The document is a quiz about marketing to digital moms that contains 7 multiple choice questions testing knowledge about digital marketing strategies and behaviors of mothers online. It provides feedback for each question answered, explaining why certain answers are false and highlighting important insights about how to effectively engage mothers on social media. The quiz encourages participants to share their scores for a chance to win a $50 Starbucks gift card.

1. How well you
know the ins and
outs of Marketing
to Digital Moms?
Take our quiz to find out!
Give yourself one point for every
right answer.
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2. 1. The more you e-blast moms the more
likely it is that your message will sink in.
a. True
b. False
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3. Answer – False.
Unless you have something really valuable
to say, it’s best to space your messages out.
Too many emails may de-sensitize her
completely to your brand – or worse, annoy her.
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4. 2.
Once she’s your Facebook fan,
she’ll automatically be plugged in to
your daily communications.
a. True
b. False
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5. Answer – False.
There are lots of Facebook strategies that
will ensure she’s seeing YOUR updates
and interacting with your page – and that
once you’ve got her, your social media efforts
don’t languish.
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6. 3. Women aren’t as intrigued by
online video as men.
a. True
b. False
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7. Answer – False.
Moms watched 250 million online videos last
year alone, and viewership among women was
up 52% over last year.
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8. 4. She says she’s on Facebook 10 minutes
a day. Which means more like a half hour.
a. True
b. False
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9. Answer – True.
We all know social media is the ultimate
attention-grabber – the average amount of time
women spend per day on Facebook, research
shows, is approximately 30 minutes. Make the
best use of her attention by communicating with
her effectively!
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10. 5. Social media has replaced
word-of-mouth in impact.
a. True
b. False
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11. Answer – False.
Word-of-mouth actually helps fuel your social
media efforts – even if those words are
exchanged via mom-to-mom emails, blogs,
tweets or updates.
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12. 6. When it comes to social media, it’s all
about getting more fans or followers.
a. True
b. False
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13. Answer – False.
Not necessarily. Social media allows you to get
more intimate with your market, provided you’re
communicating with them effectively. Niche
audiences who interact with you are much more
valuable than mass audiences who don’t.
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14. 7. Her husband thinks she’s looking for
old bfs on FB. But really she’s just spying
on the neighbors.
a. True
b. False
c. All of the above {click to advance}

15. Answer – C.
She might be doing any number
of things on Facebook. Make sure
you get a piece of her time, too!
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16. Congratulations – you’re ahead of
the game when it comes to Marketing
to Digital Moms!
Post your score as a comment to our wall…
we will be awarding a $50 Starbucks Card
to 4 lucky winners at random on October 1!
You can’t win if you don’t enter! Besides, don’t
you deserve a yummy treat? take me back to
FEM’s facebook wall