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Sales planning & training seminar workshop
Marketing is not sales , there is always a gray area of how to translate marketing data, analysis into actionable sales programs, here is a short discussion on how to translate marketing data, analysis, into sales programs, in short translating strategic conceptual to actionable plans in sales
If you need a copy of the Power point presentation email your request @ dngrtz2000@hotmail.com, will send you your copy immediately.
Developing & Implementing Marketing Plans
This revision presentation provides an overview of the marketing planning process including a brief description of each stage in marketing planning together with discussion of the role of the marketing budget.
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The document provides an overview of marketing planning, including defining marketing plans and outlining the typical planning process. It discusses performing a situation analysis, setting objectives, deciding on strategies, and scheduling implementation. Key elements include a SWOT analysis, assumptions, objectives, strategies, budgets, and ensuring plans align with the overall corporate mission.
marketing plan
The document presents a marketing plan for a new venture. It defines key terms like market plan and marketing plan. It outlines the differences between a business plan and a marketing plan. It discusses the importance of marketing research and understanding the target market. Finally, it outlines the steps involved in preparing an effective marketing plan, including defining goals and objectives, developing marketing strategies, and implementing and monitoring the plan.
Business Planning
The document provides an overview of what should be included in a business plan. A business plan clarifies the business idea, helps obtain financing, and monitors progress. It includes an introduction, information about owners and staff, objectives, marketing plan detailing the product and how to reach customers, production plan outlining operations, and financial projections. The marketing plan discusses the unique selling proposition, pricing, placement, and sales forecast. The financial section provides projected balance sheets, profit/loss statements, and cash flow to determine funding needs. Collateral may be required to secure loans if the business has no assets.
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This will aide in setting up overall corporate strategic management direction. Easy step by step management of corporate planning
If you need a copy of the Power point presentation email your request @ dngrtz2000@hotmail.com, will send you your copy immediately.
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2019 may feel far away, but now is the perfect time to start planning for it. Join Joe Gelata, VP of Business Operations at Axonify, as he discusses strategies for:
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- Building predictive funnel models
- Target setting
- Territory development
- Rep compensation
Whether you do these yourself or work with Sales Ops, it’s important to understand each in order to setup your team for success next year. Joe will discuss high-level strategy and tactical execution of each component including how it can be done, things to consider, pitfalls to avoid, and how to align with the rest of your organization.
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This document provides an overview of sales training. It outlines the company message including who they are, their core values, products/services, and value proposition. It also discusses competitors and the sales process which includes prospecting, planning sales calls, meetings, follow-up, documentation, presentations, and closing the sale. The sales process is broken down into specific steps like researching prospects, defining objectives, presenting solutions, and following up after meetings.
Recommended
Sales planning & training seminar workshop
Marketing is not sales , there is always a gray area of how to translate marketing data, analysis into actionable sales programs, here is a short discussion on how to translate marketing data, analysis, into sales programs, in short translating strategic conceptual to actionable plans in sales
If you need a copy of the Power point presentation email your request @ dngrtz2000@hotmail.com, will send you your copy immediately.
Developing & Implementing Marketing Plans
This revision presentation provides an overview of the marketing planning process including a brief description of each stage in marketing planning together with discussion of the role of the marketing budget.
Marketing Plan Final
The document provides an overview of marketing planning, including defining marketing plans and outlining the typical planning process. It discusses performing a situation analysis, setting objectives, deciding on strategies, and scheduling implementation. Key elements include a SWOT analysis, assumptions, objectives, strategies, budgets, and ensuring plans align with the overall corporate mission.
marketing plan
The document presents a marketing plan for a new venture. It defines key terms like market plan and marketing plan. It outlines the differences between a business plan and a marketing plan. It discusses the importance of marketing research and understanding the target market. Finally, it outlines the steps involved in preparing an effective marketing plan, including defining goals and objectives, developing marketing strategies, and implementing and monitoring the plan.
Business Planning
The document provides an overview of what should be included in a business plan. A business plan clarifies the business idea, helps obtain financing, and monitors progress. It includes an introduction, information about owners and staff, objectives, marketing plan detailing the product and how to reach customers, production plan outlining operations, and financial projections. The marketing plan discusses the unique selling proposition, pricing, placement, and sales forecast. The financial section provides projected balance sheets, profit/loss statements, and cash flow to determine funding needs. Collateral may be required to secure loans if the business has no assets.
