1. Blogging & Content Marketing: Final Assignment
Amaka Olukoya's Certificate
Report Summary
Name : Amaka Olukoya (41.77.172.22)
Your Score : 86 out of 100 (86%)
Correct Answers : 86 Question
Incorrect Answers : 13 Question
Unanswered : 1 Question
Required Passing Grade
(%)
:
%
Time taken : 24 mins 46 secs
Your Result
:
Distinction
Describe this result
Email : U_otoh@yahoo.com
Your Answers
Correct

2. Q1 ) In our 70/20/10 rule for content creation, the 20 refers to what type of content
creation?
A. Experimental
B. Proven
C. Premium(Your Answer)
Correct
Q2 ) Affiliate marketing is an impression based form of marketing, where a commission
is usually made per 1,000 impressions.
A. True
B. False(Your Answer)
Explanation:Affiliate marketing is a performance based marketing that earns affiliates a commission
based on a completed conversion.
Correct
Q3 ) Content curation allows you to build up your reputation without having to constantly
create new content yourself.
A. True(Your Answer)
B. False
Correct
Q4 ) Which one of these tools help you to do see your competitors Keywords?
A. Google Analytics
B. Spyfu(Your Answer)
C. Add This
Correct
Q5 ) Vlogs are highly crafted marketing videos that require relatively large budgets to
create and produce.
A. True
B. False(Your Answer)
Correct
Q6 ) What challenges will you face over the course of implementing your content
strategy?

3. A. Producing a variety of content
B. Producing the kind of content that engages with your audience
C. Lack of time
D. All of the above(Your Answer)
Correct
Q7 ) Twitter is a form of micro-blogging.
A. True(Your Answer)
B. False
Correct
Q8 ) Having a niche when blogging can benefit you.
A. True(Your Answer)
B. False
Correct
Q9 ) What is A/B Testing?
A. When you change company name for a few weeks
B. When you test a webpage, an ad or a piece of content to find the best version of it(Your Answer)
C. A test to figure out the best employee to use Social Media
Correct
Q10 ) Blogs don't help you fuel your website's SEO.
A. True
B. False(Your Answer)
Correct
Q11 ) What is a helpful sharing tool that you can have on the webpages of your blog?
A. Share this(Your Answer)
B. Hootsuite
C. Buffer
Correct

4. Q12 ) Medium is a platform that really focuses heavily on having multiple images and
videos on each blog post.
A. True
B. False(Your Answer)
Explanation:It is a platform primarily catered towards text based blog posts.
Correct
Q13 ) Being topical and keeping up with current trends will allow you to keep your content
fresh.
A. True(Your Answer)
B. False
Incorrect
Q14 ) When choosing a custom domain which of the following is important to remember?
A. Having your name in it(Your Answer)
B. Being unique and memorable(Correct Answer)
C. Make sure your industry is included in it
Correct
Q15 ) A [blank] is basically a blog that comes in the form of a video.
vlog($your_answer)
Possible correct answers:
vlog
Correct
Q16 ) YouTube are predicted to become the 2nd biggest player in total video ad revenues
in the next two years.
A. True
B. False(Your Answer)
Explanation:They are predicted to continue to be the largest player with 17.7% of total video ad
revenues.
Correct
Q17 ) What year was YouTube founded?

5. A. 2001
B. 2003
C. 2005(Your Answer)
D. 2006
Correct
Q18 ) Using the word 'video' in an email subject line boosts open rates by what
percentage?
A. 15%
B. 38%
C. 23%
D. 19%(Your Answer)
Correct
Q19 ) Why has vlogging seen significant growth in the past 3 years?
A. Better quality cameras have become avaialble
B. Continued growth in mobile usage
C. Both(Your Answer)
Correct
Q20 ) Why would a blogger incorporate vlogging into their content?
A. Diversify their content strategy
B. Build and develop the trust of their audience
C. The are now seen as a form of entertainment themselves
D. All of the above(Your Answer)
Correct
Q21 ) SEO stands for Search Engine [blank].
optimisation($your_answer)
Possible correct answers:
Optimisation, optimization
Correct

6. Q22 ) Why is it important to understand SEO?
A. To know why your people don't like your blog posts on Facebook
B. To know how social networks view your content
C. To know how search engines work and have a better understanding of how the internet
operates(Your Answer)
Correct
Q23 ) Keyword links are seen to have more weight with Google.
A. True(Your Answer)
B. False
Correct
Q24 ) Reciprocal links are an agreement between bloggers to link one between blogs,
and take advantage of each others links.
A. True(Your Answer)
B. False
Correct
Q25 ) CSS stands for Customer Social Score.
A. True
B. False(Your Answer)
Explanation:CSS stands for cascading style sheets, which are used to style page layouts.
Correct
Q26 ) What is a podcast?
A. A file that downloads all of your blog
B. An audio file that is downloadable(Your Answer)
C. A list of people that follow you on social media
Correct
Q27 ) Which of the following are ways that can improve your search engine optimisation?
A. Having a great following in social media
B. Adding tags, keywords, having great content and update regularly(Your Answer)

