The document summarizes key aspects of the Women's Hour website. It notes that each episode covers a different topic, like the radio show. The website clearly displays the BBC brand through logos and color palette. It allows interaction through social media like Facebook, given the older target audience. Videos below the fold discuss show topics to educate and entertain viewers in a lighthearted way. The document considers adding easter eggs and competitions to engage younger audiences.

1. Website Research 2

2. Women's Hour
 Women's Hour has a format that I want to
emulate as each episode is on a different
topic. It also links into the textual analysis I
carried out at the beginning of my
research .

3. Brand Identity
 We understand that Women's Hour is
produced by the BBC aired on BBC radio 4
– through cross platform convergence.
Both the logos are evident and are visable
through the whole of the webpage
The colour palette of the website allows
the audience to identify the show and
the brand.

4.  The contact us page is use of digital
convergence. It allows a wide variety of
their audience to interact and 'get in
touch' with the show. As Women's Hour
has a, generally, older demographic, they
have a facebook account linked to the
website for their audience to use.
Facebook is slowly becoming obsolete
with the younger generation, so Women's
Hour are specifically choosing their means
of contact with the audience.

5.  Below the fold, all the videos are small
clips on topics that they would talk about
from the show. This makes it extremely
easy for listeners to listen and gain advice
from the clips rather than listening to the
whole of the podcast. It also entertains
and educates the viewers – which
conforms to the BBC's remit.

6. Values, beliefs and attitudes
 The website is very light-hearted and very
entertaining for the audience. Being able
to contact the show is evidently important
as they rely on audience's participation
because their segments are usually
phone-ins and discussing audience issues
and questions. The videos are usually
surrounding topics that surround women
and how different issues affect women
and society.

7. Ideas
 The website doesn’t include any
easter eggs or intertexualityas there is
more focus on entertaining and
educating the audience.
 Therefore, I will add easter eggs like
links to competitions to make it more
interesting for my younger target
audience.