Poor internal brand and disease state communications can be a factor wherein a promising pharmaceutical product fails to meet expectations. Successful brand leaders must understand how and when to deliver key messages to all audiences -- including internal stakeholders -- to realize best new product results.
This study is designed to help product teams/internal communication groups avoid common pitfalls in internal communications that can hinder brand performance. The research also identifies and details 10 best practices for internal brand and disease state communications. Also covered are tactics, strategies and channels that are most effective for pre-launch disease state communication to employees across all job levels, corporate functions and therapeutic areas.
This document discusses principles of research for public relations programs, including establishing clear program objectives tied to business goals, differentiating between outputs and outcomes, using multiple techniques to evaluate effectiveness since no single technique is sufficient, and ensuring key messages, target audiences, and communication channels are clearly identified. The best way to measure PR effectiveness is to link it to goals, strategies, and tactics since it cannot be evaluated in isolation. Research helps develop understanding of audiences, guide strategy, prevent unintended effects, and set research-based objectives. Different types of research should be used.
The document outlines the key elements to include in an effective communications plan: goals and objectives to define what you want to achieve; target audiences to identify who needs to be reached; key messages to distill the objectives into succinct, simple messages; strategies to define how the goals will be achieved; tactics that specify the tools and actions that will be used; and measurement of outcomes to evaluate success. Developing a communications plan at the beginning of a project can help ensure strategic and effective communication that saves time and resources in the long run.
This document outlines 8 key steps for conducting a successful communications audit:
1. Determine the scope of the audit - whether it will focus on internal, external, or both communications.
2. Choose a methodology such as interviews, surveys, or focus groups to collect data.
3. Evaluate current collateral, processes, channels and how successful they have been.
4. Commence data collection from stakeholders using consistent methods.
5. Analyze media coverage and sentiment if reviewing external communications.
6. Involve employees to understand internal communications.
7. Conduct a SWOT or PEST analysis to identify strengths, weaknesses, opportunities and threats.
8. Objectively review all data and make recommendations to develop
There are several different models and metrics used to evaluate PR campaigns, Napier take you through several to ensure you are evaluating your campaigns effectively.
This document discusses principles of research for public relations programs, including establishing clear program objectives tied to business goals, differentiating between outputs and outcomes, using multiple techniques to evaluate effectiveness since no single technique is sufficient, and ensuring key messages, target audiences, and communication channels are clearly identified. The best way to measure PR effectiveness is to link it to goals, strategies, and tactics since it cannot be evaluated in isolation. Research helps develop understanding of audiences, guide strategy, prevent unintended effects, and set research-based objectives. Different types of research should be used.
The document outlines the key elements to include in an effective communications plan: goals and objectives to define what you want to achieve; target audiences to identify who needs to be reached; key messages to distill the objectives into succinct, simple messages; strategies to define how the goals will be achieved; tactics that specify the tools and actions that will be used; and measurement of outcomes to evaluate success. Developing a communications plan at the beginning of a project can help ensure strategic and effective communication that saves time and resources in the long run.
This document outlines 8 key steps for conducting a successful communications audit:
1. Determine the scope of the audit - whether it will focus on internal, external, or both communications.
2. Choose a methodology such as interviews, surveys, or focus groups to collect data.
3. Evaluate current collateral, processes, channels and how successful they have been.
4. Commence data collection from stakeholders using consistent methods.
5. Analyze media coverage and sentiment if reviewing external communications.
6. Involve employees to understand internal communications.
7. Conduct a SWOT or PEST analysis to identify strengths, weaknesses, opportunities and threats.
8. Objectively review all data and make recommendations to develop
There are several different models and metrics used to evaluate PR campaigns, Napier take you through several to ensure you are evaluating your campaigns effectively.
PwC is a global professional services network headquartered in London. It provides assurance, tax, and advisory services to businesses and individuals. With nearly 200,000 employees operating in over 170 countries, PwC is the fifth largest private company in the US. The document discusses PwC's history, industry trends, competitive landscape, key publics such as shareholders, employees, and customers, and search engine optimization analysis. PwC aims to regain its position as the top accounting firm globally through strategies like attracting top talent, advancing employee development, and committing to diversity.
A primer on public relations planning, the elements involved and why it's important. Given by Bob Conrad, MA, APR, to non-profits in the Reno area on January 14, 2010 at the Reynolds School of Journalism at the University of Nevada, Reno.
Public relations objectives should be specific, measurable, attainable, realistic and timely. Objectives define the desired outcome of a PR campaign, such as shifting public opinion or increasing awareness. Effective objectives target a specific public and specify the desired change in knowledge, opinions or behaviors, along with the timeframe for accomplishing the change.
The document discusses the study of public relations at a university. It provides an overview of the skills and areas of employment students will gain from the program, including strong writing skills, an understanding of the PR process, and technology mastery. It also outlines the objectives and responsibilities of public relations practitioners, such as distributing information, advising management, and serving as an intermediary between organizations and their publics.
