effective marketing and improved response times to customer requests. When choosing a CRM system, companies should evaluate factors like simplicity, relevance to their needs, and cost-effectiveness.
Ppt top challenges in crm implementation
CRM is specially designed to maintain a healthy relationship with the customers. The sales end is the one that enjoys most of the benefits of CRM software. CRM software acts as a hub to provide benefits to the various departments in a company such as the marketing team, sales team, and customer support teams.
Lecture Slides 11 10 08
This document provides an overview of customer relationship management (CRM). It discusses the key topics covered in an ITM 309 course, including the different types of CRM technologies used by various business departments. Operational CRM supports front-office customer interactions while analytical CRM supports back-office strategic analysis. The document also examines factors driving CRM growth, best practices for implementation, and related concepts like supplier relationship management, partner relationship management, and employee relationship management.
Decline in customer relationship management
Customer relationship management (CRM) is a business strategy that focuses on creating value for customers over the long term by managing interactions and relationships. However, CRM models face challenges like complexity, usability issues, and security concerns. CRM developed in response to shifts in business power toward customers in the 1980s, when supply exceeded demand and sellers had little pricing control. The benefits of CRM include reduced costs, increased customer satisfaction, organizational focus on external customers, customer growth, and long-term profitability.
Benefits of CRM
CRM software allows a company to centralize customer data, automate marketing and workflows, and improve customer service, sales forecasting, and reporting. It also scales easily, integrates with other systems, provides security, and automates business processes. CRM is a tool that helps manage all customer interactions to enhance business performance.
Crm (2)
This document discusses customer relationship management (CRM). It begins by outlining the purpose and history of CRM, including defining key terms. It then discusses the underlying theory of CRM, including retaining existing customers being more cost effective. Potential benefits and costs of CRM are identified. The document also outlines elements, applications, types of customers, and steps to improve CRM. It concludes by discussing advantages of CRM, such as increased customer satisfaction, and potential disadvantages like significant investment required.
Crm
This document discusses customer relationship management (CRM). It begins by outlining the purpose and history of CRM, including its evolution from earlier systems like customer information management systems. Key definitions of CRM are provided that emphasize optimizing profitability through understanding customer needs and developing strong customer relationships. The document then covers the underlying theory of CRM, provides examples of CRM applications and elements, and discusses potential benefits and costs. It outlines three phases of CRM - acquiring, enhancing, and retaining relationships. Steps to improve CRM are presented, along with what should be included in a CRM database and different types of customers. Advantages and disadvantages of CRM are summarized.
Customer relationship management
Customer relationship management. Jump to navigation Jump to search. Business administration; Management of a business: Accounting. Management accounting; Financial accounting; Financial audit; Business entities. Corporate group; Conglomerate (company) Holding company; Cooperative; Corporation; Joint-stock company ...
crm systems definition
crm systems
ms crm
crm database
crm solutions
microsoft crm dynamics
what is a crm
what is crm software
business research topics for mba
mba topics for presentation
mba project topics
mba research topics in management
dissertation topics for mba
mba finance research topics
mba topics on strategic management
thesis topic for mba
Customer relationship management
Basic information on Customer relationship management which gives and outline of CRM and client relationship strategy on the business
Customer Relationship Management
Customer relationship management (CRM) systems allow companies to better understand and interact with customers. CRM involves tracking key customer data like contacts, purchases, and preferences using software. This enables companies to provide personalized customer service, implement targeted marketing campaigns, and ultimately improve customer retention and profits. While CRM software is important, a successful strategy also requires changes to company policies and culture to be fully customer-centric.
Introduction to crm
CRM has evolved over time from a focus on mass marketing in the 1960s to developing personal customer profiles and building customer-focused organizations today. CRM seeks to understand customers through collecting and integrating information on who they are, what they do, and what they like. The goals of CRM are to use existing customer relationships to grow revenue, provide excellent service through integrated customer information, and introduce consistent sales and service processes. Key benefits include improved customer service, sales, and increased revenues by better understanding customers.
