This document announces the 4th Annual Leaders in Communications Half-Day Conference and Networking Drinks event on November 5, 2015 in London. The event will feature a half-day program of sessions on communications strategies and leadership, followed by a drinks reception. Sessions will address the recent UK election results, reputation management, using new media and driving consumer lifestyles, and how communications professionals can gain influence at the board level. The event is intended for senior communications professionals and will be held under Chatham House Rule to encourage open debate.
The new Global Communications Report, produced by the Holmes Report in conjunction with University of Southern California’s Center for Public Relations, is the definitive study of the global public relations industry, featuring research, agency rankings and industry analysis.
The World PR Report 2013, produced by the Holmes Report and ICCO, is a definitive report on the trends and issues facing the global PR industry, based on a survey of global agency heads. The report also includes research on the size and growth of the global PR industry, and a ranking of the world's 250-biggest PR firms.
Delivered in partnership with Survation, the seventh edition of ‘State of the Profession’ gives evidence to burgeoning cross-industry convergence between PR and marketing; the increasing demand for practitioners to be content creators and curators; and, unprecedented detail on industry issues, including an extensive breakdown of gender pay, found to be the most unequal at the most senior levels.
#StateOfPR 2016 reflects the views of more than 1500 practitioners who shared their thoughts on every aspect of public relations, delivering the most compelling snapshot of PR practice to date.
The Role Of Brand Journalism In PR
Are you wondering what brand journalism is, and what makes it worth the investment? Done well and done consistently, brand journalism will:
Generate goodwill, trust and positive brand value as customers come to you are your platforms again and again for information and insight
Educate and build brand awareness by taking a lead role in your sector and establishing your company as a thought leader.
When shared and optimized it will build a community for your brand and a community that will become your advocates and your company’s champions
To find out more about brand journalism and how it can benefit your business, read our eBook. It will help you understand:
the concept of brand journalism
its place in, and implications for, the wider industry
what good practice looks like
its role in PR
what you need to do it well
The new Global Communications Report, produced by the Holmes Report in conjunction with University of Southern California’s Center for Public Relations, is the definitive study of the global public relations industry, featuring research, agency rankings and industry analysis.
The World PR Report 2013, produced by the Holmes Report and ICCO, is a definitive report on the trends and issues facing the global PR industry, based on a survey of global agency heads. The report also includes research on the size and growth of the global PR industry, and a ranking of the world's 250-biggest PR firms.
Delivered in partnership with Survation, the seventh edition of ‘State of the Profession’ gives evidence to burgeoning cross-industry convergence between PR and marketing; the increasing demand for practitioners to be content creators and curators; and, unprecedented detail on industry issues, including an extensive breakdown of gender pay, found to be the most unequal at the most senior levels.
#StateOfPR 2016 reflects the views of more than 1500 practitioners who shared their thoughts on every aspect of public relations, delivering the most compelling snapshot of PR practice to date.
The Role Of Brand Journalism In PR
Are you wondering what brand journalism is, and what makes it worth the investment? Done well and done consistently, brand journalism will:
Generate goodwill, trust and positive brand value as customers come to you are your platforms again and again for information and insight
Educate and build brand awareness by taking a lead role in your sector and establishing your company as a thought leader.
When shared and optimized it will build a community for your brand and a community that will become your advocates and your company’s champions
To find out more about brand journalism and how it can benefit your business, read our eBook. It will help you understand:
the concept of brand journalism
its place in, and implications for, the wider industry
what good practice looks like
its role in PR
what you need to do it well
THE TOTAL MARKET INDUSTRY CONFERENCE AND CROSS-CULTURAL MARKETING AND COMMUNI...REFRAME: THE BRAND™
The CCMCA host it's first Total Market Industry Conference and Association launch. It is a member driven organization with the mission of providing Total Market Enterprise(tm) TME thought leadership, training, education and certification. It promises to be an exciting day as industry experts come together and discuss the New Marketplace innovations.
World PR Report 2014, the most comprehensive study of the global PR industry created by the International Communications Consultancy (ICCO) and The Holmes Report, includes the 250 Top PR agencies Global Rankings and data on the latest trends and issues that these and other agencies are facing worldwide.
The Holmes Report's 2014 Global Creative Index again analyses entries and winners from more than 25 PR award programmes from around the world, to determine the best performing campaigns and agencies.
For multinational companies, business as usual no longer exists. As the world fought to contain the COVID-19 pandemic in 2020, the outlines of a less visible battle came into focus around the world: a new era of Great Power Competition whose consequences will endure long after the virus is eliminated.
This edition of the world's largest study on strategic communication and public relations explores the status quo and trends across 50 countries. Topics include visualisation, social bots, hypermodernity and benchmarking for strategic communications.