7. C. By getting lots of views of YouTube
Correct
Q28 ) Which of the options below is important to consider when writing content for social
media?
A. The audience(Your Answer)
B. Expected number of visitors to our website
C. Is the topic something that's trending
Correct
Q29 ) From the options below, where is the best place to upload a video?
A. YouTube(Your Answer)
B. Facebook
C. Reddit
D. Twitter
Correct
Q30 ) On Twitter a retweet is:
A. neither of the above
B. is any tweet that includes the use of another user’s username (“@username”) within the body of the
tweet
C. is to post or forward another user’s tweet (Your Answer)
Correct
Q31 ) When embedding a YouTube video into your webpage, you have to write all of the
code yourself
A. True
B. False(Your Answer)
Correct
Q32 ) Why are more brands advertising on Facebook?
A. Organic reach is diminishing, forcing Facebook pages to advertise(Your Answer)
B. Other social networks have better organic reach
C. FaceBook offer just the one form of ad

8. Correct
Q33 ) Social media is a set of computer mediated tools that allow users to share or
exchange information, ideas, pictures, or videos in a viral community or network
A. True(Your Answer)
B. False
Correct
Q34 ) Why is it a good idea to take your best 3 ideas from a list of 10 you might have?
A. So that you have write 10 posts every week
B. So that you get to focus on producing high quality(Your Answer)
C. So that you can focus on other things
Correct
Q35 ) A Facebook profile is the same as a Facebook page
A. True
B. False(Your Answer)
Correct
Q36 ) What do you need to be wary of when writing text content for social media?
A. Spelling Errors
B. Cultural Insensitivity
C. Running foul of current events
D. All of the above(Your Answer)
Correct
Q37 ) Facebook offers which of the following?
A. Excellent data integration with other platforms
B. A large customer base
C. In-house data analytical tools
D. Paid Advertising
E. All of the Above(Your Answer)

9. Correct
Q38 ) Facebook offers paid advertising that can be targeted around users' self-selected
interests.
A. True(Your Answer)
B. False
Correct
Q39 ) A tweet is:
A. a posting made on Twitter of 140 characters or less(Your Answer)
B. to post or forward another user’s tweet on Twitter
C. any tweet that includes the use of another user’s username (“@username”) within the body of the
tweet
D. a word or phrase on Twitter preceded by the hash sign (#) to identify messages on a specific topic
Correct
Q40 ) Great reputation management requires: Select all that apply.
A. Expert knowledge(Your Answer)
B. Time to monitor it(Your Answer)
C. An ability to speak more than one language
D. An awareness of tone and understanding of PR(Your Answer)
Correct
Q41 ) Which form of content works best with Instagram?
A. High Quality Images(Your Answer)
B. Short Attractive Healdines
C. Long Form Posts
Correct
Q42 ) Which of the following should you NOT do when building a brand in the digital
space?
A. Answering queries promptly
B. Pay for advertising through a social channel
C. Failing to update your page(Your Answer)
D. Posting fresh content regularly

10. Correct
Q43 ) What is the best thing to do to deal with negative comments on your web page or
social media?
A. Delete the comments immediately
B. Insult the person until they go away.
C. Engage with the person respectfully and try find a solution to the complaint.(Your Answer)
D. Try find evidence proving their post incorrect and post that in response.
Correct
Q44 ) On a Search Engine Results Page (SERP) visitors are more likely to click on:
A. An “organic” search result(Your Answer)
B. A “paid for” search result
C. A “not for profit” search result
D. None of the above
Correct
Q45 ) True or False. From a SEO perspective, it makes sense to link to third party web
sites as this act alone creates more authority to your web site.
A. True
B. False(Your Answer)
Explanation:False. From a SEO perspective you want high authority relevant sites linking to your
website.
Correct
Q46 ) With over 1 billion users, Facebook is good for:
A. reaching new customers, engaging with existing customers and establishing an accessible web
presence even for companies without established websites(Your Answer)
B. not needing time investment in that you do not need to be quick to respond to customer questions
and complaints
C. not needing time investment in that you do not need to maintain attractive, relevant and up-to-date
content to keep followers and entice shares
D. none of the above
Correct

