Conversion challenge 2015

Conversion Challenge
The Ultimate Digital Marketing Quiz

Specialized in the recruitment & outsourcing of
Digital Experts and Leaders

Are you the
Digital Expert of
theYear 2015?

 3 Rounds, 15 questions each round.
 No cheating, no internet!
 Click the right answer on your remote,
within the given time.

Test: How badly do you want the
iWatch?
A. I would give my kidney for it
B. I’m sure I’ll win this quiz, so
bring it on!
C. I already have one, but would
like a second one
D. I’m an Android guy, I’m in the
wrong quiz
Iw
ould
give
m
ykidneyforit
I’m
sure
I’llw
in
thisquiz,so
...
Ialreadyhave
one,butw
ould...
I’m
an
Android
guy,I’m
in
t..
27%
33%
6%
33%

1. In which year did Facebook
acquireWhatsapp for $19 billion?
A. 2015
B. 2014
C. 2013
D. 2012

2.When was
Amazon founded?
A. 1990
B. 1994
C. 1999
D. 2002

3.The time on every iPhone in an Ad
is 9.41 am, why?
A. Steve Jobs got the idea for the iPhone at 9.41 am
B. 9.41 am was the time the first iPhone was sold
C. It was 9.41 am when Steve Jobs presented the first
iPhone
D. The first iPhone was made at 9.41 am

4.Which Search Engine
was first called Backrub?
A. Yahoo
B. Google
C. Bing
D. Ask

5.What does the arrow in the Amazon
logo mean?
A. It’s a smiley, meaning they value customer satisfaction
B. It represents the slider for paying by card
C. It’s an arrow meaning they send you your product
D. The arrow goes from the letter ‘A’ to the letter ‘Z’,
meaning that they offer everything from a to z in the
alphabet

6.Which similar social networking site
sued Facebook in 2004 for allegedly
stealing source code?
A. MySpace
B. Friendster
C. ConnectU
D. Pinterest

7. How much did
Facebook pay to get its
current domain name?
A. $2
B. $20.000
C. $200.000
D. $2.000.000

8.Which new service
did Uber introduce?
A. Babysitting
B. Meal Delivery
C. Payment Service
D. Dating Site

9.Which country has the most linkedIn
users in % of the population?
A. USA
B. Germany
C. Luxembourg
D. China

10.Which company
was the first to post
an Instagram Ad in
Belgium?
A. Axe
B. Nutella
C. 20th Century Fox
D. Ikea

11.Which company used this slogan?
“Don’t be evil”
A. Instagram
B. Yahoo
C. Vine
D. Google

12. Nobody uses internet explorer anymore, so
Microsoft is rebranding their internet browser.
What is the new name of the browser?
A. Microsoft Edge
B. Microsoft Explorer
C. Microsoft Spartan
D. Microsoft Fast

13.What is the slogan of Facebook?
A. Facebook helps you connect and share with the
people in your life.
B. Built for people by people
C. Be Connected. Be Discovered. Be on Facebook.
D. Watch the people you disliked in school fail in life

14. And the slogan of
LinkedIn?
A. Connecting People
B. Be great at what you do
C. Connecting Business
D. Connecting Business
People

15. How is the start-up
called that just
introduced a “Smart
Ring” for payments?
A. Rings
B. Kerv
C. SmartR
D. Flory

1.Which major software company
bought stakes in Facebook in 2007?
A. Google
B. Microsoft
C.Yahoo
D. SAP

2.When was Amazon
founded?
A. 1990
B. 1994
C. 1999
D. 2002

3.The time on every iPhone in an Ad is
9.41 am, why?
A. Steve Jobs got the idea for the iPhone at 9.41 am
B. 9.41 am was the time the first iPhone was sold
C. It was 9.41 am when Steve Jobs presented
the first iPhone
D.The first iPhone was made at 9.41 am

4.Which Search
Engine was first called
Backrub?
A.Yahoo
B. Google
C. Bing
D. Ask

5.What does the arrow in the Amazon
logo mean?
A. It’s a smiley, meaning they value customer
satisfaction
B. It represents the slider for paying by card
C. It’s an arrow meaning they send you your product
D. The arrow goes from the letter ‘A’ to the
letter ‘Z’, meaning that they offer everything
from a to z in the alphabet

6.Which similar social networking site sued
Facebook in 2004 for allegedly stealing source
code?
A. MySpace
B. Friendster
C. ConnectU
D. Pintrest

