Point of View SlideShare- Hallie Wright
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The marketing plan document outlines the process for defining and achieving marketing goals. It is divided into three phases: planning, implementation, and control. In the planning phase, the mission is defined using a SWOT analysis to evaluate strengths, weaknesses, opportunities, and threats. In the implementation phase, the STP process of segmentation, targeting, and positioning is used to identify opportunities within the marketing mix of the four P's (product, price, place, promotion). In the control phase, performance is evaluated using metrics to determine if the strategy needs correcting in order to meet goals.
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The marketing plan document outlines the 5 steps of developing an effective marketing plan:
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1. Define the business mission and objectives.
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3. Identify target markets using segmentation, targeting, and positioning.
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3) Ensuring compliance with industry codes of conduct and participating in industry committees.
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2. Proper marketing implementation is important to turn plans into action and ensure objectives are met. It involves determining who, where, when, and how various marketing activities will be carried out.
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Pureclic, une agence de marketing à service complet en Tunisie. Nous proposons une variété de services marketing pour aider les entreprises à se développer et à prospérer. Nos services incluent la publicité sur les réseaux sociaux, les stratégies de marketing, le développement de sites Web, la création de sites Web, la gestion de communauté, l'optimisation du référencement et les annonces Google. Nous travaillons en étroite collaboration avec nos clients pour comprendre leurs objectifs commerciaux et élaborer des stratégies efficaces pour les atteindre. Contactez-nous pour découvrir comment nous pouvons aider votre entreprise à se développer.
https://pureclic.tn/
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MARKETING PLAN
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Marketing plan
The document outlines the key components and purpose of an effective marketing plan. It discusses that a marketing plan 1) acts as a common roadmap, 2) identifies needed changes through analysis, and 3) serves as a performance evaluation and financial commitment. All effective plans contain an analysis of influences, objectives formulation, and strategies/tactics to achieve objectives. Objectives should be results-oriented, measurable, realistic, challenging, affordable, timely, and profitable. The plan also provides examples of sections that should be included like executive summary, situation analysis, strategies, and action plan.
Strategic marketing & strategic management
A short description of Strategic Marketing and Strategic Management Concept relevance in today's marketing world.
Assessment Resource SummaryUnit DetailsBSBMKG609 D.docx
Assessment Resource Summary
Unit Details
BSBMKG609 Develop a marketing plan
Assessment Type
This is a
summative assessment
, Â Â this assessment needs adequate practice prior to undertaking this assessment.
Assessment Methods
Project and PPT
Assessment 2
Task 2 â Project Work and Presentation
Submission Details
The assessment task is due on the date specified by your assessor. Any variations to this arrangement must be approved in writing by your assessor.
Submit this document with any required evidence attached. See instructions below for details.
Assessment description
This assessment his divided in four (4) sections. This assessment requires you to devise a marketing strategy, plan marketing tactics, prepare the marketing plan and present and adjust the marketing plan.
Procedure
Section 1:Â
Devise a marketing strategy
Write a report that outlines the marketing strategies required for a marketing plan. You may use the case study scenario in Annex VII to complete the tasks.
Also read:
Marketing Plan for SPAR
1. Evaluate the options for marketing opportunities.
a. Provide a summary of the organisationâs business structure and products/services it provides.
b. Address the organisational objectives.
c. Evaluate the risks and returns in the selection process.
2. Identify the organisationâs strengths and opportunities in line with its current capabilities and resources.
a. Complete a SWOT analysis.
b. Complete a gap analysis.
c. Identify at least two possible alliances, and weigh up the advantages and disadvantages.
3. Develop feasible marketing strategies for the product/service.
a. Identify the strategies for pricing, placement and promotional channels.
b. Describe a marketing mix, such as the people, processes and physical evidence.
c. Identify the target market segmentation.
d. Recommend marketing strategies and explain how they align with the organisationâs strategic direction.
4. Develop a marketing performance review strategy. The strategy must be able to:
a. Measure the organisationâs marketing performance using marketing metrics such as numbers of clicks, conversion rates and return on investment (ROI).
b. Review organisational performance, such as by using progress reports.