11. Q47 ) Content marketing is the strategic marketing approach of creating and distributing
valuable, relevant and consistent to attract and acquire a clearly defined audience.
A. True(Your Answer)
B. False
Incorrect
Q48 ) Keyword research tools will allow you to see what people are searching for on the
internet?
A. True(Correct Answer)
B. False(Your Answer)
Correct
Q49 ) Which are important components of putting together a content marketing strategy?
A. Audience Building
B. Planning
C. Messaging
D. All the above(Your Answer)
Correct
Q50 ) Content strategy allows you to manage content like a [blank] asset.
business($your_answer)
Possible correct answers:
business, commercial
Correct
Q51 ) By documenting your strategy you can tweak and change it as you find success.
A. True(Your Answer)
B. False
Correct
Q52 ) Tumblr is a blog platform that is suited specifically for longform content?
A. True
B. False(Your Answer)

12. Explanation:It is a visual image based blogging platform.
Correct
Q53 ) How would you describe social media in its relevance to blogging?
A. Social Media is the only way to share your blog posts
B. Social Media is a popular way to share your content on social networks(Your Answer)
C. You have complete control of who shares your blog posts on Social Media
Incorrect
Q54 ) Product endorsement style blog posts allow you to do which of the following?
A. Focus on a product which has a direct chance of converting
B. Talk passionately about a product you happen to like(Your Answer)
C. Create 'how to' posts or tutorials
D. All of the above(Correct Answer)
Correct
Q55 ) In 2003, the introduction of what helped establish Blogging as a medium that should
be taken seriously?
A. YouTube
B. Google AdSense(Your Answer)
C. Iphones
Incorrect
Q56 ) Which of the following are pitfalls for when youa re searching for the right
keywords?
A. Search Volume
B. Intent
C. Longtail terms(Your Answer)
D. All of the above(Correct Answer)
Correct
Q57 ) Ranking for the wrong keywords will not have an impact on your SEO.
A. True
B. False(Your Answer)

13. Incorrect
Q58 ) What is a helpful sharing tool that you can have on the webpages of your blog?
A. Share this(Correct Answer)
B. Hootsuite
C. Buffer(Your Answer)
Correct
Q59 ) Which of the following isn't of great importance for optimising your blog content for
search engines?
A. The title of your blog post
B. Amount of time spent on the blog post (Your Answer)
C. The categories you give each blog post
D. The image alt tags
Correct
Q60 ) Great content provokes questions and engagement.
A. True(Your Answer)
B. False
Correct
Q61 ) Experimental content is content that allows you to do which of the following?
A. Create a flow of regular proven content
B. Target new areas for growth(Your Answer)
C. Create popular content that everyone will enjoy
Correct
Q62 ) Content curation is the act of sorting through large amounts of content on the web
and presenting the best posts in a meaningful and organised way.
A. True(Your Answer)
B. False
Incorrect

14. Q63 ) Which of the following are popular ways to monetise the content from your blog?
Select all that apply:
A. Having a customer base that pays you for each blog post(Your Answer)
B. Sponsorship(missed)
C. Advertising(Your Answer)
D. Events & Webinars(Your Answer)
Correct
Q64 ) What is the current challenge with native advertising?
A. Not enough people engage with the ads
B. People do enjoy native ads
C. The cost of creating native ads is too high
D. People can't tell the difference between a native ad and an organic post(Your Answer)
Correct
Q65 ) When you have written a guest blog post, it is good practice to [blank] to the guest
blog post from your own blog.
link($your_answer)
Possible correct answers:
link,
Correct
Q66 ) Indicating a growing emphasis on content, what percentage of brands are now
investing in content marketing?
A. 10-20%
B. 35-40%
C. 25-30%(Your Answer)
D. 15-25%
Correct
Q67 ) When you are setting up Google Adsense with your blog, you don't need any traffic
before the initial set up.
A. True
B. False(Your Answer)
Explanation:You need a steady flow of traffic before you set up Google AdSense

15. Correct
Q68 ) What are the elements of creating engaging blog posts?
A. Great content
B. A good technical understanding
C. Engaging with your audience
D. All of the above(Your Answer)
Correct
Q69 ) One of the best ways to make great content is by creating original thought
provoking content.
A. True(Your Answer)
B. False
Correct
Q70 ) A sitemap is defined as which of the following:
A. A list of all of your keywords you have listed on your blog/website
B. A list of the pages that are on your blog/website(Your Answer)
C. A list of the authors of your blog
Incorrect
Q71 ) Creating a list based blog post can help you lengthen a post and investigate a
specific subject matter in depth.
A. True(Your Answer)
B. False(Correct Answer)
Explanation:A list can visually break up chunks of information into a more manageable form.
Correct
Q72 ) A challenge that content marketers face is producing regular high quality content
that engages their audience.
A. True(Your Answer)
B. False

