The top 3 most visited blog posts on JP's Accessories' blog were about an upcoming giveaway, top fabric designers, and clutches. The majority of blog traffic came from EtsyGiveaways.com, Twitter, and Facebook. While Facebook likes were low, 15% of fans interacted with JP's page, and Twitter saw high levels of retweets and mentions, indicating customer engagement. Analysis of the social media metrics will help improve future marketing strategies.

1. JP’s Accessories
July 2011 Social Media
Post - Analysis
Taryn F. Edmondson

2. The Numbers
How many visits? How many mentions? How many
RT’s? How many Likes??
METRIC
Jul-­‐11
BLOG
#Followers
4
#Comments
25
#Shares
10
#
of
Unique
Visitors
298
%
New
Visits
100%
Top
3
Posts
1.
JP's
Fab
Fan
Giveaway
2.
Top
3
Fabric
Designers
3.
Clutches:
A
Girl's
Best
Friend
BoUom
3
Posts
1.
Fall
2011
Sneak
Peak
2.
Fall
Favorites::
Must
Have
Pieces
for
Fall
3.
Who
is
JP's
Accessories??
Top
3
Traffic
Sources
1.
etsygiveaways.blogspot.com
2.
www.twiUer.com
3.
www.facebook.com
Facebook
Insights
Fans
19
Talking
About
3
Total
Reach
15%
TwiUer
Insights
#
Retweets
33
#
Men^ons
28

3. Most Visited Blog Posts
The Top 3 visited posts on the
JP’s blog were:
1. JP’s Fab Fan Giveaway
2. JP’s Top Fabric Designers
3. Clutches: A Girl’s Best
Friend
Source:
www.jpscustomaccessories.blogspot.com

4. Most Visited Blog Posts..
What Does It Mean??
¡ The average JP’s blog reader wants
to visit the blog and read about:
- product giveaways,
- JP’s advice on upcoming trends
- which industry leaders JP’s enjoys
working with
§ Based on the 3 least popular blogs,
they are not reading the blog for
formal introductions to the brand or
seasonally specific collection sneak
peaks. (Could be due to the fact
that Autumn collection sneak peak
was posted in July. That may be too
early.)

5. Top 3 Referral Sources for Blog
What links are customers using to get to the blog?
¡ The sites that generated the most page views
for JP’s blog were:
1. EtsyGiveaways.com
2. Twitter
3. Facebook
This shows that the majority of page views come
from readers who were on EtsyGiveaways, a
website that lists giveaways from various Etsy.com
vendors, and listed JP’s #FabFanGiveaway.
The Fab Fan Giveaway was heavily promoted on
Twitter, where contestants had to RT to enter. Links
to all blog posts are posted on Twitter, to
encourage heavy Tweeters to visit the blog also.
In the future, heavy promotion of giveaways, new
Source: jpscustomaccessories.blogspot.com products, etc. on niche industry blogs along with
Twitter and Facebook should prove to be
influential in getting customers to visit blog, and
ultimately, the Etsy store to purchase products.

6. Facebook Insights
How are customers using Facebook to interact with JP’s Accessories?
¡ Although the number of
Facebook Likes seems low, it
# of Likes 19 takes time to build an online
presence, but it will grow! What’s
# Talking 3 important is the total reach and
about JP’s who’s actually talking about the
brand. 15% of JP’s Facebook Fans
Total Reach 15% aren’t just clicking the “Like”
button and never remembering
the brand again.
¡ Those15% are actually interacting
with JP’s, which are the 15% that
are likely to become loyal
customers, and encourage others
either consciously or
subconsciously to also become
JP’s Facebook Fans!
Source: JP’s Accessories Facebook Fan Page

7. Twitter Insights
¡ Much like Facebook,
follower interaction is more
important than simply the
Followers 182
number of followers a brand
has. JP’s received a total of #of Mentions 33
33 mentions and 28 RT’s in # of Retweets 28
July on Twitter.
¡ Over 70% of the RT’s were
from followers who were in
the JP’s giveaway. The
other 30% of RT’s were
helpful hints tweeted by JP’s
and interaction tweets such
as #EtsyFriendFriday.
Source: www.twitter.com/jpsaccessories

8. The Numbers Mean Something
¡ The social media data for July will help ¡ Twitter followers grew much more
us to better position JP’s Accessories in quickly than Facebook “Likes”. JP’s
the social media landscape for August followers interact by retweeting JP’s
and coming months. tweets, follower interaction such as
#EtsyFriendFriday and tweets by JP’s
¡ What We’ve Gathered: showcasing fellow industry brands,
thus giving followers the feeling that
1. When blogging, JP’s readers are JP’s is a genuine brand. That
interested in short posts full of pictures genuine feeling will encourage
which highlight upcoming giveaways, followers to interact with Jp’s, tell
trends, partner blogging and their followers about JP’s and
showcasing industry leaders. ultimately make them more
perceptive to our tweets.
2. Although Facebook “Likes” appear
low for the first month, the
percentage of followers that are
actually mentioning and interacting
with the brand on FB is 15%. Both
figures will grow as those 15%
continue to share JP’s posts on their
timelines.