Planning: Incorporating Synergy into 3 productions
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This document discusses how to incorporate synergy into three productions by using the artist Saffron's red bandanna as a unifying element. It will be featured prominently in her music video, used as a background graphic on the digipak packaging, and referenced in advertising materials to create a continuous visual theme and reinforce the artist's brand. Utilizing her bandanna in these coordinated ways across multiple platforms will help the audience instantly recognize Saffron's distinctive style and remember her performances.
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The combination of the main product (a music video for the song "Dancing Shoes" by Arctic Monkeys) and ancillary texts (a digipak and promotional poster) were effective at appealing to the intended indie rock target audience. Conventions like a consistent black and white "house style" across all products helped create a professional brand identity matching the genre. Mise-en-scene choices in the video and on the digipak, like rough, casual clothing, portrayed the band as working-class and focused on the music rather than flashy appearances. The simple, low-budget designs of the poster and digipak met audience expectations of indie rock emphasizing the music over production values. Overall, the package
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The Digi-pack, music video, website, and main character branding all utilized consistent colors and house style to create recognition and familiarity for the audience. This consistency helped effectively construct the image and genre of the main artist and their music. The costume, skateboarding props, color filters, and close-up shot types in the music video further supported conveying a fun, young, urban style that aligned with the song's theme and targeted audience.
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1) The document describes a digipak, magazine advert, and music video created to promote a new artist named Faith.
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Question 2
The combination of the main product, a digipak, and ancillary tasks like magazine advertisements is effective. The digipak uses consistent imagery from the music video across the front, back, and inside covers to encourage buying and learning more about the album. It also has a signature white and blue color scheme. The magazine ad features the first location from the music video and includes the digipak cover to connect the two. Black and white effects are used on the digipak panels to continue the dark theme of previous releases without compromising the images. Overall, the recurring themes across products will make the band recognizable to fans.
Evaluation question
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1) The document describes a digipak, magazine advert, and music video created to promote a new artist named Faith.
2) The digipak and magazine advert feature the same model dressed in modern clothes to relate to the target audience of 18-25 year olds.
3) Consistent fonts, colors, and featuring of the model were used across materials to create branding around the artist Faith.
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Question 2
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2) For the digipak and website, we portray the artist as authentic and organic by using conventions like natural lighting, casual clothing, and an informal personal style reminiscent of other independent artists.
3) Across all forms, we employ conventions commonly used in indie and pop genres like simplicity, neutral colors, and an emphasis on personality to connect with audiences and represent the style of music.
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The response describes how a brand identity was created for an artist through consistent costumes, colors, and style featured in both a music video and digipak. Fonts and imagery were chosen to tie the products together and represent the artist's personality.
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The document summarizes the filming of a project, noting what went well, what difficulties arose, and next steps. It was positively noted that they got a variety of shots, worked well as a team, and finished on time. Challenges included some group members not attending, the performer running late, and the first hour of filming being too dark. Going forward, they will focus on editing their rough cut to meet the deadline.
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Evaluation Question 2
The document discusses products created to promote a new music artist named Giulietta. It summarizes that:
1) The magazine advert, digipak front cover, and music video all used consistent elements like the same location, font, and costume to promote Giulietta's star image and the genre of her music.
2) Specific design elements like the location, font, and Giulietta's costume were carried over from the print products like the magazine advert and digipak onto the music video to tie all the products together.
3) The goal of all the products was to prominently feature and promote Giulietta as the new artist.
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Synergy is when two or more organizations work together to produce a greater effect than if they worked individually. For an indie artist, this document proposes incorporating synergy by promoting the artist's clothing brand in his music videos and album packaging to attract fans to both his music and style. Wearing the casual clothing line in videos and on the album cover is meant to inspire fans to emulate and purchase pieces from the brand.