This document outlines the process for conducting a communications audit and developing a communications strategy. It discusses how communications audits can help organizations understand what communication efforts are working well and where there are opportunities for improvement. A 10-step process is provided for conducting a thorough audit, including collecting past communications, surveying internal and external stakeholders, analyzing media coverage, and conducting a SWOT analysis. The goal is to use audit findings to inform the creation of a detailed strategic communications plan.
The document discusses stakeholder communication strategies and processes. It outlines the importance of stakeholder analysis and mapping key stakeholders. It also discusses developing communication plans to provide updates on project status and gather feedback. Tools like commitment curves and distribution matrices can help with effective stakeholder communication and ensuring the right information reaches the intended audiences. The overall goal is to achieve buy-in, understanding and commitment through continuous two-way communication.
Corporate Communications Directors' Forum 2014: Evaluation & Corporate Commun...Richard Houghton
Presented at 2014 Corporate Communications Directors' Forum: how to develop an evaluation programme for PR and corporate communications campaigns using AMEC's advocacy funnel.
Running a successful Communications Audit by One clear MessageRichard Riche
Business evolves over time as do stakeholders, audiences and communication channels. A Communications Audit can help your organisation become a better communicator.
Barcelona declaration of measurement principles final with results voting. 20...Eric Schwartzman
The document summarizes discussions from a summit on developing principles for measuring public relations. Key points discussed include: establishing goals and measuring outcomes over outputs; media measurement requiring consideration of both quantity and quality; advertising value equivalents not representing the true value of PR; and that social media can and should be measured through a variety of quantitative and qualitative methods. The summit resulted in agreement on seven proposed principles for PR measurement.
The document outlines the key steps in the public relations process:
1. Research is conducted to define problems and understand audiences. Various research methods are described.
2. Planning and programming involves setting objectives, budgets, schedules and strategies based on research findings.
3. Actions are taken and communication is implemented to achieve program goals using appropriate tactics.
4. Evaluation assesses program preparation, implementation and results to determine effectiveness and make adjustments.
The document discusses communication audits, which involve evaluating an organization's communication processes and systems. A communication audit aims to determine if all stakeholders are receiving intended messages, identify strengths and weaknesses, and indicate areas for improvement. The key steps of conducting an audit involve securing management commitment, identifying current practices, setting success standards, developing an action plan, and measuring results. Common audit methods include questionnaires, interviews, focus groups, and analyzing communication outputs and stakeholder feedback. The goals are to improve communication quality and relationships within the organization.
This 3 sentence summary provides the key information from the Global Internal Communications Audit Report:
The audit examined AIESEC's internal communication processes, finding that the major channels for global communications are social media groups like Facebook and the global newsletter, though only 0.3% of over 80,000 AIESECers responded to the survey. It recommends ensuring timely delivery of the global newsletter, focusing on engaging Facebook content to increase usage, and developing content for specialized Facebook groups for trainees and team leaders to improve engagement.
Research is crucial for successful public relations efforts. The purpose of PR research is to develop effective strategies and measure campaign effectiveness by understanding audiences, contexts, and impacts. Research methods include qualitative tactics like interviews and observations, as well as quantitative surveys and questionnaires. Research topics encompass public perceptions, internal/external environments, and metrics like media coverage and outcomes. Overall, research is the key to strategic planning and evaluation in public relations.
A PR campaign is a strategic series of messages sent over a discrete period of time to target audiences in response to an organizational situation. The goals and techniques of public relations are applied systematically through appropriate media mixes to accomplish corporate objectives like informing, persuading, and mobilizing public opinion. Key differences between advertising and PR campaigns are that advertising directly promotes sales while PR campaigns aim to create a favorable environment for services, products, or ideas.
The document discusses three change management theories: the ADKAR model, the six change approach, and business process reengineering. The ADKAR model focuses on the five building blocks individuals require for successful change: awareness, desire, knowledge, ability, and reinforcement. The six change approach developed by Kotter and Schlesinger outlines six methods for preventing or minimizing employee resistance to change. Business process reengineering is focused on redesigning processes to dramatically improve performance metrics like cost, quality, and speed through seven principles like organizing around outcomes rather than tasks.
Measuring internal communications is important to assess effectiveness and impact. Communications should be measured yearly through surveys, before and after significant campaigns, and periodically to track attitudes and benchmark against KPIs. What is measured includes existing knowledge and attitudes, messages received, behavior changes, and impact on company goals. Qualitative techniques like focus groups and forums provide insights. Bias is reduced through random sampling, control groups, and consistent timing of measurements. Communicating survey results encourages participation.
This document discusses how and when to measure the effectiveness of internal communications within an organization. It recommends measuring communications annually through surveys, before and after specific communication campaigns, and periodically to track approaches over time. The document outlines what aspects of communication to measure, such as awareness, attitudes, behaviors, functional aspects of messages, and impact on business goals. It also discusses how to isolate the impact of communication from other variables and calculate the financial value of effective communication. Qualitative and quantitative techniques are described for measurement.
Public Relations Planning Course Part 5: The evaluation phasePatricia Parsons
Part 1 of a 5-part slide series to accompany the book “A Manager’s Guide to PR Planning: A Practical Approach” 2nd edition by Patricia Parsons.