Based on responses from 3,387 senior professionals from every European country, this years’ edition of the European Communication Monitor (ECM) reveals that even though the professionals are fully aware of the visual trend in society, every second professional has limited visual competencies. The data also demonstrated that the phenomenon of social (ro-)bots is largely neglected by many communication professionals in Europe. Only one third follow the debate about social bots and 15.9 per cent have no idea about the topic at all. In this context social bots are mainly seen as a threat for public debates and organisational reputation alike, although four out of ten respondents do also see opportunities arising from them.
Moreover, the ECM 2017 asked how the hyper modern paradigm might influence the work environment of communication professionals. A hypermodern society is a society in overdrive, characterised by a culture of hyper consumption, hyper change, and hyper individualism. A large majority of 71.5 per cent witness the cultural transformation towards a hyper modern culture in their country. The transition from a postmodern to hypermodern culture is the strongest in consultancies (57.2 per cent) and private companies (51.8 per cent). Organisations with postmodern and hypermodern characteristics are ahead in sensing the trend towards an overarching consumer mentality and are much stronger involved in societal debates. Most of them think that it has already changed and will continue to change the communication with their stakeholders.
The ECM is a joint project by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Directors (EACD), supported by partner PRIME Research. The communication monitor study series, initiated and led by Professor Ansgar Zerfass (University of Leipzig), analyzes trends in the field since more than a decade and covers more than 80 countries across European, Latin-America and Asia-Pacific by now.
#PR2015 is a new 28-page guide looking forward the trends and issues affecting the business of public relations in 2015, from the perspective of 23 of the Chartered Institute of Public Relations (CIPR) member groups.
An overview of the 5 trends that are shaping the future of public relations, based on global industry research. Presented to the UK\'s PRCA in January 2011.
To gauge the views of senior communications professionals at 100 top organisations in EMEA, MSLGROUP developed a survey with a mixture of open and closed questions targeted to their experience in dealing with communications and reputational issues.
The shifting communications landscape – and the heightened risk to reputation – has necessitated a change in approach and a change in the structure and culture of communications teams.
How will communicators be able to use this opportunity most effectively?
Our report explores five principles for building and protecting your reputation in the “always-on” world:
• Monitor, respond and measure
• Start a content engine to sustain conversations
• Overcome cultural conservatism and engage
• Improve internal and external transparency
• Make your employees active communicators
We hope you enjoy reading it and invite you to share your feedback and tips with us @mslgroup_emea. You can also reach out to us on Twitter @msl_group.
[Salterbaxter MSLGROUP Directions] Materiality - Breaking Out of the Strait-J...MSL
Materiality can help to deliver a range of valuable outcomes, but all too often the process ends up being nothing than a costly rubber-stamp; a matrix of prioritised issues, that’s finalised, published, and then… nothing. Our Salterbaxter MSLGROUP team present five materiality fundamentals, which are important considerations that can help improve results no matter where a company is on its journey.
"Investigación internacional promovida por Corporate Excellence - Centre for Reputation Leadership en colaboración con Cees BM van Riel, profesor de Comunicación Corporativa de la Rotterdam School of Management - Erasmus University, para conocer los factores de éxito de los Chief Communications Officer (CCO). La investigación fue realizada entre junio de 2011 y diciembre de 2012 mediante cuestionarios y entrevistas en profundidad a 117 Directores de Comunicación de grandes empresas de Estados Unidos, Reino Unido, Alemania, Francia, España, Italia, Países Bajos, Brasil, México y Chile.
¿Qué determina el éxito del Chief Communications Officer (CCO)? ¿Hasta qué punto las habilidades personales juegan un papel en ese éxito? ¿Cuáles son esas habilidades necesarias? ¿En qué medida el negocio en el que opera la organización es importante? ¿Es un perfil más operativo, táctico, estratégico o una combinación de todos ellos? La investigación señala tres aspectos fundamentales: el CCO debe jugar un papel relevante tanto en su desempeño interno, como directivo de la empresa, así como tener impacto externo a través de su gestión de la comunicación. Y además, debe desarrollar habilidades personales que le permitan ocupar funciones cada vez más estratégicas."
An international research study sponsored by Corporate Excellence – Centre for Reputation Leadership in collaboration with Cees BM van Riel, Corporate Communication Professor at Rotterdam School of Management - Erasmus University. The study addresses the success drivers of Chief Communications Officer (CCO). It was carried out from June 2011 to December 2012, and it used questionnaires and in-depth interviews with 117 Communications Director from large corporations in the U.S., UK, Germany, France, Spain, Italy, the Netherlands, Brazil, Mexico and Chile.
What determines the success of Chief Communications Officer (CCO)? To what extent do personal skills play a role in that success? What are those skills? To what extent does the business in which the organization operates play a role? Is it more operational, tactical, strategic or a combination? The research points out three main aspects: the CCO must play an important role both internal and externally, the CCO should implement an impacting communication, and he or she should have the personal skills enable them to carry out strategic tasks.