Corporate strategic management direction
This will aide in setting up overall corporate strategic management direction. Easy step by step management of corporate planning
If you need a copy of the Power point presentation email your request @ dngrtz2000@hotmail.com, will send you your copy immediately.
Successful Sales Planning
2019 may feel far away, but now is the perfect time to start planning for it. Join Joe Gelata, VP of Business Operations at Axonify, as he discusses strategies for:
- Capacity planning
- Building predictive funnel models
- Target setting
- Territory development
- Rep compensation
Whether you do these yourself or work with Sales Ops, it’s important to understand each in order to setup your team for success next year. Joe will discuss high-level strategy and tactical execution of each component including how it can be done, things to consider, pitfalls to avoid, and how to align with the rest of your organization.
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This document provides an overview of sales training. It outlines the company message including who they are, their core values, products/services, and value proposition. It also discusses competitors and the sales process which includes prospecting, planning sales calls, meetings, follow-up, documentation, presentations, and closing the sale. The sales process is broken down into specific steps like researching prospects, defining objectives, presenting solutions, and following up after meetings.
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This document outlines a sales plan for a company's sales team for the upcoming year. It includes an introduction of the sales team and organization, a review of last year's sales situation and results, strategic positioning within the market and against competitors, sales objectives and forecasts for the year, the sales model and budget, a timeline of initiatives, key success factors, and next steps. The plan provides details on high-level sections to guide the sales team's efforts for the year.
How is strategic planning carried out at different level of marketing?
This document outlines steps for developing marketing strategies and plans at different levels. It discusses defining a corporate mission, establishing strategic business units, assessing growth opportunities through intensive, integrative, and diversification growth. It provides examples of Google, eBay, Walt Disney Company, and Starbucks' strategies. The final section summarizes the strategic planning process as defining the corporate mission, establishing strategic business units, assessing growth opportunities, filling any gaps between desired and projected sales, and using Ansoff's product-market expansion grid.
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This document provides a sales plan with regional sales data, product-wise sales strategies and tactics, sales representative performance evaluations, and action plans. It includes:
1) Monthly sales figures by region from January to December showing total annual sales.
2) A breakdown of sales by product including achievement, growth, market share, competition level, and strategic and tactical plans.
3) Evaluations of 5 sales representatives' performance and potential on a matrix identifying their status as a super star, star, backbone, or high maintenance.
4) Individualized action plans for each sales representative based on their performance and potential evaluations with management, development, and field work recommendations.
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This presentation accompanied the "Crafting Business Plans for Social Good Startups" class with instructor Sang Lee, where attendees were able to learn how to transform their ideas into working business plans.
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Sales territory and management of sales quota
Here are two potential issues when salespeople are asked to set their own quotas:
1. Overly ambitious quotas: Salespeople may be overly optimistic and set quotas too high without properly considering market realities and limitations. This could lead to missed quotas and demotivation.
2. Lack of objectivity: Salespeople may set quotas that are too low in order to easily achieve them and earn incentives, rather than having ambitious yet realistic targets. This does not truly push performance and may not be in the best interests of the company.
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Heather Maccaffrie is a senior-level director with over 15 years of experience in strategic planning, business analysis, and retail planning management for high-profile brands such as Macy's Merchandising Group. She has a proven track record of collaborating with teams to achieve business objectives, streamlining processes, and implementing private brand solutions. Her roles at Macy's have included directing planning for private brands, managing senior planning for private brands, and planning for kids and special sizes. She utilizes various systems and tools for analysis, reporting, and making recommendations to support business growth.
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This document discusses strategic planning for businesses. It emphasizes that successful businesses identify problems and take action to solve them, while mediocre businesses only identify issues but make excuses without taking action. The document also outlines the benefits of strategic planning such as increased profitability and opportunities. It provides a framework for developing a strategic plan including defining the vision, mission, goals, and targets. Finally, it discusses competitive strategies and Porter's five forces model for industry analysis.
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The document describes the Marketplace Live simulation, which allows participants to manage a simulated business. It discusses how participants are placed on business teams with different functional roles and must make strategic and tactical decisions each quarter. These decisions are input into the simulation along with competitors' decisions, and results are fed back. The goal is for participants to learn about all aspects of business management through running their simulated company. Key details provided include the initial capitalization, sources of funding, consequences of financial decisions, and performance evaluation using a balanced scorecard.