Section 2:Â
Plan marketing tactics
More to read:
PESTL Analysis Assessment Task
5. Write a report that details a tactical plan for implementing each of the marketing strategies you recommended.
a. Develop a coordination and monitoring mechanism for scheduled activities, such as a work schedule or project management application. This includes:
· Detailing a budget for implementing the marketing strategy
· Identifying the people responsible for tasks, including internal and external stakeholders such as suppliers and specialists.
b. Explain how the strategies are achievable in line with the organisationâs objectives, capabilities and budget.
c. Explain how the tactics meet legal and ethical requirements.
d. Identi.
Marketing strategy of reliance jio
This document provides an introduction and project report on the marketing strategy of Reliance Jio. It includes sections on the declaration, acknowledgements, preface, executive summary, table of contents, and an introduction to marketing strategy and how strategies are developed. The introduction discusses categorizing marketing strategies based on market dominance and outlines early concepts in marketing strategy such as Borden's marketing mix and Smith's differentiation and segmentation strategies.
Strategic marketing alignment department
This document discusses strategic marketing alignment and planning. It defines strategic alignment as a four step process of defining the organization's mission, analyzing the situation, setting objectives, and choosing strategies. Strategic marketing alignment is a five step process of analyzing the situation, establishing marketing objectives, determining positioning and differential advantage, choosing target markets, and designing a strategic marketing mix. The document provides details on each step of strategic marketing planning and alignment and emphasizes the importance of this process for developing strategic plans and executing marketing plans to control, measure, evaluate, and take corrective action.
Similar to Point of View SlideShare- Hallie Wright (20)
Alineación estratégica del departamento de Marketing
Alineación estratégica del departamento de Marketing
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Alineación estratégica del departamento de Marketing
Alineación estratégica del departamento de Marketing
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Assessment Resource SummaryUnit DetailsBSBMKG609 D.docx
Assessment Resource SummaryUnit DetailsBSBMKG609 D.docx
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Point of View SlideShare- Hallie Wright
- 1. The Marketing Plan What are your goals, and how will they be achieved?
- 2. What is a Marketing Plan? â âA marketing plan is a written document composed of an analysis of the current marketing situation, opportunities and threats for the firm, marketing objectives and strategy specified in terms of the four Ps, action programs, and projected or pro forma income (and other financial) statementsâ (pg. 34, Grewal & Levy) â Divided into three parts: â Planning â Implementation â Control
- 3. Planning Phase â Marketing executives and other managers define the mission â Evaluate the situation using SWOT analysis
- 4. Step 1: Define the Mission â Using a mission statement*, the business will answer two questions: Who are we, and what are our goals? â *A broad description of their objectives and what they will do to reach them â Marketers only get involved after corporate answers those questions
- 5. Step 2: Situation Analysis â Done via SWOT analysis* â *Assessment of internal (Strengths and Weaknesses) and external (Opportunities and Threats) â Should also assess the marketplace and how Cultural, Demographic, Social, Technological, Economic, and Political forces (CDSTEP) can help or harm the business/market
- 6. Implementation Phase â Use STP* to find and evaluate opportunities â *Segmentation, Targeting, Positioning â Integrate the marketing mix/the four Pâs* into the plan â *Price, product, place, and promotion
- 7. Step 3: The STP â Segmentation: â Divide the market into subgroups â Targeting: â Pick a group to pursue â Positioning: â Position the product in a way that meets the needs of the target group
- 8. Step 4: The Marketing Mix â Use marketing mix for each product based on the values of their target market â Create products that customers would consider valuable â Determine a price that is profitable, but not too high for customers â Make the product attainable when and wherever the customer may need it â Using things like advertising and online marketing for maximum impact â Decide how to distribute resources for each product
- 9. Control Phase â Evaluating the success of the marketing strategy â Correcting the strategy if necessary
- 10. Step 5: Evaluating Performance â Metrics* are used to evaluate the performance of a marketing strategy â *âA measuring system that quantifies a trend, dynamic, or characteristicâ (Pg. 42, Grewal & Levy) â They explain past occurances while also helping to predict the future â They can help determine why a business did or did not meet their goals â By understanding why things went wrong, firms are able to make changes to prevent any future issues
- 11. Works Cited â Grewal, Dhruv, and Michael Levy. Marketing. 7th ed., McGraw-Hill Education, 2020.