BOBCM: The Future of Branded Content Marketing - Report Summary (Danish Marke...Justin Kirby
This presentation is an edited preview of my expert predictions chapter from the Best of Branded Content Marketing: 10th Anniversary Edition ebook and an accompanying report that was presented at the Danish Marketing Association.
[Salterbaxter Directions] Human Rights - The Time is NowMSL
Is your business up to speed on the risks and opportunities of human rights issues?
Learn from the early adopters of the UN Guiding Principles Reporting Framework and get ahead of the game.
For more information, connect with @salterbaxterMSL or reach out to us on Twitter @msl_group.
Mit Convergence Ahead: The Integration of Communication and Marketing präsentiert Weber Shandwick eine qualitative Studie, die den Blick für die zunehmende Überschneidung von Kommunikation und Marketing schärft. Convergence Ahead untersucht die Erfahrungen von Führungskräften, die diese traditionellen Silo-Funktionen bereits erfolgreich zusammengeführt haben.
Für die Studie wurden telefonische Tiefeninterviews mit Kommunikations- und Marketingverantwortlichen (CCMOs bzw. CMCOs) geführt, die in ihrem Unternehmen für die erfolgreiche Bündelung dieser beiden Aufgabenbereiche verantwortlich zeichnen. Als treibende Faktoren für die Konvergenz wurden neben der immer komplexer werdenden Medienwelt auch sich rasant entwickelnde soziale und digitale Technologien sowie die zunehmende Überschneidung von Marke und Reputation identifiziert. Die Studie zeigt neben diesen Faktoren auch Chancen und Herausforderungen einer solchen Strukturveränderung.
In Convergence Ahead hat Weber Shandwick anhand der CCMO-Erfahrungen einen Sechs-Stufen-Plan für eine erfolgreiche Fusion von Kommunikation und Marketing entwickelt.
The Digital and Social Media Revolution in Public AffairsMSL
Unlike political campaigns, which were early adopters, the public policy arena has been one of the last bastions to fully embrace digital tools and social networks.
To gauge the integration and perceived impact of digital tools and how constituents and interest groups interact with EU and U.S. policymakers, MSLGROUP surveyed a large, diverse and active group of corporations, trade associations, nongovernmental organizations (NGOs), local public bodies and think tanks in and around Brussels and Washington, D.C. in 2015.
The study shows quite clearly that there are tremendous opportunities to expand and enhance the use of social and digital communications in policymaking. We hope this research will inform communication and advocacy strategies to strengthen dialogues between stakeholders and policymakers.
THE TOTAL MARKET INDUSTRY CONFERENCE AND CROSS-CULTURAL MARKETING AND COMMUNI...REFRAME: THE BRAND™
The CCMCA host it's first Total Market Industry Conference and Association launch. It is a member driven organization with the mission of providing Total Market Enterprise(tm) TME thought leadership, training, education and certification. It promises to be an exciting day as industry experts come together and discuss the New Marketplace innovations.
World PR Report 2014, the most comprehensive study of the global PR industry created by the International Communications Consultancy (ICCO) and The Holmes Report, includes the 250 Top PR agencies Global Rankings and data on the latest trends and issues that these and other agencies are facing worldwide.
The Holmes Report's 2014 Global Creative Index again analyses entries and winners from more than 25 PR award programmes from around the world, to determine the best performing campaigns and agencies.
For multinational companies, business as usual no longer exists. As the world fought to contain the COVID-19 pandemic in 2020, the outlines of a less visible battle came into focus around the world: a new era of Great Power Competition whose consequences will endure long after the virus is eliminated.
This edition of the world's largest study on strategic communication and public relations explores the status quo and trends across 50 countries. Topics include visualisation, social bots, hypermodernity and benchmarking for strategic communications.
Based on responses from 3,387 senior professionals from every European country, this years’ edition of the European Communication Monitor (ECM) reveals that even though the professionals are fully aware of the visual trend in society, every second professional has limited visual competencies. The data also demonstrated that the phenomenon of social (ro-)bots is largely neglected by many communication professionals in Europe. Only one third follow the debate about social bots and 15.9 per cent have no idea about the topic at all. In this context social bots are mainly seen as a threat for public debates and organisational reputation alike, although four out of ten respondents do also see opportunities arising from them.
Moreover, the ECM 2017 asked how the hyper modern paradigm might influence the work environment of communication professionals. A hypermodern society is a society in overdrive, characterised by a culture of hyper consumption, hyper change, and hyper individualism. A large majority of 71.5 per cent witness the cultural transformation towards a hyper modern culture in their country. The transition from a postmodern to hypermodern culture is the strongest in consultancies (57.2 per cent) and private companies (51.8 per cent). Organisations with postmodern and hypermodern characteristics are ahead in sensing the trend towards an overarching consumer mentality and are much stronger involved in societal debates. Most of them think that it has already changed and will continue to change the communication with their stakeholders.