The book is available from online book sellers and the publisher, Routledge.
https://goo.gl/e1pGMH
https://goo.gl/duz42j
This document provides a template for developing a social media strategy with six sections: 1) objectives of the social media campaign, 2) communications objectives, principles, and key messages, 3) key audiences, 4) target audiences ranked by importance and preferred communication channels, 5) a working project plan with activities, budgets, timelines, and success criteria, and 6) methods for evaluating success using quantitative and qualitative metrics and indicators. The strategy template is intended to guide the development of clear objectives, key messages, audience focus, content planning, and impact measurement for social media activities.
The CRM world definitely has its share of competitors, solution providers. What are the highlights of moving your organization over to ArrowCRM for client relationship management and email campaign creation?
PwC is a global professional services network headquartered in London. It provides assurance, tax, and advisory services to businesses and individuals. With nearly 200,000 employees operating in over 170 countries, PwC is the fifth largest private company in the US. The document discusses PwC's history, industry trends, competitive landscape, key publics such as shareholders, employees, and customers, and search engine optimization analysis. PwC aims to regain its position as the top accounting firm globally through strategies like attracting top talent, advancing employee development, and committing to diversity.
A primer on public relations planning, the elements involved and why it's important. Given by Bob Conrad, MA, APR, to non-profits in the Reno area on January 14, 2010 at the Reynolds School of Journalism at the University of Nevada, Reno.
Public relations objectives should be specific, measurable, attainable, realistic and timely. Objectives define the desired outcome of a PR campaign, such as shifting public opinion or increasing awareness. Effective objectives target a specific public and specify the desired change in knowledge, opinions or behaviors, along with the timeframe for accomplishing the change.
The document discusses the study of public relations at a university. It provides an overview of the skills and areas of employment students will gain from the program, including strong writing skills, an understanding of the PR process, and technology mastery. It also outlines the objectives and responsibilities of public relations practitioners, such as distributing information, advising management, and serving as an intermediary between organizations and their publics.
This document outlines the process for conducting a communications audit and developing a communications strategy. It discusses how communications audits can help organizations understand what communication efforts are working well and where there are opportunities for improvement. A 10-step process is provided for conducting a thorough audit, including collecting past communications, surveying internal and external stakeholders, analyzing media coverage, and conducting a SWOT analysis. The goal is to use audit findings to inform the creation of a detailed strategic communications plan.
The document discusses stakeholder communication strategies and processes. It outlines the importance of stakeholder analysis and mapping key stakeholders. It also discusses developing communication plans to provide updates on project status and gather feedback. Tools like commitment curves and distribution matrices can help with effective stakeholder communication and ensuring the right information reaches the intended audiences. The overall goal is to achieve buy-in, understanding and commitment through continuous two-way communication.
Corporate Communications Directors' Forum 2014: Evaluation & Corporate Commun...Richard Houghton
Presented at 2014 Corporate Communications Directors' Forum: how to develop an evaluation programme for PR and corporate communications campaigns using AMEC's advocacy funnel.
Running a successful Communications Audit by One clear MessageRichard Riche
Business evolves over time as do stakeholders, audiences and communication channels. A Communications Audit can help your organisation become a better communicator.
Barcelona declaration of measurement principles final with results voting. 20...Eric Schwartzman
The document summarizes discussions from a summit on developing principles for measuring public relations. Key points discussed include: establishing goals and measuring outcomes over outputs; media measurement requiring consideration of both quantity and quality; advertising value equivalents not representing the true value of PR; and that social media can and should be measured through a variety of quantitative and qualitative methods. The summit resulted in agreement on seven proposed principles for PR measurement.
The document outlines the key steps in the public relations process:
1. Research is conducted to define problems and understand audiences. Various research methods are described.
2. Planning and programming involves setting objectives, budgets, schedules and strategies based on research findings.
3. Actions are taken and communication is implemented to achieve program goals using appropriate tactics.
4. Evaluation assesses program preparation, implementation and results to determine effectiveness and make adjustments.
The document discusses communication audits, which involve evaluating an organization's communication processes and systems. A communication audit aims to determine if all stakeholders are receiving intended messages, identify strengths and weaknesses, and indicate areas for improvement. The key steps of conducting an audit involve securing management commitment, identifying current practices, setting success standards, developing an action plan, and measuring results. Common audit methods include questionnaires, interviews, focus groups, and analyzing communication outputs and stakeholder feedback. The goals are to improve communication quality and relationships within the organization.
This 3 sentence summary provides the key information from the Global Internal Communications Audit Report:
The audit examined AIESEC's internal communication processes, finding that the major channels for global communications are social media groups like Facebook and the global newsletter, though only 0.3% of over 80,000 AIESECers responded to the survey. It recommends ensuring timely delivery of the global newsletter, focusing on engaging Facebook content to increase usage, and developing content for specialized Facebook groups for trainees and team leaders to improve engagement.
Research is crucial for successful public relations efforts. The purpose of PR research is to develop effective strategies and measure campaign effectiveness by understanding audiences, contexts, and impacts. Research methods include qualitative tactics like interviews and observations, as well as quantitative surveys and questionnaires. Research topics encompass public perceptions, internal/external environments, and metrics like media coverage and outcomes. Overall, research is the key to strategic planning and evaluation in public relations.
