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This document discusses the transition from traditional hierarchical information structures and one-way communication to more open, collaborative and social approaches enabled by technologies like the internet and Web 2.0. It notes the increasing complexity in the flow of information and need for filters to manage quality. The importance of both strong and weak social ties is highlighted, with strong ties useful for sharing what is already known and weak ties more useful for spreading new ideas. Examples of how LinkedIn can be used are provided. Contact information is included at the end.






