The ECM is a joint project by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Directors (EACD), supported by partner PRIME Research. The communication monitor study series, initiated and led by Professor Ansgar Zerfass (University of Leipzig), analyzes trends in the field since more than a decade and covers more than 80 countries across European, Latin-America and Asia-Pacific by now.
#PR2015 is a new 28-page guide looking forward the trends and issues affecting the business of public relations in 2015, from the perspective of 23 of the Chartered Institute of Public Relations (CIPR) member groups.
An overview of the 5 trends that are shaping the future of public relations, based on global industry research. Presented to the UK\'s PRCA in January 2011.
To gauge the views of senior communications professionals at 100 top organisations in EMEA, MSLGROUP developed a survey with a mixture of open and closed questions targeted to their experience in dealing with communications and reputational issues.
The shifting communications landscape – and the heightened risk to reputation – has necessitated a change in approach and a change in the structure and culture of communications teams.
How will communicators be able to use this opportunity most effectively?
Our report explores five principles for building and protecting your reputation in the “always-on” world:
• Monitor, respond and measure
• Start a content engine to sustain conversations
• Overcome cultural conservatism and engage
• Improve internal and external transparency
• Make your employees active communicators
We hope you enjoy reading it and invite you to share your feedback and tips with us @mslgroup_emea. You can also reach out to us on Twitter @msl_group.
[Salterbaxter MSLGROUP Directions] Materiality - Breaking Out of the Strait-J...MSL
Materiality can help to deliver a range of valuable outcomes, but all too often the process ends up being nothing than a costly rubber-stamp; a matrix of prioritised issues, that’s finalised, published, and then… nothing. Our Salterbaxter MSLGROUP team present five materiality fundamentals, which are important considerations that can help improve results no matter where a company is on its journey.
"Investigación internacional promovida por Corporate Excellence - Centre for Reputation Leadership en colaboración con Cees BM van Riel, profesor de Comunicación Corporativa de la Rotterdam School of Management - Erasmus University, para conocer los factores de éxito de los Chief Communications Officer (CCO). La investigación fue realizada entre junio de 2011 y diciembre de 2012 mediante cuestionarios y entrevistas en profundidad a 117 Directores de Comunicación de grandes empresas de Estados Unidos, Reino Unido, Alemania, Francia, España, Italia, Países Bajos, Brasil, México y Chile.
¿Qué determina el éxito del Chief Communications Officer (CCO)? ¿Hasta qué punto las habilidades personales juegan un papel en ese éxito? ¿Cuáles son esas habilidades necesarias? ¿En qué medida el negocio en el que opera la organización es importante? ¿Es un perfil más operativo, táctico, estratégico o una combinación de todos ellos? La investigación señala tres aspectos fundamentales: el CCO debe jugar un papel relevante tanto en su desempeño interno, como directivo de la empresa, así como tener impacto externo a través de su gestión de la comunicación. Y además, debe desarrollar habilidades personales que le permitan ocupar funciones cada vez más estratégicas."
An international research study sponsored by Corporate Excellence – Centre for Reputation Leadership in collaboration with Cees BM van Riel, Corporate Communication Professor at Rotterdam School of Management - Erasmus University. The study addresses the success drivers of Chief Communications Officer (CCO). It was carried out from June 2011 to December 2012, and it used questionnaires and in-depth interviews with 117 Communications Director from large corporations in the U.S., UK, Germany, France, Spain, Italy, the Netherlands, Brazil, Mexico and Chile.
What determines the success of Chief Communications Officer (CCO)? To what extent do personal skills play a role in that success? What are those skills? To what extent does the business in which the organization operates play a role? Is it more operational, tactical, strategic or a combination? The research points out three main aspects: the CCO must play an important role both internal and externally, the CCO should implement an impacting communication, and he or she should have the personal skills enable them to carry out strategic tasks.
BOBCM: The Future of Branded Content Marketing - Report Summary (Danish Marke...Justin Kirby
This presentation is an edited preview of my expert predictions chapter from the Best of Branded Content Marketing: 10th Anniversary Edition ebook and an accompanying report that was presented at the Danish Marketing Association.
[Salterbaxter Directions] Human Rights - The Time is NowMSL
Is your business up to speed on the risks and opportunities of human rights issues?
Learn from the early adopters of the UN Guiding Principles Reporting Framework and get ahead of the game.
For more information, connect with @salterbaxterMSL or reach out to us on Twitter @msl_group.
Mit Convergence Ahead: The Integration of Communication and Marketing präsentiert Weber Shandwick eine qualitative Studie, die den Blick für die zunehmende Überschneidung von Kommunikation und Marketing schärft. Convergence Ahead untersucht die Erfahrungen von Führungskräften, die diese traditionellen Silo-Funktionen bereits erfolgreich zusammengeführt haben.
