The document discusses openness and open content. It notes that new technologies have enabled a more democratic distribution and sharing of information through platforms like social media, user-generated content, remixes and mashups. However, copyright laws need to be rebalanced to avoid criminalizing users and stiffling innovation, while still promoting growth. The document advocates for more content, especially from governments, to be released under open licenses like Creative Commons to enable flexible, transparent and accessible reuse.
This document contains references and literature related to interface design and meaning production in interfaces. It discusses semiotic and metaphorical approaches to interface design, including the use of metonymy and stylistic references. It also addresses topics like interface criticism, standards, materiality, remediation, genre, hybridity, and representations. The document provides examples and suggests analyzing case studies using Barr's taxonomy of interface metaphors and Bertelsen and Pold's approach to interface criticism.
This document discusses the transition from traditional hierarchical information structures and one-way communication to more open, collaborative and social approaches enabled by technologies like the internet and Web 2.0. It notes the increasing complexity in the flow of information and need for filters to manage quality. The importance of both strong and weak social ties is highlighted, with strong ties useful for sharing what is already known and weak ties more useful for spreading new ideas. Examples of how LinkedIn can be used are provided. Contact information is included at the end.
The document discusses openness and open content. It notes that new technologies have enabled a more democratic distribution and sharing of information through platforms like social media, user-generated content, remixes and mashups. However, copyright laws need to be rebalanced to avoid criminalizing users and stiffling innovation, while still promoting growth. The document advocates for more content, especially from governments, to be released under open licenses like Creative Commons to enable flexible, transparent and accessible reuse.
This document contains references and literature related to interface design and meaning production in interfaces. It discusses semiotic and metaphorical approaches to interface design, including the use of metonymy and stylistic references. It also addresses topics like interface criticism, standards, materiality, remediation, genre, hybridity, and representations. The document provides examples and suggests analyzing case studies using Barr's taxonomy of interface metaphors and Bertelsen and Pold's approach to interface criticism.
This document discusses the transition from traditional hierarchical information structures and one-way communication to more open, collaborative and social approaches enabled by technologies like the internet and Web 2.0. It notes the increasing complexity in the flow of information and need for filters to manage quality. The importance of both strong and weak social ties is highlighted, with strong ties useful for sharing what is already known and weak ties more useful for spreading new ideas. Examples of how LinkedIn can be used are provided. Contact information is included at the end.
This document discusses the history and concepts of web 2.0 and social media. It describes how web 2.0 emerged after the dot-com crash in 2001 as a new approach. It outlines Tim O'Reilly's definition of web 2.0 principles like harnessing collective intelligence and rich user experiences. The document also discusses criticisms of web 2.0 and references related concepts like the Cluetrain Manifesto and long tail theory. Key companies and technologies in the rise of social media are mentioned like RSS, Yahoo, Google, and Mahalo.
The document discusses the definitions and history of blogs and microblogs. It defines a blog as a frequently updated website with entries in reverse chronological order, and microblogging as writing short posts distributed to friends via messaging or email. Microblogging services like Twitter launched in 2006. The document examines similarities and differences between blogs and microblogging, and references theorists like Castells on networks and Manovich on digital representation. It explores uses of mobile phones as a medium, tool, and condition for communication through applications like Twitter, Foursquare, and new genres enabled by mobility.
This document discusses the definition and key concepts of social media and Web 2.0. It outlines Tim O'Reilly's seven principles of Web 2.0, which focus on harnessing collective intelligence and user-generated content to create rich user experiences. The document also references other important concepts for social media like participation, openness, conversation, community, connectivity and networks.
Web 2.0 refers to next generation of the World Wide Web that is focused on enabling user participation, openness, and network effects. Some of the key principles of Web 2.0 include harnessing collective intelligence by gathering large amounts of data from users and allowing them to interact and share information on various digital platforms and devices. Other principles are the idea of software as a continually updated service and delivering rich user experiences through user-generated content and social media.
Microblogging involves writing short posts on a special blog that are distributed to friends through texting, instant messaging, or email. It first appeared in 2006 with the launch of Twitter and other platforms like Jaiku and Pownce. The key similarities between blogs and microblogging are the dated posts in reverse chronological order, but microblogging features much shorter posts.
1) New media can be defined as digital media that are interactive, networked, and integrated into daily life via devices like computers, mobile phones, and game consoles.
2) Key concepts of new media include user participation, openness, conversation, community, and connected networks.
3) Characteristics of Web 2.0 include user publication and broadcasting, dialogue and collaboration, networking, sharing, using tags and RSS, and combining content through mash-ups.
This document discusses the history and concepts of web 2.0 and social media. It describes how web 2.0 emerged after the dot-com crash in 2001 as a new approach. It outlines Tim O'Reilly's definition of web 2.0 principles like harnessing collective intelligence and rich user experiences. The document also discusses criticisms of web 2.0 and references related concepts like the Cluetrain Manifesto and long tail theory. Key companies and technologies in the rise of social media are mentioned like RSS, Yahoo, Google, and Mahalo.