CRM Introduction
This chapter covers the basic introduction to Customer Relationship Management. It provides a conceptual foundation to CRM practices and implementation of the CRM
Mis scm
Customer Relationship Management (CRM) systems help companies manage relationships with customers. There are three main types of CRM: operational CRM automates processes like sales, marketing, and customer service; analytical CRM analyzes customer data to provide insights; and collaborative CRM allows different business units like sales, marketing, and service to share customer information to improve service and acquire new customers. Proper implementation of a CRM system depends on a company's goals and strategy.
Marketing metrics
CRM aims to achieve ongoing communication with customers through relationship marketing. Key metrics help measure the effectiveness of these efforts at building customer loyalty and engagement over time. Tracking metrics allows companies to refine their CRM and marketing strategies for improved customer retention and acquisition.
CRM > SCRM > VRM
This document discusses the evolution from traditional CRM to Social CRM to Vendor Relationship Management. It defines Social CRM as helping companies make sense of and act on social customer interaction data or as a philosophy supported by technology to engage customers in collaborative conversations. The document also outlines the tenets of VRM which position the individual customer as the point of integration and focus of vendor interactions, and in control of accessing their own information.
Role Of It In CRM
IT plays a pivotal role in customer relationship management (CRM) by enabling companies to better understand their customers and target specific market segments through data analysis. IT assists with CRM strategies by managing customer data and determining customer acquisition, retention, and lifetime value. While IT provides global reach and supports both online and traditional customers, disadvantages include loss of human interaction, high investment costs with uncertain returns, and potential privacy threats to customers.
Misha sulpovar - Customer Relationship Managment Application
Misha Sulpovar - Relationship with customers can change from time to time because it is progressed under recognized situations.
Customer Relationship Management
Customer relationship management (CRM) involves analyzing customer data to improve relationships and drive sales growth. CRM helps attract, engage, and retain customers through targeted communications, social media marketing, and analyzing customer data to identify cross-sell opportunities and prevent defection. Implementing a full CRM strategy across sales, marketing, and customer service can improve productivity, enhance customer experience, and increase customer retention and company profits.
Entrepreneurship Marking Scheme 14-15 Class 12 CBSE
Hina developed a new face pack made from natural ingredients like multani mitti and neem in response to customers preferring natural products over chemicals based on surveys and social media feedback. She priced the product highly knowing customers would pay more for quality natural products. The face pack was instantly successful. Hina spotted this trend through online surveys and social media to understand changing customer needs and industry trends.
Porter's Value Chain
A value chain is the whole series of activities that create and build value at every step. The total value delivered by the company is the sum total of the value built up all throughout the company. Michael Porter developed this concept in his 1980 book 'Competitive Advantage'. In simple words
'Value Chain'
is a high level model of how business receive raw-materials, add value to the raw-materials through various processes and sell as finished products to customers. 'Value Chain' analysis looks at every step of business, from raw-materials to the eventual end users, with one goal to deliver maximum value.
Michael Porter introduced the value chain analysis concept in his 1985 book ‘The Competitive Advantage’.
Porter suggested that activities within an organisation add value to the service and products that the organisation produces and all these activities should be run at optimum level if the organisation is to gain any real competitive advantage. If they are run efficiently, the value obtained should exceed the costs of running them i.e. customers should return to the organisation and transact freely and willingly. Michael Porter suggested that the organisation is
split into ‘primary activities’ and ‘support activities’.
ABC Analysis and Inventory Control Entrepreneurship Class 12 CBSE
Chapter 5 - Business Arithmetic . ABC analysis
The inventory control technique known as ABC analysis builds on Pareto's Principle. In ABC analysis, a company reviews its inventory and sorts all SKUs into three categories, called "A" , "B" and "C" items. The typical breakdown might look like this: "A" inventory: 20 percent of SKUs, 80 percent of value. "B" inventory: 30 percent of SKUs, 15 percent of value. "C" inventory: 50 percent of SKUs, 5 percent of value. Pareto's Principle and ABC analysis for control
Whether or not you're familiar with the economic principle known as
Pareto's Principle
, you may have observed its effects. This principle holds that in a given system, a relative handful of "causes" will produce the majority of "effects." For example, one may find that 20 percent of customers are responsible for 80 percent of sales, or that 30 percent of the product lines result in 70 percent of returns. The principle is named for Vilfredo Pareto, an Italian economist who studied land ownership in
Italy in the early 1900‘s and found that roughly 20 percent of the population held title to about
80 percent of the land. Legend has it that he further developed the theory upon observing that 20 percent of the pea pods in his garden produced 80 percent of the peas. For this reason, Pareto's Principle is often referred to as the "80/20" rule.