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This document provides an overview of key components to include in a business plan, including: an executive summary that tells your business story in 1-2 pages; a company description that outlines your business structure, goals, and funding needs; an analysis of the target market and industry; a marketing plan that explains how you will reach customers and position your business; descriptions of daily operations, management team, and sales/financing projections; and 3 years of financial projections. It also discusses common mistakes like poor research or formatting errors and emphasizes keeping the plan concise while engaging the reader.
Driving Strategic Growth - D Hetrick 2016
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The document provides a template for creating a sales plan in 4 sections. Section 1 outlines revenue targets and key performance indicators. Section 2 describes processes for managing suspects, prospects, clients, and opportunities. Section 3 explains how to measure sales activity, processes, team performance, and profits. Section 4 involves analyzing the results and adjusting the plan regularly to ensure targets are met. The template is intended to help organizations formalize their selling strategies through a comprehensive yet easy-to-follow sales plan.
Sales & marketing director mohamed khattab
Vast experience related to the Sales & Marketing, Customer Service, Sales, Business Development, Market Research, Client Relationship Management, Budgeting & Forecasting.
Talent for quickly mastering technology, with very high analytical skills, attention to details, eager to learn, flexible and versatile with very high level of dedication & sense of ownership – able to maintain a sense of humor under pressure. Thrive in deadline-driven environments
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marketing-kotler
This document discusses managing a holistic marketing organization for the long run. It outlines several key points:
1. Characteristics of an effective marketing company include selecting target markets, customer-focused employees, good relationships between departments, incentive programs, and building brand name and customer loyalty.
2. Proper marketing implementation is important to turn plans into action and ensure objectives are met. It involves determining who, where, when, and how various marketing activities will be carried out.
3. Marketing control approaches include annual plan control using sales analysis, market share analysis, and expense-to-sales analysis, as well as profitability control and strategic control such as marketing audits.
Sales budgeting
This document discusses key concepts related to sales budgets, quotas, territories, and control. It defines a sales budget as an estimate of sales volume and expenses set slightly lower than forecasts. Sales budgets are prepared by product, territory, salesperson, and customer. Quotas and territories are used to set performance standards, control results, and motivate teams. Territories assign exclusive areas to sales teams to reduce conflict and efficiently allocate resources. Control processes compare actual performance to targets and analyze expenses to ensure budget and objective achievement.
The marketing plan
The document outlines the five steps of a marketing plan:
1. Define the business mission and objectives.
2. Conduct a situation analysis using SWOT and other tools.
3. Identify target markets using segmentation, targeting, and positioning.
4. Implement the marketing mix of product, price, place, and promotion.
5. Evaluate performance using marketing metrics to measure outcomes.
The planning, implementation, and control phases guide the development and execution of the marketing plan.
Jayci Mitchell pov slideshare
The marketing plan document outlines the 5 steps of developing an effective marketing plan:
1) Define the mission statement and objectives. 2) Conduct a SWOT analysis to evaluate the situation.
3) Identify target customer segments using segmentation, targeting, and positioning. 4) Implement the
4 P's of marketing - product, price, place, and promotion. 5) Evaluate performance using marketing
metrics and make adjustments. The purpose of a marketing plan is to analyze opportunities and threats,
set objectives, and develop a strategy to promote products and services.
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5W1H Approach to Sales planning
How do you do Sales Planning for the upcoming new year? What are the elements of Sales Planning?
These and related questions are answered in this presentation. The 5W1H approach to Sales Planning is also touched upon here.
sales plan
This document outlines a sales plan for a company's sales team for the upcoming year. It includes an introduction of the sales team and organization, a review of last year's sales situation and results, strategic positioning within the market and against competitors, sales objectives and forecasts for the year, the sales model and budget, a timeline of initiatives, key success factors, and next steps. The plan provides details on high-level sections to guide the sales team's efforts for the year.
How is strategic planning carried out at different level of marketing?
