The document provides guidance for a volunteer coordinator on using social media accounts to post updates and engage volunteers. It outlines how to set up and post to Twitter, Facebook, and email distribution lists. It also offers tips for scheduling posts in advance, including photos, using hashtags and tags, and strategies for retweeting and sharing posts to expand reach.

1. Social Media For the volunteer Coordinator

2. Accounts Twitter Account name password Facebook Fan Page Log into your profile Email password Ping Email Password Accounts need to be set up.

3. To post content Email PING @ ???? @ ping.fm Text PING @ (918) 814-4042 This will not accept pic Text Facebook (if you don’t have a twitter) @: ??????@m.facebook.com From your cell phones This will accept pictures

4. How to email updates Simply send any message to ???@ping.fm and it will be posted to your social networks. You can either send your message in the subject field or the body. If you supply a message both in the subject AND body fields, the body will be used . Here I suggest putting the date and time the message will be sent in the subject line (which will not show up) and the message in the body. Depending on how you care to set your posts up, you can chose to either enter @tt and @fp to update both twitter and facebook or create a group. See tips pages for how to update more than one site, add photo’s and links. If you have an e-mail signature on your mail client you can have it automatically stripped from your messages by putting two or more dashes ( -- ) before your signature. Example: -- YOUR SIGNATURE (this will be excluded)

5. Preset posts Using your outlook Write a message to Ping (put the date/time of the intended post into the subject line for yourself. Then the text and links in the body. In the body of the text, you want to first tell it where it’s going. @tt only twitter @fp only fan page Use both to post on both or create a group on PING. I titled mine monthly so I know those posts are my monthly updates and they will update twitter and facebook. #monthly will do the above. Set the date for the day and time you want the message to be sent to ping to post.

6. What do I post? Post links to opportunities Volunteer opportunities Add a little kick to the message “ Are you smarter than a 5 th grader? Prove it! http://volunteer.united-e-way.org/uwpc/org/opp/10329799008.html?return_url=%252fuwpc%252forg%252fopp%252fdir-A-1.html (the link is shortened if you send it to ping first) Board positions “ Have a passion for cancer patients? (link to post on volunteer solutions) Product Connections “ Don’t throw away your printer just yet, donate them to the VNA (link to post on volunteer solutions)

7. Choose “Do not deliver before” and set the date and time you put in the message header. This message will be posted 1 minute after the time you set for the email. You can do one week, one month, etc.. In advance Attach pictures as you would to a normal email.

8. What is # and @? A Hastag (#) is a character that Twitter recognizes and uses to categorize your tweet. If you search #nwindiana on twitter it will take you to a twitter page with comments from everyone else that used that same hashtag. Use this when posting only to twitter, it confuses facebook people that don’t understand what it is. A @ when used in a Facebook update only will automatically create a drop down menu that allows you to highlight another user or fan page. You must be on facebook for this to work or using a “share” the button from Volunteer Solutions. This post will show up on your page and the page of the person you highlighted. MORE EXPOSURE! A great way to thank someone for vounteering, donating or advocating your agency

9. Tricks of the twade RETWEET Retweet things that your followers will be interested in or that highlight your interests such as local charities you’re involved with, facts, upcoming networking events. This shows your interest in not just promoting yourself but promoting your community. Trick: create a list of twitter accounts that you want to retweet and open that list once in a while and retweet stuff from it. SHARE Repost things other agencies post. Share your agencies information from your personal facebook account. Retweeting can be done by putting your mouse to the left of someone else's comment, when a message appears that says “retweet” click it

10. TAG your IT! What is tagging and what does it do? Now that you have pictures, who’s in them? Tagging allows you to connect a Facebook profile to your picture. Tag everyone in the photo and those related to the picture, i.e. employees Once posted a notification will go on each persons page that was tagged. Stats: Tag 5 employees/volunteers that have 200 friends, 1000 people including all the Facebook fans just saw the picture and any text you included as the caption.

11. How to TAG Click on “Tag this photo” Then you click on any name that shows up in the list. If their name is not in the list you can type in their email addy. Once you’ve tagged everyone you want, just click “Done tagging” on the top right of the pic.

12. Cont… Take a picture of employees interacting at a networking event. The next time you log into Facebook, go to your photos and tag all the employees. Take advantage of the caption to talk about who they are, thank all involved and tag everyone with a Facebook account.