8.Which new service
did Uber introduce?
A. Babysitting
B. Meal Delivery
C. Payment Service
D. Dating site

10.Which company was
the first to post an
Instagram Ad in
Belgium?
A. Axe
B. Nutella
C. 20th Century Fox
D. Ikea

13.What is the slogan of Facebook?
A. Facebook helps you connect and share with
the people in your life.
B. Built for people by people
C. Be Connected. Be Discovered. Be on Facebook.
D. Watch the people you disliked in school fail at life

14. And the slogan of
LinkedIn?
A. Connecting People
B. Be Great at What
You Do
C. Connecting Business
D. Connecting Business
People

1.Who came up with
Twitter?
A. Jack Dorsey
B. Pierre Omidyar
C. Ronald Burkle
D. Niklas Zennestrom

2.Who's one of the authors of the book: 'Digital
Transformation:A model to master disruption'
A. Sean Ellis
B. Tom Cook
C. Seth Godin
D. Jo Caudron

4.Who is this?
(hint: he is co-founder ofYahoo)
A. Yang Hope
B. SteveChen
C. Jerry Yang
D. Robin Li

5.Which site has Jack
Ma founded?
A. Sohu
B. Alibaba
C. Yahoo
D. PayPal

6.Who is the CEO of
Youtube?
A. Larry Page
B. Susan Wojcicki
C. Jen-Hsun Huang
D. Jeff Besoz

7.This is Blake Ross.
Which internet browser has he founded?
A. Google Chrome
B. Internet Explorer
C. Netscape
D. Mozilla Firefox

8.Who is this famous blogger?
A. Brian Solis
B. Seth Godin
C. Pete Cashmore
D. Cain Ransbottyn

9.Who is this famous
vlogger? He had the
mostYoutube
subscribers in 2015.
A. Danisnotinteresting
B. Pewdiepie
C. Kingsley
D. Jacksgap

10.Who is the founder
of Drupal?
A. Dries Buytaert
B. Pierre Omidyar
C. Pieter-Jan Bouten
D. JeroenVan Ermen

11.This is Naveen Selvadurai. He is worth an
estimated 80 million!Which company is he co-
founder of?
A. Foursquare
B. Pintrest
C. Flickr
D. Vine

12.This is the CEO of the Best BelgianWebshop
in 2014.Which one is that?
A. Collishop
B. Sarenza.be
C. Vente Exclusive
D. Pizza.be

13.Who is the CEO of
Bol.com?
A. Jean François van
Boxmeer
B. Daniel Ropers
C. Harold Goddijn
D. Bart Kuijpers

14. In 1999 Paul de Jong, Pieter Zwart en Bart
Kuijpers began a very successful online shop in
their garage.Which one?
A. Bol.com
B. Beslist.nl
C. Unigro
D. Coolblue

15. StevenVan Belleghem has written a very
well known book. What was it’s name again?
A. When Human becomes Digital
B. Digital has become Human
C. Human evolution in Digital
D. When Digital becomes Human

1.Who came up
withTwitter?
A. Jack Dorsey
B. Pierre Omidyar
C. Ronald Burkle
D. Niklas Zennestrom

2. Who's one of the authors of the book: 'Digital
Transformation: A model to master disruption'
A. Sean Ellis
B. Tom Cook
C. Seth Godin
D. Jo Caudron

4.Who is this?
(hint: he is co-founder ofYahoo)
A. Yang Hope
B. Steve Chen
C. Jerry Yang
D. Robin Li

15. StevenVan Belleghem has written a very well
known book.What was it’s name again?
A. When Human becomes Digital
B. Digital has become Human
C. Human evolution in Digital
D. When Digital becomes Human

1.Which of the following isn't a
component of ResponsiveWeb Design?
A. Fluid grid
B. Web fonts
C. Media Queries
D. Flexible images

2.Which of the following does not appear
as a metric in Google Analytics reports?
A. Used browser
B. Other sites open in browser
C. Average Page LoadTime
D. AverageVisit Duration

3. Which of the following
systems is a CRM
system?
A. Salesforce
B. Zoho
C. NetSuite
D. All of the above

4. How do mobile websites
differ from regular
websites?
A. Bandwidth and
download speeds
B. User behavior
C. Analytics and tracking
D. All of the above

5. On which level in Adwords can you set
up sitelinks?
A. Ad level
B. Keyword level
C. Ad group level
D. Campaign level

6.You can type in an unlimited number of search
words in Google, but Google won’t use all your
search words!What is the limited amount of words
that Google will use?
A. 10
B. 32
C. 63
D. 151

7.The main purpose of
search engine spiders is to …
A. Check site visits
B. Check if sites perform
ethical SEO
C. Index sites
D. Check if sites sell
illegal products

8. How does an Instagram
Ad differ from a normal
post?
A. It has a blue background.
B. The word ‘Sponsored’ in
the right upper corner.
C. The word ‘Promoted’ in
D. The word ‘Sponsored’ at
the bottom.