A PR campaign is a strategic series of messages sent over a discrete period of time to target audiences in response to an organizational situation. The goals and techniques of public relations are applied systematically through appropriate media mixes to accomplish corporate objectives like informing, persuading, and mobilizing public opinion. Key differences between advertising and PR campaigns are that advertising directly promotes sales while PR campaigns aim to create a favorable environment for services, products, or ideas.
The document discusses three change management theories: the ADKAR model, the six change approach, and business process reengineering. The ADKAR model focuses on the five building blocks individuals require for successful change: awareness, desire, knowledge, ability, and reinforcement. The six change approach developed by Kotter and Schlesinger outlines six methods for preventing or minimizing employee resistance to change. Business process reengineering is focused on redesigning processes to dramatically improve performance metrics like cost, quality, and speed through seven principles like organizing around outcomes rather than tasks.
Measuring internal communications is important to assess effectiveness and impact. Communications should be measured yearly through surveys, before and after significant campaigns, and periodically to track attitudes and benchmark against KPIs. What is measured includes existing knowledge and attitudes, messages received, behavior changes, and impact on company goals. Qualitative techniques like focus groups and forums provide insights. Bias is reduced through random sampling, control groups, and consistent timing of measurements. Communicating survey results encourages participation.
This document discusses how and when to measure the effectiveness of internal communications within an organization. It recommends measuring communications annually through surveys, before and after specific communication campaigns, and periodically to track approaches over time. The document outlines what aspects of communication to measure, such as awareness, attitudes, behaviors, functional aspects of messages, and impact on business goals. It also discusses how to isolate the impact of communication from other variables and calculate the financial value of effective communication. Qualitative and quantitative techniques are described for measurement.
Public Relations Planning Course Part 5: The evaluation phasePatricia Parsons
Part 1 of a 5-part slide series to accompany the book “A Manager’s Guide to PR Planning: A Practical Approach” 2nd edition by Patricia Parsons.
The book is available from online book sellers and the publisher, Routledge.
https://goo.gl/e1pGMH
https://goo.gl/duz42j
This document provides a template for developing a social media strategy with six sections: 1) objectives of the social media campaign, 2) communications objectives, principles, and key messages, 3) key audiences, 4) target audiences ranked by importance and preferred communication channels, 5) a working project plan with activities, budgets, timelines, and success criteria, and 6) methods for evaluating success using quantitative and qualitative metrics and indicators. The strategy template is intended to guide the development of clear objectives, key messages, audience focus, content planning, and impact measurement for social media activities.
The CRM world definitely has its share of competitors, solution providers. What are the highlights of moving your organization over to ArrowCRM for client relationship management and email campaign creation?
The 7 Tips to Perfect Client Communication by Scott StorckScott Storick
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
Communicate Powerfully To Get Things Done - A Soft Skills Training Seminar fo...Michelle Villalobos
Learn essential communications techniques to express yourself powerfully and to stop undermining yourself in business. Delivered by Michelle Villalobos, Personal Branding Strategist and Trainer, for Miami Dade College.
This document provides guidance on introducing oneself in a business context. It recommends starting with an exchange of names and asking how the other person is doing. It then suggests making small talk by discussing common interests, work, or the environment. Examples of appropriate small talk topics include work, common acquaintances, travel, sports, and weather. Politics, religion, sex, money, and other personal topics should be avoided. The document also offers tips for a positive introduction such as maintaining eye contact, repeating the other person's name, asking questions, and showing genuine interest. It concludes with reminders about using titles, remembering names, handshakes, and keeping the conversation light.
This document provides an introduction to consulting and tips for client relationship management. It outlines that consulting involves providing expert advice to solve problems for clients. Five tips are provided: 1) Make a great first impression by arriving early and being prepared; 2) Manage client expectations by providing regular updates and quick responses; 3) Use euphemistic language to soften messages; 4) Ask open-ended questions to probe deeper and gain buy-in; 5) Justify all recommendations with data. The goal is to effectively communicate at all stages of the problem-solving process.
The document provides guidance on business etiquette for introductions and interactions. It discusses how first impressions are formed within 30 seconds and 4 minutes of meeting someone. Proper appearance, behavior, and communication are important. Introductions should include the person's title and full name. Higher ranking individuals and older people should be introduced to those of lower ranks and younger ages. Business cards should be exchanged and handled properly.
The document provides tips for effective communication with clients through listening and speaking skills. It emphasizes the importance of listening to understand client needs, benefits like reduced misunderstandings and increased rapport. It discusses active listening and acknowledging the speaker through listening checks to improve the quality of communication and build trust and rapport. The key is asking frequent relevant questions for clarification, verification, and specificity and taking responsibility for the communication.
Introductions in a business setting are important to set the right tone for relationships. When introducing yourself, state your name and company first to establish control. Introduce people from lesser authority to greater authority by saying the higher-ranking person's name first. Always stand, use only names without honorifics, and don't assume intimacy until invited to use first names. Be sure to fully introduce people rather than just saying "meet" and don't respond in short without repeating the name and a courtesy. The order of introduction is based on seniority, not gender.