Physical Distribution - Marketing(783) CBSE Class 12
The document discusses physical distribution and distribution channels. It defines distribution as making products available to consumers through direct or indirect channels. There are three main types of distribution channels: intensive/mass distribution which uses many outlets to reach a wide market, selective distribution which uses some intermediaries for specialized goods, and exclusive distribution where a manufacturer uses only one intermediary. Distribution involves warehouses and intermediaries like wholesalers and retailers to store and transport goods and facilitate transactions between producers and consumers.
More Related Content
What's hot
Customer relationship management
Customer relationship management (CRM) is a business strategy that uses technology to organize a company's interactions with current and potential customers. Its goals are to improve customer satisfaction and increase sales. CRM systems allow companies to collect customer data, create customer profiles, and access customer information across all customer touchpoints. This helps companies provide better service, increase loyalty, and gain competitive advantages like more effective marketing and improved response times to customer requests. When choosing a CRM system, companies should evaluate factors like simplicity, relevance to their needs, and cost-effectiveness.
Ppt top challenges in crm implementation
CRM is specially designed to maintain a healthy relationship with the customers. The sales end is the one that enjoys most of the benefits of CRM software. CRM software acts as a hub to provide benefits to the various departments in a company such as the marketing team, sales team, and customer support teams.
Lecture Slides 11 10 08
This document provides an overview of customer relationship management (CRM). It discusses the key topics covered in an ITM 309 course, including the different types of CRM technologies used by various business departments. Operational CRM supports front-office customer interactions while analytical CRM supports back-office strategic analysis. The document also examines factors driving CRM growth, best practices for implementation, and related concepts like supplier relationship management, partner relationship management, and employee relationship management.
Decline in customer relationship management
Customer relationship management (CRM) is a business strategy that focuses on creating value for customers over the long term by managing interactions and relationships. However, CRM models face challenges like complexity, usability issues, and security concerns. CRM developed in response to shifts in business power toward customers in the 1980s, when supply exceeded demand and sellers had little pricing control. The benefits of CRM include reduced costs, increased customer satisfaction, organizational focus on external customers, customer growth, and long-term profitability.
Benefits of CRM
CRM software allows a company to centralize customer data, automate marketing and workflows, and improve customer service, sales forecasting, and reporting. It also scales easily, integrates with other systems, provides security, and automates business processes. CRM is a tool that helps manage all customer interactions to enhance business performance.
Crm (2)
This document discusses customer relationship management (CRM). It begins by outlining the purpose and history of CRM, including defining key terms. It then discusses the underlying theory of CRM, including retaining existing customers being more cost effective. Potential benefits and costs of CRM are identified. The document also outlines elements, applications, types of customers, and steps to improve CRM. It concludes by discussing advantages of CRM, such as increased customer satisfaction, and potential disadvantages like significant investment required.
Crm
This document discusses customer relationship management (CRM). It begins by outlining the purpose and history of CRM, including its evolution from earlier systems like customer information management systems. Key definitions of CRM are provided that emphasize optimizing profitability through understanding customer needs and developing strong customer relationships. The document then covers the underlying theory of CRM, provides examples of CRM applications and elements, and discusses potential benefits and costs. It outlines three phases of CRM - acquiring, enhancing, and retaining relationships. Steps to improve CRM are presented, along with what should be included in a CRM database and different types of customers. Advantages and disadvantages of CRM are summarized.
