The document provides instructions for a marketing plan presentation that must include an environmental scan analysis, target market description, product/service attributes and positioning, competition analysis, place and price strategies. The promotional strategy portion of the presentation must explain the approach and include at least three elements from a list like advertising, personal sales, public relations, digital/social media, sales promotion, direct marketing or event marketing. The presentation should also develop an initial budget breakdown in a pie chart and justify promotional choices, and explain how the plan's success will be evaluated and controlled.