The document discusses the definitions and history of blogs and microblogs. It defines a blog as a frequently updated website with entries in reverse chronological order, and microblogging as writing short posts distributed to friends via messaging or email. Microblogging services like Twitter launched in 2006. The document examines similarities and differences between blogs and microblogging, and references theorists like Castells on networks and Manovich on digital representation. It explores uses of mobile phones as a medium, tool, and condition for communication through applications like Twitter, Foursquare, and new genres enabled by mobility.
This document discusses the definition and key concepts of social media and Web 2.0. It outlines Tim O'Reilly's seven principles of Web 2.0, which focus on harnessing collective intelligence and user-generated content to create rich user experiences. The document also references other important concepts for social media like participation, openness, conversation, community, connectivity and networks.
Web 2.0 refers to next generation of the World Wide Web that is focused on enabling user participation, openness, and network effects. Some of the key principles of Web 2.0 include harnessing collective intelligence by gathering large amounts of data from users and allowing them to interact and share information on various digital platforms and devices. Other principles are the idea of software as a continually updated service and delivering rich user experiences through user-generated content and social media.
Microblogging involves writing short posts on a special blog that are distributed to friends through texting, instant messaging, or email. It first appeared in 2006 with the launch of Twitter and other platforms like Jaiku and Pownce. The key similarities between blogs and microblogging are the dated posts in reverse chronological order, but microblogging features much shorter posts.
1) New media can be defined as digital media that are interactive, networked, and integrated into daily life via devices like computers, mobile phones, and game consoles.
2) Key concepts of new media include user participation, openness, conversation, community, and connected networks.
3) Characteristics of Web 2.0 include user publication and broadcasting, dialogue and collaboration, networking, sharing, using tags and RSS, and combining content through mash-ups.
1. Storytelling
-Kommunikation eller eventyrsmølf?
WK’09 - Christian Winther Bech
tirsdag den 3. november 2009
2. Litteratur
• Fog, Klaus et.al: Storytelling – branding i praksis,
Samfundslitteratur, 2003, pp. 30-56
• Thyssen, Ole: “Æstetisk ledelse om organisationer og
brugskunst”, Gyldendal, Kbh, 2003, p. 253-273,
300-311
• Bal, M. (1985). Narratology introduction to the theory
of narrative, transl. by Christine van Boheemen.
Toronto, University of Toronto Press. p. 142-160
• John Jørgensen: ” Storytellingens ulidelige lethed”,
http://www.kommunikationsforum.dk/?
tirsdag den 3. november 2009
3. Storytelling
• Belastet buzzword eller almen strategi?
• Nyt eller gammelt?
• Branding i fht. brugerne
• Ledelsesmæssigt værktøj internt i en organisation
• Fungerer fra et mikroplan op til hel websitestrategi
tirsdag den 3. november 2009
4. Hvad er en fortælling
i flg. Fog et al?
• Proces:
• Budskabet
• Konflikten
• Rollefordelingen
• Handlingen
4
tirsdag den 3. november 2009
5. Budskabet
• Storytelling som kommunikation
• Positiv afsmitning på brandet
• Præmisser:
• Ideologisk/moralsk påstand
• Fremsat som kendsgerning
• Historien som bevisførelse
• Et budskab pr. historie (planer?)
5
tirsdag den 3. november 2009
7. Konflikten
Idyl >< konflikt
Konflikten driver plottet -skal være dominant
Forandring sparker historien i gang
Bevægelse: konflikt -> forløsning
http://www.suzuki.dk
7
tirsdag den 3. november 2009
8. James Joyce: Finnegans Wake
riverrun, past Eve and Adam's, from swerve of shore to bend of bay, brings
us by a commodius vicus of recirculation back to Howth Castle and
Environs.
Sir Tristram, violer d'amores, fr'over the short sea, had passen-core
rearrived from North Armorica on this side the scraggy isthmus of Europe
Minor to wielderfight his penisolate war: nor had topsawyer's rocks by the
stream Oconee exaggerated themselse to Laurens County's gorgios while
they went doublin their mumper all the time: nor avoice from afire bellowsed
mishe mishe to tauftauf thuartpeatrick: not yet, though venissoon after, had a
kidscad buttended a bland old isaac: not yet, though all's fair in vanessy, were
sosie sesthers wroth with twone nathandjoe. Rot a peck of pa's malt had
Jhem or Shen brewed by arclight and rory end to the regginbrow was to be
seen ringsome on the aquaface. [tilbage]
8
tirsdag den 3. november 2009
9. William S. Burroughs/
Brian Gysin
• The Cut-Up Method
• Proces: produktion og læsning
tirsdag den 3. november 2009
10. Burroughs
in austell, georgia i was born
would come home young my father
when i was my dog's name bring me gifts
and he would a lassie dog and she was
was peaches i threw up sister in alabama
i had a we then moved graduations ceremony
at my kindergarten florida for the and then
to pennsylvania for the next 13 years
tirsdag den 3. november 2009
17. Berettermodellen
Alle fortællinger har et grundmønster, og til at påvise
dette grundmønster, at kunne finde det frem, kan man
bruge berettermodellen. Omvendt kan berettermodellen
så også bruges til, at man selv kan komponere en
fortælling. Berettermodellen er en uddybning af den
klassiske tredeling af en fortælling, hvor man har en
begyndelse, et midterstykke og en afslutning.
