SlideShare a Scribd company logo
@Frank_Strong
www.swordandthescript.com
10 Ways to Use @Twitter
to Earn Media Coverage
10 Ways to use Twitter for Media Relations | Social Media Club Atlanta presentation
Advertising
“I’m so
great!”
Public Relations
“He’s so great!”
“He’s so great!”
“…an extra unit of media
publicity from a TMO [traditional
media outlet] approximately
generates an additional 894 new
and 403 repeat sales.”
10 Ways to use Twitter for Media Relations | Social Media Club Atlanta presentation
10 Ways to use Twitter for Media Relations | Social Media Club Atlanta presentation
N = 300; Source: 2020 JOTW Communications Survey
by Ned’s Job of the Week and Sword and the Script Media
75% of PR pros say media
relations is getting harder.
That’s up from 68% in 2019
and 51% in 2018.
10 Ways to use Twitter for Media Relations | Social Media Club Atlanta presentation
If you work in public relations (PR) and
have responsibility for media relations, then
you have in a sense, a professional
obligation to be on Twitter.
10 Ways to use Twitter for Media Relations | Social Media Club Atlanta presentation
10 Ways to use Twitter for Media Relations | Social Media Club Atlanta presentation
10 Ways to use Twitter for Media Relations | Social Media Club Atlanta presentation
10 Ways to use Twitter for Media Relations | Social Media Club Atlanta presentation
10 Ways to use Twitter for Media Relations | Social Media Club Atlanta presentation
10 Ways to use Twitter for Media Relations | Social Media Club Atlanta presentation
10 Ways to use Twitter for Media Relations | Social Media Club Atlanta presentation
10 Ways to use Twitter for Media Relations | Social Media Club Atlanta presentation
10 Ways to use Twitter for Media Relations | Social Media Club Atlanta presentation
10 Ways to use Twitter for Media Relations | Social Media Club Atlanta presentation
10 Ways to use Twitter for Media Relations | Social Media Club Atlanta presentation
10 Ways to use Twitter for Media Relations | Social Media Club Atlanta presentation

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