This document summarizes the analysis of two podcasts - The Truth and Stuff You Missed in History Class - by a group of students. For The Truth podcast, the summary describes the creator, that it has been running since 2009, its target audience of people who like narratives and drama, and competing podcasts like Risk! and Snap Judgement. For Stuff You Missed in History Class, the summary states the hosts, the long-running time period, the target audience of history enthusiasts, its large social media following, and competing history podcasts like History Extra.

1. Noelle Brooks, Andrea Mitchell, Alyssa Galves, Andrey Zuniga
Podcast Analysis With your team, Identify two extremely different Podcasts and review
and describe the following. Please use a separate grid for each Podcast.
Podcast 1
Basics:
1. The Truth
2. Jonathan Mitchell, is a radio producer, composer, and one of the creators of the
podcasts The Truth.
3. The truth has been around since 2009. The first podcast was aired in 2012.
Market Placement:
1. The target audience for this podcast is anyone who likes narratives and or dramas.
2. Evidence that it is reaching this audience is seen in the number of likes and
comments as well as the number of subscribers.
3. Identify 3 Competing Podcasts that target the same audience:
1. Risk!
2. Selected Shorts
3. Snap Judgement
4. Describe how each of the 3 succeeds at reaching the audience, and compare to your
initial podcast.

2. Risk! also is a series of short stories it leaves you with suspicion and their choice of
music makes you want to continue listening.
Selected Shorts has a little less subscribers their podcast are simple.
Snap Judgement has a larger number of followers. They use beats to tell the stories.
The beats carry the stories.
The initial blog does some of the same things. It uses music and captures the audience
with every word. Almost like a movie.
5. What are missed opportunities in reaching this audience, how can the Podcasts do
this.
There is a lot of things going on. In the podcast it makes you feel like there should be
pictures. Like its lacking because there are no pictures.
Multi-­Media:
1. List all multi-­media sources used on the Podcast you are analyzing
Radio,(interview) Internet, Social Networks (Facebook, Instagram, Twitter, their own
website), Newspaper
2. Describe the value of the media sources
The radio allows for the podcast to reach its target audience. Internet (Website) allows
for current listeners to find out more information about the podcast. The Social
Networking aspect allows for current listeners to comment or share opinions about the

3. podcast with others possibly allowing for more listeners to become interested as well as
enabling the creators to see what the audience likes or dislikes.
3. Describe what multi-­media can be added or improved in the existing site
I wouldn’t add any other multi-­media. The outlets currently used are appropriate for the
podcast.
Cross-­Promotion :
1. How effectively does the Podcast point to all other linked social media
Twitter and Facebook are up to date or consistent with the podcast. Instagram is used
but there are no post on it which may deter current listeners who favor using Instagram
over Facebook or Twitter. Pinterest is one social media site/app not used.
2. Which other social media tools are linked to the site
No other social media tools are linked to the site.
3. What are opportunities to expand the social media linkage
There is opportunity with Instagram. Due to the fact that it is a podcast instagram could
be used to implement a picture or “cover story” to go along with each podcast before it
premieres. Pinterest could also be used.
Look :
1. Overall, how does the Podcast sound and look?
Overall, the podcast is very interesting, begins with music, then one guy speaking,
talking about ads and fundraisers. It then goes into a “movie” or scene. Very creative
and entertaining. Dark background. Each podcast has different image/cover

4. 2. Does it look professional?
yes, professional, but laid back and fun.
3. How timely and updated is it?
daily. twitter is updated a couple times a day
4. Does the sound and look fit with the image of the target audience and topic of the
Podcast
yes, it is professional, yet modern and upbeat.
Transparency:
1. Do you feel you know the creator?
yes. after he speaks and uses humor. But since each story/”movie” is different you can
only know him artistically.
2. Does it seem to be personally produced, or a corporate statement?
It seems like there’s a team behind the production. Definitely different actors each time.
3. Would you want to follow regularly?
For entertainment.
Other: Add anything else that stands out to your group

5. Episodes are very cool and deep and entertaining. You feel like you’re watching a
movie without the visual.
Podcast 2
Basics:
1. Stuff you missed in History class
2. Holly and Tracy , provide details and background
3. How long has it been produced
Market Placement :
1. Target Audience-­ People who have a deep interest in history or looking for a certain
answer relating to history.
2. Evidence that it is reaching this audience-­
They have over episodes, also 23.8k on twitter, 536,436 likes on facebook, and 9.9k
on pintrest.com
3. Identify 3 Competing Podcasts that target the same audience-­
History extra, backstory with the american history guys, and the history chicks
4. Describe how each of the 3 succeeds at reaching the audience, and compare to your
initial podcast.
History extra comes out every week featuring interviews with notable historians talking
about topics ranging from crusades knights to tudor monarchs. Backstory with the
american history guys uses current events and explore its roots in american history. The

6. history chicks go deep into notable women's lives. They also release minicast jammed
packed with info.
5. What are missed opportunities in rea this audience, how can the Podcasts do this
The social media outlets should be shown at the top of the page, not the bottom.
Multi-­Media
1. List all multi-­media sources used on the Podcast you are analyzing
Facebook
2. Describe the value of the media sources
They have 536, 409 people on their like page. They also post videos and photos.
3. Describe what multi-­media can be added or improved in the existing site.
they could include their personal website on the apple podcast review page and also
their other media. They could also display their twittter tumblr and other accounts on the
page somewhere. In order to find these I had to google the podcast title.
Cross-­Promotion
1. How effectively does the Podcast point to all other linked social media
This podcast points to all of the most commonly known social media sites. Facebook is
very consistent and up to date with the podcast. On Twitter they are very interactive with
the followers/listeners. Instagram isn’t used but in place of that Tumblr is used which
allows for a post of longer videos with captions that Instagram doesn’t always allow for.
Tumblr was a more appropriate choice to promote the podcast.
2. Which other social media tools are linked to the site
There’s only Twitter,Facebook, Tumblr and Pinterest.

7. 3. What are opportunities to expand the social media linkage
Instagram is always evolving as far as what can be posted and how. It’s becoming more
of a promotional app so this podcast should take advantage of using that as well.
Look
1. Overall, how does the Podcast sound and look?
Bright, Informative, Professional, visually appealing with photos on each blog entry and
informal wording to add the the laid back feel of the podcast.
2. Does it look professional?
yes
3. How timely and updated is it?
twice a week-­ish
4. Does the sound and look fit with the image of the target audience and topic of the
Podcast
We think so. Not super creative since it is mostly an informative topic.
Transparency
1. Do you feel you know the creator? After hearing them and reading their about section
really does make me feel like i know the creator.
2. Does it seem to be personally produced, or a corporate statement? It is personally
produced. Tracy and Holly highlight the about section pretty well.
3. Would you want to follow regularly? No, history is not an interest of mine.