This document outlines steps for developing marketing strategies and plans at different levels. It discusses defining a corporate mission, establishing strategic business units, assessing growth opportunities through intensive, integrative, and diversification growth. It provides examples of Google, eBay, Walt Disney Company, and Starbucks' strategies. The final section summarizes the strategic planning process as defining the corporate mission, establishing strategic business units, assessing growth opportunities, filling any gaps between desired and projected sales, and using Ansoff's product-market expansion grid.
Sales plan
This document provides a sales plan with regional sales data, product-wise sales strategies and tactics, sales representative performance evaluations, and action plans. It includes:
1) Monthly sales figures by region from January to December showing total annual sales.
2) A breakdown of sales by product including achievement, growth, market share, competition level, and strategic and tactical plans.
3) Evaluations of 5 sales representatives' performance and potential on a matrix identifying their status as a super star, star, backbone, or high maintenance.
4) Individualized action plans for each sales representative based on their performance and potential evaluations with management, development, and field work recommendations.
Element of a Business Plan
This presentation accompanied the "Crafting Business Plans for Social Good Startups" class with instructor Sang Lee, where attendees were able to learn how to transform their ideas into working business plans.
Creating a Successful Sales Plan - Slideshare Edition
Learn how to create a breakthrough sales plan for your growth and success using the methods shared in this presentation from Deb Brown Sales.
Tercer Trimestre (3Q)
The document discusses the tools and process of management for adjusting strategy and tactics on a quarterly basis. It outlines assessing business conditions through evaluating market, manufacturing, human resources, and financial performance. Feedback is used to revise strategies and tactics. The document also discusses analyzing competition, production levels, and using a balanced scorecard to manage both short- and long-term goals. The overall process aims to skillfully adjust strategy based on information from customers, competition, operations, employees, and finances.
Sales territory and management of sales quota
Here are two potential issues when salespeople are asked to set their own quotas:
1. Overly ambitious quotas: Salespeople may be overly optimistic and set quotas too high without properly considering market realities and limitations. This could lead to missed quotas and demotivation.
2. Lack of objectivity: Salespeople may set quotas that are too low in order to easily achieve them and earn incentives, rather than having ambitious yet realistic targets. This does not truly push performance and may not be in the best interests of the company.
heather-maccaffrie-resume--2-
Heather Maccaffrie is a senior-level director with over 15 years of experience in strategic planning, business analysis, and retail planning management for high-profile brands such as Macy's Merchandising Group. She has a proven track record of collaborating with teams to achieve business objectives, streamlining processes, and implementing private brand solutions. Her roles at Macy's have included directing planning for private brands, managing senior planning for private brands, and planning for kids and special sizes. She utilizes various systems and tools for analysis, reporting, and making recommendations to support business growth.
Strategic Planning (Extract)
This document discusses strategic planning for businesses. It emphasizes that successful businesses identify problems and take action to solve them, while mediocre businesses only identify issues but make excuses without taking action. The document also outlines the benefits of strategic planning such as increased profitability and opportunities. It provides a framework for developing a strategic plan including defining the vision, mission, goals, and targets. Finally, it discusses competitive strategies and Porter's five forces model for industry analysis.
Introducción
The document describes the Marketplace Live simulation, which allows participants to manage a simulated business. It discusses how participants are placed on business teams with different functional roles and must make strategic and tactical decisions each quarter. These decisions are input into the simulation along with competitors' decisions, and results are fed back. The goal is for participants to learn about all aspects of business management through running their simulated company. Key details provided include the initial capitalization, sources of funding, consequences of financial decisions, and performance evaluation using a balanced scorecard.
Lesson 2 elements of a business plan
This document provides an overview of key components to include in a business plan, including: an executive summary that tells your business story in 1-2 pages; a company description that outlines your business structure, goals, and funding needs; an analysis of the target market and industry; a marketing plan that explains how you will reach customers and position your business; descriptions of daily operations, management team, and sales/financing projections; and 3 years of financial projections. It also discusses common mistakes like poor research or formatting errors and emphasizes keeping the plan concise while engaging the reader.
Driving Strategic Growth - D Hetrick 2016
This document outlines Dale A. Hetrick's experience driving strategic growth through business development and operations management. It lists four main business dynamics that influence growth: innovation and new business models, market expansion, revenue and profit growth, and focused business initiatives. It then provides examples of how Mr. Hetrick has implemented initiatives aligned with these dynamics, such as developing new sales and marketing plans, implementing process improvements, expanding market presence, and facilitating strategic planning to create new revenue streams. The overall document demonstrates Mr. Hetrick's expertise in strategic growth initiatives and capabilities to help organizations achieve their growth objectives.