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This document discusses the branding elements used across a music artist's main products and ancillary texts. Key elements of the branding included using a black hoodie costume, dark and neutral colors, locations like alleys and nightclubs that fit the social realism genre, and visual effects like solarization and black and white to create mystery and establish the narrative. The branding remained consistent throughout the music video, magazine ad, album cover, and back cover to effectively portray the artist's identity and genre.
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The document discusses how branding and consistency across a music production package's components - including a music video, digipak, and poster - can effectively promote an artist. It emphasizes creating recognition through using the same picture, person, and color scheme in the video and on the physical materials. Maintaining a consistent visual style like font and photo placement helps the package feel cohesive and recognizable to consumers. The overall goal is to establish the artist's presence and brand through synergy between the different parts of the package.
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The combination of the main product (music video) and ancillary texts (digipak and album advert) is effective because they maintain a consistent branding and visual style. Key elements like colors, logo, and photos are integrated throughout all materials to clearly identify the band and genre. Doodles added to the music video and polaroid transitions help engage the target audience and enhance repeat viewing. Maintaining continuity across all promotional packages successfully establishes and reinforces the band's brand identity.
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The document discusses the conventions used in creating promotional materials for a house music artist named Pandaman. For both a poster and digipak, bright colors were used to represent the house music genre. Pandas were also featured to advertise the artist. Standard conventions were employed for the poster, including release details and reviews. The digipak similarly included typical elements like the song list and barcode. In both cases, the conventions were not challenged but developed cohesively across items.
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This document discusses how the media product develops conventions from real music videos. It uses both narrative and performance elements, with most performance shots focusing on the main performer alone to reflect the depressive lyrics. Common conventions like a mirror shot are used to express emotions and connect with audiences. The black and white effect in flashback scenes conveys emotions and song meaning. Choosing a performer with dark features portrays a distressed image linking to the lyrics. The album cover follows conventions by featuring the artist's image to attract audiences. Location shots outside also develop conventions by making the story and emotions more visual and connectable.
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To create a brand for their singer from scratch, the team planned a two-month social media posting schedule and marketing website. They had unique merchandise created with custom artwork to sell online and boost popularity. Releasing a music video and limited edition merchandise like marshmallow helmets further engaged audiences and generated hype for the new singer. Through coordinated social media, website design, merchandise, and music, the team worked to establish the singer's brand and reputation from the beginning.
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The document discusses existing DVD digipaks from various artists such as Paul Van Dyk and Adele. It notes that they maintain a consistent style across their albums through the use of logos, colors, and overall design. This consistency helps establish the artist's individual style and identity. The document also discusses digipaks from Rihanna that effectively showcase her image and previous albums. It concludes that maintaining a clear and cohesive style across the packaging and content will help introduce a new artist and define their identity for audiences.
Conventions powerpoint pp
Our media product uses and develops conventions of real music videos and other media forms in the following ways:
1) In the music video, we use conventions like natural lighting, casual costumes, and street performances to present the artist as an up-and-coming musician and make the narrative relatable.
2) For the digipak and website, we portray the artist as authentic and organic by using conventions like natural lighting, casual clothing, and an informal personal style reminiscent of other independent artists.
3) Across all forms, we employ conventions commonly used in indie and pop genres like simplicity, neutral colors, and an emphasis on personality to connect with audiences and represent the style of music.
Evaluation question
The document discusses the effectiveness of ancillary products that were designed to accompany a main music product. The ancillary products included a digipak and magazine advertisement for an album. Both ancillary products featured the same artistic style, textures, and photos as each other and linked back to the main music video. Specific details like the artist's red guitar were highlighted across all three products to strengthen their connection. Taken together, the synergy between the complementary designs of the ancillary products and their relationship to the music video helps promote the overall appeal of the artist and album to consumers.
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Tulisa was chosen as an upcoming solo artist to develop a brand for from scratch without existing associations, allowing the development of a poster, digipak, and music video to launch her career. The document writer is familiar with Tulisa's genre of music and personality to accurately portray her through the promotional products being created.