16. Correct
Q73 ) What is a tag?
A. An external link
B. A long post to another page
C. A word or words used to outline what the content of a blog post is(Your Answer)
Correct
Q74 ) It is a good idea to re-write a blog post in different ways to maximise the impact on
SEO
A. True
B. False(Your Answer)
Explanation:It is not a good idea, and is considered bad practice to manipulate SEO in this way.
Correct
Q75 ) Why is it a good idea to use a seperate host and not a hosting service provided with
a blogging platform, like Wordpress.com
A. You can add plugins and more functionality to your site(Your Answer)
B. You will generate significantly more traffic
C. Visitors are far more inclined to subscribe to your blog
Correct
Q76 ) Is it important to tag image correctly
A. True(Your Answer)
B. False
Incorrect
Q77 ) Is it a good idea to post the identical content across all of your social assets
A. True(Your Answer)
B. False(Correct Answer)
Explanation:Unique content tailored to each platform is always better when resources allow
Incorrect
Q78 ) Which of the following is an example of "curated" content?

17. A. YouTube Video(Correct Answer)
B. TV Program
C. Facebook Page(Your Answer)
Correct
Q79 ) The acronym SERP stands for search engine results page.
A. True(Your Answer)
B. False
Unanswered
Q80 ) Why are tags so important to add to YouTube videos?
A. To target it to the right person
B. To allow you to add a language the video is relevant to
C. To increase its chances of showing up in the search results for YouTube or Google(Correct Answer)
Correct
Q81 ) Social identity theory is the study of how groups of people form and interact as a
community
A. True(Your Answer)
B. False
Correct
Q82 ) Tumblr is a platform that works best with which of the following?
A. Short descriptive questions
B. Deep dive long form articles
C. Fun video and images(Your Answer)
Incorrect
Q83 ) Facebook has become a great place to post videos and drive engagement.
A. True(Correct Answer)
B. False(Your Answer)
Incorrect

18. Q84 ) Twitter has an advertising model that allows any who tweets to promote their
tweets.
A. True(Correct Answer)
B. False(Your Answer)
Incorrect
Q85 ) Twitter is considering to move the character limit from 140 to what amount?
A. 200
B. 1000(Your Answer)
C. 5000
D. 10000(Correct Answer)
Correct
Q86 ) Videos can be a great way to create practical advice and 'how to' content.
A. True(Your Answer)
B. False
Correct
Q87 ) Which of the following should you use to measure the success of a piece of
content?
A. Amount of comments on it
B. How many times it was shared
C. Any conversions that have been generated from it
D. All of the above(Your Answer)
Correct
Q88 ) By 2020, customers will manage 85% of their relationships without talking to a
human
A. True(Your Answer)
B. False
Correct
Q89 ) Online Reputation Management is the act of monitoring the reputation of your
competitors and keeping track of their online activities.

19. A. True
B. False(Your Answer)
Explanation:Online Reputation Management is the act of monitoring, addressing or mitigating
undesirable search engine results or mentions in online media for a company.
Correct
Q90 ) Which of the following is sign of poor online reputation management?
A. Low hits to a blog post
B. Small amount of followers on Twitter
C. Negative reviews on Facebook(Your Answer)
Correct
Q91 ) Which of the following is important when responding to a crisis online? Select all
that apply:
A. Time of respondance(Your Answer)
B. Integrating multiple social platform responses(Your Answer)
C. Worrying about how many twitter followers you lose
Correct
Q92 ) Facebook Groups are a great place for finding people with similar interests.
A. True(Your Answer)
B. False
Correct
Q93 ) How often is the most recommended to post on LinkedIn?
A. Once everyday
B. Every second day
C. Twice a week
D. One every weekday(Your Answer)
Correct
Q94 ) When you use Facebook Pages, you gain can utilise Facebook Insights and learn
some useful information about your audience on Facebook.
A. True(Your Answer)

20. B. False
Correct
Q95 ) The best way to write blog posts is to be unbiased like a reporter on anything you
write about.
A. True
B. False(Your Answer)
Explanation:It is better to be enthusiastic and passionate about any topics that you write about.
Incorrect
Q96 ) Which of the following are benefits of vlogging?
A. You get to keep videos of yourself
B. Low barriers to distributing your content(Correct Answer)
C. You create very professional and polished videos(Your Answer)
Correct
Q97 ) Which of the following best describes what sort of platform Squarespace is?
A. A social network
B. A mobile app
C. A platform you can set up a blog on(Your Answer)
D. A platform that allows you to live stream from
Correct
Q98 ) What is 'Add This'?
A. A social network
B. A tool to help share your blog posts (Your Answer)
C. A way to analyse your tweets
Correct
Q99 ) Choosing your own domain is not that important and can be done at a later date.
A. True
B. False(Your Answer)
Explanation:Choosing a domain is a very important decision and should be done when setting up
your blog.

21. Correct
Q100
)
Do you need to ask permission when curating content from other websites for a
weekly roundup of the best blogs you have read?
A. Yes
B. No(Your Answer)
Explanation:It is common practice to simply site the blog post you are referencing.