Key performance indicators
Key performance indicators (KPIs) are metrics used to define and evaluate success, either of an organization or particular activity. KPIs can measure progress towards strategic goals or operational targets like quality, customer satisfaction, and productivity. Choosing the appropriate KPIs requires understanding an organization's priorities so the metrics reflect what is most important to performance.
Business plan (vtu 18 ec51 times module 5)
This document provides an overview of key components of a business plan, including an introduction, purposes of business planning, scope and need for a business plan, and sections on financial planning, marketing, human resources, production, products/services, and reasons why some business plans fail. The business plan aims to be a roadmap that describes goals and resources needed for success over a reasonable timeline. It can be used internally for planning and externally to raise capital from investors.
Sales plan template
The document provides a template for creating a sales plan in 4 sections. Section 1 outlines revenue targets and key performance indicators. Section 2 describes processes for managing suspects, prospects, clients, and opportunities. Section 3 explains how to measure sales activity, processes, team performance, and profits. Section 4 involves analyzing the results and adjusting the plan regularly to ensure targets are met. The template is intended to help organizations formalize their selling strategies through a comprehensive yet easy-to-follow sales plan.
Sales & marketing director mohamed khattab
Vast experience related to the Sales & Marketing, Customer Service, Sales, Business Development, Market Research, Client Relationship Management, Budgeting & Forecasting.
Talent for quickly mastering technology, with very high analytical skills, attention to details, eager to learn, flexible and versatile with very high level of dedication & sense of ownership – able to maintain a sense of humor under pressure. Thrive in deadline-driven environments
Sales functions
The document outlines the key responsibilities of sales functions which include developing sales plans and strategies, providing accurate sales forecasting and tracking, compiling customer data, monitoring the market and competitors, achieving sales targets, managing customer relationships, developing new territories, hiring and motivating a sales team, and putting systems in place to support the sales process.
marketing-kotler
This document discusses managing a holistic marketing organization for the long run. It outlines several key points:
1. Characteristics of an effective marketing company include selecting target markets, customer-focused employees, good relationships between departments, incentive programs, and building brand name and customer loyalty.
2. Proper marketing implementation is important to turn plans into action and ensure objectives are met. It involves determining who, where, when, and how various marketing activities will be carried out.
3. Marketing control approaches include annual plan control using sales analysis, market share analysis, and expense-to-sales analysis, as well as profitability control and strategic control such as marketing audits.
Sales budgeting
This document discusses key concepts related to sales budgets, quotas, territories, and control. It defines a sales budget as an estimate of sales volume and expenses set slightly lower than forecasts. Sales budgets are prepared by product, territory, salesperson, and customer. Quotas and territories are used to set performance standards, control results, and motivate teams. Territories assign exclusive areas to sales teams to reduce conflict and efficiently allocate resources. Control processes compare actual performance to targets and analyze expenses to ensure budget and objective achievement.
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How is strategic planning carried out at different level of marketing?
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The marketing plan
The document outlines the five steps of a marketing plan:
1. Define the business mission and objectives.
2. Conduct a situation analysis using SWOT and other tools.
3. Identify target markets using segmentation, targeting, and positioning.
4. Implement the marketing mix of product, price, place, and promotion.
5. Evaluate performance using marketing metrics to measure outcomes.
The planning, implementation, and control phases guide the development and execution of the marketing plan.
Jayci Mitchell pov slideshare
The marketing plan document outlines the 5 steps of developing an effective marketing plan:
1) Define the mission statement and objectives. 2) Conduct a SWOT analysis to evaluate the situation.
3) Identify target customer segments using segmentation, targeting, and positioning. 4) Implement the
4 P's of marketing - product, price, place, and promotion. 5) Evaluate performance using marketing
metrics and make adjustments. The purpose of a marketing plan is to analyze opportunities and threats,
set objectives, and develop a strategy to promote products and services.