The document discusses best practices for customer service and communication with clients. It emphasizes the importance of customer service for maintaining ongoing client relationships and revenue. Effective communication is key to good customer service. There are four main communication styles - controller, promoter, supporter, and analyzer - and the document provides tips for communicating effectively with each style. Some best practices for communicating with clients include determining their communication style, over-communicating details, not leaving questions unanswered, setting clear response time and meeting expectations, and having an agenda and recap for all meetings and calls. The document also covers how to handle tough questions, use apologies when needed, and provide examples of good customer service resolutions with clients.
WCSD 2015: Milestones and Delivery. Tough Conversations and Scope CreepWes Chyrchel
In the Web Development Business we constantly struggle with communication. In this presentation I show you how to fix that. I believe we have been trying to solve the wrong problem. Instead of throwing another piece of software at it to patch the solution, I suggest we try a new approach. I break things down into "What we say" to our clients, "How we say it" and "When we say it." By connecting with our clients and being their advocate, the whole perspective changes. The result is a lasting partnership that virtually eliminates all client problems.
26 topline marketing strategies to launch a new brand, product or service. Includes a 1 page summary outlining the pros and cons of each approach as well as best in class examples. Designed as flashcards so that it can be printed out to help stimulate brainstorm sessions.
Physician e-sampling is an established tactic used by pharmaceutical companies to provide drug samples directly to physicians. The study found that while sales representatives remain the primary sampling channel, e-sampling is growing and accounts for about one-third of all sampling currently. Key drivers for implementing e-sampling programs are addressing shrinking sales forces and improving physician access. Most companies see e-sampling as positively contributing to their sales and marketing efforts, though only one in five strongly agree it greatly contributes. Innovation in e-sampling is focusing on supplemental approaches like tele-sampling and email/fax programs.
Physician e-sampling is an established marketing tactic used across many pharmaceutical companies and therapeutic areas to supplement diminished sales representative access to physicians. The key drivers for physician e-sampling programs are addressing issues like shrinking sales forces and restricted physician access. Most companies implement e-sampling programs to support increased sales, provide greater physician access, improve cost-effectiveness, and help build relationships. The number of monthly e-sampling requests varies significantly depending on the therapeutic areas and company sales structures.
Michael Stevinson of Echelon Brand Communications, a solution provider at the marcus evans PharmaMarketing Summit 2013 and the PharmaSales Summit 2013, gives tips for effective pharmaceutical product strategy and marketing.
Interview with: Michael Stevinson, Vice President, Echelon Brand Communications
Tom Macek discusses key indicators of clinical trial success. He notes that speed is not always predictive, and quality data is important. The best performing sites effectively recruit patients and measure drug effects. Technologies can help monitor patient adherence and biomarkers. Understanding drugs early in development through efficient planning and decision-making is important to maximize ROI. Overall, balancing speed and quality, not focusing on just one, leads to the highest likelihood of success.
Report summary for "U.S. Sales Communications Excellence: Resources, Structure and Processes to Optimize Pharmaceutical Sales Communications." Contact me for details on how to access the full report.
U.S. Sales Communications Excellence: Resources, Structure and Processes to O...Best Practices
To ensure organizational health and competitiveness, companies must continually identify optimal resource levels for their operations. Best Practices conducted this study to identify the staffing and budgeting levels necessary to support effective Public Affairs functions in the U.S. In this study, data was broken into 6 Public Affairs functions: Government Affairs (State and Federal Government Relations and Public Policy), Corporate Communications – External, Corporate Communication – Internal, Product Communications, Corporate Social Responsibility, and Alliance Management.
Pharmaceutical and biotech companies realize the importance of educating the payer sector to improve the likelihood of a successful launch of their new products. As payers’ influence in the marketplace has grown, so has the importance of effective payer education tactics and strategies. This Best Practices®, LLC benchmarking study provides benchmarks around timing of payer-oriented market education and effective education tactics for payers.
Brand Differentiation in the Pharmaceutical Industry: Interview with: Robert Finkel, Principal & Chief Creative Officer, Kane & Finkel Healthcare Communications, a sponsor company at the marcus evans PharmaBrand Summit 2012, on differentiating brands in the highly restricted pharmaceuticals industry.
This is the summary of a webinar I delivered in November 2012 on Health Outcomes Liaisons and their roles in supporting managed care busines and ACO business.
Suzanne Hendery Branding Case Study for Renown Health.pptxSuzanne Hendery
In this case study, Suzanne Hendery of Renown Health and Cristal Herrera of Renown Health identify the steps for a successful branding strategy and customer engagement.
Bob Wick is a registered nurse seeking a new career opportunity in healthcare or pharmaceuticals. He has over 20 years of experience in various roles including management, sales, clinical applications, and community outreach. His most recent roles include serving as a Central Nervous System Sales Specialist and Community Service Liaison. He is seeking a new position where he can utilize his leadership, communication, and relationship building skills.