Evaluation Question 2
The document evaluates the effectiveness of combining a main product and ancillary texts to establish a brand identity. It discusses how a brand identity must be extended through careful choices in colors, images, and fonts across different media products.
The response describes how a brand identity was created for an artist through consistent costumes, colors, and style featured in both a music video and digipak. Fonts and imagery were chosen to tie the products together and represent the artist's personality.
Additional panels and images in the digipak were selected to attract a young target audience through street art, professional designs, and portrayals of the artist as a strong role model.
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ONLINESASTRAININGS.COM provides SAS online training courses taught by certified professionals with 5 years of experience. The training covers introductory topics such as managing SAS windows, reading and manipulating data, as well as advanced topics including SQL, macros, data warehousing and relevant SAS procedures. Courses are taught live online and the full course content listing is available on the website http://www.onlinesastrainings.com/.
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The document summarizes the filming of a project, noting what went well, what difficulties arose, and next steps. It was positively noted that they got a variety of shots, worked well as a team, and finished on time. Challenges included some group members not attending, the performer running late, and the first hour of filming being too dark. Going forward, they will focus on editing their rough cut to meet the deadline.
Slideshare
This document discusses how to incorporate synergy into three productions by using the artist Saffron's red bandanna as a unifying element. It proposes featuring the bandanna prominently in Saffron's costume in the music video, using it as the background design on the digipak, and opening the music video with the bandanna displaying the title and artist name to immediately grab audience attention. This synergy approach aims to create a consistent visual theme across the different elements that will make Saffron and her music easily recognizable and memorable to audiences.
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Synergy refers to different entities working together advantageously, where the whole is greater than the sum of its parts. Media companies exploit various platforms like film, soundtracks, video games, and merchandise based on one property to increase profits. Vivendi Universal, which owns Working Title Films, benefits from synergy through its ownership of production studios, distribution networks, television channels, and converged technologies that allow distribution of content across multiple platforms.
Grime
The document provides information about a 16-year-old unsigned grime artist named "Demolisher" who has been recruited for a music video project. As a group, they were already familiar with Demolisher so they thought he would be easy to work with. Demolisher responded quickly to their request on Twitter and seems eager to participate. The document outlines Demolisher's values and target audience as well as details about the grime music genre and common conventions used in grime music videos.
Synergy And Cross Media Convergence
Synergy refers to different entities working together advantageously, where the whole is greater than the sum of its parts. Media companies exploit various platforms like film, soundtracks, video games, and merchandise based on one property to increase profits. Vivendi Universal, which owns Working Title Films, benefits from synergy across its subsidiaries in film production, distribution, television, music, and other areas to promote its content on multiple platforms.
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Similar to Planning: Incorporating Synergy into 3 productions
Evaluation 1 - Fateh Khaled 8703
In what ways does your media product use, develop or challenge form conventions of real media products?
Evaluation 1 - Fateh Khaled 8703
In what ways does your media product use, develop or challenge form conventions of real media products?
Question2
The document discusses and compares the effectiveness of ancillary texts, such as a music video and digipack, for a music product. It notes differences between the close-ups used in the video versus photography studio shots for the digipack. The target audience is identified as mainly females aged 12-25. Different designs and elements of two digipacks are described, and how they aim to attract the target audience through unique and eye-catching aspects. In conclusion, both digipacks are considered effective at displaying and promoting the artist clearly to the target audience.
A2 Media Evaluation Question 2 - 2016
1) The document discusses the creation of a music video and two ancillary tasks - a digipak and magazine advert - to promote the artist.
2) For the digipak, the author researched conventions, explored design ideas inspired by the album name "Animal", and prototyped a physical copy for feedback.
3) For the magazine advert, the author analyzed styles and included the album cover, band information, and a link to the website to promote the release.
Fateh Khaled - Evaluation 1 - In what ways does your media product use, devel...