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Marketing Strategies and plans,Marketing Strategies and plans,Marketing Strategies and plans,Marketing Strategies and plans
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A marketing plan is a written document that analyzes the current marketing situation, identifies opportunities and threats, sets marketing objectives and strategies, and includes action programs and projected financial statements. The marketing plan development process involves three phases - planning, implementation, and control. In the planning phase, executives define the business mission and objectives. In the implementation phase, opportunities are evaluated through market segmentation, targeting, and positioning. In the control phase, marketing strategy performance is evaluated using metrics.
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3. Identify and evaluate opportunities using segmentation, targeting, and positioning (STP) to divide the market and determine which segments to pursue.
4. Implement the marketing mix of the 4 P's (product, price, place, promotion) tailored for each target market.
5. Evaluate performance using marketing metrics to measure results and make necessary adjustments.
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Mohamed Attia C.V
1. Mohamed Attia has over 19 years of experience in sales and retail management in Egypt, UAE, and Saudi Arabia.
2. He holds an MBA in Retail Supply Chain Management and has managed sales operations and brand management for companies like Axiom Telecom, Motorola, Microsoft, MAGRABI Optical, and currently LG Electronics in KSA.
3. His responsibilities have included sales forecasting, logistics management, budgeting, strategic planning, marketing, and ensuring strong customer satisfaction.
Mohamed Attia C.V
1. Mohamed Attia has over 19 years of experience in sales and retail management in Egypt, UAE, and Saudi Arabia.
2. He holds an MBA in Retail Supply Chain Management and has managed sales operations and brand management for companies like Axiom Telecom, Motorola, Microsoft, MAGRABI Optical, and currently LG Electronics in KSA.
3. His responsibilities have included sales forecasting, logistics management, budgeting, strategic planning, and ensuring strong customer satisfaction.
Point of View.pptx
A marketing plan outlines a company's strategy for attracting new customers and increasing sales. It includes an analysis of the market environment, objectives, and marketing mix. The plan follows five key steps: 1) defining business goals and objectives, 2) analyzing strengths, weaknesses, opportunities, and threats, 3) identifying customer segments to target, 4) implementing marketing strategies around product, price, place, and promotion, and 5) evaluating performance using metrics. Developing a thorough marketing plan helps businesses effectively compete in the market.
Strategic Planning: Developing and Implementing a Marketing Plan
The document outlines the key components of developing and implementing an effective marketing plan, including conducting a situation analysis, setting objectives, selecting strategic alternatives, describing the marketing strategy with the four P's, and following up with implementation, evaluation, and control. The marketing plan provides a guide for marketing activities and allows companies to examine opportunities and problems in the market. Developing a plan involves understanding the business mission and creating specific, measurable objectives to direct marketing activities and measure success.
Marketing Strategy & Marketing Plans.pptx
This document provides an overview of key marketing concepts including marketing strategy, marketing plans, mission statements, the marketing planning process, SMART goals, and SWOT analysis. It defines a marketing strategy as identifying a firm's target markets and marketing mix to build competitive advantage. A marketing plan is a written document that analyzes the current situation and outlines objectives, strategy, action plans, and financial projections. It also explains the components of mission statements, the five steps in marketing planning, the four Ps of the marketing mix (Product, Price, Place, Promotion), how to set SMART goals, and what strengths, weaknesses, opportunities, and threats are analyzed in a SWOT analysis.
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Business level strategies
This document discusses business level strategy and its major components. A business level strategy determines a company's position in its industry and direction of profits. It affects how the company serves its customers. The best approach integrates different business level strategies like cost leadership, differentiation, focused differentiation, and focused low-cost. Developing an effective strategy requires understanding customers, resources, competitors, and the company's capabilities.
Business Plan
The document provides guidance on developing an effective business plan, including key components and considerations. An executive summary introduces the purpose of a business plan, which is to define business goals and strategies. The document then outlines various sections that should be included in a business plan, such as descriptions of the business concept, market analysis, management team, marketing plan, financial plan, and operations plan. Tips are provided on tailoring a business plan for different audiences and securing funding.
Foundations of marketing presentation
A marketing plan has three phases: planning, implementation, and control. It is composed of an analysis of the current situation, objectives and strategy, and financial projections. The planning phase involves defining objectives, conducting a SWOT analysis to identify opportunities, and determining segmentation, targeting, and positioning. The implementation phase uses the marketing mix of product, price, place, and promotion. The control phase evaluates performance using marketing metrics. An effective marketing plan follows this process to organize efforts for business success.