9.What’s the percentage of text you can
use in a Facebook Ad?
A. 20%
B. 45%
C. 66%
D. 80%

10.What are the components of the
Quality Score in Adwords?
A. Expected CTR, Ad copy & Landingpage URL.
B. Expected CTR, Landingpage experience & Ad
Relevance.
C. Ad copy, Ad relevance & Landingpage URL.
D. Ad copy, bidding on keywords & Ad Relevance.

11. If a website’s search engine saturation
with respect to a particular search engine
is 20%, what does it mean?
A. 20% of the WebPages of the website have been indexed by
the search engine.
B. Only 20% of the pages of the website will be indexed by the
search engine.
C. 20% of the websites pages will never be indexed.
D. The website ranks in the first 20% of all websites indexed by
the search engine for its most important search terms.

12.Which of the following would be the best choice
of URL structure (for both search engines and users)?
A. http://www.conversiontalent.eu/mcp.php?i=134
B. http://www.conversiontalent.eu/jobs/UX-expert/
C. http://www.conversiontalent.eu/category/job-14
D. http://www.conversiontalent.eu/category/27/article/56

13.What is the most used
testing method for
improving conversion rate?
A. A/BTesting
B. MultivariateTesting
C. User testing
D. Focus groups

14. How is the current Google SEO algorithm
called?
A. Hummingbird
B. Penguin
C. Pigeon
D. Panda

15. Of which tool
is this a
screenshot?
A. Balsamiq
B. Salesforce
C. Axure
D. Clicktale

2.Which of the following does not appear
as a metric in Google Analytics reports?
A. Used browser.
B. Other websites open in browser
C. Average Page LoadTime
D. AverageVisit Duration

3.Which of the following
systems is a CRM
system?
A. Salesforce
B. Zoho
C. NetSuite
D. All of the above

5. On which level in Adwords can you set up
sitelinks?
A. Ad level
B. Keyword level
C. Ad group level
D. Campaign level

6.You can type in an unlimited number of search
words in Google, but Google won’t use all your
search words! What is the limited amount of words
that Google will use?
A. 10
B. 32
C. 63
D. 151

7.The main purpose of
search engine spiders is to …
A. Check site visits
B. Check if sites perform ethical
SEO
C. Index sites
D. Check if sites sell illegal
products

8. How does an Instagram
Ad differ from a normal
post?
A. It has a blue background.
B. The word ‘Sponsored’ in
C. The word ‘Promoted’ in the
right upper corner.
D. The word ‘Sponsored’ at the
bottom.

9.What’s the percentage of text you
can use in a Facebook Ad?
A. 20%
B. 45%
C. 66%
D. 80%

10.What are the components of the
Quality Score in Adwords?
A. Expected CTR, Ad copy & Landingpage URL.
B. Expected CTR, Landingpage experience
& Ad Relevance.
C. Ad copy, Ad relevance & Landingpage URL.
D. Ad copy, bidding on keywords & Ad Relevance.

11. If a websites search engine saturation with
respect to a particular search engine
is 20%, what does it mean?
A. 20% of the WebPages of the website have been indexed by the
search engine.
B.Only 20% of the pages of the website will be indexed
by the search engine.
C. 20% of the websites pages will never be indexed.
D. The website ranks in the first 20% of all websites indexed by the
search engine for its most important search terms.

12.Which of the following would be the best choice of
URL structure (for both search engines and users)?
A. http://www.conversiontalent.eu/mcp.php?i=134
B.http://www.conversiontalent.eu/jobs/UX-expert/
C. http://www.conversiontalent.eu/category/job-14
D. http://www.conversiontalent.eu/category/27/article/56

Let’s have a look at the results ...

Our analysts are currently looking
at theTop 5 ...

Top 5 of Digital Experts
5. StijnVerbruggen (Denku)
4. Raphael Lienaert
(Tweetwall Pro)
3. EgwinAvau (Panenco)
2.VincentVandoorne
(Tweetwall Pro)

Digital Expert of theYear 2015
FrederikVerleye, Freelance Online Marketer

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Conversion challenge 2015

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