The document discusses how a music promo video for a band called Bangladesh Bangers uses, develops, and challenges conventions of real music videos. It begins with a hybrid narrative and performance structure, and develops conventions through close-ups of the artists and actress. It challenges conventions by only featuring the lead singer in performance segments. The video also challenges conventions through its narrative introduction and casual costumes. Overall, it aims to develop conventions to keep audiences engaged while also taking some risks to be unique.
Q2 detail
This document discusses how brand identity and synergy are shown through the use of media language in a music video and related promotional materials. It analyzes the use of cinematography, mise-en-scene, editing, lighting and other techniques in the music video and how they establish the artist's brand identity. Similar techniques are then applied to ancillary tasks like a magazine advertisement and CD digipak to maintain consistency of branding across formats. Close-up shots of the artist, a bright color palette, and prominent use of bananas help tie the various promotional elements together under a cohesive indie-pop aesthetic.
Question 1 finalo
The document discusses how the media product was inspired by and develops conventions of real music videos and albums. It was inspired by videos from Rita Ora and Redlight that use intimate shots and party themes. It develops conventions by using only one location with changing backgrounds, focusing more on the female artist's lip syncing than the male DJing, and including the track list inside rather than on the back of the digipak. Overall, the media product was meant to have a fun, energetic vibe while also challenging conventions in its presentation.
Sam walton evaluation new improved
The document provides details about a music video created for an indie pop band that was influenced by the style of Florence and the Machine. It discusses how the music video used conventions of the genre including natural locations, costumes, and cinematography. It also describes how feedback was gathered on the music video and how that feedback was used to improve ancillary materials created to promote the band, including a magazine advertisement and album digipak. The feedback helped enhance elements like image clarity and reduce overly long nature shots.
Sam walton evaluation new improved
The document provides details about the production of a music video for an indie pop band and two related ancillary tasks - a magazine advertisement and a digipak. Feedback was gathered from the target audience on the music video. Suggestions such as improving a blurry horse shot were incorporated. Adobe Premiere was used to add effects like a lens flare to the music video. Publisher and Photoshop were used to design the advertisement and digipak, with Photoshop allowing for more creativity. Research was conducted online and a camera and lighting were used to film footage.
Evaluation question 2
The document discusses the inspiration, effectiveness, and synergy of combining a main music video product with ancillary tasks like a digipak and magazine ad. It analyzes how using consistent branding elements like color, typography, and characters across the products helps create a cohesive promotional package and wider audience reach. Traditional media like TV music channels and new media platforms are considered for exhibiting the music video.
Question 2
The document discusses how synergy was created between a music video, digipak, and magazine advert. A female pop/country performer was chosen to appear consistently across all three elements. For the music video, she is shown performing and enjoying the song. The digipak features four pictures of the performer on each side to identify the artist. The same clothes worn by the performer in the video were used in the digipak pictures to clearly link the elements. The goal was to simply yet effectively connect the three products through a common theme and presentation of the performer.
Evaluation Question 2 - Lauren Taylor
The document discusses the effectiveness of combining a music video with two ancillary tasks: a digipak and magazine advertisement.
For the digipak, the author researched conventions of indie pop digipaks and took inspiration from P!nk's album design. Their final design featured the artist throughout with dark colors and lighting to match the music video.
For the magazine ad, research was done on indie pop ads which tend to focus on the artist. The final ad design featured the artist with low-key lighting and colors to match the video, along with social media links and the album cover.
Overall, the author believes they created clear links between the video, digipak and ad through consistent artistic
Evaluation question 2.
The combination of the music video and ancillary tasks is effective because they all stick to the theme of an upbeat house/dance genre. The DigiPak features the artist from the music video on the bold colorful cover to create a link. The magazine ad uses conventions of the genre like bold text and simple imagery. Both the DigiPak and ad use the same colors and image to clearly link the products together and promote the album related to the music video. Overall, the products are all recognizable as related and following the same theme.