Für die Studie wurden telefonische Tiefeninterviews mit Kommunikations- und Marketingverantwortlichen (CCMOs bzw. CMCOs) geführt, die in ihrem Unternehmen für die erfolgreiche Bündelung dieser beiden Aufgabenbereiche verantwortlich zeichnen. Als treibende Faktoren für die Konvergenz wurden neben der immer komplexer werdenden Medienwelt auch sich rasant entwickelnde soziale und digitale Technologien sowie die zunehmende Überschneidung von Marke und Reputation identifiziert. Die Studie zeigt neben diesen Faktoren auch Chancen und Herausforderungen einer solchen Strukturveränderung.
In Convergence Ahead hat Weber Shandwick anhand der CCMO-Erfahrungen einen Sechs-Stufen-Plan für eine erfolgreiche Fusion von Kommunikation und Marketing entwickelt.
The Digital and Social Media Revolution in Public AffairsMSL
Unlike political campaigns, which were early adopters, the public policy arena has been one of the last bastions to fully embrace digital tools and social networks.
To gauge the integration and perceived impact of digital tools and how constituents and interest groups interact with EU and U.S. policymakers, MSLGROUP surveyed a large, diverse and active group of corporations, trade associations, nongovernmental organizations (NGOs), local public bodies and think tanks in and around Brussels and Washington, D.C. in 2015.
The study shows quite clearly that there are tremendous opportunities to expand and enhance the use of social and digital communications in policymaking. We hope this research will inform communication and advocacy strategies to strengthen dialogues between stakeholders and policymakers.
Create a compelling vision, communicate that vision and how to translate it into reality. People who cannot invent and reinvent themselves must be content with borrowed postures, secondhand ideas, fitting in instead of standing out.
Leadership Communication Within the OrganisationNeville Hobson
Deck used as a topic focus for #SMILEnet interactive group discussion during the #smwSMILE conference on September 23, 2013, part of Social Media Week London:
* How to get your senior teams using social media effectively with their followers in a way that suits them; and
* How to blog and what to do with those that prefer other ways of engaging with staff
This was a presentation done by Ginny Owen, Executive Director of Schools for Harrison School District Two. She gave this presentation at the March 31 Pikes Peak Public Relations Society of America luncheon at the Warehouse. This presentation was based on the books: You Don’t Need A Title to be a Leader by Mark Sanborn and Leadership that Gets Results by Daniel Goleman.
In this talk I cover the reasons why you may want to use a remote team, the skillsets to consider when hiring a remote team, and tools, issues, pros and cons, and communication in managing remote teams.
Presented at the Sharatoga Tech Talks: https://www.youtube.com/watch?v=gs4GS4uHEIY
How to modernise a public relations agency or communications teamStephen Waddington
This paper tackles the opportunities and challenges for our profession as we face up to modernity and the role of public relations in organisational management leadership.
There is much said at conferences and events, and written on blogs and in traditional media, about the fundamental shifts taking place in the media and the impact on the business of public relations.
These conversations focus on who (practitioners, agencies and communication teams), what (modernise public relations), why (media change and opportunity) and when (now) but very rarely how. This paper explores the how.
It started out as a blog post ahead of speaking opportunities at the World PR Forum in Madrid, and the PRSA International Conference in Washington.
EACD 2nd Coaching Day Lisbon which will be about "On Lobby & Public Affairs | A transparent added-value strategic manner of managing political communication and Issues Management". This event will be held on November 11th in partnership with EDP.
We look forward to welcoming our speakers:
- Yolanda Ramon, Director AGENDA Public Affairs, Inforpress
- Jorge Pinto, EU Consultant and Programme Expert and Accredited Lobbyist at EC
- Maria Ashiqin, Managing Director of Ethic Construction and Trading S/B and Director of Lubri Oil Corporation (M) Sdn Bhd.
HOW FORD MOTOR COMPANY MOVED FROM CONTENT PROVIDER TO CONTENT CR.docxwellesleyterresa
HOW FORD MOTOR COMPANY MOVED FROM CONTENT PROVIDER TO CONTENT CREATOR.docxHOW FORD MOTOR COMPANY MOVED FROM CONTENT PROVIDER TO CONTENT CREATOR
Source: http://www.socialmedia-forum.com/smwf-2015-in-pictures/
Why Ford of Europe’s Vice President of Communications and Public Affairs Mark Truby, a former newspaper business editor, worries about whether his company’s content is worthy of reading aloud over the breakfast table and how the launch of a new car in Germany with just 300 media present became the number one trending subject on Twitter and was watched in full by more than 360,000 people around the world. Ahead of #SMWF this June we wanted to find out more from the man himself:
1)Mark your focus is very much about creating content and storytelling but how do you manage that? What do you need to consider?
“Over the past four years we have moved from a Ford of Europe communications team focused primarily on media relations and servicing the automotive press to a team focused first and foremost on constant storytelling to a broad spectrum of media and audiences. This was a major strategic shift and required new skills and resources.
We created a content team with writers, photographers, videographers, graphic artists – people with strong backgrounds in print, broadcast and digital journalism. We augmented our Ford team with new talent on the agency side to help us tell more compelling stories and reach new audiences – such as tech, design and lifestyle press, as well as bloggers and digital influencers.”
