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CASE STUDY ANLAYSIS
ON
Car Insurance provider in United States
Co-founded in 1937 by Jack Green and Joseph M Lewis
Has the highest growth rate in...
OPERATIVE INNOVATION
Approach to auto insurance like ‘no other company had’
Providing cheaper Insurance through
‘Quote Your Price Tool’
Different sources/variables into calculation
More detailed risk estimation
Extensive and state-of-the-art software
High sa...
Created Iconic character FLO.
Who can be seen across platforms.
Extensive Social Media coverage
Connected with customers
Presence felt that insurance products
are tangible
Various ads projected her as a friend in need....
Flo was always up-to-date
Average growth of 17% per year
&
Increased Market share
Keep innovating
Remain updated
Expand its market beyond vehicle insurance
Competitive pricing
Continuously expand its data...
1. About Progressive
2. How did it grow so fast?
3. Why is Flo effective?
4. What exactly did Progressive benefit?
5. What...
DISCLAIMER
Created by Rohit George, USICT, during an
internship by Prof. Sameer Mathur, IIM Lucknow.
CASE STUDY ANALYSIS ON PROGRESSIVE
CASE STUDY ANALYSIS ON PROGRESSIVE
CASE STUDY ANALYSIS ON PROGRESSIVE
CASE STUDY ANALYSIS ON PROGRESSIVE
CASE STUDY ANALYSIS ON PROGRESSIVE
CASE STUDY ANALYSIS ON PROGRESSIVE
CASE STUDY ANALYSIS ON PROGRESSIVE
CASE STUDY ANALYSIS ON PROGRESSIVE
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CASE STUDY ANALYSIS ON PROGRESSIVE

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A presentation prepared on Progressive case study given on Chapter 20 of Marketing Management by Kotler for Prof. Sameer Mathur, IIM Lucknow.

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CASE STUDY ANALYSIS ON PROGRESSIVE

  1. 1. CASE STUDY ANLAYSIS ON
  2. 2. Car Insurance provider in United States Co-founded in 1937 by Jack Green and Joseph M Lewis Has the highest growth rate in the Insurance industry Industry rank no.3 from rank no.34 in span of 20 years
  3. 3. OPERATIVE INNOVATION Approach to auto insurance like ‘no other company had’
  4. 4. Providing cheaper Insurance through ‘Quote Your Price Tool’
  5. 5. Different sources/variables into calculation More detailed risk estimation Extensive and state-of-the-art software High satisfaction with Immediate Response Fast service
  6. 6. Created Iconic character FLO. Who can be seen across platforms. Extensive Social Media coverage
  7. 7. Connected with customers Presence felt that insurance products are tangible Various ads projected her as a friend in need. The following advertisements aptly illustrates it…..
  8. 8. Flo was always up-to-date
  9. 9. Average growth of 17% per year & Increased Market share
  10. 10. Keep innovating Remain updated Expand its market beyond vehicle insurance Competitive pricing Continuously expand its data warehouse Continuous customer evaluation Keep expanding its use of IT
  11. 11. 1. About Progressive 2. How did it grow so fast? 3. Why is Flo effective? 4. What exactly did Progressive benefit? 5. What is the future ……………..
  12. 12. DISCLAIMER Created by Rohit George, USICT, during an internship by Prof. Sameer Mathur, IIM Lucknow.

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