http://www.temanyt.dk/sw1879.asp
17
tirsdag den 3. november 2009
18. Eksempler
• http://carlsberg.dk
• øllets historie
• brygning
• http://tuborg.dk
• om tuborg
tirsdag den 3. november 2009
19. Hvad er en fortælling
i flg. Fog et al?
• Proces:
• Budskabet
• Konflikten
• Rollefordelingen
• Handlingen
• Kernefortælling
19
tirsdag den 3. november 2009
25. Fog i fælden
• Sikkerhedsvagten s. 39-40
• vs.
• Martin et al: The Uniqueness Paradox in Organizational Stories
• Jvf. John Jørgensen
tirsdag den 3. november 2009
26. Aristoteles: ‘Poetik’
Tragedien:
•Forløb:
• Begyndelse - midte - slutning
•Logik:
• Motivation (ikke bare realisme)
•Fortælleteknik:
• fx et ‘kor’ som ‘fortæller’ [parabasis]
tirsdag den 3. november 2009
27. Fortællemæssige greb
• Fortælleinstansen
• Synsvinkel
• Fokalisering (Mieke Bal)
• Character-bound vs. external [HCA: snurretop som
synsvinkel]
• Rum, iscenesættelse, ramme
• Troper: fx metafor, metonymi, ironi og mere generelt
brug af fx humor
27
tirsdag den 3. november 2009
28. Fortællingens krav
i flg. Ole Thyssen
• Afsender, modtager og indhold
• Forfatter, fortæller og de personer, som der fortælles om
• Tre lag: “teksten”, fabelen og fortællingen
• Et fortalt indhold, en tidslig ofte sekventiel sammenhæng af hændelser.
• Ole Thyssen: Æstetisk ledelse
• http://www.madebymn.co.uk/work/diesel/boule/
28
tirsdag den 3. november 2009
29. Story & plot
Cues:
Man fortæller ikke alt for at fortællingen er hel
Skaber sammenhæng mellem story og plot
Story: bagvedliggende fortælling
Hvad der virkelig skete
Abstrakt, genfortalt,
Logik: Årsag-virkning
Plot: Hvordan den fortælles, hvad vi oplever
Hop i tid, suspense, etc.
Mål: Fortælle på en spændende måde (plot)
Skabe sammenhæng mellem plot og story
tirsdag den 3. november 2009
30. Hvad skaber sammenhæng?
Vi genkender genren
Vi kender fortællingens ‘grammatik’
fx aktantmodellen, berettermodellen, brud på samme
Redundans
Den onde - sparker til en hund, troturerer en uskyldig osv
Den onde - ryger cigaretter
Den gode - hjælper et barn
tirsdag den 3. november 2009
32. Ole Thyssen
“Fortællingen er den måde, hvorpå iagttagere skaber
enhed i deres erfaring hinsides logisk og kausal
nødvendighed. Fortællingens enhed er altid kontingent,
fordi enhver fortælling er omgivet af andre fortællinger,
som iagttager med et andet blik og derfor ser andre
ting.”
32
tirsdag den 3. november 2009
33. Mark Turner
• Den narrative fantaseren - historien - er tankens basale redskab. Rationelle
evner afhænger af den. Den er vort vigtigste instrument til at se ind i
fremtiden, til at planlægge og forklare. Det er en litterær evne, der generelt er
uundværlig for den menneskelige kognition.
• Den litterære bevidsthed, p. 13
tirsdag den 3. november 2009
34. Passion efter mening
Ekstrabladet:
Mand amok med motorsav
BT:
Mor til fem død
34
tirsdag den 3. november 2009
35. Opgaven
1.Analyser http://www.danisco.com/cms/reports/
sus_report_03/index.html i grupper.
Dvs. plotkonstruktion, fokalisering, fortælleforhold,
sammenhæng (fx redundans) og budskab, konflikt,
rollefordeling. Noter centrale pointer i jeres Ning-gruppe. Vi
samler op næste gang.
2.Besvar spørgsmålet: “Hvad kan mit projekt lære af
Daniscos sustainability report fra 2003?”
tirsdag den 3. november 2009