2)What are the key elements to consider when creating any content or story for Ford and what can other businesses learn from your approach?
“We try to keep it simple and ask ourselves a few questions. Is the story interesting enough that a news editor would just have to have it for their newspaper, TV broadcast or website? Would the average person find it interesting enough to read or view, and share online? Would a husband read it aloud across the breakfast table to his wife, for example?
You have to be really honest with yourself on these questions or you will waste time and effort on the low-value stories. If a story passes those first hurdles, then we ask whether the story – once read or watched – could truly improve our corporate reputation or raise someone’s opinion of our vehicles and technologies. We have all read a story or seen a feature on TV that forever changed our perception of a person, company or organization. We quote it to friends or share it on Twitter.
This is the power of great storytelling whether you are creating it yourself or working with journalists. So, simple rules but a difficult task. It takes a lot of creativity and hard work to create content that is entertaining, interesting and meaningful.”
3)How can you reach new audiences most effectively through social media and how is this different to the traditional days of PR?
“Certainly online video, infographics and other forms of digital storytelling are amaz ...
Overview of the latest thinking in marketing and audience development for the cultural sector. Developed and delivered by Heather Maitland in association with Audiences North East.
En este primer número de la revista World Communication Review, editada por World Communication Forum, encontramos un artículo de José Antonio Llorente sobre los nuevos paradigmas de la comunicación.
II EACD Lisbon Coaching Days over the topic "On Lobby & Public Affairs | A transparent added-value strategic manner of managing political communication and Issues Management", 11th november 2014, presentation by Yolanda Ramon, Director AGENDA Public Affairs, Inforpress (Spain)
Tackling the Great Consumer Attention Deficit: SxSW Panel PreviewUnmetric
This is a preview of the SxSW Panel proposed by Unmetric, Elizabeth Arden, and Lippe Taylor. To vote for this panel now, visit: http://panelpicker.sxsw.com/vote/17844.
These days, communication is free: the problem is attention. As new technologies and platforms continue to emerge, marketers are consistently required to change the way they communicate. And, as audience attention spans become shorter and shorter, brands must harness new and creative forms of micro-content to evoke the same deep connections as the large campaigns of the past.
A look at client-agency relationships. Mark Linder
A look at how the business partnership between client and agency has been more shaped by the media and business model, than advertising proposition. Keynote at National eMedia Conference, Helsinki, 2007 Mark Linder, WPP
Exploring the public relations agency business | #FuturePRoof | ICCO | PRCAStephen Waddington
Progressive public relations agencies are rapidly modernising. They are embracing new skills in data, research and paid media, and are investing in creative teams.
The public relations agency sector is strong. Profits are healthy in well-managed businesses, and the market overall is growing according to both the PRCA and ICCO.
Innovation is everywhere in practice from freelancers through to the largest agencies.
However one area in which there remains surprisingly little innovation is around billing models. The dominant structure continues to be fees charged on an hourly basis, albeit on retainer or project basis.
These are the headline findings of this #FuturePRoof project on the future of the public relations agency, backed by ICCO and the PRCA.
You'll find eight drivers of change in the agency business identified by this project, outlined in this report. We hope that you find it useful.
What does radical uncertainty mean to communication professionals today? How has it affected stakeholder and consumer expectations? And what are companies doing to meet the challenge?
The price of consumers’ and stakeholders’ support in an age of low trust and high uncertainty is purpose with proof, radical transparency and a seat at the table.
The Digital Leaders Masterclass will showcase a selection of expert insights from five industry leaders who will share their experience and thought leadership on the big issues, industry trends and innovative strategies that will help deliver excellence in online marketing performance.
The masterclass is a must attend for digital marketers who want to develop a greater insight into the holistic world of digital, a world that demands greater connectivity across all digital functions. Hot topics include: search, content marketing, social media, data analysis & insight and online brand reputation management.
Orbit Communications is a full service public relations and public affairs consultancy with extensive experience spanning government and the media, as well as the public, private and third sectors.
Our specific skills include enabling organisations to:
• Build and manage their profile and reputation
• Develop excellent relationships and exert influence with politicians
• Engage effectively with local communities and the general public.
This is was a presentation that I gave to the Creative Capital group at The Hospital on May 12, 2008. Its much more personal than my usual presentations.
1. w w w.leadersincomms.com
4th Annual Half-Day Conference
And Networking Drinks
05 November 2015
M by Montcalm, Shoreditch, London
Designed for and by
leaders in communications
Sold out for the last 2 years, this exclusive event looks at
communications from the top and how to leverage your PR strategy
to drive your business or organisation forward. Both strategic and
practical, the event offers an eye-opening half-day programme,
followed by a drinks reception giving you the opportunity to network
with the leaders breaking new ground in communications today.