Customer relationship management
Customer relationship management. Jump to navigation Jump to search. Business administration; Management of a business: Accounting. Management accounting; Financial accounting; Financial audit; Business entities. Corporate group; Conglomerate (company) Holding company; Cooperative; Corporation; Joint-stock company ...
crm systems definition
crm systems
ms crm
crm database
crm solutions
microsoft crm dynamics
what is a crm
what is crm software
business research topics for mba
mba topics for presentation
mba project topics
mba research topics in management
dissertation topics for mba
mba finance research topics
mba topics on strategic management
thesis topic for mba
Customer relationship management
Basic information on Customer relationship management which gives and outline of CRM and client relationship strategy on the business
Customer Relationship Management
Customer relationship management (CRM) systems allow companies to better understand and interact with customers. CRM involves tracking key customer data like contacts, purchases, and preferences using software. This enables companies to provide personalized customer service, implement targeted marketing campaigns, and ultimately improve customer retention and profits. While CRM software is important, a successful strategy also requires changes to company policies and culture to be fully customer-centric.
Introduction to crm
CRM has evolved over time from a focus on mass marketing in the 1960s to developing personal customer profiles and building customer-focused organizations today. CRM seeks to understand customers through collecting and integrating information on who they are, what they do, and what they like. The goals of CRM are to use existing customer relationships to grow revenue, provide excellent service through integrated customer information, and introduce consistent sales and service processes. Key benefits include improved customer service, sales, and increased revenues by better understanding customers.
CRM Introduction
This chapter covers the basic introduction to Customer Relationship Management. It provides a conceptual foundation to CRM practices and implementation of the CRM
Mis scm
Customer Relationship Management (CRM) systems help companies manage relationships with customers. There are three main types of CRM: operational CRM automates processes like sales, marketing, and customer service; analytical CRM analyzes customer data to provide insights; and collaborative CRM allows different business units like sales, marketing, and service to share customer information to improve service and acquire new customers. Proper implementation of a CRM system depends on a company's goals and strategy.
Marketing metrics
CRM aims to achieve ongoing communication with customers through relationship marketing. Key metrics help measure the effectiveness of these efforts at building customer loyalty and engagement over time. Tracking metrics allows companies to refine their CRM and marketing strategies for improved customer retention and acquisition.
CRM > SCRM > VRM
This document discusses the evolution from traditional CRM to Social CRM to Vendor Relationship Management. It defines Social CRM as helping companies make sense of and act on social customer interaction data or as a philosophy supported by technology to engage customers in collaborative conversations. The document also outlines the tenets of VRM which position the individual customer as the point of integration and focus of vendor interactions, and in control of accessing their own information.
Role Of It In CRM
IT plays a pivotal role in customer relationship management (CRM) by enabling companies to better understand their customers and target specific market segments through data analysis. IT assists with CRM strategies by managing customer data and determining customer acquisition, retention, and lifetime value. While IT provides global reach and supports both online and traditional customers, disadvantages include loss of human interaction, high investment costs with uncertain returns, and potential privacy threats to customers.
Misha sulpovar - Customer Relationship Managment Application
Misha Sulpovar - Relationship with customers can change from time to time because it is progressed under recognized situations.
Customer Relationship Management
Customer relationship management (CRM) involves analyzing customer data to improve relationships and drive sales growth. CRM helps attract, engage, and retain customers through targeted communications, social media marketing, and analyzing customer data to identify cross-sell opportunities and prevent defection. Implementing a full CRM strategy across sales, marketing, and customer service can improve productivity, enhance customer experience, and increase customer retention and company profits.
What's hot (18)
Misha sulpovar - Customer Relationship Managment Application
Misha sulpovar - Customer Relationship Managment Application
More from Lovell Menezes
Entrepreneurship Marking Scheme 14-15 Class 12 CBSE
Hina developed a new face pack made from natural ingredients like multani mitti and neem in response to customers preferring natural products over chemicals based on surveys and social media feedback. She priced the product highly knowing customers would pay more for quality natural products. The face pack was instantly successful. Hina spotted this trend through online surveys and social media to understand changing customer needs and industry trends.