The document summarizes the services provided by The Navicor Group, a full-service healthcare marketing agency that specializes in oncology. The agency understands the oncology market, has extensive launch experience, and works with both large and small biotech and pharmaceutical clients. The agency provides a wide range of services including outsourced sales teams, advertising, digital marketing, medical education, clinical research, and consulting. Case studies demonstrate the agency's strategic approach to overcoming marketing challenges and changing perceptions within the oncology community.
The document discusses best practices for pharmaceutical companies in developing and managing relationships with key opinion leaders (KOLs) through medical science liaisons (MSLs). It provides insights from benchmarking research on the roles of MSLs at different stages of product development and lifecycles. Companies must determine MSL field force size based on factors like product lifecycle, thought leader coverage, and franchise objectives. Developing and maintaining KOL relationships is important for gathering market insights and competitive intelligence.
IABC presentation selecting social media platformsLeft of West
Presented by Jenna Rutschman on behalf of Terralever at the Phoenix Chapter of IABC.
Selecting Social Media Platforms that Meet Business Goals and Client Expectations
This presentation will explore the proper use of consumer segmentation, the importance of carefully crafted content and how to engage your intended audience by choosing the most appropriate social media platform.
You will learn:
• How to utilize simple consumer insights to help select the best social media platform(s) for your business
• How to identify your business’s key segments and how to find those individuals on social media
• How to utilize social media platforms as a way to achieve business goals and obtain actionable results.
Anthony Presentation DIA Florida Ctd Nov2007AKTaylor
Creating a business process that is accurate, predictable, and capable of
meeting the changing needs for disclosing information about clinical trials
in multiple study registries and results databases is difficult. Companies
need to leverage their current clinical trial process, determine if the disclosure
steps will be centralized or decentralized, determine how much to
leverage technology, and decide whether, and how, to use outside
resources. During this session, we will hear how a large pharma, a small
biopharmaceutical company, and a device company developed their clinical
trial disclosure business process.
This document provides a terminology framework for discussing and measuring word-of-mouth marketing. It defines key terms like word-of-mouth, participants, actions, WOM units, venues, and outcomes. Qualities are also described for each that provide additional context, like the propensity of a participant, velocity of an action, or topicality of a WOM unit. The framework aims to create common terminology across both online and offline word-of-mouth techniques to better plan, measure, and compare campaigns.
Similar to Best Practices for Internal Communications Regarding Brands & Disease State Report Summary (20)
Growing Bio-pharma Digital Marketing Impact by Digitizing Launch, Developing ...Best Practices
It has become quite crucial to identify the drivers of digital marketing performance excellence in the health care industry which will enable companies to gain valuable customer insights, build effective relationships, leverage online media, and maximize revenue.
Best Practices, LLC undertook this benchmarking research to provide critical insights into how savvy bio-pharma digital marketers are enhancing the medical and commercial potential of new products, improving alignment with brand teams, acquiring and training new digital marketers, managing service delivery for key programs and optimizing insource vs. outsource mix.
Download Full Report: http://bit.ly/2gnXrIu
Drive Growth and Profitability Through Strategic Pharmaceutical New Product P...Best Practices
This document summarizes a benchmarking study of new product planning structures and activities at 15 pharmaceutical and biotech companies. Key findings include:
- Global teams transition from planning to marketing earlier than regional teams.
- Global teams begin branding activities like naming in phase II, while regional teams start in phase III.
- Global teams value segmentation and positioning most, while regional teams value market research.
- Global new product planning is more centralized while regional structures are more hybrid.
Best-in-Class Strategies to Develop Effective Medical Information GroupsBest Practices
Medical information groups within bio-pharmaceutical companies play a vital role in the management of publications and product inquiries during the commercialization of drugs.
However, recent regulatory changes in the industry have made it imperative for the Medical Affairs function to align its medical information activities with compliance requirements.
This Best Practices, LLC report establishes benchmarks on the critical requirements to create strong medical information groups. In particular, this report identifies best practices in internal collaboration, alignment of information activities with compliance requirements and the structure, leadership and resource levels required to develop best-in-class medical information groups.
Download Full Report: http://bit.ly/2ewac07
Best Practices in Patient Advocacy Groups Collaboration and Relationship Mana...Best Practices
This document summarizes a study examining best practices for collaborating with patient advocacy groups. It provides an overview of the research methodology, participating companies, key findings and insights. Some of the main findings include: 1) there is no single best structure for patient advocacy groups, with companies taking decentralized, centralized and hybrid approaches; 2) social media and video platforms are increasingly important in patient education; and 3) transparency, aligning objectives, and trust are critical when working with advocacy groups on controversial therapies.
Optimize the Role of Medical Affairs in Health Economics & Outcomes Research ...Best Practices
The Medical Affairs function plays an important role in health outcomes (HO) information exchange between bio-pharmaceutical organizations and key external stakeholders.
Development of robust health outcomes capabilities within Medical Affairs function requires an increase in the function’s involvement with health outcomes groups, development of field-based health outcomes capabilities, customization of health outcomes data as per stakeholders’ needs, and building real world data capabilities to generate and utilize health outcomes information.
This benchmarking research from Best Practices, LLC is designed to assist companies focused on oncology therapies find better ways to develop effective health outcomes groups. It provides current data and best practices from Medical Affairs leaders with an oncology focus at leading bio-pharmaceutical companies.