SPONSORED BY:
Join 100+ professionals at the fourth edition of Leaders In
Communications and take your leadership further:
Election special! Analysis of the best communications
strategies that have influenced the political agenda
Dual perspectives on reputation from the “corporate” and
“public” affairs angles
The new media: exploring consumer lifestyles, driving the
news agenda and storytelling
Shape the future of communications by participating in
peer-to-peer discussions or exclusive breakout sessions
Mastering board games: make communications integral
to business success
This must-attend event is limited in attendance to those heading up
in-house PR functions. It is the only opportunity of its kind to share
knowledge and expertise with your peers on the crème-de-la-crème
of PR strategy and campaigns.
Are you ready to challenge yourself as a leader in
communications?
All sessions will be held under Chatham House Rule to encourage
honest debate and openness.
JOIN OUR GROUP:
Leaders In Communications
(PRWeek)
FOLLOW US
@PRWeekEvents
#PRWLEADERS
2015 speakers include:
2. w w w.leadersincomms.com
Thursday, 5 November 2015
12.00 Registration, networking and light buffet lunch
13.00 Chair’s opening remarks
George Eykyn, Director of Communications, British Gas
COMMUNICATIONS ANALYSIS: UK ELECTION
13.15 Post general election keynote address: what opportunities and challenges lie ahead?
As the dust settles after the general election, this keynote speaker will share their views on what lies ahead for the UK and how your
organisation- private, public or charity- can best adapt to the new political and economic landscape. Are there other challenges ahead, such as
the EU referendum, and how should you prepare for them? This powerful keynote reviews the current landscape and its impact on PR.
Keynote speaker to be announced shortly
13.45 Analysis: PR and the general election... what worked, what didn’t?
These two perspectives will highlight how PR and communications have been used in the general election to influence consumers and
the political agenda.
1. Driving voter registration: the challenge of getting a million people to sign up
Every five years the general election comes around, dominating conversations and news headlines across the UK for weeks leading up
to it. How do you cut through the noise to deliver the crucial but arguably not-so-glamorous message of, “you can’t vote unless you’re
registered”? Alex Robertson at The Electoral Commission talks about what it took to get more than a million people registered before the
election. He’ll discuss the importance of using data and behavioural science to inform and continuously refine your strategy and what can
be achieved by rallying support from media companies like Channel 4, Facebook and Twitter as well as forming partnerships with more than
80 other voluntary and private sector organisations, to create a community engaged in promoting voter registration.
Alex Robertson, Director of Communication, The Electoral Commission
2. Getting housing to the top of the agenda: lessons from the long campaign
When an issue bursts onto the public stage, its presence can seem inevitable. But that often belies the hard work, innovation, false starts
and lessons learned the hard way to get it there. Roger Harding at Shelter will share his top lessons from the long campaign to put the
high cost of housing on the centre stage in the recent election. Discover what this and the election more generally tells us about
communications strategy, finding creativity in repetition and getting a team to truly understand how a new audience thinks.
Roger Harding, Director of Communications, Policy, and Campaigns, Shelter
MAKE ‘REPUTATION’ MATTER...EVEN MORE
14.30 How do shareholders value the reputation of your company?
For the first time we’re able to shine some light on a question that has confounded many business leaders: how is the management of
reputation factored into the way companies are valued? Through in-depth interviews with the City’s most influential money men and women,
Schillings’ analysis will set out best practice principles to help businesses mitigate the risk posed to net value by reputational damage. Join
the session to hear Chris Scott share insights as well as key findings from Schillings’ second Reputation Resilience Report, which offers
first-hand accounts of how people value companies’ reputation.
Chris Scott, Partner, Schillings
14.50 Reputation management: corporate versus public/government affairs perspectives
r Who manages the reputation in your organisation: corporate comms, public affairs, legal team or even the CEO?
r How can close collaboration between corporate comms and public affairs teams promote more effective communications and reputation
management?
r Could and should private sector companies and public sector organisations be more aligned in their approach to engaging their
respective audiences - should they try to stand in each others’ shoes?
Hugh Davies, Corporate Affairs Director, Three UK – responsible for corporate affairs with experience of managing public affairs
and working in situations where the bias is loaded in both directions
Stephen Hardwick, Director of Corporate Communications, HMRC - responsible for both public affairs (stakeholder relations) and
corporate affairs (media, marketing, and customer comms)
Emma Reynolds, Director of Corporate Affairs, AB InBev - responsible for corporate affairs including corporate and brand
communications, government affairs and corporate responsibility
15.20 Afternoon Refreshments
THE NEW MEDIA: CONSUMER LIFESTYLE, DRIVING THE NEWS AGENDA AND STORYTELLING
15.50 Quick-fire case studies: content and engagement
Each speaker will have 10 minutes to present their views and insights on their topic, followed by some time for discussions and Q&A:
1. PR Lifestyle: influencing and changing consumers’ habits
Speaker to be announced shortly
Election
special!