The Marketing plan
The document outlines the key components of developing and implementing an effective marketing plan. It discusses conducting a SWOT analysis and situational analysis in the planning phase. In the implementation phase, it covers identifying target markets using segmentation, targeting, and positioning (STP). It also discusses implementing the marketing mix of product, price, place, and promotion. The control phase involves evaluating performance using marketing metrics and making adjustments. The outcomes of an effective marketing plan include cohesiveness, understanding strengths and weaknesses, maximizing profits, and continual evaluation and improvement.
Sales management
sales management
importance of sales management
objectives of sales management
strategies of sales management
key principles of sales management
Sales management
Sales management involves planning, organizing, directing, and controlling a company's sales force and sales operations. It aims to maximize revenue and profits through developing strategies to recruit, select, train, motivate, and oversee sales representatives. The sales manager is responsible for achieving sales targets, coordinating different sales functions, and ensuring customer satisfaction. Key activities include analyzing market conditions, formulating sales programs, implementing strategies, and evaluating performance. The overall goal of sales management is to profitably meet market needs through an effective personal selling program.
Planning, Organizing & Control for sales team.pdf
This document discusses planning, organizing, and control in management. It provides details on:
1. Key areas of planning including manpower, performance standards, territory layout, coverage, promotions, incentives, and time investment.
2. Elements of organizing associated with planning like clearly defining responsibilities, authority, goals and procedures.
3. The four steps of control: establishing standards, recording performance, evaluating against standards, and taking action to address deviations. Control aims to identify and correct weaknesses.
Allocadia's Marketing Performance Management Maturity Self-Assessment Workbook
Assess your marketing performance management maturity and get the next steps to help you on your journey to achieving marketing excellence.
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Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
How to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameMarketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessPillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastWTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Advanced Storytelling Concepts for Marketers
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.Recently uploaded (20)
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Basic Management Concepts., “Management is the art of getting things done thr...
Basic Management Concepts., “Management is the art of getting things done thr...
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
Marketing plan
- 2. The Details ● A marketing plan is defined in our textbook as, “a written document composed of an analysis of current marketing situation, opportunities and threats for the firm, marketing objectives and strategy specified in terms of the ‘four P’s,’ action program, and projected or pro forma income (and other financial) statements.” ● That may sound like a lot, but it’s easy to break down!
- 3. The Four P’s ● The four P’s are: Promotion, production, product, and place. Also known as the “marketing mix.” ● Promotion is communicating value ● Product is creating value ● Price is capturing value ● Place is delivering value
- 4. Place ● Place deals specifically with retail and marketing channel management, also known as supply chain management. ● There are a certain set of techniques to make the place aspect run smoothly and effectively. Suppliers, warehouses, and stores must run a smooth and seamless operating system so goods and services delivered in efficient way, while staying on budget
- 5. Price ● The key to determining price is to figure out how much value a consumer places on a product, and in turn, how much they are willing to pay for it. ● The price will need to create a profit
- 6. Planning, Implementation, Control ● The planning, implementation, and control phases are all important aspects of the marketing plan. ● Each phase has multiple steps to create the best possible marketing plan ● The plan may change or be adjusted upon completing a phase, or a step within the phase
- 7. Planning Phase ● The planning phase is where a firm or company defines critical objections. In addition, the firm will also create a mission statement and a positioning statement. ● A mission statement is a broad description of objectives. A firm will use their mission statement to answer questions such as, “What type of business are we?” and “What do we need to accomplish?”
- 8. Implementation Phase ● The implementation phase as multiple steps included in it. These include the SWOT analysis and STP. ● SWOT analysis is strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal, while opportunities and threats are external. ● STP is segmentation, targeting, and positioning. These important parts of the marketing plan are how a firm decides which specific segment of a market to target, and how to position their products towards said segmented target.
- 9. Control Phase ● The control phase is how a firm evaluates its performance. This may include marketing metrics and a portfolio analysis. ● In a portfolio analysis, the management will evaluate the many products a firm is marketing. After the evaluation, the management will allocate financial resources in accordance with the profit.
- 10. Conclusion ● Every step and phase of the marketing plan plays a crucial role in creating an effective plan. ● A strategic planning process can go back and forth between steps and phases to create the most successful plan. This can be situational.