Porter's Value Chain
A value chain is the whole series of activities that create and build value at every step. The total value delivered by the company is the sum total of the value built up all throughout the company. Michael Porter developed this concept in his 1980 book 'Competitive Advantage'. In simple words
'Value Chain'
is a high level model of how business receive raw-materials, add value to the raw-materials through various processes and sell as finished products to customers. 'Value Chain' analysis looks at every step of business, from raw-materials to the eventual end users, with one goal to deliver maximum value.
Michael Porter introduced the value chain analysis concept in his 1985 book ‘The Competitive Advantage’.
Porter suggested that activities within an organisation add value to the service and products that the organisation produces and all these activities should be run at optimum level if the organisation is to gain any real competitive advantage. If they are run efficiently, the value obtained should exceed the costs of running them i.e. customers should return to the organisation and transact freely and willingly. Michael Porter suggested that the organisation is
split into ‘primary activities’ and ‘support activities’.
ABC Analysis and Inventory Control Entrepreneurship Class 12 CBSE
Chapter 5 - Business Arithmetic . ABC analysis
The inventory control technique known as ABC analysis builds on Pareto's Principle. In ABC analysis, a company reviews its inventory and sorts all SKUs into three categories, called "A" , "B" and "C" items. The typical breakdown might look like this: "A" inventory: 20 percent of SKUs, 80 percent of value. "B" inventory: 30 percent of SKUs, 15 percent of value. "C" inventory: 50 percent of SKUs, 5 percent of value. Pareto's Principle and ABC analysis for control
Whether or not you're familiar with the economic principle known as
Pareto's Principle
, you may have observed its effects. This principle holds that in a given system, a relative handful of "causes" will produce the majority of "effects." For example, one may find that 20 percent of customers are responsible for 80 percent of sales, or that 30 percent of the product lines result in 70 percent of returns. The principle is named for Vilfredo Pareto, an Italian economist who studied land ownership in
Italy in the early 1900‘s and found that roughly 20 percent of the population held title to about
80 percent of the land. Legend has it that he further developed the theory upon observing that 20 percent of the pea pods in his garden produced 80 percent of the peas. For this reason, Pareto's Principle is often referred to as the "80/20" rule.
Physical Distribution - Marketing(783) CBSE Class 12
The document discusses physical distribution and distribution channels. It defines distribution as making products available to consumers through direct or indirect channels. There are three main types of distribution channels: intensive/mass distribution which uses many outlets to reach a wide market, selective distribution which uses some intermediaries for specialized goods, and exclusive distribution where a manufacturer uses only one intermediary. Distribution involves warehouses and intermediaries like wholesalers and retailers to store and transport goods and facilitate transactions between producers and consumers.
Pricing - Marketing(783) CBSE Class 12
The document discusses various pricing strategies used by retailers, including leader pricing, loss leaders, and psychological pricing. Leader pricing involves setting the price of select goods below market cost to attract customers to the store. Retailers use loss leader products that are priced below cost to generate store traffic; they expect customers will purchase additional full-priced items while in the store. Psychological pricing aims to make prices seem lower through tactics like odd pricing (e.g. $19.95 instead of $20.00) to take advantage of how humans perceive prices.
The role of Marketing - Chapter
- Understand what marketing is , role of marketing
- Difference between market orientation and product orientation
- Difference between consumer goods and service markets and industrial markets
- Analyze the marketing of non-profit organizations
- Describe the elements of a marketing plan
- Asset led marketing and social marketing
Marketing (783) Marking Scheme Sample paper CBSE Class 12 2017
The document discusses the history and development of the city of San Diego, California from its founding in 1769 by Spanish missionaries to its growth into a major city and tourist destination by the early 20th century. It provides details on the establishment of early settlements and missions by Spanish explorers, the shift to Mexican control in the 1820s, the influx of American settlers in the mid-19th century following the Mexican-American War, and the city's expansion through tourism and the development of Balboa Park, Harbor Island, and other attractions in the 1900s.