Dual
Perspectives
New
Media
3. w w w.leadersincomms.com
Thursday, 5 November 2015
2. Using the news agenda to build brands, gain coverage and win consumers’ hearts
Brands are built through communicating an emotive message to the consumer. For companies such as Travelzoo, the biggest opportunity
to gain a place in the hearts and minds of consumers is to extend media coverage beyond the travel pages and into the main news and
lifestyle sections of the press and broadcast media. The challenge is how to do this. By giving examples of recent coverage on Travelzoo
linked to the General Election, International Women’s Day and the Beach Body Ready campaign, this talk will focus on how to be smart
when using the news agenda to gain positive coverage for your brand.
Louise Hodges, Head of Communications, Europe and Global Coordinator, Travelzoo
3. Selling the unsexy: using a sexy film to promote DIY
The nation’s best-selling book, Fifty Shades of Grey, premiered as the UK’s highest profile film of the year in February 2015. Primarily a
sexy film, it included a famous scene in a hardware store. B&Q is the UK’s largest hardware retailer. The challenge was to make an
indelible topical connection between the film and B&Q and generate low cost awareness. This case study delves into the inside story behind
the headlines to see how the objective was achieved.
William Ostrom, Director of Corporate Communications and Brand, B&Q
16.30 20 min joint Q&A and panel discussion
SHAPE THE FUTURE OF COMMUNICATIONS
16.50 Strategic roundtable discussions/breakout sessions
Topics have been determined through in-depth industry research and reflect the most current issues impacting senior communications
professionals today. Join one or two of the following sessions:
r In-house team of the future: what does it look like? Are PR and marketing teams going to be fully integrated? What skills are needed when
everyone has to become more generalist as opposed to specialist?
r Brand: inside out, outside in: how can you engage your staff with your brand (and ultimately your vision and values?) How do you make IC
and external communications collaborate more and use employees’ feedback in innovative ways?
r Professional development: what does it mean to be a “Leader”? What can you do to drive your leadership further? What are the next
steps to move your career forward – accessing the board or other managerial positions?
r New media / new platforms: as multi-platforms develop, how can you get your stories on the world’s biggest platforms and other
emerging ones?
r Content, storytelling and brand narrative: are your stories compelling enough to have the desired impact and effect change? How can
you translate new messages and ideas into powerful stories, and make the right connections between messages, channels, audience
and the larger story of your brand?
r Creativity and brand: how can you develop an environment for your team to share ideas and be innovative? How can you and your team
be innovative when under constant pressure and tight deadlines?
r International communications: how are communications teams collaborating and working across the world: resourcing, team building,
overseas division, etc?
A VIEW FROM THE TOP: MASTERING BOARD GAMES
17.50 Thought-leadership bonus session
Reserved for an exclusive partner
18.10 Panel discussion: be recognised as the leader that you are and drive strategies from the
board room
Each year this very exclusive panel session explores how senior communications and PR professionals can forge better relationships
with their executives and ensure comms activities are positioned as a vital asset for the organisation. This year we’ll bring you some of the
UK’s top communications professionals who have made it to the board table. They will reveal how they achieved it and their role in driving
the wider business agenda:
r What are the key skills needed to get you into that board room? How do you go about convincing senior leaders that communications
should be part of broader strategic discussions?
r How can you be seen as a valuable asset to the organisation, and not only for your PR skills: expand your language, get recognised and
seen as the leader that you are?
r How should you liaise with other senior people in the organisation such as Legal, HR, Finance and thus increase your influence?
Richard Scott, Executive Director, Corporate Affairs, Virgin Trains
Catherine Colloms, Director of Corporate Affairs, Paddy Power
Jennifer Scardino, Director of Corporate Affairs and Marketing UK, Head of International Communications, Santander UK plc
Martin Fewell, Director of Media and Communications, Metropolitan Police
18.40 Chair’s closing remarks
18.45 Drinks reception
20.00 Close of event
Shape The
Future
Mastering
Board Games
4. w w w.leadersincomms.com
05 November 2015
M by Montcalm, Shoreditch, London
SPONSORED BY:
Book online www.leadersincomms.com
Call +44 (0)20 8267 4011
BOOK YOUR PLACE TODAY
Please visit www.leadersincomms.com for full terms & conditions
This is a closed-door event and attendance
is limited to in-house Directors, VPs and
anyone else responsible for developing and
implementing their organisation’s overall
strategic public relations programme and
heading up PR functions.
£500 + VAT
PRICING INFORMATION
COMMERCIAL OPPORTUNITIES
RELATED CONFERENCES
Interested in gaining exclusive access to this event and positioning yourself as an industry leading
service provider?
For further information on how to get involved, please contact Alexsandra Russo on:
alexsandra.russo@haymarket.com or call +44 (0)20 8267 4991.
Cancellation Date: 15 October 2015
Conference code: 17013152153
4th Annual Half-Day Conference
And Networking Drinks