How effective is the combination of your main product and ancillary texts
The document discusses the effectiveness of combining a band's main media products, including a music video, digipaks, and posters. The creator aimed to consistently portray the band's quirky image across all products. For the digipaks, similar locations, colors, and images from the music video were used to achieve correspondence. Multiple drafts were made to match the lighting and style of the video. The digipaks also incorporate the band's carefree nature and subtle references to their genre. By using consistent visuals and typography throughout the products, as well as social media links, the band is portrayed as fun, unique, and interactive with their audience. The creator believes the combination of products effectively conveys the intended
Evaluation Q2 - How effective is the combination...
The document evaluates how effective the combination of the main product (music video) and ancillary texts (digipak and advert) are. It finds that they are generally effective due to consistent brand identity, themes, and genre conventions across the tasks. Specifically, the music video, digipak, and advert all use similar fonts, colors, images, and locations to represent the alternative rock genre. However, the document notes that including images of the band in the digipak and advert could help further promote the artist.
Evaluation question 2
The document discusses the importance of brand identity and consistency across products to build recognition. It then summarizes the key elements of the brand identity established across the document author's digipak and advert for their fictional artist "The Chainsmokers." These include using the same fonts for text, similar photos from the music video on both products, coordinating color schemes and background images to clearly link the two products together and establish a signature style for the artist.
Evaluation question 2
The document discusses the importance of brand identity and consistency across products to build recognition. It then summarizes the key elements of the brand identity established across the document author's digipak and advert for their fictional artist "The Chainsmokers." These include using the same fonts for text, similar photos from the music video on both products, coordinating color schemes and background images to clearly link the two products together and establish a recognizable style.
Sam walton evaluation
The document discusses the production of a music video for an indie pop band. It describes how the video draws on conventions of the genre, such as soft lighting and locations like forests. Feedback from audiences suggested improving some blurry shots and overly long nature shots. The combination of the video and supplementary materials like a digipak was effective in maintaining the artistic style and focusing on the lead singer. Media technologies like Adobe Premiere and Photoshop were used to edit footage, add effects, and design supplementary materials.
Evaluation - Question 2
The document discusses the effectiveness of combining a main music product with ancillary texts like a music video and digipak. It emphasizes the importance of continuity between the products so they have a coherent style reflective of the artist's fun personality. Bright, bold colors were used throughout to convey happiness and excitement. The magazine advertisement and music video footage were linked, and the digipak landscapes referenced the album name. Overall, the continuity across the three products helps the target audience understand how they are related.
Evaluation question two
The combination of the main product and ancillary texts is effective. The artist looked to The Killers and Florence + The Machine for inspiration. For their own music video, digipak, and website, they incorporated consistent color schemes and fonts while drawing on elements from the inspiration artists' works, such as layout and inclusion of various elements. The products work well together to create a cohesive brand identity for the artist's band.
Similar to Planning: Incorporating Synergy into 3 productions (20)
Fateh Khaled - Evaluation 1 - In what ways does your media product use, devel...
Fateh Khaled - Evaluation 1 - In what ways does your media product use, devel...
How effective is the combination of your main product and ancillary texts
How effective is the combination of your main product and ancillary texts
Evaluation Q2 - How effective is the combination...
Evaluation Q2 - How effective is the combination...
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- 1. Planning - Synergy How will we incorporate synergy into our three productions? Sabiha
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- 3. What has our artist got? • Our artist, Saffron, will use her main costume idea as a synergy device through out the song, digipak, and advertising. • It will be her red bandanna because it is bright, makes her stand out, distinctive, and can leave an after effect on the audience who will always remember her because of the bandanna itself. • In the music video, she will always have the bandanna on and worn in a specific way to keep a continuous flow to her look. • In the digipak, we will use the bandanna as a background which also enables us to use it as a colour them too. • The beginning of our music video will begin with the bandanna and our title and artist’s name on it so it grabs the audience’s attention straight away.