Class 12 Marketing and Salesmanship Project 2 Viva CBSE VISIT A DEPARTMENTAL STORE/ RETAIL SHOP OR CONSUMER COOPERATIVE STORE LOCATED NEARBY TO STUDY AND REPORT ON THE FUNCTIONING OF THE STORE OR SHOP Project guidelines

1. GUIDELINES FOR DEPARTMENTAL STORE - (PROJECT 2 )
A VISIT TO YOUR CHOSEN STORE IS A MUST
1. PAGE 1 --- THE COVER PAGE SHOULD BE THE ONE THAT HAS BEEN GIVEN
ALONG WITH THE GUIDELINES WITH NAME, CLASS, SECTION OF STUDENT AND
THE YEAR It should be in black and white only
2. PAGE 2 _ CERTIFICATE PAGE SHOULD BE THE ONE THAT HAS BEEN GIVEN
ALONG WITH THE GUIDELINES It should be in black and white only
3. PAGE 3 – ACKNOWLEDGEMENT -SHOULD FEATURE TEACHER IN CHARGE.
4. PAGE 4 – TOPIC PAGE
“VISITED A DEPARTMENTAL STORE/ RETAIL SHOP OR CONSUMER CO-
OPERATIVE STORE LOCATED NEARBY TO STUDY AND REPORT ON THE
FUNCTIONING OF THE STORE OR SHOP”
5. PAGE 5_ INDEX WITH ALL THE CONTENTS STARTING FROM CERTIFICATE PAGE
TO BIBLIOGRAPHY
6. CHOOSE A DEPARTMENTAL STORE / RETAIL SHOP OR CONSUMER CO-
OPERATIVE STORE FROM THE LIST OF STORES PROVIDED BY THE MARKETING
DEPARTMENT. ie
Criteria for choosing a store for a good project:-
a) Ample amount of information should be found on the internet.
b) It should have employed many successful strategies like i) Store Brand, ii)have very
innovative sales promotion events eg. Market Day by Spinneys, Ikea’s Bargain Corner,
Carrefour’s ‘My Club’and ‘Najm Card’, Recycling , Spinney’s Magazine, Flat Packs,
Cafeteria, Kids Play Zone, Monogramming of Bed Linen,
SL.NO LIST OF STORES
1. LULU
2. KM TRADING
3. IKEA
4. GEANT SUPERMARKET

2. 7. YOU WILL BE REQUIRED TO VIST THE DEPARTMENTAL STORE YOU
HAVE CHOSEN AND CONDUCT AN INTERVIEW WITH ANY PERSON
INCHARGE- COULD BE FROM MARKETING, ADMINISTRATION
5. CARREFOUR
6. MAX
7. SPINNEYS
8. AL MAYAS
9. UNION CO-OP SOCIETY
10. HYPERPANDA
11. SAFEER
12. DAY TO DAY
13. BAQUER MOIHEBI
14. WEST ZONE SUPERMARKET
15. HOME CENTRE
16. JASHANMAL
17. DEBENHAMS
18. SPORTS ONE
19. AVENUE
20. DANUBE
21. MARKS AND SPENCER
22. ACE
23. JESCO
24. SPLASH
25. HOMES R US
26. SUN AND SAND SPORTS
27. SAKS 5TH
AVENUE
28. ICONIC
29. PARIS GALLERY
30. MATALAN

3. DEPARTMENT, ETC. _ AND FIND OUT ANY KIND OF INFORMATION
THAT WILL ENRICH YOUR FINDINGS BEYOND WHAT IS FOUND
THROUGH INTERNET. (MUST)
8. PAGE 6_ ONWARDS THE FOLLOWING INFORMATION WILL FOLLOW IN BELOW
GIVEN ORDER:-
STEP 1— NAME OF DEPARTMENTAL STORE CHOSEN WITH PHOTO OF
FOUNDER/ CURRENT OWNER
STEP 2_ ----INTRODUCTION ON STORE
FIND INFORMATION FROM THE INTERNET on the following headings which will come under
these headings in your project as introduction:-
A) History of the Founder _ WHO founded the Departmental Store , WHEN, HOW,
and the story behind_ You will include his qualifications, family background, previous
jobs held or ventures undertaken.
B) History on the shop_
Ø WHERE it was first founded,
Ø WHAT NATURE,
Ø SIZE,
Ø HOW MANY DEPARTMENTS at first,
Ø INITIAL DIFFICULTIES & HOW OVERCOME
C) HIERARCHY_ Of CEO to last level with positions (OPTIONAL)
D) GROWTH PROFILE OVER THE YEARS (TIMELINE) (MILESTONES)
(OPTIONAL)
STEP 3----FUNCTIONING OF THE STORE
1. PRODUCT MIX: ENTIRE PRODUCT MIX OF THE STORE.WITH PICTURES
WITH SIDE HEADINGS OF CATEGORIES
2. PRICE—
a. PRICE OF THE DIFFERENT PRODUCT Categories
b. Pricing method used
c. Products with high end prices and low end prices (OPTIONAL)

4. 3. PLACE—
A) Branches
B) SUPPLIERS --PLACES PURCHASED FROM / WHOLESALERS USED FOR
EACH CATEGORY OF ITEMS,
C) PURCHASE PROCEDURE ---(HOW THE STORE PLACE AN ORDER AND
DOCUMENTS INVOLVED. Eg Purchase Order Form )IT CAN EITHER BE
RETRIEVED FROM THE NET
D) STOCK –
a. HOW THEY MAINTAIN THE STOCK OF THE SHOP (OPTIONAL)
b. WAREHOUSES AND STORAGES WITH PICTURES
4.PROMOTION---
I) ADVERTISING: WHETHER THEY ADVERTISE OR NOT AND ADVT. MEDIA
CHOSEN, INCLUDE LOTS OF VARIED ADS
II) SALES PROMOTIONS OFFERED – TYPES OF SALES PROMOTION ON
DIFFERENT CATEGORIES OF ITEMS
III) PERSONAL SELLING- TRAINING INVOLVED OR NOT
STEP 5 _ ---MAJOR COMPETITORS
STEP 6_-----EVENTS HOSTED AND SPONSORED / AWARDS WON (OPTIONAL)
STEP 7 ---- ENVIRONMENTAL CONCERNS HANDLED (OPTIONAL)
STEP 8 -- CASE STUDY-- PROBLEMS UNDERGONE AND HOW THEY OVERCAME IT.
(ATLEAST ONE)
STEP 9 _ SWOT ANALYSIS (STRENGTHS, WEAKNESSES, OPPORTUNITIES &
THREATS)
STEP 10 _ YOUR CONCLUSION AS AN ASSESSMENT OF PROS AND CONS
UNDERSTOOD
STEP 11 - BIBLIOGRAPHY

5. NOTE: ATTACH THE FOLLOWING TO THE PROJECT
A) EVERY HEADING HAS TO BE SUPPORTED WITH PICTURES.
B) PICTURE /PHOTOGRAPH WITH THE KEY PERSON YOU INTERVIEWED.
C) ANY OTHER PROMOTIONAL MATRERIAL LIKE GIFT VOUCHERS, BILL, AND
CARRIER BAG PICTURE, TO BE COLLECTED AND STUCK IN THE PROJECT
ONCE FINALIZED.
D) HIGHLIGHT IMPORTANT PHRASES IN EACH PARAGAPH