Download Full Report: http://bit.ly/2e3sl9Q
Strategies to Increase Medical Affairs' Role in Health Outcomes Data Generati...Best Practices
With the shift toward evidence-based medicine and value-based pricing, many bio-pharmaceutical companies are transitioning their Health Economics and Outcomes Research (HEOR) function away from the Commercial organization to Medical Affairs. This has some major implications towards the interactions with key stakeholders, the way interactions are documented and the skill sets & activities that may be required. Development of strong health outcomes capabilities within Medical Affairs organizations requires an increase in that function’s involvement with health outcomes groups, development of field-based health outcomes capabilities, customization of health outcomes data by stakeholders and building real world data capabilities to generate and utilize health outcomes information.
Best Practices, LLC undertook this study to identify strategies to increase MA’s role in Health Outcomes data generation and utilization. Specifically, the study highlights the role of Medical Affairs function in HO activities, industry drivers and resource levels for HO groups, challenges of MA’s involvement in HO activities and strategies for effective HO data communication and utilization.
Download Full Report: http://bit.ly/2dGFAbz
Benchmarking Bio-Pharmaceutical Medical Education Programs: Structures, Resou...Best Practices
This document provides a summary of a benchmarking study conducted by Best Practices, LLC on medical education structures, resources, and activities at major biopharmaceutical companies. Some key findings include:
- Most companies (over 75%) take a centralized approach to organizing their medical education functions. Nearly half centralize in the US.
- Companies heavily rely on outsourcing, delegating 86% of program development and all program deployment to vendors.
- Respondents were primarily directors or senior directors of medical education functions, with some managers. Insights were drawn from leaders across various roles and geographies.
Emerging Medical Education Trends in the Medical Device Industry: Benchmarks ...Best Practices
Medical education programs play an important role in informing health care professionals about the safe and effective use of medical devices.
To probe emerging medical education trends in the device sector, Best Practices, LLC undertook benchmarking research. In particular, this study provides benchmarks on the proper size, structure, funding channels, staffing and investment for medical education groups.
Download Full Report: http://bit.ly/2bY2NZ8
Delays in the launch and execution of critical market research projects can slow down the decision-making process, resulting in missed opportunities and increased costs. Therefore, it is absolutely critical for bio-pharmaceutical companies to develop a tactical approach to expedite the market research approval process for quicker and more meaningful insights.
According to recent research by Best Practices, LLC, nearly three-quarters of the benchmarked study participants use review cycle time as a metric for determining if the market research approval process is functioning at an acceptable level. One tip that participants gave on how to control processes and to ensure high performance is to create checklists. Begin with checklists in pinch points that are most problematic, and then extend to entire process and operations. This report will help leaders to gain critical insights they need to compete successfully in a fast-changing market.
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Benchmarking Professional Medical Education Excellence StructuresBest Practices
This document summarizes a benchmarking study conducted by Best Practices, LLC on medical education structures, resources, and activities at large biopharmaceutical companies. Key findings include:
- Most companies take a centralized approach to medical education, located in their US market or headquarters country.
- Companies rely heavily on outsourcing, using vendors for 53% of program development and 58% of program delivery on average.
- Staffing is concentrated in North America, with an average of 5 FTEs and $3.23 million budget per FTE. Companies support an average of 170 CME and 98 non-CME programs annually.
Given the stringent regulatory requirements in the health care industry, it is important for bio-pharmal companies to develop innovative Risk Evaluation and Mitigation Strategies (REMS) plans during the commercialization of certain products to ensure an acceptable risk-to-benefit ratio.
This benchmark study published by Best Practices, LLC examines how companies develop and execute successful Risk Evaluation and Mitigation Strategies (REMS) plans for newly-approved drugs in the U.S. market. This study can help bio-pharma companies in creating successful REMS programs.
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Budget Allocation for a Successful Bio-Pharma Product LaunchBest Practices
Bio-Pharma companies can no longer afford to rely solely on past experiences when budgeting for a new product launch in today's fast-changing, highly competitive market. This comprehensive benchmark study by Best Practices, LLC investigates current costs as well as budget and staffing allocations required for a successful drug launch.
This study can help bio-pharma leaders to develop competitive launch and pre-launch activity budgets to ensure successful U.S. market entry for new products.
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Driving Performance Excellence in the Regulatory Affairs Function at Medical ...Best Practices
This document summarizes research from a benchmarking study of regulatory affairs practices at 32 leading medical device companies. Key findings include:
- Regulatory affairs structures are most commonly centralized, though some utilize decentralized or hybrid models. Larger companies tend towards more decentralized structures.
- Portfolio complexity, defined as the ratio of class III products, influences but does not solely determine staffing needs.
- On average, companies file over a dozen submissions annually with European regulators and over 60 submissions with Japanese regulators.
- Regulatory staff spend significant time (over 20% for most companies) managing change notices and documentation.
Disease Awareness Program Excellence: Structure, Timing, Activities & Investm...Best Practices
Bio-pharmaceutical companies use disease state awareness campaigns to disseminate unbranded information to external stakeholders such as physicians, patients and payers.