Marketing (783) Question Paper CBSE Class 12 2017 PAPER 2
This document is a 7 page marketing exam question paper containing instructions and 34 questions divided into 4 sections. Section A contains 9 one-mark questions, Section B contains 12 two-mark questions where students must answer 10, Section C contains 9 three-mark questions where students must answer 7, and Section D contains 4 five-mark questions where students must answer 2. The paper provides details on the distribution of questions, time allotted, and instructions that students must follow while answering the paper.
Marketing (783) Question Paper CBSE Class 12 2017 PAPER 1
This document is a 7 page marketing exam question paper containing instructions and 34 questions divided into 4 sections. Section A contains 9 one-mark questions, Section B contains 12 two-mark questions where students must answer 10, Section C contains 9 three-mark questions where students must answer 7, and Section D contains 4 five-mark questions where students must answer 2. The paper provides details on the number of questions, marks, and time allotted for reading the paper. It also includes instructions for writing code numbers and serial numbers on answers.
FULL Business Class 12 Textbook 1 CBSE
This document provides an overview of the nature and significance of management. It defines management as a process of getting things done effectively and efficiently to achieve organizational goals. Key points include:
- Management involves planning, organizing, staffing, directing and controlling work through others. It aims to complete tasks and goals effectively while using resources efficiently.
- Management is required in all types of organizations to coordinate individual efforts and achieve common objectives. It is concerned with managing work, people and operations.
- Management is a continuous process that involves performing functions simultaneously. It must adapt to changing environments to ensure organizational success.
Advertisement Appeals Project Class 12 Marketing ( 783 )
Made according to CBSE guidelines . “Screening advertisements in newspapers/
magazines, and through radio and TV
programmes and reporting on the differences
in appeal of different media of advertising” . Includes questionnaire , pictures , summaries , conclusion .
Departmental store Project Class 12 Marketing ( 783 )
Made according to CBSE guidelines . “Visited a departmental store/retail shop or
consumer co-operative store located nearby to
study and report on the functioning of the
store or shop.” . Includes questionnaire , pictures , summaries , conclusion .
Branding and Packaging Project Class 12 Marketing ( 783 )
Made according to CBSE guidelines . “Market survey of selected consumer products
on the basis of brand name and package.
Collection of data and preparing report on the
basis of popularity of different brands and
popularity and quality of packages of products,
and reasons there of.” . Includes questionnaire , pictures , summaries , conclusion .
Class 12 Marketing ( 783 ) Department store project guidelines CBSE
Class 12 Marketing and Salesmanship Project 2 Viva CBSE
VISIT A DEPARTMENTAL STORE/ RETAIL SHOP OR CONSUMER COOPERATIVE STORE LOCATED NEARBY TO STUDY AND REPORT ON THE FUNCTIONING OF THE STORE OR SHOP
Project guidelines
Class 12 Marketing ( 783 ) PROJECT 3 GUIDELINES CBSE
This document outlines the steps for a student project on analyzing advertisements across different media like newspapers, magazines, television, and radio. It includes introducing advertising and promotion concepts, listing various media channels and the types of products/services suitable for each, different advertising appeals and providing examples, choosing a product and determining the best suited media and appeals, conducting a survey, and making a graph and report on the findings.
Advertising - Business Studies Class 12 CBSE Marketing Chapter
Promotion mix is the combination of promotional tools used by an organization to achieve its communication objectives. It includes advertising, personal selling, and publicity. Advertising is an impersonal and paid form of communication that is usually outsourced to provide mass reach and enhance customer satisfaction, but it can be less forceful and inflexible compared to other promotional methods.
Enterprise growth strategies ALL IN ONE CLASS 12 CBSE
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
Class 12 Entrepreneurship TEXTBOOK CBSE
Class 12 Entrepreneurship
ENTREPRENEURSHIP (Code No. 066)
1. Entrepreneurial Opportunities
2. Entrepreneurial Planning
3. Enterprise Marketing
4. Enterprise Growth Strategies
5. Business Arithmetic
6. Resource Mobilization
UPDATED SEP17-18Class 12 Marketing CBSE ( 783 ) All chapters in 1 PDF
Marketing and Salesmanship
Class 12
CBSE
NCERT
TEXTBOOK
MARKETING NOTES
SALESMANSHIP NOTES
PRODUCT
OLCAE
DISTRIBUTION
PRMOTION
EMERGING TRENDS IN marketing
More from Lovell Menezes (20)
Entrepreneurship Marking Scheme 14-15 Class 12 CBSE
Entrepreneurship Marking Scheme 14-15 Class 12 CBSE
ABC Analysis and Inventory Control Entrepreneurship Class 12 CBSE
ABC Analysis and Inventory Control Entrepreneurship Class 12 CBSE
Physical Distribution - Marketing(783) CBSE Class 12
Physical Distribution - Marketing(783) CBSE Class 12
Marketing (783) Marking Scheme Sample paper CBSE Class 12 2017
Marketing (783) Marking Scheme Sample paper CBSE Class 12 2017
Marketing (783) Question Paper CBSE Class 12 2017 PAPER 2
Marketing (783) Question Paper CBSE Class 12 2017 PAPER 2
Marketing (783) Question Paper CBSE Class 12 2017 PAPER 1
Marketing (783) Question Paper CBSE Class 12 2017 PAPER 1
Advertisement Appeals Project Class 12 Marketing ( 783 )
Advertisement Appeals Project Class 12 Marketing ( 783 )
Departmental store Project Class 12 Marketing ( 783 )
Departmental store Project Class 12 Marketing ( 783 )
Branding and Packaging Project Class 12 Marketing ( 783 )
Branding and Packaging Project Class 12 Marketing ( 783 )
Class 12 Marketing ( 783 ) Department store project guidelines CBSE
Class 12 Marketing ( 783 ) Department store project guidelines CBSE
Class 12 Marketing ( 783 ) PROJECT 3 GUIDELINES CBSE
Class 12 Marketing ( 783 ) PROJECT 3 GUIDELINES CBSE
Advertising - Business Studies Class 12 CBSE Marketing Chapter
Advertising - Business Studies Class 12 CBSE Marketing Chapter
Enterprise growth strategies ALL IN ONE CLASS 12 CBSE
Enterprise growth strategies ALL IN ONE CLASS 12 CBSE
UPDATED SEP17-18Class 12 Marketing CBSE ( 783 ) All chapters in 1 PDF
UPDATED SEP17-18Class 12 Marketing CBSE ( 783 ) All chapters in 1 PDF
Recently uploaded
Walmart Business+ and Spark Good for Nonprofits.pdf
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
Physical pharmaceutics notes for B.pharm students
Wound healing PPT
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
BBR 2024 Summer Sessions Interview Training
Qualitative research interview training by Professor Katrina Pritchard and Dr Helen Williams
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...National Information Standards Organization (NISO)
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh
Leveraging Generative AI to Drive Nonprofit Innovation
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
How to Manage Your Lost Opportunities in Odoo 17 CRM
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
PCOS corelations and management through Ayurveda.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
How to Create a More Engaging and Human Online Learning Experience
How to Create a More Engaging and Human Online Learning Experience Wahiba Chair Training & Consulting
Wahiba Chair's Talk at the 2024 Learning Ideas Conference. What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Aberdeen
How to Make a Field Mandatory in Odoo 17
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
Recently uploaded (20)
Walmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdf
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
Leveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit Innovation
How to Manage Your Lost Opportunities in Odoo 17 CRM
How to Manage Your Lost Opportunities in Odoo 17 CRM
How to Create a More Engaging and Human Online Learning Experience
How to Create a More Engaging and Human Online Learning Experience
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Customer Relations Management Class 12 CBSE Entrepreneurship
- 1. Customer Relations Management ( CRM ) Lovell
- 3. What is CRM ? • CRM is the abbreviation for customer relationship management. • It entails all aspects of interaction that a company has with its customer, whether it is sales or service-related. • It is the process of carefully managing detailed information about individual customers in order to manage loyalty.
- 4. Impact of technology on CRM • Offer's new ways for companies to communicate with customers and collect data about them • Customer relationships can be managed electronically • Helps to market and sell products effectively
- 6. 1. Facilitates discovery of new customers
- 7. 2. Simplifies the sales and marketing processes
- 9. Thank You