Best Practices, LLC undertook research to deliver benchmarks around the structure, timing, investment and activities for disease awareness programs.
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Library Services Benchmarks - Using Corporate Library Services in PharmaBest Practices
Libraries are custodians of invaluable information. The study - Library Services Benchmarks 2016: Corporate Library Services in the Pharmaceutical Industry published by Best Practices, LLC examines the trends and staffing benchmarks such as library staff per potential and actual users across companies providing access to library services across the bio-pharmaceutical space.
This study looks into staff with formal education level and the number of staff inside and outside the library who provide library services. This study can be used by bio-pharmaceutical companies to improve upon existing library services and staffing.
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Effective Launch Training Practices for District Sales Managers: Optimize Per...Best Practices
Rising competition and access restrictions in the bio-pharmaceutical industry have made it critical for companies to prepare and measure the performance of their District Sales Managers (DMs) who oversee launch-related activities in the field.
Best Practices, LLC engaged 20 sales leaders from bio-pharmaceutical companies to establish benchmarks around the training and accountability of District Sales Managers at launch. Insights from this study will serve as a reference point for companies to evaluate their launch training programs for the sales force against industry benchmarks.
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Best Practices in Creating Global Brand for New Products and Ensuring Alignme...Best Practices
In order to develop an effective global branding program for new bio-pharmaceutical products, it is important to ensure brand consistency across all functions and geographies.
Best Practices, LLC undertook research to gather benchmarks on key aspects of the global branding process, including activities, timing, positioning, key message development, regional alignment, agency utilization & cost and the tradename process.
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Benchmarking Advisory Board Management at Mid-Sized Pharmaceutical & Medical ...Best Practices
The document provides a summary of research conducted on benchmarking advisory board management practices at mid-sized pharmaceutical and medical device organizations. Key findings from surveying 35 executives at 29 companies include that mid-sized companies have more advisory board participants on average compared to other companies, prefer national participants for clinical advisory boards, and face challenges in selecting appropriate advisory board members and managing advisory boards. The research was conducted to identify best practices for advisory board structure, selection of participants, operations, costs, and challenges.
This presentation gives an insight into the membership benefits of Best Practices, LLC’s Medical Affairs Consortium. It also highlights some of the key benchmarks and best practices that emerged from Medical Affairs Consortium.
The Medical Affairs Consortium at Best Practices, LLC provides a dedicated platform to Medical Affairs Leaders to discuss top challenges, develop action oriented solutions, share best practices & lessons learned and explore current and future trends with regards to the Medical Affairs function and its interactions with other critical functions.
Topics for the Medical Affairs Consortium are usually determined by member requests. The Medical Affairs Consortium addresses three key areas:
• Building Strong Medical Affairs Capabilities
• Medical Affairs Launch Support Excellence
• Medical Affairs’ Critical Role in Health Economics & Outcomes Research
Benchmarking Advisory Board Management At Large Pharmaceutical And Medical De...Best Practices
Pharmaceutical advisory boards provide strategic inputs and guidance to organizations on various business aspects. However, successful advisory board management requires optimum investment in resources and operations. To maximize the return on investment it is important for pharmaceutical and medical device professionals to ensure that the quality of meetings and dialogue with advisory boards is excellent.
This research from Best Practices, LLC is designed for pharmaceutical and biotech executives seeking ways to best utilize the knowledge of advisory boards. Research findings provide benchmarks on the appropriate structure for various types of advisory boards, selection of advisory board participants, advisory board operational and resource benchmarks.
Integrating Ayurveda into Parkinson’s Management: A Holistic ApproachAyurveda ForAll
Explore the benefits of combining Ayurveda with conventional Parkinson's treatments. Learn how a holistic approach can manage symptoms, enhance well-being, and balance body energies. Discover the steps to safely integrate Ayurvedic practices into your Parkinson’s care plan, including expert guidance on diet, herbal remedies, and lifestyle modifications.
Muktapishti is a traditional Ayurvedic preparation made from Shoditha Mukta (Purified Pearl), is believed to help regulate thyroid function and reduce symptoms of hyperthyroidism due to its cooling and balancing properties. Clinical evidence on its efficacy remains limited, necessitating further research to validate its therapeutic benefits.
Osteoporosis - Definition , Evaluation and Management .pdfJim Jacob Roy
Osteoporosis is an increasing cause of morbidity among the elderly.
In this document , a brief outline of osteoporosis is given , including the risk factors of osteoporosis fractures , the indications for testing bone mineral density and the management of osteoporosis
8 Surprising Reasons To Meditate 40 Minutes A Day That Can Change Your Life.pptxHolistified Wellness
We’re talking about Vedic Meditation, a form of meditation that has been around for at least 5,000 years. Back then, the people who lived in the Indus Valley, now known as India and Pakistan, practised meditation as a fundamental part of daily life. This knowledge that has given us yoga and Ayurveda, was known as Veda, hence the name Vedic. And though there are some written records, the practice has been passed down verbally from generation to generation.
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- Video recording of this lecture in English language: https://youtu.be/Pt1nA32sdHQ
- Video recording of this lecture in Arabic language: https://youtu.be/uFdc9F0rlP0
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